Die Etagen

What Die Etagen does

Die Etagen is an owner-operated (inhabergeführte) German advertising agency headquartered in Osnabrück with a second office in Hamburg, founded in 2003 and operating under the legal entity Die Etagen Holding GmbH. The company runs a holding-group structure (Die Etagen Gruppe) with wholly-owned subsidiaries including Hob by Horse GmbH, 80/30 GmbH, Mobile-Etage GmbH, Expo-Etage, and Drehteam GmbH, and provides cross-media brand communication services spanning corporate design, web development, e-commerce, custom mobile applications, AR/VR experiences, trade show booth construction, and video production for B2B enterprises, B2C brands, and public institutions.

The technical stack centers on open-source content and commerce platforms — Drupal, TYPO3, and Shopware 5/6 (the firm is a certified Shopware 6 solution partner) — combined with Flutter for cross-platform mobile applications and proprietary 3D/AR/VR development including GPS-based AR applications using OpenStreetMap, AR tracking, and 360° VR content. Die Etagen engages in publicly funded R&D through EU/EFRE and BMBF programs, contributing to the SocialSTAGE-VR initiative on shared cultural VR experiences (€2.32M total project volume, 80% BMBF funded) and the Moted motion-tracking system for rehabilitation (€563,159.60 total, EFRE and State of Lower Saxony funded).

Revenue is generated exclusively through project-based professional services with no publicly disclosed pricing or retainer model; client engagement is sourced through direct outreach, the agency's advisory role to WIGOS (the Osnabrück regional economic development agency), regional referrals, and digital marketing channels including Google Ads, LinkedIn, and lead-generation tools. The customer roster spans enterprise and public-sector clients including Techniker Krankenkasse, Jenoptik Optical Systems, Lengermann & Trieschmann, Semeda GmbH, Kaffee Partner, Oknoplast, Tapetenfabrik Rasch, Sprengel Museum Hannover, and the cities of Osnabrück, Gütersloh, and Marl.

Name

Die Etagen

Legal name

Die Etagen Holding GmbH

Website

https://die-etagen.de

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

1–10 employees

Short description

Die Etagen is an owner-managed German advertising agency providing cross-media brand communication — design, web/e-commerce (Drupal, Shopware, TYPO3), apps, AR/VR, video, and trade show booths — to B2B enterprises, B2C brands, and public institutions in Germany.

Ownership category

akta.pro rank

Headquarters

HQ city

Osnabrück

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Professional Services (Project-Based): Die Etagen operates as a full-service advertising agency providing project-based professional services including design, web development, e-commerce, app development, video production, and exhibition/messestand services. Revenue is generated through project fees, workshop engagements, and ongoing client retainer relationships.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels10 records

Core offering

Die Etagen is a full-service, owner-operated German advertising agency delivering cross-media brand communication. Its offering spans corporate design, web and e-commerce development, mobile app programming, AR/VR experiences, video production, and trade show booth design, serving B2B and B2C clients from offices in Osnabrück and Hamburg.

Product overview

Die Etagen GmbH is a full-service German advertising agency offering a comprehensive portfolio of design, digital, and video services. The core offering spans Corporate Design and Logo Development for brand identity, Webdesign with CMS platforms (Typo3, Drupal, Shopware) for website and e-commerce development, and App-Entwicklung with 3D-AR-VR capabilities for immersive digital experiences. Supporting services include Conversion Maximierung for e-commerce optimization, Schnittstellenentwicklung for ERP integrations, and Usability Optimierung for user experience enhancement. Video production services cover Erklärvideo, Produktfilm, Imagefilm, Recruitingspot, and Werbespot for comprehensive video marketing needs. The agency also provides Messestand design for trade show presence. Together, these products form a cross-media communication agency serving B2B and B2C clients with strategy, creativity, and technical implementation.

Differentiator

Problem solved

Functional benefit

Products and services

• Logo Development Logo design services creating distinctive brand marks with high recognition value, including complete visual identity systems for companies and organizations.
• Corporate Design Comprehensive corporate identity and visual branding services including logo, typography, color systems, and design guidelines for consistent brand representation across all media.
• Webdesign Website design and development services creating visually appealing, user-friendly internet presences optimized for various devices and search engines.
• TYPO3 CMS Development TYPO3 CMS website development, long-term support, and customization services using the German-developed content management system.
• Drupal CMS Development

Quantifiable outcome

• 10 Shopware 6 shops developed within 12 months
• +3 more outcomes

Named customers11 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature6 records

Partnerships

14 partnerships are on record, tiered major, core and minor.

• Fraunhofer-Institut für Integrierte Schaltungen (IIS)majorStrategic or Co-development PartnerVerbundpartner in the SocialSTAGE-VR project — a BMBF-funded initiative (€2.32M, 80% BMBF funded) enabling social and cultural participation through shared VR experiences of real stage events. Die Etagen is responsible for spatial modeling, stereoscopic recording of stage content, and fusion of real and virtual content.
• vr-on GmbHmajorStrategic or Co-development PartnerPartner in the SocialSTAGE-VR BMBF project. vr-on contributes VR expertise to the joint initiative developing shared virtual reality experiences of stage performances and concerts.
• point omega AktiengesellschaftmajorStrategic or Co-development PartnerPartner in the SocialSTAGE-VR BMBF project, contributing to the development of a shared VR experience platform for cultural events.
• YOUSE GmbHmajorStrategic or Co-development PartnerPartner in the SocialSTAGE-VR BMBF project, providing user experience and usability expertise to the initiative.
• Technische Universität ChemnitzmajorStrategic or Co-development PartnerVerbundkoordinator (project coordinator) of the SocialSTAGE-VR project. Leads a consortium of five partners plus associated partners (ZDF, MIA, Theater Chemnitz) in the €2.32M BMBF-funded initiative.
• Hochschule Osnabrück (Fakultät Ingenieurswissenschaften und Informatik)majorStrategic or Co-development PartnerResearch partner in the Moted project (EFRE and State of Lower Saxony funded, total €563,159.60). Received €160,568 of the funding to contribute engineering and computer science expertise for developing a motion tracking system for rehabilitation and fitness.
• Hochschule Osnabrück (Fakultät Wirtschafts- und Sozialwissenschaften / Physiotherapie)majorStrategic or Co-development PartnerResearch partner in the Moted project. Contributed €81,534 of funding and physiotherapy domain expertise for developing the motion tracking and feedback system.
• Drehteam GmbHcoreStrategic or Co-development PartnerSubsidiary of Die Etagen Group, responsible for stereoscopic video recording and production of real stage content for the SocialSTAGE-VR project. Works on spatial modeling and the fusion of real and virtual content.
• WIGOS (Wirtschaftsförderungsgesellschaft Osnabrücker Land)minorGTM or Marketing PartnerDie Etagen serves as advisor to WIGOS and various regional funding and economic programs, positioning the agency within the local business development ecosystem and generating client referrals.
• Land Niedersachsen Vertretung beim BundminorStrategic or Co-development PartnerCollaborated on the AR app for Sprengel Museum Hannover, co-developed with DFG Graduiertenkolleg 1843 at Hochschule für Bildende Künste Braunschweig.
• Expo-EtagecoreChannel Partner/ Reseller/ DistributorPart of the Die Etagen Group (alongside Hob by Horse GmbH, 80/30 GmbH, Mobile-Etage GmbH). Specializes in trade show and exhibition solutions, reselling Die Etagen's capabilities in the event/exhibition space.
• Mobile-Etage GmbHcoreChannel Partner/ Reseller/ DistributorPart of the Die Etagen Group. Focuses on mobile solutions, serving as a channel partner distributing Die Etagen's mobile app and digital services.
• 80/30 GmbHcoreChannel Partner/ Reseller/ DistributorPart of the Die Etagen Group (alongside Hob by Horse, Mobile-Etage, and Expo-Etage). Operates as a specialized unit within the group structure.
• Hob by Horse GmbHcoreChannel Partner/ Reseller/ DistributorPart of the Die Etagen Group. Another specialized subsidiary unit within the holding group structure.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• kempertrautmann: Hamburg-based independent creative and digital agency covering brand, content and digital channels. Mid-sized independent competitor in the same advertising/marketing services category as Die Etagen.
• achtung!: Hamburg-based creative and digital agency with integrated brand, digital and content work. Direct peer for cross-media mandates in the North German market Die Etagen serves.
• denkwerk: Cologne-based digital agency combining strategy, design, e-commerce and technology — same integrated digital offering Die Etagen delivers. Comparable mid-sized independent peer on digital and e-commerce work.
• argonauten: Munich-based independent creative/brand and digital agency. Comparable independent German agency offering an integrated cross-media value proposition similar to Die Etagen's.
• Scholz & Friends: Hamburg-based full-service creative/advertising agency operating in the same cross-media value proposition (strategy, design, digital, content) that Die Etagen offers. Directly comparable for cross-media German mandates and the most relevant regional peer.
• Kolle Rebbe: Independent Hamburg-based creative agency covering brand communications, digital and content. Closely matches Die Etagen's creative + cross-media mix and its Hamburg footprint.
• hmmh multimediahaus: Independent Northern Germany (Bremen) digital agency with e-commerce, CMS and digital service portfolio. Comparable independent regional peer; both compete for Shopware and Drupal builds in Northern Germany.

Emerging players

• LOOP Interactive: Austrian digital agency with e-commerce, CMS and digital experience capabilities. Smaller comparable peer for cross-border e-commerce and digital mandates similar to Die Etagen's Shopware/Drupal work.

Broad incumbents

• Jung von Matt: Major Hamburg-headquartered full-service agency group offering brand, digital, e-commerce and content at national scale. Same service categories as Die Etagen but at materially larger scale; sets the competitive ceiling on enterprise German mandates.
• Serviceplan Group: Largest independent owner-managed agency group in Germany/Europe, providing integrated communications including digital, e-commerce and innovation. Closely comparable to Die Etagen's owner-managed, cross-media positioning but at group scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/dieetagen
• LinkedInlinkedin.com/company/die-etagen-gmbh
• Instagraminstagram.com/achtzigdreissig
• Xx.com/dieetagen

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Die Etagen