Stretch Studio

What Stretch Studio does

Stretch 22 (operating as Stretch Studio) is a privately held assisted stretching studio chain founded in 2018 and headquartered in Seattle, Washington. The company operates three retail stretch lounges in the Greater Seattle Area—Madison Valley (Seattle), Downtown Bellevue, and South Lake Union—where trained 'Stretchologists' deliver one-on-one stretch therapy sessions using a proprietary VibraStretch™ technique. The method combines assisted active stretching, proprioceptive neuromuscular facilitation (PNF), and VibraCussor vibration therapy instruments to release fascial tightness, increase range of motion, and reduce pain. The company holds a registered trademark on VibraStretch™ and trains all practitioners through a 36-hour certification program designed by an Olympic Athlete and Sports Chiropractor.

The product lineup includes a 50-minute full-body VibraStretch session ($119), a 25-minute upper- or lower-body targeted stretch ($67), the Elev8 Program (an 8-week structured regimen of two sessions per week), and the Vibe Out Stretch (a 20-minute vibration-only session). The go-to-market is direct-to-consumer retail: bookings are taken through the MindBody scheduling platform, dedicated iOS and Android mobile apps, or by phone, with a 50% first-visit promotional offer ($59.50) driving new client acquisition. Pricing combines pay-as-you-go sessions, multi-session packages, and recurring monthly memberships.

The target customer base spans four persona segments: athletes and fitness enthusiasts seeking performance and recovery benefits, desk workers and sedentary professionals addressing posture and stiffness, aging adults maintaining mobility, and general wellness seekers. Marketing is led by an educational blog, organic SEO, Facebook and Instagram presence, and Google reviews. The company is privately held with no disclosed venture capital, private equity, or parent company ownership, and no management team, revenue, or funding data is publicly available in the source materials.

Name

Stretch Studio

Legal name

Stretch 22

Website

https://stretch22.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Stretch 22 is a privately held assisted stretching studio operator running three retail locations in the Greater Seattle Area, offering consumer stretch therapy sessions using its proprietary VibraStretch™ method that combines PNF stretching and VibraCussor vibration technology.

Ownership category

akta.pro rank

Product category

Wellness Services

akta.pro primary industry

General Personal Training (In-Person & Virtual) (HSADAAAA)

akta.pro secondary industry

Deep Tissue Massage (HSALAEAB)

Keywords

• Assisted stretching services
• Wellness services
• Flexibility training
• Recovery therapy
• Stretch therapy

Headquarters

HQ city

Seattle

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Per-Session Stretch Therapy: Customers pay per individual stretch session at set price points. Session types include 25-minute targeted stretches ($67) and 50-minute full-body stretches ($119). First-time clients receive promotional 50% discount on inaugural 50-minute session.
2. Membership Subscriptions: Multiple membership levels offering recurring sessions at discounted per-session rates. Designed to incentivize consistency with messaging that 'amplifies results' through regular visits.
3. Package Purchases: Pre-paid stretch packages available at reduced per-session rates compared to individual bookings. Offered alongside membership pricing.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Stretch Studio provides assisted stretching services through its proprietary VibraStretch™ technique, which combines hands-on stretching with VibraCussor vibration technology to accelerate muscle recovery. The company operates physical studio locations and offers individual sessions, targeted 25-minute sessions, 20-minute Vibe Out Stretch vibration treatments, and the Elev8 Program for fitness performance, supplementation, and stretching.

Product overview

Stretch 22 is a stretch therapy studio offering assisted stretching services through its proprietary VibraStretch™ technique, which combines assisted active stretching, proprioceptive neuromuscular facilitation (PNF), and VibraCussor vibration technology. The company operates multiple studio locations in the Seattle/Bellevue area. The core product is the VibraStretch session (available in 50-minute full body and 25-minute targeted formats), supplemented by the Elev8 Program (an 8-week intensive stretching regimen) and standalone VibraCussor vibration treatment sessions. All sessions are delivered by trained Stretchologists who guide clients through personalized stretching routines.

Differentiator

Problem solved

Functional benefit

Products and services

• VibraStretch Full Body Session 50-minute full-body assisted stretching session using the proprietary VibraStretch™ technique with VibraCussor vibration technology, delivered by a certified Stretchologist in studio. For individual consumers seeking recovery, flexibility, and pain relief.
• VibraStretch 25-Minute Session 25-minute targeted upper or lower body assisted stretching session using VibraStretch™ technique. For individual consumers with time constraints or those seeking focused stretching on a specific body region.
• Vibe Out Stretch Standalone 20-minute vibration treatment session using VibraCussor technology to deliver recovery benefits on its own. For individual consumers seeking a quick recovery or vibration therapy experience.
• Elev8 Program Bundled program combining fitness performance, supplementation, and stretching, offered at a discounted rate. For individual consumers, particularly athletes and fitness enthusiasts, seeking a comprehensive performance and recovery package.
• Stretch Recovery Membership Recurring monthly membership subscription providing access to stretching sessions and membership-only benefits. For individual consumers seeking ongoing flexibility and recovery support.

Quantifiable outcome

• Clients report being able to achieve approximately 3-5 inches deeper into stretches through VibraStretch technique
• +1 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature4 records

Scale indicators2 records

Recent moves6 records

Expansion highlights3 records

Direct peers

• StretchLab: StretchLab is the largest U.S. assisted stretching franchise, offering one-on-one and group assisted stretch sessions using PNF techniques. Directly comparable to Stretch 22 in service offering, target customer (athletes, desk workers, seniors), and membership model, but operates hundreds of franchised locations nationally versus Stretch 22's three owned studios.
• StretchMed: StretchMed is an assisted stretching franchise delivering practitioner-led sessions for pain relief, athletic recovery, and mobility. Directly overlaps with Stretch 22's value proposition and customer segments (athletes, chronic-pain sufferers, general wellness).
• Stretch Zone: Stretch Zone operates a national franchise network of assisted stretching studios using proprietary PNF-based methodology. Comparable to Stretch 22 in core service and customer profile; meaningfully larger scale and broader geographic footprint via franchising.
• Stretch U: Stretch U is an assisted stretching studio chain providing practitioner-guided stretch sessions. Offers a similar one-on-one service model to Stretch 22 with comparable pricing and membership structures, operating in multiple U.S. markets.
• Stretch Pro: Stretch Pro offers assisted stretching services in boutique studio settings focused on flexibility, recovery, and injury prevention. Comparable business model and service delivery to Stretch 22, though typically operates as smaller regional studios.

Broad incumbents

• Elements Massage: Elements Massage is a national therapeutic massage franchise with hundreds of studios. Comparable in subscription-based wellness delivery model and customer demographics, serving as a broad incumbent in the adjacent bodywork category.
• Restore Hyper Wellness: Restore Hyper Wellness is a national franchise offering cryotherapy, IV therapy, infrared sauna, and recovery services including stretching. Comparable in positioning around recovery and performance, broader service mix, and significantly larger footprint than Stretch 22.
• Massage Heights: Massage Heights is a membership-based therapeutic massage franchise with hundreds of locations. Comparable to Stretch 22 in subscription/membership-driven wellness service model and target customer base, though core offering is massage rather than stretching.
• Hand & Stone Massage and Facial Spa: Hand & Stone is a national franchise offering therapeutic massage, facials, and stretch services (including Stretch & Restore). Overlaps with Stretch 22 in stretch therapy and memberships, but operates a much broader wellness service portfolio at scale.

Emerging players

• The Now Massage: The Now Massage is a boutique massage studio concept focused on premium, design-led wellness experiences with memberships. Comparable to Stretch 22 in consumer-direct studio model, subscription tiers, and experiential positioning, though core service is massage.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/wearestretch22
• Instagraminstagram.com/stretch22
• LinkedInlinkedin.com/company/stretch22

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stretch Studio