Bob's Space Racers Games

What Bob's Space Racers Games does

Bob's Space Racers is a privately held, family-owned arcade and amusement game manufacturer founded in 1970 by Bob Cassata and headquartered in a 100,000 sq ft manufacturing facility in Holly Hill, Florida. The company designs, engineers, and produces mechanical and electronic arcade games, family entertainment center (FEC) attendant-free games, park and building skill games, group water race games, and trailer-mounted mobile attractions distributed to theme parks, family entertainment centers, arcades, and carnival operators across more than 100 countries. Its product portfolio centers on proprietary technology, including a patented water race system used in Rising Waters, Lights Up, and Top Glo; Whac-A-Mole manufacturing rights; and Hang Time, a motor-controlled arm-hanging endurance game introduced in 2019. In March 2020, the company executed a rapid production pivot to Hands-Free Sanitizer Stations when global amusement operators closed, selling over 800 units within roughly two months and earning the 2020 Volusia Manufacturers Association Pivot Award.

The company serves enterprise customers such as Disney, Universal Studios, Six Flags, Cedar Fair, Seaworld, Dollywood, Dave & Buster's, Chuck E Cheese, Alton Towers, and HB Leisure, alongside government and commercial buyers for its sanitizer line. Bob's Space Racers employs approximately 55 people and is led by second-generation owners Glenda Cook (CEO) and Jack Cook (President). The business operates a vertical go-to-market combining direct sales (website quote requests, phone sales at 386-677-0761) for North American customers with regional distributors such as Amusement Services International LLC for international markets. Revenue is generated primarily through hardware sales of games and sanitizer stations, complemented by replacement parts, technical support, and custom design services from an in-house art department; pricing on games is custom-quoted while sanitizer stations are published at $595 (base), $850 (custom), and $47.50 per gallon of sanitizer solution.

Secondary revenue mechanics include rental equipment, custom artwork services, and consumable sanitizer gel sales. Distribution is event-driven for international expansion, with the company actively exhibiting at industry tradeshows including the Saudi Entertainment & Amusement Expo 2022 in Riyadh, and it maintains an active social and content marketing presence across Facebook, Instagram, Vimeo, and its blog to support inbound lead generation and brand engagement.

Name

Bob's Space Racers Games

Legal name

Bob's Space Racers

Website

https://bobsspaceracers.com

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

51–100 employees

Short description

Bob's Space Racers is a family-owned arcade and amusement game manufacturer founded in 1970, producing Whac-A-Mole, skill games, water race attractions, and FEC and trailer-mounted games for global theme park operators and entertainment centers from its Florida facility.

Ownership category

akta.pro rank

Product category

Amusement Game Manufacturing

NAICS

Amusement Arcades (71312), Amusement Parks and Arcades (7131)

SIC

Games, Toys & Children's Vehicles (No Dolls & Bicycles) (3944), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Amusement/Redemption Arcade Machines (Ticket & Prize) (MPAEAJAD)

akta.pro secondary industry

Family Entertainment Centers & Indoor Amusement (Arcades, Trampoline Parks, Indoor Play) (THAAAAAD)

Keywords

• Arcade game manufacturing
• Amusement park equipment
• Family entertainment centers
• Redemption game systems
• Mobile trailer games

Headquarters

HQ city

Daytona Beach

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Arcade Game Sales: Sale of arcade games including Whac-A-Mole, water games, redemption games, and skill games to FEC operators, theme parks, and arcade operators worldwide.
2. Park and Building Games: Custom amusement rides and games for permanent installation in amusement parks and family entertainment centers, including trailer-mounted and building-attached configurations.
3. Trailer Games: Mobile amusement games mounted on custom trailers for traveling carnivals, events, and temporary installations.
4. Rental Equipment: Games available for rent for special occasions and events, including Whac-A-Mole rentals.
5. Hands-Free Sanitizer Stations: Foot-pedal operated sanitizer dispensers sold in base, standard, and custom models. Sanitizer solution sold separately at $47.50/gallon.
6. Parts and Services: Replacement parts and technical support for all BSR games, including archived game parts and maintenance services.
7. Custom Design Services: In-house artists and designers create custom game artwork, branding, and specialized designs for customer-specific applications.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels8 records

Core offering

Bob's Space Racers manufactures and sells arcade games, family entertainment center (FEC) attendant-free games, park and building skill/water games, trailer-mounted carnival games, and prefabricated building structures for the amusement industry worldwide. Its portfolio includes the iconic Whac-A-Mole franchise, patented water race games (Top Glo, Rising Waters, Lights Up), skill games such as Hang Time and Hy Stryker, and—following a 2020 pandemic pivot—foot-pedal operated Hands-Free Sanitizer Stations. The company also offers custom design, replacement parts, and technical support services.

Product overview

Bob's Space Racers is a manufacturer of arcade games, family entertainment center (FEC) games, and park/building games with over 50 years of experience. The company produces mechanical and electronic arcade games including the iconic Whac-A-Mole, skill games like Hang Time (hanging by arms), and water race games such as Top Glo, Rising Waters, and Lights Up with patented technology. Their product portfolio spans Arcade Games, FEC Attendant-Free Games (designed for unmanned operation with card reader compatibility), Park And Building Games (including skill games and group water games), Trailer Games (mobile event versions), and Hands-Free Sanitizer Stations (foot-pedal operated PPE equipment launched in 2020). The company also offers building structures (Player Ready Building and V2 Portable) and operates from a 100,000 sq. ft. facility in Holly Hill, Florida with 55 employees.

Differentiator

Problem solved

Functional benefit

Products and services

• Whac-A-Mole® SE Arcade Game Classic redemption-style arcade game where players use a mallet to hit moles as they pop up from holes, with electronic scoring. Sold to arcade operators, FECs, and amusement venues worldwide.
• Gear It Up® Arcade Game Skill-based arcade game featuring rotating gear mechanics, designed for arcade and FEC operators.
• Bowler Roller™ Attendant-Free Game Bowling-themed redemption game built for unattended operation with card reader compatibility, targeted at family entertainment centers.
• Balloon Bust™ Attendant-Free Game Balloon-popping skill game designed for unattended operation in family entertainment center environments.
• Bazooka Blast™ Attendant-Free Game Shooting-themed arcade game designed for self-service operation in family entertainment centers.
• Strike Zone II™ Attendant-Free Game Target-shooting redemption game with enhanced targeting system, built for unattended FEC operation.
• Basketball Attendant-Free Game Basketball shooting game designed for unattended operation in family entertainment centers.
• Whopper Water™ FEC Game Water-shooting game with large targets, designed for attendant-free operation in FEC environments.
• Hang Time™ Park Skill Game Park skill game where players hang by their arms for as long as possible; features motor-controlled bar height, built-in sensors, electronic sounds, and single and double models with competitive two-player mode.
• Hy Stryker™ Adult Model High-striker strength test game designed for adult players at parks and amusement venues.
• Hy Stryker™ Kiddie Model Scaled-down high-striker game designed for children at parks and family venues.
• Top Glo® Water Race Park Group Game Water race game where players compete to fill tubes with water by targeting objectives, featuring patented water race technology.
• Rising Waters™ Park Group Game Water race game where cool blue water rises in crystal-clear tubes as players maintain their aim on backlit targets, featuring patented water race technology.
• Lights Up!™ Park Group Game Water race game featuring tri-colored LED technology where players fill balloons with light by hitting targets.
• Whac-A-Mole® Trailer Game Portable trailer-mounted version of the classic Whac-A-Mole arcade game for traveling carnivals, fairs, and event operators.
• 3-in-1 Event Trailer™ Multi-game trailer combining three attractions in one mobile unit for event and carnival operators.
• Player Ready Building (PRB™) Pre-fabricated building structure designed for rapid deployment of arcade or FEC games in amusement parks.
• Hands-Free Sanitizer Station – Base Model Foot-pedal operated hands-free hand sanitizer station with stainless steel/metal finish; no batteries or electricity required; adjustable output of 4,000-8,000 pumps per gallon. Priced at $595 per unit.
• Hands-Free Sanitizer Station – Standard Model Standard version of the Hands-Free Sanitizer Station with standard graphics, foot-pedal operated with adjustable sanitizer output and removable drip tray.
• Hands-Free Sanitizer Station – Custom Model Fully customizable Hands-Free Sanitizer Station with custom graphics, brand names, logos, and text options; foot-pedal operated, no electricity required. Priced at $850 per unit with volume pallet discounts.
• Parts and Technical Support Services Replacement parts, maintenance services, and technical support for all BSR games including archived products, sold via the parts department and tech support team.
• Custom Game Design and Artwork Services In-house design service that creates custom game artwork, branding, and specialized game designs for customer-specific venue and theme applications.
• Rental Equipment for Events Rental of Bob's Space Racers games, including Whac-A-Mole units, for special occasions and events.

Quantifiable outcome

• 800+ sanitizer stations sold worldwide within first two months of launch (mid-May to mid-July 2020)
• +2 more outcomes

Named customers15 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• Amusement Services International LLCcoreChannel Partner/ Reseller/ Distributor · 1 May 2022Premier distributor for Bob's Space Racers in the Middle East region. Company executives Jack Cook and Dave Sandstrom exhibited with Amusement Services International at the Saudi Entertainment & Amusement Expo 2022 in Riyadh, Saudi Arabia at booth 4D21.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Sacoa Cashless System: Provider of cashless card-reader and revenue-management systems for FECs and amusement operators — complementary tech supplier sold into the same BSR customer base, useful as an ecosystem peer for BSR's attendant-free and FEC game strategy.

Direct peers

• Innovative Concepts in Entertainment (ICE): Long-established US manufacturer of arcade and redemption games sold to FECs and amusement parks — competes with BSR on Whac-A-Mole-style and water-race game categories.
• SEGA Amusements International: Direct competitor in the arcade and amusement game manufacturing space, with a broad redemption, skill, and crane/claw game portfolio sold to FECs and amusement parks globally — closely aligned with Bob's Space Racers' product breadth and go-to-market.
• Elaut: Belgian manufacturer of amusement and crane/claw games sold to FECs and arcades globally — comparable in scale and international distribution model to BSR.
• Coastal Amusements: Manufacturer of coin-operated and ticket/redemption arcade games, including water games and skill cranes — directly comparable to BSR's product portfolio targeting FEC and arcade operators.
• LAI Games: Manufacturer of arcade, redemption, and prize games sold to FEC and amusement park operators worldwide — competes head-to-head with BSR in skill-based and water-game categories.
• Bay Tek Games: US-based redemption and arcade game manufacturer serving FECs, amusement parks, and family entertainment venues — directly comparable product mix and customer base to Bob's Space Racers.
• Raw Thrills: US-based developer and manufacturer of coin-operated arcade games, including racing, shooting, and redemption titles — comparable customer base (FECs, arcades, amusement parks) to Bob's Space Racers.
• Andamiro: Korean manufacturer of coin-operated amusement and redemption games with global distribution — directly comparable in arcade game categories that BSR serves.

Broad incumbents

• Zimplats Amusements / Bandai Namco Amusement: Large Japanese amusement equipment manufacturer and operator serving FECs and theme parks worldwide — broader portfolio and own-operator exposure, but overlapping product and customer overlap with BSR.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubevimeo.com/bobsspaceracers
• Facebookfacebook.com/BSRGames
• Instagraminstagram.com/BSRGames
• Xx.com/BSRgames

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bob's Space Racers Games