NJ Magazine

What NJ Magazine does

New Jersey Monthly is a privately held regional lifestyle magazine that has published continuously under the same brand for 50 years, operating as a monthly print periodical alongside a digital website at njmonthly.com. The publication targets New Jersey residents with editorial coverage spanning six sections: News, Eat & Drink, Things To Do, Top Doctors & Dentists, Arts & Entertainment, and Shore & Travel, complemented by a Design NJ home-style vertical acquired in December 2020. Its core franchise products include annual peer-nominated rankings—Top Doctors, Top Dentists (623 oral-health practitioners across 11 specialties in 2026), Select Surgeons, and Select Specialists—plus an expanded Best Restaurants list of 40 establishments. The company is headquartered in Morristown, New Jersey and operates with an 11–50 employee footprint.

The underlying technology stack is a standard digital publishing platform comprising a CMS-backed website, an email newsletter distribution system running six segmented newsletters (Side Dish, Weekend Buzz, Gist, Shorecast, Design NJ, Something New), and a subscription management service hosted through ezsubscription.com. No AI/ML capabilities, proprietary models, or differentiated technology assets are disclosed. The business model is multi-stream: recurring print and digital subscriptions (including gift and corporate gift plans) form the consumer revenue base; display and sponsored-content advertising—including sponsored sections for Education, Medical Innovations, and NJ Businesses—serves as the B2B revenue layer; and single-copy newsstand sales provide incremental distribution. Customer segments include New Jersey residents (primary consumer audience), local businesses and advertisers targeting NJ demographics, and healthcare practitioners seeking visibility through the annual rankings. Geographic scope is single-state, with no signals of out-of-state or international expansion.

Name

NJ Magazine

Legal name

New Jersey Monthly

Website

https://njmonthly.com

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

11–50 employees

Short description

NJ Magazine publishes New Jersey Monthly, a privately held regional lifestyle magazine and digital platform serving New Jersey residents with monthly print editions, a website, six newsletters, and annual franchise rankings such as Top Doctors, Top Dentists, and Best Restaurants.

Ownership category

akta.pro rank

Product category

Regional Lifestyle Magazine Publishing

NAICS

Periodical Publishers (51312), Periodical Publishers (513120)

SIC

Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

Consumer Lifestyle & Fashion Magazines (MPAJAEAA)

akta.pro secondary industries

Health, Fitness & Wellness Magazines (MPAJAEAD), Travel & Outdoors Magazines (MPAJAEAH)

Keywords

• Regional lifestyle magazine
• Monthly print publication
• Digital editorial content
• Annual professional rankings
• Consumer media publishing

Headquarters

HQ city

Morristown

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Print and Digital Subscriptions: Annual and multi-year subscription plans for the magazine delivered in both print and digital formats, including gift subscriptions for corporate clients.
2. Advertising: Display advertising and sponsored content partnerships with businesses targeting New Jersey consumers, including sponsored sections for education, medicine, and NJ businesses.
3. Newsstand Sales: Single-copy sales through New Jersey newsstands and retail locations.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

New Jersey Monthly is a regional lifestyle magazine published monthly in both print and digital formats, covering New Jersey-specific content on local news, dining, healthcare providers, arts and entertainment, Jersey Shore travel, and home design. The publication sells print and digital subscriptions to New Jersey residents, monetizes display advertising and sponsored content from local businesses, distributes via newsstands, and produces ancillary products including email newsletters, event listings, and annual peer-voted Top Doctors, Top Dentists, and Best Restaurants rankings.

Product overview

New Jersey Monthly is a regional lifestyle magazine published by NJ Magazine, operating both as a print publication and digital website. The magazine covers New Jersey content across six main editorial sections: News, Eat & Drink (featuring restaurant reviews and rankings), Things To Do (with event calendar functionality), Top Doctors & Dentists (annual professional rankings), Arts & Entertainment, Shore & Travel, and Design NJ (home style). The publication also produces sponsored content sections including Academic Excellence in NJ, Medicine Innovation and Success, and NJ Businesses That Make a Difference. Additional products include email newsletters (Side Dish, Weekend Buzz, Gist, Shorecast, Design NJ, Something New), event submission/listing services, and subscription/membership offerings for both print and digital content.

Differentiator

Problem solved

Functional benefit

Products and services

• New Jersey Monthly Magazine A monthly regional lifestyle print magazine published for New Jersey residents, with sections including News, Eat & Drink, Things To Do, Top Doctors & Dentists, Arts & Entertainment, Shore & Travel, and Design NJ.
• NJ Monthly Website The digital companion to the print magazine featuring articles, restaurant reviews, event listings, Top Doctors & Dentists finder, and sponsored content sections covering NJ businesses, education, and medical innovations.
• Email Newsletters (Side Dish, Weekend Buzz, Gist, Shorecast, Design NJ, Something New) A suite of six distinct email newsletters covering restaurant news (Side Dish), events (Weekend Buzz), top stories (Gist), Jersey Shore travel (Shorecast), home design (Design NJ), and wedding planning (Something New).
• Top Doctors & Dentists Directory Annual peer-nominated and peer-voted rankings of healthcare professionals in New Jersey, featuring doctors, dentists, and select specialists (plastic surgery, bone & joint, pediatrics), serving as a discovery and credibility directory for readers and practitioners.
• Event Calendar A comprehensive event listing platform allowing users to browse and submit events across New Jersey by date, category, and location.
• Restaurant Reviews & Rankings Extensive dining coverage including Best New Restaurants lists, Top 40 Best Restaurants annual rankings, city-specific restaurant guides, and individual restaurant reviews for New Jersey.
• Subscription Services Paid subscription offerings including print magazine delivery, digital access, gift subscriptions, client gift subscriptions, and back issue purchases, managed via ezsubscription.com.

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Philadelphia Magazine: Metro/regional lifestyle magazine covering Philadelphia with print, digital, events and proprietary lists (e.g., Top Doctors). Most directly comparable peer given similar business model, content mix, and annual professional rankings.
• Chicago Magazine: Long-established Midwest city lifestyle magazine with print/digital subscriptions, dining and doctor rankings, and events. Comparable scale and content vertical mix to NJM.
• Boston Magazine: Regional lifestyle magazine serving the Boston metro with print, digital, newsletters, and Top Doctors rankings; structurally identical business model to NJM in a different geography.
• Indianapolis Monthly: Emmis Communications-owned city monthly with print, digital, and event-driven revenue model and Top Doctors-style lists. Comparable operating structure and content mix.
• Austin Monthly: City-level monthly lifestyle magazine with similar editorial sections (dining, things to do, doctors), digital newsletters, and advertising-driven revenue model. Direct analog in a different regional market.
• Connecticut Magazine: Regional New England lifestyle magazine serving Connecticut with overlapping editorial focus on dining, doctors, and travel. Most direct geographic competitor for tri-state advertisers.
• Cincinnati Magazine: Independent regional monthly covering dining, doctors, and local lifestyle—operates print, digital, and signature lists like 'Top Doctors,' structurally similar to NJM.
• Westchester Magazine: Suburban New York lifestyle magazine with dining, home design, doctors, and events coverage. Particularly comparable given proximity to NJ and similar affluent suburban audience.

Broad incumbents

• Dotdash Meredith (People/Parents/InStyle): National magazine publisher operating large-scale lifestyle titles (People, InStyle, Food & Wine) with similar subscription, advertising, and list-based business mechanics; represents the scaled incumbent model NJM operates within.

Regional players

• Hudson Valley Magazine: New York regional lifestyle publication with adjacent content verticals (dining, travel, design) and overlapping tri-state advertising market. Geographic neighbor rather than head-to-head competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/njmonthly
• Facebookfacebook.com/njmonthly
• Instagraminstagram.com/njmonthly
• Pinterestpinterest.com/njmonthly
• LinkedInlinkedin.com/company/new-jersey-monthly-magazine

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NJ Magazine