Auto Partner
- Company typePublic
- Founded1993
- HeadquartersBierun, Poland
- Headcount1,001–5,000
- GTM typeB2B
- OfferingServices
Auto Partner firmographics
Firmographics- Name
- Auto Partner
- Legal name
- Auto Partner SA
- Website
- https://autopartner.com
- Company type
- Public
- Founded year
- 1993
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Ownership category
- akta.pro rank
Auto Partner industry classification
Industry- Product category
- Automotive Aftermarket Parts Distribution
- NAICS
- Motor Vehicle Supplies and New Parts Merchant Wholesalers (42312), Motor Vehicle and Motor Vehicle Parts and Supplies Merchant Wholesalers (4231)
- SIC
- Wholesale-Motor Vehicle Supplies & New Parts (5013)
- akta.pro primary industry
- Maintenance, service & repair (MSR) parts distribution (filters, belts, hoses, wipers, fluids) (CRAOANAB)
- akta.pro secondary industries
- Tires, wheels & related supplies distribution (CRAOANAD), Tools, shop equipment & garage supplies distribution (diagnostic tools, lifts, compressors, PPE) (CRAOANAG)
Keywords
Where Auto Partner is headquartered
LocationHeadquarters
- HQ city
- Bierun
- HQ country
- Poland
- HQ region
- Europe
Markets served
Auto Partner business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Marketing channels1 record
Auto Partner product offering
Product offeringCore offering
Auto Partner SA distributes automotive spare parts and components for passenger cars and vans through a B2B wholesale network in the Central European aftermarket. The company sources and supplies parts to workshops, retailers, and service centers, supported by logistics infrastructure including a new export hub on the Polish-German border. Headquartered in Bieruń, Poland, it operates with 1,001–5,000 employees and maintains strong profitability (23% ROE).
Differentiator
Problem solved
Functional benefit
Products and services
- Passenger car and van spare parts distribution
Companies that use Auto Partner
Customer profileIdeal customer profiles1 record
Auto Partner technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Auto Partner partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- Google (Ads/Analytics)corePrimary advertising and analytics partner providing ad measurement, audience understanding, and conversion tracking capabilities. Part of the 980+ data processing partners disclosed in the company's cookie policy.
- YouTubecoreEmbedded video content and video advertising partner. Stores user video player preferences and tracks user interaction with embedded content. Part of the extensive advertising technology ecosystem.
- Amazon AdscoreAdvertising partner providing ad measurement and personalization capabilities. Included in the company's advertising partner network for demand generation.
Scale indicators2 records
Recent moves4 records
Expansion highlights3 records
Auto Partner competitors and assessment
Company assessmentDirect peers
- Inter Cars: Inter Cars is the largest Polish automotive aftermarket parts distributor, selling spare parts, accessories and workshop equipment to garages across Central/Eastern Europe. It is Auto Partner's closest direct competitor, operating a near-identical model in the same regions with the same customer base (independent workshops) and overlapping product categories in MSR parts.
Broad incumbents
- Alliance Automotive Group: Alliance Automotive Group is a pan-European distributor of automotive aftermarket parts and a subsidiary of Genuine Parts Company, operating across France, UK, Germany, Poland and the Nordics. Its multi-country distribution footprint, broad product catalogue and scale-driven model are directly comparable to Auto Partner's wholesale distribution positioning.
- LKQ Corporation: LKQ is a US-listed global distributor of replacement parts, accessories and aftermarket products serving collision repair, commercial and DIY markets across North America and Europe. Although much larger and geographically broader, its European operations (including Rhiag, Stahlgruber) compete head-to-head with Auto Partner in MSR parts distribution to workshops.
- Genuine Parts Company: Genuine Parts Company owns the NAPA Auto Parts brand in North America and Alliance Automotive Group in Europe, distributing replacement parts across global aftermarket channels. While a global incumbent many times Auto Partner's size, its European arm competes in the same MSR and heavy-duty aftermarket distribution segments with a similar B2B workshop customer base.
Emerging players
- AUTODOC: AUTODOC is a leading European online platform for auto parts and accessories, serving both B2C and B2B workshop customers across more than 27 European countries. It competes with Auto Partner for workshop and end-customer wallet share, but through a digital-first marketplace model rather than a traditional physical distribution network.
- Oscaro: Oscaro is a major European online retailer of automotive spare parts (filters, braking systems, exhaust, etc.) headquartered in France and operating across multiple EU markets. It overlaps Auto Partner on MSR parts distribution through a digital-only model and represents the channel shift challenging traditional wholesalers.
Regional players
- Stahlgruber Group: Stahlgruber is a leading German automotive aftermarket parts distributor supplying workshops across Germany and neighboring markets with a broad MSR and accessories catalogue. It is a relevant regional peer given Auto Partner's stated focus on expanding west of the Polish-German border.
- Würth Automotive: Würth operates one of Europe's largest B2B distribution networks for automotive parts, workshop supplies and tools, with deep penetration in German-speaking countries. While Würth is much broader than Auto Partner, its automotive unit directly competes for workshop accounts through similar supply, logistics and credit offerings.
Others
- MEKRA Group: MEKRA Group is a German manufacturer of rear-view systems, mirror technology and related commercial vehicle components serving the European truck and van aftermarket. While primarily a manufacturer rather than distributor, it is a relevant ecosystem peer given Auto Partner's van and commercial vehicle aftermarket exposure from the new Polish-German border hub.
- Groupauto Union International: Groupauto Union International is a federation of independent automotive parts distributors operating across more than 30 countries, providing group purchasing, branding and logistics support to member distributors. Auto Partner operates in adjacent distribution channels and is a candidate member/competitor for cross-border workshop supply agreements.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Auto Partner financial estimates
Financial estimateRevenue estimate
Valuation estimate
Auto Partner leadership team
Management profileNumber of profiles
Auto Partner funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Auto Partner M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Auto Partner
What does Auto Partner do?
Auto Partner SA distributes automotive spare parts and components for passenger cars and vans through a B2B wholesale network in the Central European aftermarket. The company sources and supplies parts to workshops, retailers, and service centers, supported by logistics infrastructure including a new export hub on the Polish-German border. Headquartered in Bieruń, Poland, it operates with 1,001–5,000 employees and maintains strong profitability (23% ROE).
Is Auto Partner a public or private company?
Auto Partner is a public company. It is classified as unknown and is currently operating.
When was Auto Partner founded?
Auto Partner was founded in 1993. It employs 1,001 to 5,000 people.
Where is Auto Partner based?
Auto Partner is headquartered in Bierun, Poland, in the Europe region.
Who are Auto Partner's main competitors?
Inter Cars is listed as a direct peer. Broad incumbents are Alliance Automotive Group, LKQ Corporation and Genuine Parts Company. Emerging players are AUTODOC and Oscaro. Regional players are Stahlgruber Group and Würth Automotive. Others are MEKRA Group and Groupauto Union International.
Does Auto Partner have an API?
No public API is recorded for Auto Partner.
What industry is Auto Partner in?
Auto Partner's product category is Automotive Aftermarket Parts Distribution. Its primary akta.pro industry code is CRAOANAB, Maintenance, service & repair (MSR) parts distribution (filters, belts, hoses, wipers, fluids), with a secondary code of CRAOANAD, Tires, wheels & related supplies distribution. Its NAICS code is 42312 and its SIC code is 5013.