Greenwood Insurance Agency

What Greenwood Insurance Agency does

Greenwood Insurance Agency is a privately held, for-profit independent insurance brokerage headquartered at 8314 Greenwood Ave N in Seattle, Washington. The firm was founded in 1925 and is therefore approaching a century of continuous operation, a tenure that in the U.S. independent agency channel typically reflects a stable book of personal-lines and small-commercial policyholders serviced through carrier appointments. Headcount is reported in the 11-50 range, consistent with a small Seattle-based neighborhood agency rather than a regional brokerage.

No product mix, carrier appointments, revenue model, pricing structure, marketing channels, customer segments, awards, patents, or partnership details are disclosed in the available source data. The company's own website, greenwoodagency.com, currently displays only a loading/verification placeholder rather than substantive content, which prevents validation of any first-party claims about lines of business, technology stack, or GTM motion. Management team, M&A history, funding history, regulatory actions, and contact details are also absent from the input.

From a financial and structural standpoint, revenue is marked "Not available," and there is no parent company, subsidiary, or public-ticker relationship indicated. The agency operates as a standalone private entity in a single Seattle geography with no disclosed multi-location footprint, ownership structure, or institutional investors. The information deficit in the source material is itself a signal: contemporary digital presence and disclosure practices are minimal, which has implications for technology modernization, succession planning, and competitive positioning against InsurTech-enabled carriers and agencies.

Name

Greenwood Insurance Agency

Website

https://greenwoodagency.com

Company type

Private

Founded year

1925

Headcount range

11–50 employees

Short description

Greenwood Insurance Agency is a privately held, Seattle-based independent insurance brokerage founded in 1925, operating with 11-50 employees to serve local personal-lines and small-commercial clients in the Greenwood neighborhood of Seattle, Washington.

Ownership category

akta.pro rank

Headquarters

HQ city

Seattle

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Core offering

Greenwood Insurance Agency is a Seattle-based independent insurance agency that brokers insurance coverage for individuals and businesses. Operating since 1925, the firm acts as an intermediary offering personal and commercial insurance products to the local Seattle market.

Differentiator

Problem solved

Functional benefit

Ideal customer profiles1 record

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Direct peers

• USI Insurance Services: Large national insurance brokerage with a strong middle-market and commercial focus that frequently acquires independent agencies. Operates in adjacent geographies and competes for the same commercial accounts Greenwood would target.
• Brown & Brown, Inc. National insurance distribution firm built through roll-ups of independent agencies like Greenwood. Provides a comparable operating blueprint and represents the most common acquirer of agencies in Greenwood's size bracket.
• Leavitt Group: Network of independent insurance agencies across the western United States operating on a partnership model similar to long-standing independent agencies. Closely matches Greenwood's profile in size, geography, and multi-line independent distribution.
• Heffernan Insurance Brokers: Large independent insurance brokerage headquartered in California serving commercial and personal lines through a local-office model comparable to a community-based independent agency like Greenwood. Similar structure, multiple carrier appointments, and reliance on producer-led client relationships.
• Woodruff-Sawyer & Company: Independent insurance brokerage focused on commercial and personal lines across the West Coast. Operates as a multi-carrier agency serving middle-market clients through local offices, matching Greenwood's independent-agency distribution model.
• Hylant: Privately held independent insurance brokerage with regional offices serving commercial and personal clients through local producer teams. Directly comparable to Greenwood in operating model: independent agency distributing multiple carriers' products.

Broad incumbents

• Hub International: Large North American insurance brokerage that grows primarily by acquiring independent agencies. Comparable as both a competitor for regional accounts and a probable acquirer of a long-tenured Seattle agency like Greenwood.
• Aon: Global professional services firm with a major insurance brokerage arm. Provides scale-based competition for larger commercial placements and serves as a reference point for industry economics that affect independent agencies.
• Arthur J. Gallagher & Co. Global insurance brokerage and risk-management firm with a deep middle-market practice that includes independent-agency roll-ups. Represents the scaled incumbent competing for commercial accounts and acquiring agencies of Greenwood's profile.
• Marsh McLennan: Global insurance brokerage and consulting firm with an extensive middle-market presence. Competes for larger commercial accounts that an agency like Greenwood might place or co-broker with, and represents the broader incumbent landscape.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights4 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Greenwood Insurance Agency