DRAM

What DRAM does

DRAM (legal entity Heyseed LLC), operating as Dram Apothecary, is a Colorado-based craft CPG company founded in 2011 that produces adaptogenic and CBD-infused beverages, alcohol-free cocktail bitters, botanical tinctures, and body-care products. Its core technology is a portfolio of proprietary glycerin-based botanical extracts made in-house from organic herbs (many grown by the company), combined with adaptogens (rhodiola, holy basil, eleuthero, schisandra), functional mushrooms (chaga, cordyceps, reishi, lion's mane), and broad-spectrum hemp CBD in formulations that avoid artificial or "natural" flavors, sugar, and THC intoxication (less than 0.3% THC across products). Canned beverages are produced with PFAS-free Rocky Mountain source water in BPA-NI cans, while tinctures, bitters, and switchels are handcrafted at the company's Salida, Colorado workshop.

The company operates a direct-to-consumer e-commerce model through dramapothecary.com, supported by a 5% subscription discount on tinctures and sparkling water packs and free shipping over $60. Revenue is generated across three streams: DTC e-commerce (subscription and one-time), wholesale accounts for retail establishments (explicitly excluding online-only resellers and CBD/marijuana dispensaries), and an affiliate program paying a baseline 10% commission on net sales. The product catalog spans approximately 13 botanical sparkling water flavors (including non-CBD, CBD-infused, and newer no/low alcohol spritz lines such as Le DRAM), a handful of adaptogenic CBD drops, alcohol-free cocktail bitters (e.g., Palo Santo), and a small body-care extension (CBD Supple Serum, Horsetail Hair Oil). Customer segments are horizontally defined across health-conscious consumers, sober-curious adults, and natural-product enthusiasts seeking stress relief, social-drinking alternatives, and clean-label ingredients. The company is bootstrapped with no external investors, operates with 1-10 employees across two Colorado facilities (Salida workshop and Denver beverage shipping), and confines distribution to the United States.

Name

DRAM

Legal name

Heyseed LLC

Website

https://dramapothecary.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

DRAM (Dram Apothecary) is a Colorado-based craft CPG company founded in 2011 that sells adaptogenic CBD sparkling waters, botanical tinctures, alcohol-free bitters, and body-care products direct-to-consumer and through wholesale to US health-conscious and sober-curious consumers.

Ownership category

akta.pro rank

Product category

Functional Beverages

NAICS

Medicinal and Botanical Manufacturing (325411), Food (Health) Supplement Retailers (456191), Drugs and Druggists' Sundries Merchant Wholesalers (424210)

SIC

Medicinal Chemicals & Botanical Products (2833), Bottled & Canned Soft Drinks & Carbonated Waters (2086), Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

CBD/Hemp Specialty Stores (Tinctures, Oils, Edibles) (CRANAHAA)

akta.pro secondary industries

CBD/Hemp Wellness & Supplements Retail (CRANAHAC), Herbal & Botanical Supplements (CRADAGAD), Non-Carbonated Soft Drinks (Juice Drinks, Lemonades, Fruit Drinks) (CRADAHAB), Vape & Cartridge Accessories (Batteries, Chargers, Pods) (CRANAHAH), Hemp & CBD Product Wholesale Distribution (CRAOAIAG)

Keywords

• Adaptogenic CBD beverages
• Alcohol-free cocktail bitters
• Functional mushroom drops
• Botanical sparkling water
• Hemp CBD tinctures

Headquarters

HQ city

Salida

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Direct E-commerce Sales: Direct-to-consumer sales through dramapothecary.com website. One-time purchases and subscription orders for beverages, CBD drops, bitters, and botanical products.
2. Wholesale Distribution: B2B wholesale accounts for retailers. Wholesale agreement required, not available to online-only accounts, CBD/MJ dispensaries, or medical professionals.
3. Affiliate Program: Baseline 10% commission on net sales through affiliate partners. Affiliates receive real-time reporting, sales tracking, automated payouts, and early access to product launches.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

DRAM (Dram Apothecary) manufactures and sells adaptogenic CBD sparkling waters, CBD tincture drops, alcohol-free herbal cocktail bitters, non-alcoholic botanical spritzes, mushroom-based functional drops, and CBD-infused body care products. Products are made with proprietary glycerin-based botanical extracts from organic herbs (many grown in-house), functional mushrooms, and broad-spectrum hemp extract, and are sold direct-to-consumer via dramapothecary.com with subscription billing and a secondary wholesale channel for retailers.

Product overview

DRAM (Dram Apothecary) is a Colorado-based beverage and botanical products company offering a portfolio of adaptogenic CBD sparkling waters, adaptogenic mushroom/botanical drops, alcohol-free cocktail bitters, botanical sparkling waters, and CBD beauty/ body care products. The core product line includes CBD Sparkling Waters (Gingergrass, Lemongrass, Beauty Bubbles) and CBD Drops (Gingergrass, Sweetgrass, Lemongrass, Mocha Mushroom) in 2oz tincture bottles, along with non-CBD Botanical Sparkling Waters (13 flavors) and alcohol-free Cocktail Bitters (Palo Santo, Citrus, Black/Cardamom, Hair of the Dog, Lavender Lemon Balm). Additional offerings include botanical spritzes (Le DRAM non-alcoholic spritzes), Pine Syrup, and CBD Supple Serum Beauty Oil. Products are made with organic herbs, adaptogens, functional mushrooms, and GMP-certified CBD, using Rocky Mountain source water in PFAS-free BPA-NI cans. The company operates a subscription model and sells direct-to-consumer via dramapothecary.com, with wholesale and affiliate programs.

Differentiator

Problem solved

Functional benefit

Products and services

• Gingergrass Adaptogenic CBD Drops 2oz adaptogenic CBD tincture with 300mg broad-spectrum hemp CBD per bottle and 5mg CBD per dropperful, blended with ginger root, amla berry, rhodiola root, Canadian chaga mushroom, and a non-GMO glycerin base. Designed for mixing into sparkling water, cocktails, mocktails, coffee, or recipes. Available one-time or via monthly subscription at 5% off.
• Palo Santo Cocktail Bitters – Alcohol Free 2oz alcohol-free cocktail bitters made with sustainably harvested palo santo bark, vanilla bean, and anise seed, providing smoky warming notes for cocktails, mocktails, and savory recipes. Packaged in a reusable glass bottle with glass and rubber bulb dropper.
• Adaptogenic CBD Sparkling Water Sampler (12-Pack) 12-pack variety of CBD sparkling waters with four 12oz cans each of Gingergrass (ginger, amla berry, chaga, rhodiola), Lemongrass (lemon balm, eleuthero, schisandra), and Beauty Bubbles (rosewater, bilberry, red raspberry leaf, silver ear mushroom, CoQ10). Each can contains 25mg hemp CBD. Packaged in BPA-NI cans with PFAS-free Rocky Mountain water.
• Mocha Mushroom Adaptogenic Drops 2oz non-CBD adaptogenic tincture combining functional mushrooms (cordyceps, chaga, reishi, lion's mane) with raw cacao and coffee, designed to support brain health and focus with a brownie-like flavor profile. Mixable into beverages and recipes.
• CBD Supple Serum Beauty Oil 1oz multi-purpose CBD facial oil with 1500mg CBD, CoQ10, silver ear mushroom, and moringa leaf in an MCT coconut oil base. Marketed for face, hair, and nails with a dewy finish.
• Rose Beauty Bubbles Adaptogenic CBD Sparkling Water 12oz CBD sparkling water with rosewater, bilberry, red raspberry leaf, silver ear mushroom, CoQ10, and 25mg hemp CBD per can. A light, floral sparkling water inspired by skin and hair care botanicals.
• Le DRAM – Booze-Free Firnot Spritz Non-alcoholic fir and spruce botanical spritz made with wild-foraged Rocky Mountain ingredients, sold as part of the Le DRAM booze-free spritz range for sober-curious and social drinking replacement occasions.
• Le DRAM – Booze-Free Citrus Spritz Non-alcoholic citrus botanical spritz from the Le DRAM range, formulated for sober-curious consumers seeking a flavorful alcohol-free alternative for social occasions.
• Lonely Sparkling Water – It's Only Water Plain sparkling water made with PFAS-free Rocky Mountain source water, marketed as a standalone mixer or daily hydration option within the DRAM portfolio.
• Holy Basil & Lemon Adaptogenic Sparkling Water Non-CBD adaptogenic sparkling water featuring holy basil and lemon, sold as a 12-pack of 12oz cans for consumers seeking adaptogenic benefits without CBD.
• Adaptogenic Mushroom Cola Non-CBD adaptogenic sparkling cola-flavored beverage made with functional mushrooms, sold as a 12-pack for sober-curious consumers wanting a familiar soda format with adaptogenic benefits.
• Colorado Pine Syrup Botanical pine syrup made from wild-foraged Colorado spruce and fir, designed for use in cocktails, mocktails, and culinary recipes as a uniquely Rocky Mountain flavoring.
• Horsetail Hair Oil 1.7oz botanical hair oil featuring horsetail, part of DRAM's body care line for hair health and strength.

Quantifiable outcome

• Gingergrass CBD Drops rated 4.98/5 based on 112 customer reviews
• +5 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators3 records

Recent moves1 record

Expansion highlights5 records

Direct peers

• Cann: THC-infused and CBD social tonics sold in cans; closely competes with DRAM's CBD sparkling water and non-alcoholic spritz portfolio in the cannabis beverage category with a similar sober-curious, functional positioning.
• Four Sigmatic: Functional mushroom and adaptogenic coffee, elixirs, and plant-based creamers; directly comparable to DRAM's Mocha Mushroom Drops and adaptogenic sparkling water portfolio in functional mushroom category and DTC positioning.
• De Soi: Non-alcoholic, adaptogenic aperitif spritzes (Golden Hour, Purple Lune) using botanical and adaptogenic ingredients; comparable to DRAM's Le DRAM Booze-Free Spritz line in occasion, format, and functional positioning.
• Saint Jane Beauty: CBD-infused luxury beauty and body care products (serums, body oils); closely comparable to DRAM's CBD Supple Serum Beauty Oil and Horsetail Hair Oil in the CBD topicals and beauty category.
• Fee Brothers: Established cocktail bitters manufacturer (traditional, alcohol-based B2B brand); comparable to DRAM's Palo Santo and Citrus cocktail bitters line in product category, though DRAM's alcohol-free positioning is a meaningful differentiation.
• Recess: Maker of CBD-infused sparkling waters and adaptogenic beverages sold DTC and through retail; directly comparable to DRAM's CBD sparkling water line in product format, target consumer (wellness, stress relief), and channel strategy.
• Ghia: Non-alcoholic botanical aperitif targeting the sober-curious consumer; overlaps with DRAM's alcohol-free bitters and non-alcoholic spritz offering in the functional, alcohol-alternative beverage space.
• Kin Euphorics: Adaptogenic, non-alcoholic functional beverages (High Rhode, Dream Light, Spritz) targeting the sober-curious and wellness consumer; overlaps DRAM's adaptogenic drops and non-alcoholic spritz line in ingredients, use occasion, and channel.

Emerging players

• Moon Juice: Adaptogenic and botanical supplements (dusts, capsules, beauty) targeting wellness consumers; overlaps with DRAM's adaptogenic drops product positioning in the functional supplement space, though Moon Juice has a broader supplement portfolio.
• Töst Beverages: Non-alcoholic premium sparkling beverages with botanical flavors; comparable to DRAM's non-CBD Botanical Sparkling Water line in premium, ingredient-forward positioning, though smaller portfolio and no adaptogenic/CBD offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/dramplantmagic

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DRAM