JOHNSON NATHAN STROHE
JOHNSON NATHAN STROHE (JNS Architecture + Interior Design) is a Denver-based, privately held architecture and interior design firm founded in 1993 that delivers hospitality, multifamily housing, adaptive reuse, and recreation design services to developers, hospitality operators, and public-sector clients across the US.
- Company typePrivate
- Founded1993
- HeadquartersDenver, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What JOHNSON NATHAN STROHE does
JOHNSON NATHAN STROHE, operating as JNS Architecture + Interior Design, is a privately held professional services firm headquartered at 1600 Wynkoop Street in Denver, Colorado. Founded in 1993, the firm delivers architecture and interior design services across five core service lines: hospitality design, housing and multifamily, standalone interior design, historic and adaptive reuse, and recreation design. Its client base consists of institutional, hospitality, and real estate development enterprises including Gravitas Development Group, McWhinney/Sage Hospitality, BMC Investments, Tynan Group, Nichols Partnership, GF Properties Group, and PaulsCorp, with public-sector work for the Foothills Park & Recreation District. The firm is led by partners Nicole Nathan and Tobias Strohe, with additional partner Tom Current and principal Heather Vasquez Johnson.
The firm's revenue is generated through professional service fees on a per-project basis, encompassing concept design, schematic and design development, construction documentation, project management, and FF&E specification for hospitality properties, multifamily residential developments, adaptive reuse conversions, and recreational facilities. Geographic operations are anchored in the Colorado Front Range with project engagements extending into California, Ohio, Utah, Maine, and Michigan. The firm does not disclose pricing or revenue figures publicly and operates without external funding rounds or institutional investment.
JNS has built a reputation through a portfolio that includes the Ramble Hotel (50 rooms, 2018), the Maven Hotel at Dairy Block (173 keys, 2017), the Halcyon Hotel (154 keys, 2016), the Sheraton Downtown Denver renovation (2021), the Art Studios adaptive reuse project (192 micro-units, 2023), and the Foothills Golf Clubhouse (2024). The firm has received more than a dozen AIA honors, multiple Denver Mayor's Design Awards, ULI Americas recognition, and HD Awards placements, with coverage in Architectural Digest, Condé Nast Traveler, and Hospitality Design Magazine. Distribution is via direct enterprise sales and project-by-project engagement with developers, hospitality operators, and institutional clients; the firm also markets through press coverage, professional awards, a website portfolio, and Instagram.
JOHNSON NATHAN STROHE firmographics
Firmographics- Name
- JOHNSON NATHAN STROHE
- Legal name
- JNS Architecture + Interior Design
- Website
- https://jns.design
- Company type
- Private
- Founded year
- 1993
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- JOHNSON NATHAN STROHE (JNS Architecture + Interior Design) is a Denver-based, privately held architecture and interior design firm founded in 1993 that delivers hospitality, multifamily housing, adaptive reuse, and recreation design services to developers, hospitality operators, and public-sector clients across the US.
- Ownership category
- akta.pro rank
JOHNSON NATHAN STROHE industry classification
Industry- Product category
- Architectural & Interior Design Services
- NAICS
- Architectural Services (54131), Interior Design Services (54141)
- SIC
- Services-To Dwellings & Other Buildings (7340)
- akta.pro primary industry
- Architectural Reconfiguration & Structural Alterations (HSAPAEAB)
Keywords
Where JOHNSON NATHAN STROHE is headquartered
LocationHeadquarters
- HQ city
- Denver
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
JOHNSON NATHAN STROHE business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Architecture Services: Professional architectural services including design, planning, and project management for hospitality, multifamily housing, and adaptive reuse projects. Revenue generated through design fees, project management, and consulting services on a per-project basis.
- Interior Design Services: Interior design services for hotels, residential, and commercial spaces. Includes space planning, finishes, fixtures, and FF&E specification for hospitality and residential projects.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
JOHNSON NATHAN STROHE product offering
Product offeringCore offering
JOHNSON NATHAN STROHE is a Denver-based architecture and interior design firm that delivers full-service design for hospitality, multifamily housing, adaptive reuse/historic preservation, and recreation/community facility projects. The firm combines architectural design with interior design services under a single integrated practice, serving private developers, hospitality operators, civic/public agencies, and institutional clients across Colorado and the broader western U.S.
Product overview
JNS Architecture + Interior Design is a Denver-based architecture and interior design firm with 30+ years of experience offering five core service lines: Hospitality Design Services (hotels, boutique properties), Housing/Multifamily Design Services (condominiums, apartments, micro-units), Interior Design Services (standalone interior design for commercial and residential), Historic/Adaptive Reuse Services (preservation, office-to-residential conversions), and Recreation Design Services (golf clubhouses, poolhouses). The firm operates primarily in the Colorado Front Range with projects across the country, specializing in human-centered design with storytelling and community impact as guiding principles.
Differentiator
Problem solved
Functional benefit
Products and services
- Architecture Design Services Full-scope architectural design services delivered to private developers, hospitality operators, and public/institutional owners, covering master planning, schematic design, design development, construction documents, and construction administration.
- Interior Design Services Interior design services integrated with the firm's architectural practice, including space planning, finish and material specification, FF&E selection, and interior documentation for the same hospitality, multifamily, civic, and adaptive reuse projects.
- Hospitality Design Specialized architecture and interior design for hotels, resorts, and other hospitality properties, delivered to private developers and hotel operators and operators' brand teams.
- Multifamily Housing Design Architecture and interior design for multifamily residential developments, including market-rate and mixed-use communities, delivered to private residential developers and owners.
- Adaptive Reuse & Historic Preservation Design Architecture and interior design for the rehabilitation, adaptive reuse, and historic preservation of existing and historically significant buildings, including downtown revitalization and tax-credit-eligible projects, delivered to private owners, developers, and public agencies.
- Recreation & Community Facility Design Architecture and interior design for recreation centers, aquatic facilities, community centers, and related civic buildings, delivered primarily to municipalities, park and recreation districts, and institutional clients.
Companies that use JOHNSON NATHAN STROHE
Customer profileNamed customers8 records
Segments3 records
Ideal customer profiles2 records
JOHNSON NATHAN STROHE technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
JOHNSON NATHAN STROHE partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core.
- GF Properties GroupcoreThird collaboration with GF Properties Group on Pierside South, a 110-unit live-work apartment and retail development in Oceanside, California.
- Kimberly Timmons InteriorscoreInterior design partnership on Laurel Cherry Creek, a 71-home luxury condominium project in Denver.
- Haselden ConstructioncoreConstruction partner for Laurel Cherry Creek luxury condominium project.
- Sprung ConstructioncoreConstruction partner for The Ramble Hotel, a 50-room boutique hotel in Denver's RiNo neighborhood.
- SA+R ArchitectscoreArchitecture partnership on The Maven Hotel at Dairy Block, a 173-key boutique hotel in Denver.
- Créme InteriorscoreInterior design collaboration on The Maven Hotel at Dairy Block.
- Saunders ConstructioncoreConstruction partner for The Maven Hotel at Dairy Block project.
- Klipp/gkkworkscoreArchitecture partnership on The Halcyon Hotel, a 154-key boutique hotel in Denver's Cherry Creek.
- AvroKOcoreDesign collaboration on The Halcyon Hotel interior design elements.
- SkylabcoreDesign partnership on The Halcyon Hotel rooftop bar and pool design.
- Mortenson ConstructioncoreConstruction partner for The Halcyon Hotel project.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
JOHNSON NATHAN STROHE competitors and assessment
Company assessmentDirect peers
- Yabu Pushelberg: Yabu Pushelberg is a globally recognized interior design and architecture firm specializing in luxury hotels and residential. Like JNS, the firm integrates architecture and interior design to deliver award-winning hospitality projects for premium brands.
- ForrestPerkins: ForrestPerkins is a hospitality-focused interior design firm serving luxury hotels and resorts worldwide. Comparable to JNS in its boutique-hotel design specialty, experiential design philosophy, and emphasis on storytelling and sense of place.
- AvroKO: AvroKO is a New York-based hospitality design firm specializing in hotels, restaurants, and bars. AvroKO partnered with JNS on the interior design of the Halcyon Hotel in Cherry Creek, and operates in the same boutique hospitality design niche with overlapping client types.
- Dianne Sauven & Associates: Dianne Sauven & Associates is a UK-based interior design firm specializing in boutique and luxury hotels. Comparable to JNS in its hospitality focus and emphasis on distinctive, narrative-driven hotel interiors for independent and boutique operators.
- Meyer Davis Studio: Meyer Davis is a New York-based design studio focused on hotels, restaurants, residences, and commercial spaces. Highly comparable to JNS for its boutique hotel portfolio, design-led approach, and blend of architecture and interior design services.
- Stonehill & Taylor: Stonehill & Taylor is an architecture and interiors firm with strong hospitality and residential portfolios, including boutique hotels and adaptive reuse. Like JNS, the firm combines architectural and interior design under one practice targeting premium hospitality clients.
- //3877 (387 Architecture): 387 is a New York architecture firm with deep expertise in adaptive reuse and historic preservation, particularly office-to-residential conversions. Comparable to JNS's Art Studios adaptive reuse work and broader preservation/adaptive reuse positioning.
Regional players
- Anderson Mason Dale Architects: Anderson Mason Dale is a Denver-based architecture firm serving commercial, civic, education, and hospitality clients. Comparable as a Colorado Front Range peer in scale and client base, with some overlap in the multifamily and adaptive reuse market.
- Davis Partnership Architects: Davis Partnership is a Denver-based architecture, interiors, and planning firm with broad commercial and institutional work. A direct regional competitor to JNS in the Colorado Front Range market, with a broader practice mix beyond hospitality.
Broad incumbents
- Rockwell Group: Rockwell Group is a large, award-winning architecture and design firm spanning hospitality, entertainment, and cultural projects. Comparable to JNS for its hospitality design work but with significantly broader scope, scale, and portfolio across multiple sectors.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key highlights7 records
Customer concentration
JOHNSON NATHAN STROHE social profiles
Digital presenceJOHNSON NATHAN STROHE financial estimates
Financial estimateRevenue estimate
Valuation estimate
JOHNSON NATHAN STROHE leadership team
Management profileNumber of profiles
Profiles5 records
JOHNSON NATHAN STROHE funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
JOHNSON NATHAN STROHE M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about JOHNSON NATHAN STROHE
What does JOHNSON NATHAN STROHE do?
JOHNSON NATHAN STROHE is a Denver-based architecture and interior design firm that delivers full-service design for hospitality, multifamily housing, adaptive reuse/historic preservation, and recreation/community facility projects. The firm combines architectural design with interior design services under a single integrated practice, serving private developers, hospitality operators, civic/public agencies, and institutional clients across Colorado and the broader western U.S.
Is JOHNSON NATHAN STROHE a public or private company?
JOHNSON NATHAN STROHE is a private company. It is classified as management employee owned and is currently operating.
When was JOHNSON NATHAN STROHE founded?
JOHNSON NATHAN STROHE was founded in 1993. It employs 11 to 50 people.
Where is JOHNSON NATHAN STROHE based?
JOHNSON NATHAN STROHE is headquartered in Denver, United States, in the North America region.
How does JOHNSON NATHAN STROHE make money?
Two revenue lines are on record. Architecture Services are the primary driver. The others are interior Design Services.
Who are JOHNSON NATHAN STROHE's main competitors?
Direct peers on record are Yabu Pushelberg, ForrestPerkins, AvroKO, Dianne Sauven & Associates, Meyer Davis Studio, Stonehill & Taylor and //3877 (387 Architecture). Regional players are Anderson Mason Dale Architects and Davis Partnership Architects. Rockwell Group is listed as a broad incumbent.
Does JOHNSON NATHAN STROHE have an API?
No public API is recorded for JOHNSON NATHAN STROHE.
What industry is JOHNSON NATHAN STROHE in?
JOHNSON NATHAN STROHE's product category is Architectural & Interior Design Services. Its primary akta.pro industry code is HSAPAEAB, Architectural Reconfiguration & Structural Alterations. Its NAICS code is 54131 and its SIC code is 7340.