Radiology Victoria

What Radiology Victoria does

Radiology Victoria is a multi-site diagnostic imaging provider headquartered in Wantirna, Victoria, Australia, operating seven sites across Melbourne and Geelong. The business was previously known as Epworth Medical Imaging and was rebranded to Radiology Victoria while remaining under the ownership of Sonic Healthcare, an international diagnostic and pathology group that is the second largest diagnostic imaging provider in Australia with more than 100 radiology centres globally. The practice employs approximately 330 radiologists, imaging technologists and support staff and provides a comprehensive diagnostic portfolio across MRI, CT, PET/CT, ultrasound, mammography, nuclear medicine, X-ray, fluoroscopy, angiography, biopsy and interventional procedures, supported by flagship equipment including the Siemens Multitom RAX hybrid robotic X-ray system (first in Victoria, first installed within Sonic Healthcare worldwide) and the Siemens Biograph mCT Flow 64 PET/CT scanner at Epworth Freemasons.

Radiology Victoria operates a B2B2C go-to-market model that combines hospital inpatient and emergency imaging through its partnership with Epworth at five hospital locations with outpatient community imaging at clinics such as Knox, Ashburton and Burwood East. Revenue is earned primarily through Medicare-funded and fee-for-service transactions: Medicare-eligible services and bulk billing are available to Health Care Card and Pensioner Concession Card holders, while private fees apply for general outpatients and inpatient services are billed separately from the hospital stay with claimable Medicare and private health insurance offsets. The company complements core imaging operations with a Zed Technologies-powered RV Patient portal (iOS and Android) for image and result access, PACS InteleConnect and PACS Image Transfer for referrer delivery, and selective participation in the National Lung Cancer Screening Program.

The business is differentiated by its Medical Leadership model with site-level Clinical Directors, a clinical team that includes subspecialty expertise across neuroradiology, breast, cardiac, musculoskeletal and nuclear medicine (including a Royal Australian and New Zealand College of Radiologists Gold Medal recipient, Dr Anthony Upton), and exclusive geographic access to flagship Siemens equipment in Victoria. Commercial activity is supported by community sponsorships, including an Official Radiology Partnership with the Geelong Cats AFL club, and all operations are accredited under the Australian NSQHS Standards and the Diagnostic Imaging Accreditation Scheme.

Name

Radiology Victoria

Legal name

Radiology Victoria

Website

https://radiologyvictoria.com.au

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Radiology Victoria is a multi-site diagnostic imaging provider operating seven locations across Melbourne and Geelong, delivering MRI, CT, PET/CT, ultrasound, mammography, nuclear medicine and interventional procedures to patients, Epworth Hospitals and referring clinicians as a wholly-owned subsidiary of Sonic Healthcare.

Ownership category

akta.pro rank

Product category

Diagnostic Imaging Services

NAICS

Diagnostic Imaging Centers (621512), Offices of Physicians (6211)

SIC

Services-Health Services (8000), Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Radiology Imaging Centers (X-ray/CT/MRI/Ultrasound) (HLAFAKAA)

akta.pro secondary industries

Advanced Imaging & Specialty Radiology Centers (PET/CT, Nuclear Medicine, Interventional Radiology) (HLAFAKAB), Women’s Imaging & Breast Health Centers (HLAFAJAJ)

Keywords

• Diagnostic imaging services
• Medical radiology
• MRI and CT scanning
• PET imaging services
• Interventional radiology

Headquarters

HQ city

Wantirna

HQ country

Australia

HQ region

Oceania

Offices7 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Diagnostic Imaging Services - Outpatient: Fee-for-service model for outpatient imaging services. Medicare rebates apply for eligible services. Private fees charged for non-bulk billed services. Health Care Card and Pensioner Concession Card holders bulk billed.
2. Inpatient Hospital Imaging Services: Separate billing from hospital stay. Services provided at Epworth hospital locations. Private fees may be claimable against Medicare and/or private health insurance with potential out-of-pocket (Gap) payments.
3. PET/CT Services: Medicare-eligible PET/CT scans bulk billed. Some PET scans not funded by Medicare with out-of-pocket costs discussed at booking.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Radiology Victoria provides a unified portfolio of medical diagnostic imaging services across multiple modalities including MRI, CT, PET/CT, ultrasound, mammography, nuclear medicine, X-ray, fluoroscopy, angiography, and image-guided interventional procedures. The company operates both hospital-based inpatient and emergency imaging at Epworth locations and community outpatient clinics across Melbourne and Geelong, delivering diagnostic reports to referring clinicians via PACS systems and offering patients online access to images and reports through its RV Patient Portal app.

Product overview

Radiology Victoria is a comprehensive diagnostic imaging provider offering a unified portfolio of medical imaging services across multiple locations in Victoria, Australia. Formerly known as Epworth Medical Imaging, the company provides 24 diagnostic service lines including MRI, CT, PET/CT, ultrasound, mammography, nuclear medicine, X-ray, and specialized cardiac imaging. The service portfolio includes core diagnostic imaging modalities (General X-ray, Ultrasound, CT, MRI, Mammography, Nuclear Medicine, PET/CT, Fluoroscopy, Angiography) alongside specialized services (Breast MRI, Prostate MRI, Cardiac MRI, Structural Cardiac CT, Lung Screening NLCSP, Bone Mineral Densitometry, Dental X-ray, Echocardiography). The company operates a patient-facing digital platform (RV Patient Portal via Zed Technologies) enabling patients to access images and reports online. For referrers, PACS InteleConnect and PACS Image Transfer provide image and report delivery functionality. Recent technology investment includes the Siemens Multitom RAX robotic X-ray system and Siemens Biograph mCT Flow 64 PET/CT scanner. All services are backed by Sonic Healthcare, a global healthcare leader.

Differentiator

Problem solved

Functional benefit

Products and services

• Magnetic Resonance Imaging (MRI) Advanced diagnostic imaging using strong magnetic fields and radio waves to produce detailed images without ionizing radiation, including subspecialty Breast MRI, Cardiac MRI, and Prostate MRI.
• Computed Tomography (CT) Cross-sectional X-ray imaging service for detailed views of internal structures including bones, organs, and blood vessels, with subspecialty offerings including CT Coronary Angiography and Structural Cardiac CT.
• PET/CT Combined positron emission tomography and CT imaging for metabolic and structural assessment, particularly in oncology, delivered with the Siemens Biograph mCT Flow 64 scanner.
• Mammography (3D with Tomosynthesis) 3D breast imaging service that examines breast tissue in thin one-millimetre layers for early detection of breast cancer.
• Ultrasound Real-time imaging using sound waves for obstetric, abdominal, musculoskeletal, and vascular examinations without radiation, including dedicated Breast Ultrasound offerings.
• General X-ray Standard X-ray imaging service for bones, chest, and various body parts using minimal radiation.
• Siemens Multitom RAX X-ray System State-of-the-art hybrid robotic X-ray system with True2scale imaging capability used at Radiology Victoria at Epworth Geelong for highly accurate, life-size musculoskeletal and orthopaedic imaging.
• Nuclear Medicine Imaging using small amounts of radioactive material to evaluate organ function and detect disease, delivered by fellowship-trained nuclear medicine specialists.
• Angiography Medical imaging technique to visualize blood vessels and the heart chambers, helping diagnose blockages, aneurysms, and other vascular conditions.
• Fluoroscopy Real-time X-ray imaging service for dynamic visualization of internal structures and procedures.
• Image-guided Biopsy Image-guided tissue sampling procedure for accurate diagnosis of abnormal growths or suspicious areas.
• Image-guided Injections Image-guided therapeutic injections for pain management and diagnostic purposes.
• Bone Mineral Densitometry (BMD) DEXA scan service used to measure bone density and diagnose osteoporosis or assess fracture risk.
• Breast Ultrasound Sound wave imaging for breast tissue evaluation, used alongside mammography for comprehensive breast assessment.
• Breast MRI Magnetic resonance imaging specialized for detailed breast tissue evaluation, used for screening high-risk patients and characterizing lesions.
• Cardiac MRI MRI of the heart providing detailed images of heart structure and function without radiation exposure.
• Contrast Enhanced Mammography (CEM) Advanced mammography technique using contrast agent to enhance visualization of breast tissue abnormalities.
• Coronary Artery Calcium Scoring CT scan that measures calcium deposits in coronary arteries to assess cardiovascular disease risk.
• Coronary Risk Assessment including Calcium Scoring Comprehensive cardiovascular risk evaluation combining coronary calcium scoring with clinical assessment.
• CT Coronary Angiogram CT imaging of coronary arteries to detect blockages, stenosis, and assess heart vessel health.
• Dental X-ray Intraoral and extraoral dental imaging including OPG (orthopantomogram) for comprehensive dental assessment.
• Echocardiography (Echo) Ultrasound of the heart to evaluate cardiac structure, function, and blood flow in real time.
• Lung Screening (NLCSP) Screening delivered as part of the Australian Government's National Lung Cancer Screening Program for early detection of lung cancer in high-risk individuals.
• Prostate MRI Specialized MRI for prostate cancer detection, staging, and evaluation without ionizing radiation.
• Structural Cardiac CT CT imaging for structural heart disease evaluation including pre-ablation planning, TAVI, and valve assessments.
• RV Patient Portal Online and mobile application (iOS/Android) allowing patients to view their medical images and access diagnostic reports, with images available within hours of scan and reports 14 days after the referring doctor receives them, plus Quick Share functionality for sharing with care providers.

Quantifiable outcome

• 24-hour report turnaround
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature5 records

Partnerships

Nine partnerships are on record, tiered core, flagship and minor.

• Sonic HealthcarecoreStrategic or Co-development PartnerRadiology Victoria is a proud member of Sonic Healthcare group - an internationally renowned healthcare provider with operations in laboratory medicine, pathology, diagnostic imaging, general practice medicine and corporate medical services. Headquartered in Sydney, Sonic is the second largest diagnostic imaging provider in Australia with more than 100 radiology centres.
• Geelong CatsflagshipStrategic or Co-development PartnerOfficial Radiology Partner for the Geelong Cats AFL club. Provides premier medical imaging services for the elite sporting club throughout the season, extending exceptional patient experience to players and staff.
• Zed TechnologiescoreTechnology or IntegrationTechnology partner providing patient portal app and online access systems. Powers RV Patient App for iOS and Android, Quick Share functionality, and online account management for patients accessing their images and results.
• Epworth Hospital GroupcoreStrategic or Co-development PartnerHospital partnership providing inpatient and emergency imaging services at multiple Epworth locations including Richmond, Freemasons, Victoria Parade, Geelong, and others. Radiology Victoria is a private and separate entity from the hospital.
• Ashy Redbacks Junior Football ClubminorGTM or Marketing PartnerCommunity sponsorship of local junior football club with 30 teams competing in Yarra Junior Football League. Focus on youth development and community engagement.
• Alamein Football ClubminorGTM or Marketing PartnerSponsorship of all-girls soccer club - one of Victoria's premier all-female football clubs with development pathway from juniors to senior competition in National Premier Leagues.
• Ashburton United Soccer ClubminorGTM or Marketing PartnerCommunity sponsorship of local soccer club focused on youth development and community participation.
• Siemens HealthineerscoreTechnology or IntegrationEquipment partnership for state-of-the-art imaging technology. First Siemens Multitom RAX in Victoria and first installed within Sonic Healthcare worldwide. Also provides Siemens Biograph mCT Flow 64 PET/CT systems.
• National Lung Cancer Screening Program (NLCSP)flagshipStrategic or Co-development PartnerAustralian Government program Radiology Victoria participates in to achieve better health outcomes by detecting lung cancer early and helping reduce deaths from lung cancer.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• I-MED Radiology Network: Australia's largest diagnostic imaging network with extensive metropolitan and regional footprint. Direct competitor across MRI, CT, PET/CT, mammography and ultrasound, and the most directly comparable scale peer to Radiology Victoria in the Australian market.
• Capitol Health: ASX-listed diagnostic imaging provider with a strong Victoria and Melbourne footprint. Overlapping modalities and a comparable mix of community clinics and hospital-based imaging, making it a relevant scale competitor to Radiology Victoria in its home market.
• Lumus Imaging (Healius): Diagnostic imaging division of ASX-listed Healius, operating community and hospital-based imaging sites across Australia. Directly comparable service portfolio (MRI, CT, ultrasound, mammography, nuclear medicine, PET) and overlapping metropolitan footprint in Melbourne and Victoria.
• PRP Diagnostic Imaging: Australian diagnostic imaging operator with a mix of community and hospital sites. Comparable modality mix and referrer-driven B2B2C model, with overlapping presence in Victoria.

Regional players

• Queensland X-Ray: Major diagnostic imaging group concentrated in Queensland, offering MRI, CT, ultrasound, mammography and interventional services. Comparable in service breadth and clinical leadership model but does not directly compete in Victoria.
• SKG Radiology: Western Australia-based diagnostic imaging network with comprehensive modalities (MRI, CT, PET/CT, mammography). Comparable in service portfolio and sub-specialty model, but does not compete in Victoria.
• Alfred Imaging: Independent Melbourne-based diagnostic imaging group operating across several suburbs. Overlaps with Radiology Victoria in modality mix and referrer base, primarily competing in the Melbourne metropolitan market.

Broad incumbents

• Sonic Imaging (other state divisions): Sister diagnostic imaging divisions of Sonic Healthcare operating in other Australian states. Same equipment platforms, reporting workflows and brand standards as Radiology Victoria — the most direct internal comparable for benchmarking performance.
• Radiology Partners: Largest US-based radiology practice, operating a national network of hospital- and community-based imaging sites. Comparable as a large-scale, sub-specialised radiology group, though it operates in a different reimbursement and regulatory environment.

Others

• Zed Technologies: Technology partner that powers the RV Patient Portal app, PACS image delivery, Quick Share and online account management. An enabling ecosystem participant rather than a competitor, but material to Radiology Victoria's digital patient and referrer experience.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/radiologyvictoria
• LinkedInlinkedin.com/company/radiology-victoria
• Instagraminstagram.com/radiologyvictoria

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Radiology Victoria