Creative Sound and Integration

What Creative Sound and Integration does

Creative Sound and Integration (CSI) is a privately held custom home technology integration firm founded in 2001 by Doug Greenwald and Ed Moreau in Scottsdale, Arizona. The company designs, engineers, and installs bespoke residential and commercial automation systems — unifying lighting, climate, motorized shading, audio/video distribution, security, and networking under Crestron Home, Control4, Savant, and Lutron control platforms — for ultra-luxury homeowners, custom builders, and commercial developers in the Scottsdale/Paradise Valley (Arizona) and Kona (Hawaii) markets.

Its core technology stack rests on certified dealer relationships with tier-one automation and hardware brands: Crestron (Elite Platinum Partner), Control4, Lutron, Savant, Hunter Douglas, and a curated audio/video brand bench including Focal, Paradigm, Sonance, Marantz, Krell, Integra, Sony, Samsung, Stewart Filmscreen, and Sim2. Differentiated engineering capabilities include acoustic room design, room isolation, enterprise-grade wired networking, circadian/human-centric lighting, and custom control programming. The company is HTA Luxury-Level certified and an HTA Design Partner, placing it in approximately the top 10% of the custom integration industry by certification standards.

CSI operates a direct field-sales GTM targeting homeowners during the pre-construction design phase and commercial developers/IT departments for office automation. Revenue is primarily project-based (one-time installations starting at ~$15,000 and reaching seven figures on $30M+ estates) with a four-tier aftercare/membership program providing recurring service revenue. A flagship exclusive partnership with Bedbrock Developers specifies CSI across multiple luxury subdivisions in Paradise Valley, creating a developer-level recurring pipeline. The company is recognized annually on the CE Pro Top 100 Integrators list.

Name

Creative Sound and Integration

Legal name

Creative Sound and Integration

Website

https://creativesound.info

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

Creative Sound and Integration is a Scottsdale-based custom home technology integrator serving ultra-luxury residential and commercial clients in Arizona and Hawaii, designing and installing Crestron- and Control4-based smart home automation, lighting, shading, audio, theater, and security systems since 2001.

Ownership category

akta.pro rank

Product category

Custom Smart Home and Commercial Automation Services

NAICS

Automatic Environmental Control Manufacturing for Residential, Commercial, and Appliance Use (334512)

SIC

Auto Controls For Regulating Residential & Comml Environments (3822), Household Audio & Video Equipment (3651)

akta.pro primary industry

Multiroom Audio/Video & Home Theater Control Integration (HSAHADAE)

akta.pro secondary industries

Home Theater Installation, Calibration & Custom AV Services Retail (CRACAEAK), Smart Home Entertainment & Multiroom Control Retail (CRACAGAK), Smart Lighting Control (Switches, Dimmers, Scenes) Integration (HSAOANAF)

Keywords

• Smart home automation
• Custom home theater
• Lighting control systems
• Motorized window shades
• Commercial AV integration

Headquarters

HQ city

Scottsdale

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Custom Smart Home System Design & Installation: Bespoke system design, engineering, and installation services for luxury residential properties. Projects range from $15,000 to over $1 million depending on home size, scope of systems (lighting, shading, audio, video, security, networking), and brand tier selected. Revenue is one-time project-based, with additional revenue from ongoing aftercare/membership plans.
2. Commercial Automation Installation: Design and installation of integrated commercial AV, lighting, shading, networking, and security systems for office buildings, conference rooms, developer properties, and businesses. Revenue is project-based, one-time.
3. Aftercare Plans / Membership Programs: Ongoing service plans offering remote troubleshooting, proactive monitoring, after-hours support, and system maintenance. Four tiers of ongoing service from around-the-clock phone access to after-hours and weekend on-site support. Generates recurring revenue from existing customer base.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Creative Sound and Integration is a custom home and commercial technology integration firm that designs, engineers, and installs bespoke automation systems built primarily on Crestron Home, Control4, Lutron, and Savant platforms. They unify lighting, climate, motorized shading, multi-zone audio/video, security/surveillance, networking, and home theater/media rooms under a single control interface for luxury residences and select commercial properties in Scottsdale/Paradise Valley, AZ and Kona, HI. The company supplements project-based installation with multi-tier aftercare/membership service plans.

Product overview

Creative Sound and Integration is a custom home technology integration firm offering bespoke residential and commercial automation systems. Its core portfolio spans eight interconnected solution areas: Smart Home Automation, Lighting Control, Custom Home Theater & Media Rooms, Home Audio, Video Systems, Motorized Shades, Security Systems, and Commercial Solutions. The company operates primarily on three control platforms—Crestron Home, Control4, and Lutron—which serve as the unified backbone across all solutions. These platforms integrate products from audio brands (Focal, Paradigm, Sonance, Marantz, Krell, Integra, Leon, Aerial Acoustics), video brands (Sony, Samsung, Stewart Filmscreens, Sim2), and shading brands (Lutron, Crestron, Hunter Douglas). The result is a fully unified system where lighting, climate, entertainment, security, and shading are controlled from a single Crestron or Control4 interface via touchscreens, remotes, and mobile apps. Commercial offerings include Crestron Flex for conference rooms and enterprise AV. Pricing ranges from approximately $15,000 minimum for full projects to $1,500–$2,000 per shade, $10,000+ for automated lighting, $10,000+ for distributed video, $10,000+ for media rooms, and $15,000+ for home theaters.

Differentiator

Problem solved

Functional benefit

Products and services

• Smart Home Automation

Quantifiable outcome

• Projects starting at $15,000 and up — positioned in the ultra-luxury segment with demonstrated ability to serve $30M+ estates
• +3 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability4 records

Feature6 records

Partnerships

19 partnerships are on record, tiered flagship and core.

• CrestronflagshipTechnology or IntegrationCreative Sound and Integration is a Crestron Elite Platinum Partner and certified Crestron Home provider. They design and install Crestron smart home systems unifying lighting, climate, entertainment, and security. Crestron is described as the gold standard for luxury home automation and is used as the primary automation platform for most projects. The company also installs Crestron Flex for commercial conference rooms.
• Control4coreTechnology or IntegrationCertified Control4 dealer offering scalable smart home solutions. Control4's ecosystem spans 14,000+ products including lighting, shades, thermostats, TVs, speakers, and streaming services. Control4 is presented as a scalable alternative to Crestron, suitable for both new construction and retrofits, and is integrated into clients' homes alongside Crestron systems based on project needs.
• LutroncoreTechnology or IntegrationCertified Lutron dealer for lighting control and motorized shades. Offers personalized lighting and shade design consultations, whole-home Lutron lighting and shade control and automation, circadian/human-centric lighting (via Ketra technology acquired by Lutron), and Lutron automated shades with Quiet Motor Technology (QMT). Lutron products are core to the lighting and shading solution stack.
• Hunter DouglascoreTechnology or IntegrationExclusive provider of Hunter Douglas automated window coverings and shades in Scottsdale, Paradise Valley, AZ and Kona, HI. Hunter Douglas shades are a core part of the automated shading offering alongside Lutron and Crestron shades, with over a century of expertise in window treatments.
• SavantcoreTechnology or IntegrationSavant home automation is mentioned as one of the three primary automation platforms (alongside Crestron and Control4) used for programming to ensure systems function with minimal downtime.
• Bedbrock DevelopersflagshipStrategic or Co-development PartnerLongtime strategic partnership with Bedbrock Developers, an award-winning luxury estate builder in Paradise Valley, Arizona. Creative Sound is specified as the exclusive integration partner for all homes in Bedbrock subdivisions including Crown Canyon Estates and Cameldale Estates. Rich Bedbrock of Bedbrock Developers states: 'We cannot do [luxury homes] without an integration company behind it. It's impossible.' This is a flagship co-development partnership driving recurring developer-level revenue.
• Paradigm (Speaker Brand)coreTechnology or IntegrationDealer of Paradigm speakers, including the Prestige Series, Shift line, AMS and CS in-wall/in-ceiling speakers, Monitor series, and Paradigm Reference. Paradigm is praised for handcrafted premium sound with over 30 years of innovation.
• Focal (Speaker Brand)coreTechnology or IntegrationDealer of Focal speakers for home audio systems. Focal is a premium speaker brand used in whole-house audio installations.
• SonancecoreTechnology or IntegrationDealer of Sonance architectural in-ceiling speakers designed for builders, architects, and interior designers. Sonance speakers are praised for sleek appearance and quality sound with near-invisible aesthetics.
• MarantzcoreTechnology or IntegrationDealer of Marantz high-end audio and video receivers equipped with Dolby Atmos surround sound, wifi, Bluetooth, HDMI 2.0a connectivity, 4K ultra HD support, and remote app accessibility. Used in home theater and multi-zone audio installations.
• KrellcoreTechnology or IntegrationDealer of Krell high-end preamp/processors and amplifiers renowned for outstanding music reproduction. Used in premium home theater installations for lively, unconstrained sound.
• IntegracoreTechnology or IntegrationDealer of Integra surround receivers for sophisticated AV systems with dynamic speaker control, built-in voice control, multi-zone audio, 4K support, Dolby Atmos, and app control. Used in home theater and distributed audio installations.
• Sony (Displays & Projectors)coreTechnology or IntegrationDealer of Sony displays and projectors for home theater and video distribution systems. Sony 4K laser projectors and televisions are used for cinematic home theater experiences.
• Stewart FilmscreencoreTechnology or IntegrationDealer of Stewart film screens used in premium home theater installations for high-quality projection.
• Sim2 (Projectors)coreTechnology or IntegrationDealer of Sim2 projectors used in custom home theater installations for high-end projection quality.
• Samsung (TVs & Outdoor Displays)coreTechnology or IntegrationSamsung TVs and displays (including Samsung The Terrace outdoor TV) are used across homes for video distribution. Samsung Frame TVs are also used for design-conscious installations.
• Leon (Speakers)coreTechnology or IntegrationDealer of Leon Speakers, acknowledged for award-winning sound and extraordinary customization. Each Leon speaker is tailored to exact dimensions and handcrafted to integrate flawlessly with room decor. Used in high-end residential installations.
• Aerial AcousticscoreTechnology or IntegrationAerial Acoustics loudspeakers and subwoofers used in the Cunningham Theater home theater installation (7.2-channel surround sound). Praised for premium performance.
• Samsung Frame TV / Sony Frame TelevisioncoreTechnology or IntegrationDesign-conscious display partners for luxury homes. Samsung Frame TV and Sony Frame Television double as works of art, blending into decor when not in use.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• ADT: National security and smart home incumbent serving a much broader customer base than CSI. Competes at the security and monitoring layer of CSI's offering, and is pushing into adjacent smart home integrations at scale.
• Best Buy / Magnolia: National retail behemoth whose Magnolia division offers design, installation, and integration of premium home theater, audio, and smart home systems — competes with CSI at the upper end of the integrator market with broader scale and brand.

Direct peers

• Audio Advice: Long-established luxury home technology integrator serving high-end residential clients across the Carolinas and beyond, with similar Crestron/Lutron/Control4-led service offerings, showroom-based sales, and design-trade partnerships.
• Just One Touch (JOT): Luxury smart home and AV integrator serving affluent residential clients, comparable in service mix (lighting, shading, audio/video, control), target customer (estate-level homeowners), and reliance on premium control platforms.
• Link Your House: Arizona-based custom integrator offering smart home automation, lighting, shades, and home theater systems — directly competitive with CSI in the Scottsdale/Paradise Valley luxury market.
• ECI Systems: Regional luxury home automation and commercial AV integrator in the Southwest with overlapping brand partnerships (Crestron, Lutron) and similar direct-to-HNW and builder-driven GTM in luxury residential markets.

Emerging players

• Josh.ai: AI-native voice control and smart home automation platform targeting luxury residential integrators. Adjacent technology that CSI integrates with today but could evolve into a more direct competitive control platform over time.

Others

• Control4: Smart home control platform vendor whose products are integrated by CSI. Now owned by SnapAV/Snap One, Control4 competes with Crestron and represents a parallel risk/reward vector as the platform vendor space consolidates.
• Savant Systems: Premium home automation platform vendor and direct supplier to CSI. Operates its own integrator channel and is exploring direct-to-consumer offerings, making it both a partner and a competitive threat via platform commoditization.

Regional players

• PHX Home Entertainment: Phoenix-area home theater and automation specialist; overlaps with CSI in residential AV and smart home control but is more regionally focused and likely smaller-scale than CSI.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/_creativesound
• YouTubeyoutube.com/user/creativesoundinfo
• Facebookfacebook.com/creativesound
• LinkedInlinkedin.com/company/creative-sound-and-integration
• Instagraminstagram.com/creativesoundandintegration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Creative Sound and Integration