Lead365

What Lead365 does

Lead365 (legal entity Lead 365 Limited, Companies House number 09973434) is a UK-based performance marketing and lead generation company headquartered in Gloucester, founded in 2014. The company generates over two million leads per month for enterprise clients across four primary regulated verticals: telecoms, utilities, ecommerce, and financial services. Named enterprise customers include O2, Vodafone, British Gas, Scottish Power, Sky, Wowcher, and Taylor Alexander Associates. The company operates a vetted, compliant publisher network and delivers campaigns across Google, Microsoft, Meta, TikTok, and LinkedIn, with real-time reporting and full audit trails on every data point.

The underlying platform combines multi-channel campaign management, lead validation, and compliance infrastructure. Its proprietary DQM GRC compliance framework is independently audited annually (scoring 9.3/10 in 2024, up from 9.1 in 2022), and the company maintains ICO registration (ZA214185), Cyber Essentials certification, GDPR and DPA 2018 compliance, and DMA membership. Service modules include Performance Marketing (the core offering), Paid Media, Paid Social, Lead Generation, Data Services, Compliance Services, Consumer Support (GDPR rights management with 48-hour query handling), and Strategy Services. The business is led by founder and CEO Andy Haycock, with a team of approximately 18 employees.

The business model is performance-based: Lead365 is compensated per lead, connection, or conversion delivered, rather than on ad impressions or clicks. Pricing is custom-quoted through a partnership approval inquiry form, with multi-year enterprise contracts as the standard billing cadence. The company reports 30% year-on-year revenue growth, 97% client retention, and 97% (stated) of employees agreeing it is a great place to work (2024 Great Place to Work certification, ranked 33rd Best Place to Work in the UK). The company is privately held with no disclosed institutional investors, parent company, or funding rounds.

Name

Lead365

Legal name

Lead 365 Limited

Website

https://lead365.co.uk

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Lead365 is a UK-based performance marketing and lead generation company that generates over 2 million leads monthly for enterprise clients across telecoms, utilities, ecommerce, and financial services, operating a vetted publisher network with a compliance-first, performance-based pricing model.

Ownership category

akta.pro rank

Product category

Performance Marketing & Lead Generation

NAICS

Direct Mail Advertising (541860)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Lead Generation & List Building Services (Prospecting, Data Sourcing) (BPAFAKAE)

akta.pro secondary industries

Survey/Panel-Based Lead Capture & Co-Registration Services (BPAFAKAN), Lead Qualification & Inside Sales Support Services (BPAFAKAK), Lead Nurturing & Marketing Operations (List Management, Scoring) (MPAAAIAJ)

Keywords

• Performance marketing
• Lead generation
• Paid media
• Paid social
• Compliance marketing

Headquarters

HQ city

Gloucester

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure

Revenue model

1. Performance Marketing / Lead Generation: Lead 365 generates leads for advertisers across telecoms, utilities, ecommerce and financial services sectors. They operate on a performance-based model where they are compensated for delivering measurable results (leads, connections, conversions) rather than just ad impressions or clicks. The company manages the full supply chain from publisher vetting through to data validation and delivery.
2. Publisher Network Management: Enables publishers to access multiple advertiser campaigns through a single point of industry contact, monetizing their traffic through lead generation partnerships.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels8 records

Core offering

Lead 365 is a UK-based performance marketing company that generates over two million leads monthly for enterprise brands across telecoms, utilities, ecommerce, and financial services. The company delivers cross-platform, multi-layered marketing campaigns spanning Google, Microsoft, Meta, TikTok and LinkedIn, with every lead validated, auditable, and built to meet GDPR, DPA 2018 and ICO requirements. Operations cover the full supply chain from creative approval and publisher vetting through to data validation and delivery, offered under custom enterprise contracts.

Product overview

Lead365 is a performance marketing agency offering a unified platform of marketing services. The core offering combines Performance Marketing with integrated service modules including Paid Media (search advertising on Google/Microsoft), Paid Social (social advertising on Meta/TikTok/LinkedIn), Lead Generation, Data Services, Compliance Services, Consumer Support, and Strategy Services. These modules work together to provide cross-platform, multi-layered marketing solutions with full transparency, generating over two million leads monthly for clients across telecoms, utilities, ecommerce and financial services sectors.

Differentiator

Problem solved

Functional benefit

Products and services

• Performance Marketing
• Paid Media
• Paid Social Paid social advertising across Facebook, Instagram, LinkedIn, TikTok and Google Display Network, with precise targeting by demographics, behaviour and location to build brand awareness and drive conversions, including retargeting and conversion optimization.
• Compliance Services Compliance framework for performance marketing clients, including DQM GRC accreditation (9.3/10), ICO registration, Cyber Essentials certification, GDPR and DPA 2018 compliance, and full publisher vetting and monitoring, with audit scores improving year over year.
• Consumer Support Consumer care and GDPR rights management service that handles data subject access requests (right to access, erasure, rectification, restrict processing, object processing, and data portability) and processes queries within 48 hours.

Quantifiable outcome

• 2,000,000+ leads generated monthly across all sectors
• +7 more outcomes

Named customers15 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Jessie MayminorOthers · 1 January 2024Lead 365 partnered with Jessie May, a children's at-home hospice charity based in the South West, as their 2024 charity partner. Jessie May was set up in 1994 and launched formally in 1996, providing compassionate care and support to children with life-limiting conditions and their families in their own homes. The charity has supported over 300 families since 1996 and has a team of fourteen care professionals. Lead 365 team members, many being parents, felt a personal connection to the charity's mission.

Scale indicators11 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Brainlabs: UK-founded data-driven digital marketing agency operating paid media, programmatic, SEO, and analytics for global brands. Closely comparable on digital performance marketing execution, agency model, and enterprise advertiser overlap.
• Awin: Global affiliate marketing network connecting advertisers with publishers for performance-based customer acquisition. Directly comparable to Lead365 on performance/transaction-based lead generation and vetted publisher network operating model.
• CJ Affiliate: One of the world's largest affiliate marketing networks facilitating performance-based partnerships between advertisers and publishers. Comparable to Lead365 on lead generation-as-a-service and measured, outcome-based advertiser compensation.
• Rakuten Advertising: Global affiliate and performance marketing network under Rakuten, connecting brands with partners for measurable customer acquisition. Comparable to Lead365's publisher-network-led lead generation value chain.
• Found (formerly Found Digital): Performance marketing agency operating across paid search, paid social, SEO, and analytics for UK and global brands. Directly comparable to Lead365 on multi-channel performance execution and enterprise advertiser focus.
• Croud: UK-headquartered digital performance marketing agency offering multi-channel paid media, paid social, and programmatic services to enterprise brands. Closely comparable to Lead365 in channel mix (Google, Meta, Microsoft), enterprise client base, and UK/regulated-vertical focus.

Broad incumbents

• Jellyfish: Global digital marketing agency (Publicis-owned) operating paid media, creative, data, and analytics at enterprise scale. Overlaps Lead365 on paid search/paid social execution but serves a much broader portfolio across more verticals and geographies.
• The Trade Desk: Global programmatic advertising buy-side platform offering data-driven media buying across display, video, audio, and CTV. Compares to Lead365's paid media model but at vastly larger scale and as a technology platform rather than agency.
• Dentsu: Global marketing services group operating media, creative, and CXM capabilities across more than 100 markets. Overlaps Lead365 in performance marketing and advertiser relationships but at dramatically greater scale and breadth.
• Havas Media Group: Global media agency network providing media planning, buying, and performance marketing across paid, owned, and earned channels. Comparable in serving major enterprise advertisers but operates across a much wider portfolio than Lead365's lead-gen focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/lead-365-ltd

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lead365