Magic Hat
- Company typePrivate
- Founded1994
- HeadquartersSouth Burlington, United States
- Headcount51–100
- GTM typeB2C
- Offering—
Magic Hat firmographics
Firmographics- Name
- Magic Hat
- Legal name
- Magic Hat Brewing Company
- Website
- https://magichat.net
- Company type
- Private
- Founded year
- 1994
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Magic Hat industry classification
Industry- NAICS
- Breweries (312120)
- SIC
- Malt Beverages (2082)
- akta.pro primary industry
- Beer Brewing & Brands (CRADAIAA)
- akta.pro secondary industry
- Packaging & Production Breweries (Limited/No On-site Service) (THAFALAB)
Keywords
Where Magic Hat is headquartered
LocationHeadquarters
- HQ city
- South Burlington
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Magic Hat business model
Business model- GTM type
- B2C
Revenue model
- Beer Sales: Magic Hat generates revenue through the sale of packaged and draft beer products to consumers via retail establishments, bars, and restaurants across the country. They offer products in multiple formats including 12oz cans, 16oz cans, bottles, and draft.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
Magic Hat product offering
Product offeringCore offering
Magic Hat Brewing Company produces and distributes craft beers across the United States, with their flagship product being #9 (Not Quite Pale Ale), a 5.1% ABV ale available in 12 oz cans, 16 oz cans, bottles, and on draft. Other products in their portfolio include Fat Angel, Blind Faith, and Bob's First (their debut ale). The company distributes its beers through retail stores, bars, and restaurants, and operates a Sipcode Locator on its website to help consumers find products in their area.
Product overview
Magic Hat Brewing Company is a craft brewery producing multiple beer products. Their flagship product is #9 (Not Quite Pale Ale), available year-round in various formats. The company also offers a Sipcode Locator® tool for consumers to find their beers at retail locations. The product portfolio includes #9, Fat Angel, Blind Faith, and Bob's First (their debut ale), though only #9 and the Sipcode Locator are prominently featured on their website.
Differentiator
Problem solved
Functional benefit
Brands
- #9: Not Quite Pale Ale - A sorta dry, crisp, refreshing, not quite pale ale with subtle notes of fruit and a floral hop bitterness. Available year round in 12oz cans, 16oz cans, bottles, and draft. 5.1% ABV, 20 IBUs.
Companies that use Magic Hat
Customer profileSegments1 record
Magic Hat technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Magic Hat partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- FIFCO USAcoreFIFCO USA is the parent company of Magic Hat Brewing Company. The website footer states 'This Page is owned by FIFCO USA.' FIFCO USA manages the Magic Hat brand and website operations.
Scale indicators1 record
Recent moves5 records
Expansion highlights3 records
Magic Hat competitors and assessment
Company assessmentRegional players
- Matt Brewing Company (Saranac): Saranac is a regional craft brewery in upstate New York with comparable heritage (founded 1988) and similar pale ale-led portfolio. Comparable in craft positioning and product mix, though primarily Northeast-focused.
Direct peers
- Harpoon Brewery: Harpoon is a New England craft brewery with comparable vintage (founded 1986), national East Coast distribution, and a similar product portfolio around flagship ales. Comparable in scale and craft positioning to Magic Hat.
- Sierra Nevada Brewing Co. Sierra Nevada is a similarly-heritage craft brewery founded in the early 1980s with national U.S. distribution and a flagship pale ale. Directly comparable to Magic Hat in scale, channel mix, and category positioning.
- Shipyard Brewing Company: Shipyard is a New England craft brewery founded in 1994 (same year as Magic Hat) with comparable regional distribution and craft positioning. Closely matched in vintage, geography, and scale.
- Long Trail Brewing Company: Long Trail is a Vermont-based craft brewery founded in 1989, sharing Magic Hat's regional Vermont origin and craft beer positioning. Same geography, similar channel mix through wholesale and on-premise.
- Dogfish Head Craft Brewery: Dogfish Head is an East Coast craft brewery founded in 1995 with national distribution and a strong brand identity. Comparable in vintage, scale, and craft positioning to Magic Hat.
- Brooklyn Brewery: Brooklyn Brewery is a craft brewery with national U.S. distribution and a strong flagship identity. Comparable in craft positioning and channel reach to Magic Hat.
Broad incumbents
- Lagunitas Brewing Company: Lagunitas is a larger craft brewer (now majority-owned by Heineken) with national distribution. Comparable in craft positioning and flagship-led brand model, though at greater scale than Magic Hat.
- Samuel Adams (Boston Beer Company): Boston Beer Company is a much larger craft brewer that pioneered the U.S. craft category and distributes nationally. Comparable as a craft pale ale competitor at the flagship SKU level, but significantly larger and more diversified.
- New Belgium Brewing Company: New Belgium is a larger U.S. craft brewery with national distribution and a strong flagship identity (Fat Tire). Comparable in craft positioning and channel reach, though larger in scale than Magic Hat.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks3 records
Key highlights6 records
Customer concentration
Magic Hat social profiles
Digital presenceMagic Hat financial estimates
Financial estimateRevenue estimate
Valuation estimate
Magic Hat leadership team
Management profileNumber of profiles
Magic Hat funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Magic Hat M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Magic Hat
What does Magic Hat do?
Magic Hat Brewing Company produces and distributes craft beers across the United States, with their flagship product being #9 (Not Quite Pale Ale), a 5.1% ABV ale available in 12 oz cans, 16 oz cans, bottles, and on draft. Other products in their portfolio include Fat Angel, Blind Faith, and Bob's First (their debut ale). The company distributes its beers through retail stores, bars, and restaurants, and operates a Sipcode Locator on its website to help consumers find products in their area.
Is Magic Hat a public or private company?
Magic Hat is a private company. It is currently operating.
When was Magic Hat founded?
Magic Hat was founded in 1994. It employs 51 to 100 people.
Where is Magic Hat based?
Magic Hat is headquartered in South Burlington, United States, in the North America region.
How does Magic Hat make money?
One revenue line is on record: beer Sales.
Who are Magic Hat's main competitors?
Matt Brewing Company (Saranac) is listed as a regional player. Direct peers are Harpoon Brewery, Sierra Nevada Brewing Co., Shipyard Brewing Company, Long Trail Brewing Company, Dogfish Head Craft Brewery and Brooklyn Brewery. Broad incumbents are Lagunitas Brewing Company, Samuel Adams (Boston Beer Company) and New Belgium Brewing Company.
Does Magic Hat have an API?
No public API is recorded for Magic Hat.
What industry is Magic Hat in?
Its primary akta.pro industry code is CRADAIAA, Beer Brewing & Brands, with a secondary code of THAFALAB, Packaging & Production Breweries (Limited/No On-site Service). Its NAICS code is 312120 and its SIC code is 2082.