What CREME does

CREME is a Lisbon-based multidisciplinary creative collective that provides end-to-end brand experience services to enterprise clients. The company operates without the structural constraints of traditional agencies, assembling bespoke teams of creators — spanning designers, architects, musicians, producers, directors, illustrators, actors, carpenters, decorators, and writers — scaled to each project's specific objectives. Its client base is concentrated in Portugal and spans consumer brands, cultural institutions, and corporate clients across beverage (Super Bock), sports (Sport Lisboa e Benfica), banking and insurance (Santander, SABSEG), retail and entertainment (FNAC), telecommunications (NOS), hospitality (W Hotel Algarve), pharmaceuticals (BIAL), and media (AXN).

The service offering is organized around six interconnected pillars: ideation (creative concept development), strategy (brand positioning and communication planning), design (visual identity, scenography, and branded content), communication (advertising, sponsorship management, multi-channel campaigns), production (full-service event execution, technical production, artist booking), and licensing (concept development and brand-extension management, exemplified by the Barbearia à Benfica retail concept). CREME has demonstrated emerging AI capability through BORN in FNAC, a generative AI-powered experience deployed at NOS Alive that enabled festival visitors to co-create album cover artwork. The company also operates a social impact vertical via Heart-Time Jobs, an inclusive staffing partnership with Vilacomvida.

Revenue is generated through project-based professional services engagements with fees negotiated per project. The go-to-market motion is event-driven and sales-led: portfolio case studies on the company website and social channels (Instagram, LinkedIn) drive inbound interest, while direct outreach secures enterprise mandates. The company has earned a Cannes Lions award, which functions as the primary brand credential. No funding rounds, ownership disclosures, or revenue figures are publicly available.

Name

CREME

Legal name

CREME

Website

https://maiscreme.pt

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

CREME is a Lisbon-based multidisciplinary creative collective providing end-to-end brand experience services — ideation, strategy, design, communication, production, and licensing — to enterprise clients primarily in Portugal across beverage, banking, sports, retail, telecom, and pharmaceutical sectors.

Ownership category

akta.pro rank

Headquarters

HQ city

Lisboa

HQ country

Portugal

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Creative Agency Services: Project-based professional services spanning strategy, ideation, design, branded content, advertising, production, and sponsorship management for brand experiences. Revenue is generated per project/engagement.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels4 records

Core offering

CREME is a Lisbon-based multidisciplinary creative collective that provides end-to-end brand experience services for enterprise brands. It assembles bespoke teams of curated creators (designers, musicians, producers, illustrators, etc.) to deliver strategy, ideation, design, branded content, advertising, sponsorship management, and full event production for physical and digital brand experiences. Projects span festivals, galas, brand activations, internal corporate events, and licensed retail concepts.

Product overview

CREME is a Lisbon-based multidisciplinary creative collective that operates as a service agency rather than a product company. Its offering spans six interconnected service pillars — Ideation (creative concept development), Estratégia (strategy and brand positioning), Design (visual identity and scenography), Comunicação (communication strategy, branded content, and advertising), Produção (full-service event production), and Licensing (concept development and brand extension licensing). Projects like Barbearia À Benfica demonstrate its end-to-end capability from concept through retail licensing, while BORN in FNAC showcases its AI-powered experiential capabilities. The portfolio encompasses event production, brand activations, festival experiences, internal corporate events, rebranding, and branded retail concepts — all delivered through a curated network of creators without the structural constraints of traditional agencies.

Differentiator

Problem solved

Functional benefit

Products and services

• Ideation Creative concept development service originating original campaign ideas, themes, and narratives for brand experiences across physical and digital environments.
• Estratégia (Strategy) Strategic planning and brand positioning services that define how brands connect with their audiences through meaningful, differentiated experiences.
• Design Visual design and branded content creation encompassing graphic design, scenography, and visual identity systems for brand activations and events.
• Comunicação (Communication) Communication strategy and branded content services, including advertising, sponsorship management, and multi-channel communication campaigns.
• Produção (Production) Full-service event production spanning physical event execution, technical production, artist booking, and on-site management for brand experiences and cultural events.
• Licensing (Brand Extension) Concept development and licensing services for retail and experiential brand extensions, including store development, e-commerce setup, launch campaigns, and licensing process management.
• BORN in FNAC (AI Experience) An AI-powered interactive experience for festival visitors, enabling co-creation of album cover artwork using generative AI, combining audio input (National Anthem detection) with visual content generation. Deployed for FNAC at NOS Alive.

Quantifiable outcome

• Santander Fest — 4000+ collaborators united at first edition internal festival
• +3 more outcomes

Named customers14 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature2 records

Partnerships

Three partnerships are on record, tiered notable, core and minor.

• Música no CoraçãonotableStrategic or Co-development PartnerCREME co-produced the first edition of Santander Fest with Música no Coração — a music production partner — combining festival production expertise with brand event execution.
• VilacomvidacoreStrategic or Co-development PartnerCREME partnered with Vilacomvida Association to create the Heart-Time Jobs service — inclusive event staffing using young adults with Intellectual and Developmental Difficulties (DID). CREME uses this staffing in its events; Vilacomvida gains a revenue stream and social impact. Service debuted at NOS Alive 2025.
• GlovominorImplementation/ SI/ Consulting PartnerGlovo was used as the delivery partner for the Super Bock 'Drinkable Anthem' campaign — delivering cold beer to consumers who detected the national anthem via the app.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Wieden+Kennedy: Globally recognized independent creative agency network with deep brand experience, advertising, and integrated campaign capabilities. Comparable to CREME in its pursuit of culturally impactful, award-winning creative work for premium brands, though operating at much greater scale and geographic reach.

Direct peers

• Mother London: Independent creative agency recognized for irreverent, culturally attuned brand work and a non-traditional operating model. Comparable to CREME in its boutique-scale, originality-driven ethos, and its focus on brand experiences that reject homogenized creative output.
• DDB Portugal: Lisbon-based creative advertising agency within the DDB Worldwide network, offering creative strategy, branding, and integrated campaign services to enterprise brands. Directly comparable to CREME as a Portugal-headquartered full-service creative agency competing for similar brand experience and campaign briefs.
• Dentsu Creative Portugal: Portuguese operation of Dentsu Creative, offering creative campaigns, brand experience design, and integrated communications. Directly comparable to CREME in scope (creative, brand experience, production) and target market (Portuguese enterprise brands).
• Anomaly: Globally distributed independent creative agency known for breaking the traditional agency model with integrated brand experience work. Comparable to CREME's anti-traditional-agency positioning, multidisciplinary talent network approach, and emphasis on cultural relevance and originality over templated execution.
• Publicis Portugal: Lisbon office of Publicis Groupe providing creative, media, and digital services. Directly comparable to CREME as a Portugal-based creative agency serving enterprise clients across sectors including telecom, retail, and finance — many of which overlap with CREME's roster.
• FCB Lisboa: Lisbon-based creative agency within the FCB Global network, offering advertising, brand storytelling, and integrated campaign work. Comparable to CREME as a Portuguese creative agency pursuing culturally relevant, narrative-driven brand work for enterprise clients.
• Leo Burnett Lisboa: Lisbon-based creative agency within the Leo Burnett Worldwide network, offering brand strategy, advertising, and creative campaign services. Comparable to CREME as a Portugal-headquartered creative agency competing for enterprise brand mandates with similar storytelling and brand-building approaches.
• Havas Portugal: Portuguese arm of the global Havas Creative Network, providing advertising, brand strategy, and creative production services. Comparable to CREME as a domestic creative agency working with major Portuguese enterprise clients on brand campaigns and activations.

Emerging players

• Pereira O'Dell: Independent creative agency with offices in San Francisco and New York, focused on integrated brand storytelling, branded entertainment, and culturally resonant work. Comparable to CREME as a boutique creative firm emphasizing originality, brand experience design, and creator-led campaigns for ambitious brands.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/maiscreme
• Instagraminstagram.com/_maiscreme

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CREME