Yellow.lab

Name

Yellow.lab

Legal name

SAS Mots-Clés

Website

https://yellowlab.fr

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Brand Consulting Services

akta.pro primary industry

Naming & Verbal Identity (BPAFAEAB)

Keywords

• Brand strategy consulting
• Visual identity design
• Corporate naming services
• Brand storytelling
• Identity design agency

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Branding and Strategy Services: Professional services revenue generated through branding strategy consulting, brand identity creation, visual identity design, naming services, and rebranding projects. Typically project-based with defined scopes, timelines, and deliverables. The agency organizes work in two-week sprints with client presentations every 10 days.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Yellow.lab is a Paris-based branding and identity agency that provides brand strategy, visual identity design, naming, and storytelling services to organizations. Operating as a division of Mots-Clés, the firm leverages two proprietary methodologies—Namemap® for systematic naming and Design Narratif® for narrative identity development—to deliver differentiated brand consulting engagements.

Product overview

Yellow.lab is a Paris-based branding and identity agency, functioning as the branding expertise division of the Mots-Clés agency group. The company operates as a 'brand therapy' practice, offering comprehensive branding services structured around proprietary methodologies including Design Narratif® for storytelling and Namemap® for naming. Their service portfolio encompasses brand strategy, visual identity, brand development, and deployment across digital and physical touchpoints. The agency serves diverse sectors including banking (Galitt), healthcare (Cog x), food (Akal Food, Croq'Bio), hospitality (Tour d'Éole), technology (Tiller, TeepTrak), and non-profits (GCU). With over 150 brand identity missions completed, Yellow.lab positions itself as strategic partners accompanying clients from diagnosis through deployment, with services adapted to startups, associations, and CAC40 groups alike.

Differentiator

Problem solved

Functional benefit

Products and services

• Brand Strategy & Architecture

Quantifiable outcome

• 150+ brand identity missions completed across various sectors
• +2 more outcomes

Named customers21 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Mots-CléscoreOthersYellow Lab operates as the branding and identity expertise division of the agency Mots-Clés. Mots-Clés is a SAS (French simplified joint-stock company) headquartered at 120 avenue des Champs-Elysées, 75008 Paris, with capital of 1,938.19€. The company is led by Raphaël Haddad as President. This is an internal corporate structure rather than an external partnership, with Yellow Lab representing the specialized branding brand within the Mots-Clés group.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Dragon Rouge: Paris-based brand strategy and design agency offering branding, naming, and visual identity services to international clients. Highly comparable to Yellow.lab in service mix, client base (large corporates and startups), and French market positioning.
• Saguez & Partners: French independent brand strategy and design agency serving CAC40 and international clients. Comparable to Yellow.lab on positioning, client base, and core service offerings.
• W&Cie: French brand consultancy and design agency serving CAC40 and international clients on brand strategy, naming, and visual identity. Overlaps directly with Yellow.lab's core offerings and enterprise client focus.
• Carré Noir: Paris-based brand strategy and design agency (part of Publicis) providing branding, naming, and visual identity services. Comparable to Yellow.lab in service portfolio and metro Paris footprint, with added holding-group scale.
• Eléphant: Paris-based design and brand agency engaged in brand strategy, visual identity, and editorial design. Comparable to Yellow.lab in scale, Paris location, and target client mix.

Broad incumbents

• Landor & Fitch: Global brand consulting and design firm offering branding, naming, and brand experience services. Comparable to Yellow.lab on core branding work, with much broader geographic and service footprint.
• Interbrand: Global brand consultancy with deep expertise in brand strategy, naming, and visual identity. Comparable to Yellow.lab on naming and brand strategy services, with extensive international reach.
• Superunion (Brand Union): Global brand and design consultancy offering branding strategy, naming, and visual identity at global scale. Comparable to Yellow.lab on core services but significantly larger and geographically diversified.

Emerging players

• Graphèmes: French brand and design studio focused on naming, brand identity, and editorial design. Comparable to Yellow.lab on naming methodology and creative services, but smaller in scale.

Regional players

• The Brand Union Paris: European brand consultancy with Paris presence providing brand strategy, naming, and design services. Comparable to Yellow.lab on service scope, with broader European reach.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/osons-le-design
• Facebookfacebook.com/YellowLabAgence

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Yellow.lab