Falcon-GREA

What Falcon-GREA does

Falcon-GREA (legal name: Falcon Real Estate Investment Management, Ltd.) is a privately held commercial real estate advisory and asset management firm founded in 1991 and headquartered in the United States. The firm provides three core services to non-U.S. investors seeking exposure to U.S. and European real estate: Acquisitions Advisory (sourcing and executing commercial, residential, and industrial property transactions), Asset Management (operating strategy, reporting, and tax optimization for owned assets), and Financing Advisory (tax-efficient mortgage financing and refinancing, including Sharia-compliant structures). It serves international private investors (high-net-worth individuals and family offices) and institutional investors (pension funds, insurance companies, and sovereign wealth funds), with named mandates spanning European, Latin American, Middle Eastern (including Kuwait), and Asian counterparties.

The firm operates through 11 offices distributed across the U.S. (Miami, New York, Chicago, San Francisco, Washington D.C.), Asia, and Europe, supporting a relationship-led, field-sales distribution model built over more than 30 years. It has advised clients on assets in 40+ U.S. states and 5 European countries and reports cumulative transaction volume of $17+ billion since inception, with average annual assets under management of approximately $1 billion. The executive team carries 250+ years of combined commercial real estate experience and includes specialized regional coverage for the Midwest, Southeast, Northeast, Mid-Atlantic, and (since 2013) the West Coast via a strategic partnership with Urban Realty Co., Inc.

Revenue is generated through professional services fees across three streams: acquisition advisory engagements, recurring asset-management mandates, and financing advisory arranged through major lender relationships. Pricing is not publicly disclosed and is negotiated per engagement based on transaction complexity and client requirements. The firm runs no disclosed software products, APIs, or technology platforms; its value proposition rests on human expertise, cross-border execution capability, and embedded relationships with U.S. and international institutional and private capital sources.

Name

Falcon-GREA

Legal name

Falcon Real Estate Investment Management, Ltd.

Website

https://falcongrea.com

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

11–50 employees

Short description

Falcon-GREA is a U.S.-headquartered boutique advisory and asset management firm that provides acquisitions, asset management, and financing advisory for international private and institutional investors seeking U.S. and European commercial real estate exposure.

Ownership category

akta.pro rank

Headquarters

HQ city

Dallas

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Advisory Fees: Falcon provides comprehensive advisory services for real estate acquisitions, including investment strategy development, property sourcing, financial analysis, due diligence, and transaction execution. Fees are generated through professional advisory engagements with clients.
2. Asset Management Fees: Ongoing asset management services including operating strategy, reporting, tax optimization, and property oversight. The firm manages assets on behalf of clients and earns fees for supervisory asset management services.
3. Financing Advisory: Tax efficient mortgage financing advisory for acquisitions and refinancing. Falcon arranges financing through relationships with major lending institutions.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

Falcon-GREA is a global real estate advisory firm that advises international private and institutional investors on the acquisition, financing, and ongoing management of commercial, residential, and industrial properties in the United States and Europe. Its core offerings comprise three integrated services: Acquisitions Advisory (sourcing and executing property acquisitions), Asset Management (bespoke operating strategy, reporting, and tax optimization), and Financing Advisory (tax-efficient mortgage financing through relationships with major lending institutions).

Product overview

Falcon-GREA is a Global Real Estate Advisors firm offering a unified suite of three core advisory services: Acquisitions Advisory, Asset Management, and Financing Advisory. These services are designed to work together to provide comprehensive U.S. and European commercial real estate investment advisory and management for international investors. The company does not offer distinct software products or modules—rather, it delivers personalized advisory services through its team of professionals across 11 offices worldwide.

Differentiator

Problem solved

Functional benefit

Products and services

• Acquisitions Advisory Advisory in the acquisition of commercial, residential and industrial properties throughout the United States and Europe, including investment strategy development, property sourcing, financial analysis, due diligence, and transaction execution for international private and institutional investors.
• Asset Management Bespoke operating strategy, reporting, and tax optimization services for owned commercial, residential and industrial properties, with the goal of increasing long-term asset value for international private and institutional investor clients.
• Financing Advisory Tax-efficient mortgage financing advisory for new acquisitions and refinancing of existing portfolios, arranged through the firm's relationships with major U.S. mortgage lending institutions, including Sharia-compliant financing options for qualifying international investors.

Quantifiable outcome

• $17+ billion in transactions since 1991
• +2 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core and strategic.

• Urban Realty Co., Inc.coreStrategic or Co-development Partner · 1 September 2013Strategic partnership established in September 2013 to expand Falcon's operations into the San Francisco market. The alliance provides greater depth of knowledge and investment opportunities in San Francisco, Los Angeles, Seattle and Portland markets. Urban Realty provides local market information and sources new investment opportunities throughout the west coast. The partnership includes a new west coast office located at 364 Bush Street in Downtown San Francisco. Principals David Rhoades and Sean Thompson bring over 50 years of cumulative commercial real estate experience.
• CBRE Capital MarketsstrategicChannel Partner/ Reseller/ DistributorCBRE Capital Markets team represented the seller in the Paragon Plantation disposition transaction. The Falcon/CBRE deal team collaborated on the sale of 74 luxury condominium units in Plantation, Florida, bringing professionalism and market insight that translated into quality offers and higher pricing for the client.

Scale indicators8 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Savills:
• Eastdil Secured: Eastdil Secured is a leading boutique investment bank focused on commercial real estate, advising institutional clients on large investment sales, financings, and recapitalizations. Its institutional-only, advisory-only model and large-deal focus make it a comparable specialized CRE capital markets advisor.
• Walker & Dunlop: Walker & Dunlop is a leading CRE finance firm providing debt brokerage, investment sales, and capital markets advisory. It shares Falcon-GREA's financing advisory and investment advisory capabilities and competes for institutional and international investor mandates.
• Knight Frank: Knight Frank is a UK-headquartered international real estate advisor with a strong cross-border investment advisory practice serving HNW and institutional clients in global CRE markets. Its international-investor focus and global office network make it a particularly close peer to Falcon-GREA's model.
• Marcus & Millichap: Marcus & Millichap is a CRE investment services firm specializing in brokerage, financing, and advisory for institutional and private investors across property types. Its investment advisory model and cross-border capital placement capabilities (e.g., MMI International) are directly comparable to Falcon-GREA.

Broad incumbents

• CBRE Group: CBRE is the world's largest commercial real estate services firm with a deep Capital Markets and Investment Properties advisory practice. It competes with Falcon-GREA on cross-border institutional advisory mandates, but operates as a broad global platform across brokerage, valuation, and property management rather than a niche international-investor advisor.
• JLL (Jones Lang LaSalle): JLL is a global real estate services firm with substantial Capital Markets, investment advisory, and asset management capabilities serving institutional cross-border investors. Like CBRE, it competes for the same international advisory mandates as Falcon-GREA but at a vastly larger scale and with a broader service portfolio.
• Cushman & Wakefield: Cushman & Wakefield is a top-tier global CRE services firm with active Capital Markets and Investor Services practices serving cross-border institutional clients. It competes with Falcon-GREA for international investment mandates while operating as a full-service platform.
• Newmark Group: Newmark is a global CRE services firm with a growing capital markets and investment sales platform serving institutional clients, including cross-border investors. It competes with Falcon-GREA for U.S. CRE investment advisory mandates at a broader scale.

Regional players

• NAI Global: NAI Global is a global network of independently owned commercial real estate firms providing brokerage and advisory services across investor segments. Its international footprint and investor-focused advisory model make it a structural peer, though it operates via a network model rather than directly employed offices.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/falcon-real-estate

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Falcon-GREA