Veterinary Growth Partners

Name

Veterinary Growth Partners

Legal name

VGP Group LLC

Website

https://vgpvet.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Veterinary Practice Management Services

NAICS

Veterinary Services (541940), Support Activities for Animal Production (1152)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Multi-site/Corporate Group Operations Platforms (Franchise/MSO Tools, Standardization) (HLAMAGAM)

akta.pro secondary industry

Revenue Cycle, Payments & Financing (Payments, Subscriptions, BNPL, Claims Support) (HLAMAGAE)

Keywords

• Group purchasing organization
• Veterinary practice management
• Continuing education veterinary
• Practice coaching services
• Vendor partnership network

Headquarters

HQ city

Austin

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Membership Fees: VGP generates revenue through membership fees charged to veterinary practices for access to negotiated discounts with vendor partners, educational resources, practice management tools, and coaching services. The company offers different membership tiers including VGP Elite membership with enhanced benefits.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Veterinary Growth Partners operates a membership-based Group Purchasing Organization (GPO) for independent veterinary practices in the United States, negotiating preferred pricing with animal health vendor partners on pharmaceuticals, medical supplies, reference lab services, and equipment. The core membership is bundled with continuing education (webinars, RACE-approved CE, EdQuest courses), certified practice coaching, and business analysis services (financial, inventory, culture, marketing) designed to reduce operating costs and help independent practices compete with corporate consolidators.

Product overview

Veterinary Growth Partners operates as a group purchasing and practice management support organization offering a membership-based platform. The core offering is the VGP Membership program (available in standard and Elite tiers), which provides access to discounted pharmaceuticals, reference lab services, equipment, and medical supplies from industry partners. The platform is supplemented by practice management services including Practice Health Assessment, Financial Analysis, Inventory Analysis, Culture Analysis, and Marketing Analysis, all delivered through certified practice coaches. Additional modules include VGPHr for human resources support, EdQuest for continuing education, Pathway Planning for strategic development, QPR Training for suicide prevention, and Agility Leadership for mentorship. The company connects members to a network of vendor partners for products and services, with preferred pricing negotiated on behalf of the 7,000+ independent hospital member network.

Differentiator

Problem solved

Functional benefit

Brands

• EdQuest: Educational platform providing e-courses, webinars, and learning management system for veterinary practice teams.
• IGNITE
• VGPHr
• Pathway Planning

Products and services

• VGP Membership (Standard and Elite) A subscription membership for independent veterinary practices (Standard and Elite tiers) that delivers preferred pricing on equipment, medical supplies, reference lab, and pharmaceuticals through negotiated vendor partner agreements, plus access to continuing education, practice management coaching, and business analysis tools.
• Practice Health Assessment A systematic evaluation of business practices led by a VGP practice coach that establishes a clear path for reaching key business metrics, with bundled Financial Analysis, Inventory Analysis, Culture Analysis, and Marketing Analysis modules.
• Practice Coaching One-on-one support from certified practice coaches (CVPM, CVBL, CCFP) guiding leadership teams through diagnostics, goal-setting, and action plans; practice coaches help members implement Pathway Planning standards and Accountability Architecture.
• EdQuest Online Learning Platform VGP's online learning platform offering e-courses including Pathway Planning, OSHA training, and Emotional Intelligence courses with RACE-approved CE credits for veterinary practice teams.
• VGPHr Support Suite Human resources services and resources to help veterinary practice owners with hiring, onboarding, team culture, and benefits.
• Pathway Planning Strategic planning course helping practices establish and achieve business goals, with 1 hour of RACE-approved CE credit.
• QPR Training Suicide prevention training program designed to reduce suicidal behaviors and save lives through innovative, practical training for veterinary professionals.
• Agility Leadership Guided group mentorship and learning program for veterinary professionals focused on leadership development.
• VGP Webinars Monthly 30 to 60-minute virtual practice management seminars covering budgeting, inventory, management, leadership, and marketing, with live RACE-approved CE webinars offered regularly.
• Financial Analysis Analysis of P&L statements and KPIs comparing numbers against industry benchmarks to create a custom plan for practice improvement and growth.
• Inventory Analysis ABC Inventory Analysis based on the 80/20 rule to identify opportunities to decrease expenses while increasing revenue and profitability.
• Culture Analysis Analysis to identify current organizational culture on a scale from Toxic to Elite and provide guidance on improving team engagement and productivity.
• Marketing Analysis Practice analysis offered through partnership with Social Ordeals to define goals, audit online presence, and develop marketing strategies.

Quantifiable outcome

• Average member saves $26,500 per $1 million in annual sales (approximately 10% savings in total cost of goods sold)
• +1 more outcomes

Named customers5 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

17 partnerships are on record, tiered core, key and standard.

• PetVivo Animal HealthcoreChannel Partner/ Reseller/ Distributor · 16 October 2025PetVivo Animal Health entered a vendor partner agreement with VGP to promote its veterinary therapeutics including Spryng (with OsteoCushion Technology) and PrecisePRP to VGP's network of over 7,300 veterinary practices in the United States. The agreement aims to expand product availability and accelerate adoption of non-pharmaceutical and regenerative veterinary treatments. Subsequent to the agreement, PetVivo announced its fiscal 2026 results and joined VGP to promote products to the VGP network.
• ZoetiscoreChannel Partner/ Reseller/ DistributorZoetis is a global animal health company dedicated to supporting veterinarians and their businesses. Building on 60 years of experience, Zoetis delivers quality medicines, diagnostic services, and education. Listed as a VGP valued vendor partner providing products and services to VGP member practices.
• MWI Animal HealthcoreChannel Partner/ Reseller/ DistributorMWI Animal Health (now Cencora) has 12 warehouses across the United States, providing next-day service to 98% of the country. VGP's internal brand VetOne is MWI's internal brand offering complete line of veterinary supplies. Listed as a VGP valued vendor partner.
• Royal CanincoreChannel Partner/ Reseller/ DistributorRoyal Canin is a pet food company founded by veterinarian Jean Cathary in France in 1968, grounded in science and research. The company works with Waltham research centers and has released over 1500 peer-reviewed publications. Offers Veterinary Exclusive line of diets and specialized formulas for different breeds and medical conditions. Listed as a VGP valued vendor partner.
• IGNITEkeyTechnology or IntegrationIGNITE is VGP's education partner for growth and career development for veterinary practices. It is the place for role-specific training, certificate programs, resource libraries, supportive peer communities, and digital coins to spend in the IGNITE store. IGNITE is integrated with EdQuest for seamless access to both platforms.
• VetsourcekeyChannel Partner/ Reseller/ DistributorVetsource is VGP's partner for online pharmacy and home delivery services. The partnership helps practices increase client compliance through tools like ScriptRight, ScriptShare, RemindMe, and Autoship. Research shows +140% increase in parasiticide compliance and practice revenue growth.
• Zoetis DiagnosticscoreChannel Partner/ Reseller/ DistributorZoetis Diagnostics provides virtual laboratory using network of clinical specialists and AI technology through a centralized platform. Products include Vetscan Imagyst offering AI dermatology, fecal, and blood smear analysis, as well as digital cytology image transfer. Listed as a VGP valued vendor partner.
• Ardent Animal HealthstandardChannel Partner/ Reseller/ DistributorArdent Animal Health develops affordable, innovative treatments for canine cancer and joint disease since 2016. Partners with veterinarians to understand patient and family needs. Listed as a VGP valued vendor partner.
• Ceva Animal HealthcoreChannel Partner/ Reseller/ DistributorCeva Animal Health is the fifth-largest animal health group globally, offering growing line of products for companion animals, poultry, and swine. Expertise centers on pharmacology and biology. Listed as a VGP valued vendor partner.
• CareCreditkeyGTM or Marketing PartnerCareCredit is a veterinary financing partner providing budget-friendly payment choices to help pet parents navigate costs for routine to unexpected treatments. Helps practices build strong relationships with clients while providing payment flexibility. Listed as a VGP Financial Services partner.
• TrupanionstandardGTM or Marketing PartnerTrupanion is pet insurance provider. Research shows owners of insured pets come in more often and spend more money, benefiting practices with higher patient volume and revenue. Listed as a VGP Financial Services partner.
• VeteosstandardChannel Partner/ Reseller/ DistributorVeteos is a video production company specializing in veterinary video production, Fear Free certified. Products include custom marketing and staff recruiting videos filmed on-site, and Veteos On-Demand library of personalized pet owner education videos. Has received 29 NAVC Vetty marketing awards including grand prize awards in 2018, 2019, 2020, 2022, and 2023. Listed as a VGP Marketing partner.
• Social OrdealskeyGTM or Marketing PartnerSocial Ordeals is a full-service digital agency supporting veterinary clinics with websites, online listings, reviews, social media management, SEO, and digital advertising campaigns. Expanded into AI-powered solutions for greater clinic efficiency. VGP partnered with Social Ordeals for marketing analysis services. Listed as a VGP Marketing partner.
• Schultz TechnologykeyTechnology or IntegrationSchultz Technology is a 24/7/365 One Stop Veterinary IT Solutions Company providing network design, support, managed services, cloud services, cybersecurity, and disaster recovery. Offers Fetchit instant client retrieval software integrated with Practice Management Software and phone systems. Listed as a VGP Administrative & Operational Services partner.
• PetLinkstandardChannel Partner/ Reseller/ DistributorPetLink is a trusted partner in companion animal microchipping and identification for over 35 years. One of the largest and most reliable pet registries in the U.S., and the only one offering international reunification through Petmaxx. Listed as a VGP valued vendor partner.
• VetspirekeyTechnology or IntegrationVetspire is an all-in-one practice management software built with medicine and clinical workflows at the heart of veterinary care. Unlike traditional platforms that prioritized billing, Vetspire was designed to support veterinarians in delivering better, more efficient care. Listed as a VGP Administrative & Operational Services partner.
• VitalRADSstandardChannel Partner/ Reseller/ DistributorVitalRADS provides on-demand access to board-certified radiologists delivering precise, clinically relevant interpretations. Offers secure DICOM upload, PACS integrations, and consistent turnaround times. Open 24/7 including holidays. Listed as a VGP valued vendor partner.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• MWI Animal Health (Cencora): MWI Animal Health, now part of Cencora, is VGP's anchor distribution partner (VetOne brand) and serves virtually all US companion animal practices with next-day delivery across 12 warehouses. As a broad distribution incumbent, MWI sits upstream of VGP but targets the same independent practice customer with preferred pricing.
• AVMA (American Veterinary Medical Association): AVMA is the largest US veterinary membership organization and serves overlapping members (veterinary practice owners) with benefits including CE, advocacy, and practice resources. AVMA is a broad nonprofit incumbent rather than a GPO, but it shares membership-organization economics and targets the same independent practitioner base.
• Patterson Veterinary: Patterson Veterinary is one of the largest US distributors of veterinary supplies and equipment, comparable to VGP's role in connecting practices with major vendors. Patterson serves the same independent practice customer base and offers practice management software, though as a larger diversified incumbent rather than a membership aggregator.

Others

• VetCor: VetCor is a major US veterinary consolidator operating hundreds of hospitals. While VetCor is the corporate acquisition model VGP's membership serves to resist, VetCor is relevant for analysis as it represents the alternative growth strategy in the veterinary services market.
• National Veterinary Associates: National Veterinary Associates (NVA) is one of the largest corporate veterinary consolidators in the US. Like VetCor, NVA represents the corporate-roll-up alternative model to VGP's independent-practice-support model and is worth tracking as the structural backdrop that drives practice owners to seek VGP membership.
• Pathway Vet Alliance / Thrive Pet Healthcare: Thrive Pet Healthcare is a large corporate veterinary consolidator founded by Jasen Trautwein, the same DVM who co-founded VGP. While Thrive is the consolidator counter-model that VGP helps independents compete against, the companies are deeply linked through shared leadership and represent adjacent — rather than competitive — business models.

Direct peers

• Veterinary Management Groups: VMG runs peer advisory and management consulting groups for veterinary practice owners in a manner closely comparable to VGP's coaching and Practice Analysis Suite. Both organizations monetize by helping independent practices professionalize operations and access collective resources.
• Vetsource: Vetsource is both a VGP vendor partner and a directly comparable service provider for independent veterinary practices, offering home delivery pharmacy, ScriptRight, compliance tools, and practice engagement features. Both companies monetize by selling tools and services to independent practices to help them compete more effectively.
• Veterinary Study Groups: Veterinary Study Groups organizes peer group meetings and continuing education for veterinary practice owners, directly comparable to VGP's Pathway Planning, Agility Leadership, and EdQuest training offerings. Both target independent practice owners seeking leadership development and operational benchmarking.

Emerging players

• PetDesk: PetDesk provides practice management software, client communication, and appointment tools to veterinary practices, overlapping with VGP's member-only suite of tools and mobile applications. PetDesk is a venture-backed emerging technology player compared to VGP's GPO/coaching model, but both compete for the same practice owner's wallet.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/VGPvet
• Facebookfacebook.com/VeterinaryGrowthPartners
• LinkedInlinkedin.com/company/veterinary-growth-partners
• Instagraminstagram.com/vgpvet

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Veterinary Growth Partners