Found
Found is a private performance marketing company that drives mobile app installs and qualified leads for enterprise brands and agencies on a pay-for-outcome basis, leveraging first-party data, algorithmic campaign optimization, and official partnerships with TikTok, Snap, Facebook, and Google.
- Company typePrivate
- Founded-
- HeadquartersToronto, Canada
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Found does
Found (legal entity: Found Performance Ltd.) is a private performance marketing company that operates two core product lines: Mobile App Acquisition and Lead Generation. The Mobile App Acquisition service drives post-install app conversions through optimized ad campaigns leveraging internal media buys, marketplace inventory, and first-party owned data, while the Lead Generation product delivers qualified leads and inbound calls across insurance, financial services, and home services verticals. The company's underlying technology centers on a campaign optimization algorithm that dynamically reallocates ad spend as post-install event data matures, combined with an audience segmentation engine for high-intent user targeting and traffic throttling controls for ROI management.
Found monetizes exclusively on a performance basis, charging clients per measurable outcome such as leads, calls, app installs, or first orders, and also operates internal media buying across mobile exchanges. The company sells primarily through direct enterprise sales relationships with major brands and marketing agencies, supplemented by a self-serve Everflow client portal for campaign management and reporting. Its distribution is anchored by official partner status with TikTok, Snap, Facebook, and Google, providing global advertising inventory access. Publicly disclosed enterprise clients include Amazon, DoorDash, GrubHub, Venmo, Instacart, NordVPN, Allstate, Vivint, LendingTree, Quicken, and SmartFinancial, with the company reporting 10,000+ leads and calls delivered per day.
Found firmographics
Firmographics- Name
- Found
- Legal name
- Found Performance Ltd.
- Website
- https://wefound.io
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Found is a private performance marketing company that drives mobile app installs and qualified leads for enterprise brands and agencies on a pay-for-outcome basis, leveraging first-party data, algorithmic campaign optimization, and official partnerships with TikTok, Snap, Facebook, and Google.
- Ownership category
- akta.pro rank
Found industry classification
Industry- Product category
- Performance Marketing Services
- NAICS
- Advertising Agencies (541810), Media Buying Agencies (541830)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Mobile & App Performance Marketing (UA, App Store Ads) (BPAFACAF)
- akta.pro secondary industries
- Lead Generation & List Building Services (Prospecting, Data Sourcing) (BPAFAKAE), Digital & Programmatic Media Buying (Display, Video, CTV, Audio) (BPAFABAB)
Keywords
Where Found is headquartered
LocationHeadquarters
- HQ city
- Toronto
- HQ country
- Canada
- HQ region
- North America
Markets served
Found business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure
Revenue model
- Performance-Based Marketing Fees: Found charges clients on a performance basis, driving post-install and post-lead conversions. Revenue is generated from customer acquisition campaigns where payment is tied to measurable outcomes like leads, calls, app installs, or first orders.
- Media Buying Services: The company conducts internal media buys across mobile exchanges and marketplace inventory, charging for the acquisition of quality users at scale optimized to client KPIs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Outcome Based/ Performance | Pay-as-you-go | Performance-based pricing tailored to client objectives |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels4 records
Found product offering
Product offeringCore offering
Found is a performance marketing company that acquires targeted users on behalf of major brands and agencies through two core services: Mobile App Acquisition (driving post-install conversions and app installs at scale) and Lead Generation (delivering qualified leads and calls across verticals such as insurance, financial services, and home services). Campaigns are executed across internal media buys and major mobile exchanges, with pricing tied to measurable outcomes like app installs, leads, calls, or first orders.
Product overview
Found is a performance marketing and customer acquisition platform consisting of two core offerings: Mobile App Acquisition for driving app installs and engagement, and Lead Generation for digital lead generation across verticals. Both products leverage first-party data, algorithmic optimization, and partnerships with major advertising platforms (TikTok, Snap, Facebook, Google) to deliver targeted users on a performance basis.
Differentiator
Problem solved
Functional benefit
Products and services
- Mobile App Acquisition
Quantifiable outcome
- 10,000+ leads and calls per day delivered to clients
- +1 more outcomes
Companies that use Found
Customer profileNamed customers15 records
Segments5 records
Ideal customer profiles1 record
Found technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability1 record
Feature4 records
Found partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- TikTokcoreFound is an official TikTok Partner, enabling mobile user acquisition campaigns on the TikTok platform across its global user base.
- SnapcoreFound is an official Snap Partner, providing access to Snapchat's mobile advertising inventory for client campaigns.
- FacebookcoreFound is an official Facebook Partner, enabling advertising campaigns across Facebook and Instagram platforms.
- GooglecoreFound is an official Google Partner, providing access to Google advertising products including Search, YouTube, and Google App campaigns.
Scale indicators4 records
Recent moves6 records
Expansion highlights4 records
Found competitors and assessment
Company assessmentBroad incumbents
- Liftoff (formerly Vungle): Liftoff is a mobile ad tech platform operating across user acquisition, creative, and monetization, with AI-driven optimization. Comparable to Found’s mobile UA workflow given the overlap in app-install targeting and post-event optimization, though at significantly larger scale and with proprietary inventory.
- AppLovin: AppLovin operates one of the largest mobile ad exchanges and user-acquisition platforms, plus its own first-party data and AI optimization (SparkLabs/AXON). Relevant incumbent comparable to Found’s mobile UA product given the overlap in targeting, optimization, and global app-install demand.
- AdColony (Digital Turbine): AdColony / Digital Turbine is a mobile ad platform with global reach across app install and brand campaigns. Comparable to Found on the mobile UA side given shared enterprise app-install clients and emphasis on quality-user acquisition.
- ironSource (merged with Unity): ironSource runs a major mobile UA and monetization platform with global app-install inventory and bidding infrastructure. Comparable to Found as a broad mobile UA incumbent, though operating its own exchange rather than as an agency layer.
Direct peers
- MNTN: MNTN is a performance marketing platform focused on connected TV and digital lead generation with outcome-based pricing for mid-market and enterprise brands. Comparable to Found on the performance-based, KPI-driven side of lead-gen and customer acquisition.
- Digital Media Solutions (DMS) / LeadMouse: DMS is a performance marketing company focused on lead generation in insurance, financial services, and home services verticals. Directly comparable to Found’s lead-gen business in the same high-intent verticals with similar performance-based pricing and large brand clients.
- Wpromote: Wpromote is a digital marketing agency offering performance media buying, paid search, and SEO across channels for major brands. Comparable to Found as a performance-marketing-led agency serving enterprise clients with outcome-based pricing, though Wpromote is significantly larger in headcount and channel breadth.
- QuinStreet: QuinStreet is a performance marketing company that generates online leads in financial services, education, and home services. Comparable to Found on the lead-generation side, with shared enterprise client profiles (e.g., insurance, lending) and similar vertical mix.
- AdParlor: AdParlor is a digital advertising agency specializing in paid social and mobile app install campaigns for major brands. Directly comparable to Found’s mobile UA product given shared focus on app-install performance across TikTok, Meta, and Snap with enterprise brand clients.
- Perform[cb] (Performance Collaborative): Perform[cb] is a performance marketing agency specializing in affiliate, lead generation, and app install campaigns across verticals. Closely comparable to Found given its heavy focus on lead generation, mobile UA, and outcome-based pricing for enterprise and brand clients.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Found social profiles
Digital presenceFound compliance and trust
Trust signalCompliance2 records
Found financial estimates
Financial estimateRevenue estimate
Valuation estimate
Found leadership team
Management profileNumber of profiles
Found funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Found M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Found
What does Found do?
Found is a performance marketing company that acquires targeted users on behalf of major brands and agencies through two core services: Mobile App Acquisition (driving post-install conversions and app installs at scale) and Lead Generation (delivering qualified leads and calls across verticals such as insurance, financial services, and home services). Campaigns are executed across internal media buys and major mobile exchanges, with pricing tied to measurable outcomes like app installs, leads, calls, or first orders.
Is Found a public or private company?
Found is a private company. It is classified as unknown and is currently operating.
When was Found founded?
Found was founded in -1. It employs 11 to 50 people.
Where is Found based?
Found is headquartered in Toronto, Canada, in the North America region.
How does Found make money?
Two revenue lines are on record. Performance-Based Marketing Fees are the primary driver. The others are media Buying Services.
Who are Found's main competitors?
Broad incumbents on record are Liftoff (formerly Vungle), AppLovin, AdColony (Digital Turbine) and ironSource (merged with Unity). Direct peers are MNTN, Digital Media Solutions (DMS) / LeadMouse, Wpromote, QuinStreet, AdParlor and Perform[cb] (Performance Collaborative).
Does Found have an API?
No public API is recorded for Found.
What industry is Found in?
Found's product category is Performance Marketing Services. Its primary akta.pro industry code is BPAFACAF, Mobile & App Performance Marketing (UA, App Store Ads), with a secondary code of BPAFAKAE, Lead Generation & List Building Services (Prospecting, Data Sourcing). Its NAICS code is 541810 and its SIC code is 7311.