Lin Digital
Lin Digital is a private Austin-based digital marketing agency founded in 2004 that designs customized digital marketing campaigns for U.S. agencies and brands, operating with 101-250 employees.
- Company typePublic
- Founded1998
- HeadquartersAustin, United States
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Lin Digital does
Lin Digital is a private, Austin, Texas-based digital marketing services firm founded in 2004. According to its company profile, it creates 'highly customized and effective digital marketing campaigns' for 'some of the nation's most respected agencies and brands,' operating with a headcount in the 101-250 range. The company positions itself within the U.S. digital advertising services market, serving a client base that spans agencies and brand-side customers, though no further segmentation, pricing model, customer logos, or service-line detail is disclosed in the available input.
The underlying operating model, to the extent it can be inferred, is that of a mid-sized custom digital agency: bespoke campaign design, multi-channel execution, and account-based delivery rather than a self-serve productized platform. No specific technology stack, proprietary tooling, patents, AI/ML capabilities, or platform architecture is disclosed for Lin Digital. Pricing is not publicly disclosed, and no revenue, ARR, or financial benchmarks specific to the company are available.
The aggregated input material supplied for this analysis also contains an extensive block of data describing Nexstar Media Group, Inc. (NASDAQ: NXST), which is explicitly flagged in the source notes as pertaining to Nexstar rather than Lin Digital. Those data points — including $5.41B in 2024 net revenue, 201 television stations, 13,000+ employees, and Perry A. Sook as Chairman and CEO — describe a separate, much larger publicly traded media company and have been excluded from the Lin Digital assessment to avoid misattribution. As a result, this analysis is necessarily constrained to the limited Lin Digital firmographic profile.
Lin Digital firmographics
Firmographics- Name
- Lin Digital
- Legal name
- Nexstar Media Group, Inc.
- Website
- https://lindigital.com
- Company type
- Public
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Lin Digital is a private Austin-based digital marketing agency founded in 2004 that designs customized digital marketing campaigns for U.S. agencies and brands, operating with 101-250 employees.
- Ownership category
- akta.pro rank
Lin Digital industry classification
Industry- Product category
- Digital Marketing Services
- NAICS
- Advertising Agencies (54181), Advertising, Public Relations, and Related Services (5418), Other Services Related to Advertising (541890)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Email Marketing Services (Campaign Strategy, Design, Deliverability) (MPAAAIAA)
- akta.pro secondary industry
- Digital Publishing Analytics, Personalization & Ad-Tech (MPAJAMAI)
Keywords
Where Lin Digital is headquartered
LocationHeadquarters
- HQ city
- Austin
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Lin Digital business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations
Revenue model
- Television Advertising: Revenue generated from television advertising across 201 local stations reaching 70% of U.S. television households
- Digital Advertising and Marketing Services: Revenue from digital advertising, content marketing, and video advertising services through 176 local websites and 292 local mobile apps
- Programming and Entertainment Content: Revenue from news, sports, and entertainment programming distribution across television and digital platforms; includes networks division content
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Lin Digital product offering
Product offeringCore offering
Lin Digital creates highly customized and effective digital marketing campaigns for some of the nation's most respected agencies and brands. The firm's primary deliverable is the design, execution, and management of bespoke digital marketing programs for its agency and brand clients.
Product overview
No product or service details available in the provided source content.
Differentiator
Problem solved
Functional benefit
Brands
- The CW: Broadcast network partnered with Nexstar as exclusive broadcast partner for Miss USA and Miss Teen USA 2026 competitions.
- NewsNation
- Nexstar Media Foundation
Products and services
- Customized Digital Marketing Campaigns
Quantifiable outcome
- 70% of U.S. television household reach
- +2 more outcomes
Companies that use Lin Digital
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles1 record
Lin Digital technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Lin Digital partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered flagship and core.
- The CW NetworkflagshipThe CW Network has been named the exclusive broadcast partner for both Miss USA and Miss Teen USA 2026 competitions. This partnership leverages Nexstar's cable network presence to deliver major entertainment and pageant programming to national audiences.
- Comscore, Inc.coreComscore provides digital audience measurement and analytics for Nexstar's digital properties. Nexstar's digital properties rank among the top ten in the U.S. as measured by Comscore based on online user activity.
Scale indicators9 records
Lin Digital competitors and assessment
Company assessmentDirect peers
- KlientBoost: Digital marketing agency focused on customized paid media and CRO campaigns for mid-market and enterprise brands. Competes in the same customized digital services category.
- Wpromote: Mid-size U.S. digital marketing agency offering custom digital campaign services to brands and agencies. Comparable in scale and bespoke services positioning to Lin Digital.
- Disruptive Advertising: U.S. digital marketing agency offering custom paid media, SEO, and creative services to brands and agencies. Overlaps Lin Digital's customized campaign model and target buyers.
- Hawke Media: Los Angeles-based digital marketing agency providing customized multi-channel campaign services to brands. Comparable mid-size services-led model to Lin Digital.
- Ignite Visibility: San Diego-based digital marketing agency offering customized multi-channel campaign services. Similar mid-size agency footprint and bespoke service orientation as Lin Digital.
- Bounteous: Digital experience and marketing agency serving major enterprise brands with custom campaign and digital strategy work. Similar mid-market agency profile to Lin Digital.
- Tinuiti: Performance-focused digital marketing agency providing paid media, organic, and creative campaign services to brands. Direct competitor in the customized digital campaign space.
Broad incumbents
- R/GA: Global digital agency within IPG offering custom digital campaign and experience design services to major brands. Larger-scale incumbent operating in Lin Digital's competitive set.
- Jellyfish: Global digital marketing agency within Brandtech Group offering multi-channel campaign services to enterprise brands. Larger scale incumbent that competes for the same brand clients Lin Digital targets.
- Code and Theory: Large digital-first creative and marketing agency serving enterprise brands with custom campaigns and platform work. Broader incumbent competitor in the customized campaign space.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights5 records
Customer concentration
Lin Digital social profiles
Digital presenceLin Digital financial estimates
Financial estimateRevenue estimate
Valuation estimate
Lin Digital leadership team
Management profileNumber of profiles
Lin Digital subsidiaries and ownership
Company hierarchySubsidiaries4 records
Lin Digital funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Lin Digital M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Lin Digital
What does Lin Digital do?
Lin Digital creates highly customized and effective digital marketing campaigns for some of the nation's most respected agencies and brands. The firm's primary deliverable is the design, execution, and management of bespoke digital marketing programs for its agency and brand clients.
Is Lin Digital a public or private company?
Lin Digital is a public company. It is classified as unknown and is currently operating.
When was Lin Digital founded?
Lin Digital was founded in 1998. It employs 101 to 250 people.
Where is Lin Digital based?
Lin Digital is headquartered in Austin, United States, in the North America region.
How does Lin Digital make money?
Three revenue lines are on record. Television Advertising is the primary driver. The others are digital Advertising and Marketing Services and programming and Entertainment Content.
Who are Lin Digital's main competitors?
Direct peers on record are KlientBoost, Wpromote, Disruptive Advertising, Hawke Media, Ignite Visibility, Bounteous and Tinuiti. Broad incumbents are R/GA, Jellyfish and Code and Theory.
Does Lin Digital have an API?
No public API is recorded for Lin Digital.
What industry is Lin Digital in?
Lin Digital's product category is Digital Marketing Services. Its primary akta.pro industry code is MPAAAIAA, Email Marketing Services (Campaign Strategy, Design, Deliverability), with a secondary code of MPAJAMAI, Digital Publishing Analytics, Personalization & Ad-Tech. Its NAICS code is 54181 and its SIC code is 7311.