Freedom Personal Safety

What Freedom Personal Safety does

Freedom Personal Safety is a Community Interest Company (CIC) and social enterprise founded in 2008 by Elaine Howard and Julie Tweedale, both US-trained personal safety instructors with over 15 years of specialist experience working with children, young people, women, and domestic abuse survivors. The company delivers bespoke training programmes and workshops covering personal safety, self-defence, sexual harassment awareness, active bystander intervention, healthy relationships, consent, and mental health and wellbeing. Delivery is segmented across at least eight audience verticals: women, businesses, colleges and universities, primary schools, secondary schools, public sector and charities, youth groups, and parents/carers/families, with named flagship programmes including the Stay Safe workshop and course series, Keep Me Safe workshops for children, Active Bystander training, and Healthy Relationships curricula.

The underlying product is human-delivered, instructor-led training rather than a software platform; delivery occurs both in-person across the UK (primarily North West and West Yorkshire, with travel-cost billing for distant locations) and online via adapted virtual formats. Programmes are highly customisable to client needs, with session sizes typically capped between 10-20 participants and durations ranging from two-hour workshops to multi-week, 10-hour courses. Marketing runs through the company website, organic Facebook and LinkedIn presence, and a strong referral engine powered by an extensive testimonial and case study library drawn from clients such as Reliance Precision, Endeavour Domestic Abuse Services, Bolton at Home, Kirklees College, Transport for Greater Manchester, and Manchester United Foundation.

The business model is professional services revenue, generated through quote-based bespoke engagements with organisations in the public, private, and voluntary sectors, supplemented by grant funding from UK women's and community-focused funders including the National Lottery Awards for All, the Justice and Equality Fund, Rosa, and the Tampon Tax Community Fund. As a CIC, the entity is structured around a social mission rather than shareholder returns, is founder-controlled, and operates with a small team (1-10 employees) with no external equity investment or parent company identified in the available data.

Name

Freedom Personal Safety

Legal name

Freedom Personal Safety

Website

https://freedompersonalsafety.co.uk

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

Freedom Personal Safety is a UK Community Interest Company founded in 2008 that delivers bespoke personal safety, sexual harassment awareness, active bystander, and wellbeing training to women, schools, colleges, corporates, public sector bodies, and charities through instructor-led workshops and courses across the UK.

Ownership category

akta.pro rank

Product category

Personal Safety Training Services

akta.pro primary industry

Protection, Child Protection & Gender-Based Violence (GBV) Response (BPAGAAAG)

akta.pro secondary industries

Safeguarding, Accountability & Compliance (ESG, Gender/GBV, Do No Harm) (BPADAEAM), Safety Compliance, Audits & Risk Assessments (Security Assessments, CPTED) (EDAEACAN)

Keywords

• Personal safety training
• Sexual harassment awareness
• Active bystander training
• Self-defence workshops
• Safeguarding education

Headquarters

HQ city

Manchester

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others, Technology or R&D

Revenue model

1. Training and Workshop Delivery: The company generates revenue through delivering personal safety training programmes, workshops, and courses to organizations and individuals. Services include half-day sessions, multi-week courses (e.g., 6-hour Happy Healthy Safe course, 10-hour Stay Safe course), and bespoke corporate training programmes.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Freedom Personal Safety is a Community Interest Company that designs and delivers bespoke and standardised personal safety training programmes, workshops, and courses. Offerings cover self-defence and personal safety for women, age-appropriate safety education for children, sexual harassment awareness and active bystander training for workplaces and educational institutions, and healthy relationships and mental health and wellbeing courses for community groups and survivors of domestic abuse. Programmes are delivered in-person across the UK and online, and are tailored in partnership with each client organisation.

Product overview

Freedom Personal Safety is a Community Interest Company (CIC) established in 2008, providing training and education services rather than a software product. The company offers a portfolio of workshop and training programs designed for various audiences including women, businesses, educational institutions (colleges, universities, primary schools, secondary schools), public sector organizations, charities, youth groups, and parents/families. Core programs include Stay Safe workshops and courses for women covering self-defense and personal safety; Keep Me Safe workshops for children on topics like road safety, stranger awareness, and consent; Active Bystander training for youth; and sexual harassment awareness training for businesses and educational institutions. Programs are typically delivered in-person or adapted for online delivery and are tailored to meet the specific needs of each client organization.

Differentiator

Problem solved

Functional benefit

Products and services

• Stay Safe Workshops Two-hour practical workshops for women teaching self-defence techniques and steps to feel more confident when out and about. Up to 15 participants per session.
• Stay Safe Course Comprehensive 10-hour women's personal safety course covering scenarios, techniques to stop someone hurting you, personal safety activities, self-defence law, street crime vulnerabilities, and breakaway moves. Up to 15 participants; requires in-person delivery.
• Healthy Relationships Programme Discussion and activities exploring healthy relationships, consent, conflict resolution, and recognising unhealthy or abusive behaviour. Delivered to women (6 hours online or 9 hours in-person, up to 12 participants) and adapted for colleges, universities, public sector, charities, and youth audiences.
• Coping With Anxiety / Mental Health and Wellbeing Programme Coping strategies course covering grounding techniques, mindful breathing, managing unhelpful thoughts, and relaxation. Delivered to women (6 hours online or 9 hours in-person, up to 10 participants) and adapted as mental health and wellbeing training for colleges, universities, secondary schools, public sector, charities, and youth audiences.
• Happy Healthy Safe Six-hour course for parents and carers on talking to children about growing up, relationships, and staying safe. Delivered online or in-person, up to 12 participants.
• Keep Me Safe Workshops Age-appropriate interactive workshops for primary school children covering road safety, body autonomy, emergency response, dog safety, stranger awareness, bullying, friendships, feelings and emotions, gender equality, and self-defence.
• Sexual Harassment Awareness Training Tailor-made programmes for colleges and universities including student surveys, staff and student training, bespoke video training, and campaign materials focused on preventing sexual harassment and strengthening safeguarding policies. Also delivered to businesses and public sector/charity organisations, covering the law, impact, bystander intervention, and anonymous staff surveys.
• Active Bystander Training Two-hour workshop for youth groups and other audiences exploring bystander intervention issues and sharing practical options to intervene safely when witnessing harassment or hate crime, built on the proprietary "5 D's" framework. Train-the-trainer option available. Up to 20 participants. Delivered to youth groups, businesses (e.g., Mott MacDonald, Reliance Precision), transport operators (Transport for Greater Manchester), sports organisations (Lancashire Cricket, Manchester United Foundation), and colleges.
• Bespoke Training Programmes Tailor-made training programmes created in partnership with clients to address specific organisational needs, including sexual harassment awareness, healthy relationships, mental health, and personal safety. Examples include the Reliance Precision face-to-face sexual harassment course for 250+ staff and the sshOUT programme at Kirklees College.

Quantifiable outcome

• Positive feedback consistently reported across all client testimonials, with clients repeatedly booking additional sessions and referring the company to others
• +2 more outcomes

Named customers12 records

Segments8 records

Ideal customer profiles8 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

16 partnerships are on record, tiered core and minor.

• Endeavour Domestic Abuse ServicescoreStrategic or Co-development PartnerLong-term strategic partnership since 2012, delivering Stay Safe women's courses, healthy relationships, coping with anxiety workshops, and personal empowerment programmes for domestic abuse survivors. Created online programmes during lockdown for women who had fled domestic abuse.
• Kirklees CollegecoreStrategic or Co-development PartnerSelected as part of the sshOUT (student sexual harassment OUT) programme in 2019. Delivered staff training, student sessions for apprenticeships and ESOL learners, and Student Union training on safeguarding.
• Reliance PrecisioncoreStrategic or Co-development PartnerEnhanced e-learning sexual harassment training with face-to-face courses for 250+ staff including sites in Cork, Ireland. Created bespoke training course with anonymous staff research data and awareness campaign.
• Arcon Housing AssociationcoreStrategic or Co-development PartnerDelivered 5-week Stay Safe women's course with diverse group of local women in Manchester. Partnership enabled reaching women in Gorton community who felt safe to engage with interactive training.
• One Community KirkleesminorStrategic or Co-development PartnerCommunity support organisation in Kirklees providing local community development support.
• Maiden VoyagecoreStrategic or Co-development PartnerLong-term partnership providing personal safety training for diverse audiences from minority groups and various geographies. Over 10 years of collaborative projects.
• Bolton at HomecoreStrategic or Co-development Partner10+ year partnership delivering workshops to wide range of audiences from children to teens to women from across the world. Created Wonder Woman Group self-defence sessions.
• Barnsley CollegeminorStrategic or Co-development PartnerEducational institution partner receiving personal safety and safeguarding training services.
• Kirklees CouncilminorStrategic or Co-development PartnerLocal government partner in West Yorkshire receiving training and consultancy services.
• University of HuddersfieldcoreStrategic or Co-development PartnerUniversity partner receiving ongoing training services, with multiple bookings over time.
• Women's AidcoreStrategic or Co-development PartnerNational domestic abuse charity partner aligned with Freedom Personal Safety's mission and values.
• Transport for Greater ManchesterminorStrategic or Co-development PartnerPublic transport organisation receiving Active Bystander training for staff at bus stations and interchanges.
• Manchester United FoundationminorStrategic or Co-development PartnerFootball club foundation receiving personal safety training sessions for staff and participants.
• Lancashire CricketminorStrategic or Co-development PartnerSports organisation receiving Active Bystander sessions for employees and members.
• Refugee CouncilminorStrategic or Co-development PartnerCharity supporting refugees receiving personal safety training services.
• Third Sector Leaders KirkleesminorStrategic or Co-development PartnerThird sector support organisation in Kirklees providing development support for charities and community groups.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• The Suzy Lamplugh Trust: UK's leading personal safety charity, providing personal safety training, stalking support, and bystander intervention programmes. Directly comparable as a UK charity delivering personal safety and violence prevention education across workplaces and communities.
• Women's Aid Federation of England: National federation of domestic abuse services in England, providing training, resources, and policy advocacy on violence against women and girls. Comparable mission and overlapping training programmes for survivors and frontline professionals.
• Galop: UK LGBT+ anti-abuse charity providing training and support on hate crime, domestic abuse, and sexual violence. Comparable as a UK charity delivering bespoke training programmes to organisations and frontline professionals.
• SAM (Self-defence Awareness & Mindset) Training: UK self-defence and personal safety training company focused on practical, awareness-based self-defence for women and organisations. Comparable training methodology and audience overlap with Freedom Personal Safety's Stay Safe programmes.
• Respect: UK charity developing and delivering training, accreditation, and resources on domestic abuse perpetrator intervention and safer responses. Comparable as a UK-focused training provider working on GBV prevention and bystander response.
• Personal Safety UK: UK-based personal safety training provider offering self-defence, conflict management, and lone-worker training to corporate and public sector clients. Comparable in offering bespoke personal safety workshops and courses for organisations.

Broad incumbents

• Rape Crisis England & Wales: National umbrella body for specialist sexual violence support services, delivering training, education, and prevention programmes. Larger and broader, but overlapping training focus on consent, healthy relationships, and sexual violence prevention.
• Refuge: One of the UK's largest specialist domestic abuse charities, providing refuge accommodation, helpline services, and training. Larger and broader in scope but operates in overlapping GBV training and survivor-support space.

Emerging players

• Hollie Guard: UK personal safety app providing a discreet emergency alarm and location-sharing service. Adjacent but distinct category — a tech-enabled personal safety tool that complements training services like Freedom Personal Safety's.
• Safer Communities UK: UK provider of community safety, bystander intervention, and violence prevention training for workplaces and public sector. Comparable in delivering active bystander and sexual harassment awareness training for organisations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/FreedomPersonalSafety
• LinkedInlinkedin.com/company/freedom-personal-safety

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Freedom Personal Safety