dashdesign;

What dashdesign; does

dashdesign; is the operating brand of Hessen App GmbH, a privately held German software consulting and development company incorporated in Gießen and headquartered in Grünberg, Hessen. The firm is led by Managing Director Konrad Mayer and operates with a headcount in the 11–50 range. Its positioning is deliberately consultative: rather than building greenfield systems, dashdesign; analyses clients' existing software estates, identifies workflow inefficiencies (manual work, duplicate data entry, brittle workarounds), and engineers targeted extensions that reduce manual effort while avoiding operational disruption. The firm's stated value proposition is solutions that pay back within roughly three to four years through reduced time loss, coordination overhead, and error rates, with services explicitly not aimed at price-only buyers.

The company's flagship technical asset is the VR-Trainingsplattform (VR training platform) it built and continues to administer for the Hessische Landesfeuerwehrschule, enabling firefighters from Hessian districts to rehearse emergency scenarios (building fires, chemical accidents) on VR headsets. dashdesign; owns the administrative interface for account and access-rights management and runs the platform on Hetzner-hosted infrastructure in Germany to meet data-residency and performance requirements. Beyond VR, the firm maintains practices in custom mobile and web application development (with explicit iOS / App Store expertise), accessibility compliance under the Barrierefreiheitszugangsgesetz (BFSG) targeting WCAG 2.1 Level AA, and Geo-SEO/Generative Engine Optimization intended to make client sites visible to AI assistants such as ChatGPT and Gemini via structured data markup, AI-plugin manifests, and public REST endpoints.

Commercially, dashdesign; monetizes primarily through professional services engagements — bespoke software development and consulting — supplemented by managed-services retainers that bundle hosting, updates, and ongoing optimization, including continuous trainer feedback loops on the VR platform. Pricing is not publicly disclosed and the firm's go-to-market emphasizes free initial consultations, on-site workflow discovery, and long-term relationship building with German SMEs and public institutions. The company relies on direct consultation (website CTA, phone, email) and organic content marketing via its blog and LinkedIn/Instagram presence rather than paid acquisition; there is no external venture or private equity funding indicated, and the geographic footprint is concentrated in Hessen/Mittelhessen within Germany.

Name

dashdesign;

Legal name

Hessen App GmbH

Website

https://dashdesign.eu

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

dashdesign; is a German software consulting firm under Hessen App GmbH that extends existing systems for SMEs and public institutions, with a flagship VR training platform for the Hessische Landesfeuerwehrschule and practice areas in BFSG accessibility compliance, iOS App Store support, and Geo-SEO/AI-assistant optimization.

Ownership category

akta.pro rank

Product category

Custom Software Development Services

NAICS

Custom Computer Programming Services (541511), Computer Systems Design and Related Services (54151)

SIC

Services-Computer Programming Services (7371), Services-Management Consulting Services (8742)

akta.pro primary industry

Enterprise Application UX, Portals & Low-Code Extensions (BPAEAGAM)

akta.pro secondary industry

Software/Application Support (SaaS, Enterprise Apps) (BPAAACAC)

Keywords

• Custom software development
• Web application development
• VR training platforms
• Accessibility compliance services
• Mobile app development

Headquarters

HQ city

Grünberg

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Custom Software Development & Consulting: Bespoke software development services that extend and optimize existing systems. They analyze workflows, identify inefficiencies, and implement solutions that reduce manual work. Projects are structured as long-term engagements where they work alongside clients to improve processes step by step.
2. Managed Services & Ongoing Support: Ongoing platform management, updates, optimization, and support services. For VR training platforms, they handle hosting, account management, updates, and continuous optimization with trainers.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

dashdesign; is a German software consulting and development company that extends and optimizes existing software systems for SMEs and public institutions, rather than rebuilding them from scratch. Core offerings include custom workflow software development, a VR-based emergency training platform for the Hessische Landesfeuerwehrschule, accessibility compliance consulting (WCAG 2.1 / German Accessibility Act), iOS App Store submission support, and Geo-SEO / Generative Engine Optimization services.

Product overview

dashdesign; (operated by Hessen App GmbH) is a German software consulting and development company. Their portfolio centers on a VR training platform for the Hessische Landesfeuerwehrschule, complemented by software development, process optimization, and digital consulting services including App Store Review support, accessibility compliance (WCAG 2.1), and Geo-SEO/AI optimization services. The company focuses on extending existing systems rather than building from scratch, emphasizing user guidance, efficiency, and economic sustainability.

Differentiator

Problem solved

Functional benefit

Products and services

• VR-Trainingsplattform (VR Training Platform) A virtual reality training platform that lets emergency services personnel practice scenarios (e.g., building fires, chemical accidents) using VR headsets. dashdesign; provides the administration interface used by trainers to manage accounts and access rights, with German-hosted infrastructure (Hetzner).
• App Store Review Support Consulting and support service for publishing iOS apps in the Apple App Store, covering pre-analysis, asset optimization, permissions review, metadata optimization, TestFlight beta coordination, and live accompaniment through Apple's review process.
• Accessibility Compliance Services (Barrierefreiheitszugangsgesetz) Consulting service to bring websites and apps into compliance with WCAG 2.1 Level AA under the German Accessibility Act (Barrierefreiheitszugangsgesetz), including automated and manual accessibility audits, screen reader testing, remediation implementation, validation, and ongoing monitoring.
• Geo-SEO / Generative Engine Optimization SEO service optimizing websites for AI assistants such as ChatGPT and Gemini, including JSON-LD LocalBusiness markup, AI-Plugin manifests, Knowledge Graph entries, FAQ markup, Speakable Specification, and public REST APIs.

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Thoughtworks: Global custom software and digital transformation consultancy with established German operations serving enterprise and public-sector clients. Comparable to dashdesign; on bespoke application development, modernization of legacy systems, and consultative delivery, but at much larger scale and geographic reach.
• AudioEye: Publicly traded digital accessibility SaaS and services company providing automated and manual WCAG audits, remediation, and monitoring. Directly comparable to dashdesign;'s accessibility compliance offering and represents the kind of scaled competitor the firm would face in larger BFSG-related pursuits.
• Avenga: International IT consulting and custom software development firm with established German operations serving enterprise and mid-market clients. Comparable to dashdesign; on custom development, mobility/web/enterprise applications, and DACH region GTM, but at significantly larger scale.
• Siteimprove: Established SaaS vendor for digital governance, including web accessibility compliance (WCAG), SEO, and content quality. Comparable to dashdesign;'s accessibility compliance and Geo-SEO services as a broader, established player occupying the same buyer conversations about WCAG compliance and search visibility.
• Sopra Steria SE: Major European IT services group with substantial German public-sector and enterprise footprint, offering bespoke software, systems integration, and digital transformation. Comparable to dashdesign; on German public-sector and enterprise custom-software positioning, though operating at vastly greater scale and breadth.

Direct peers

• doubleSlash GmbH: German mid-sized digital agency offering custom software development, app development, and platform solutions for enterprise and SME clients. Closely comparable to dashdesign; on the bespoke-development, mid-market German GTM, and managed-services business model.
• codecentric AG: German custom software and cloud-native consulting firm delivering bespoke engineering, application modernization, and DevOps services to enterprise and SME clients. Comparable to dashdesign; in its focus on extending and modernizing existing systems rather than greenfield rebuilds, and in serving German Mittelstand customers.
• Interplay Learning: VR-based training platform serving skilled trades and public-safety end markets including fire and emergency services. Direct comparison to dashdesign;'s VR training product for the Hessische Landesfeuerwehrschule and benchmarks the standards for VR emergency-services training delivery.
• dkd Internet Service GmbH: Frankfurt-based German digital agency building web platforms, apps, and content systems for enterprise and public-sector clients. Comparable to dashdesign; in its German SME/government target market and its offering of bespoke development plus content and SEO services.

Emerging players

• Strivr: Enterprise VR training platform used for workforce and operational training across industries. Comparable to dashdesign;'s VR training work on category, delivery mechanism (immersive simulation), and managed platform offering, though operating at far larger scale and broader enterprise audience.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/dashdesign
• Instagraminstagram.com/dashdesign
• Xx.com/dashdesign_eu
• Facebookfacebook.com/dashdesign.eu

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about dashdesign;