What psbrands does

psbrands GmbH is an independent, privately held German full-service brand communication agency (Werbeagentur für Markenkommunikation) founded in 1979 and headquartered in Fürth near Nuremberg. The agency delivers integrated brand communication for both B2B and B2C clients, ranging from startups to international corporations across manufacturing, consumer goods, education, and professional services. Its service offering spans the full lifecycle from brand strategy, positioning, and brand design through cross-media campaign development, content management, and production, with no fixed commitment to a single format or channel.

The agency's underlying technology stack centers on TYPO3-based digital platforms, an in-house product photography studio, and a proprietary photorealistic 3D visualization/CGI pipeline that converts CAD data (STEP format) into textured, illuminated renders usable across print, web, animated film, and AR outputs. Notable technical deliveries extend the agency beyond conventional brand work into software-style platforms, including the DigiTiB zoological learning platform for the University of Greifswald (with interactive 3D models, measurement tools, and a TYPO3 3D data extension, supported by 20+ European universities) and the Fauna Portal Australia taxonomic diagnostic platform co-developed with Murdoch University.

psbrands generates revenue through project-based professional services billed as flat project fees or hourly rates, with a core in-house team of 11–50 employees supplemented by a freelance network across design, text, strategy, media design, programming, photography, and film to scale delivery. Go-to-market is primarily direct enterprise field sales across the Nuremberg metropolitan region and DACH, augmented by agency-network collaboration where psbrands acts as lead agency or contributing partner on multi-disciplinary briefs. The firm is management-owned, with no disclosed institutional investors, funding rounds, or M&A activity in the source material.

Name

psbrands

Legal name

psbrands GmbH

Website

https://psbrands.de

Company type

Private

Founded year

1979

Operating status

Operating

Headcount range

11–50 employees

Short description

psbrands GmbH is an independent German full-service brand communication agency founded in 1979 in Fürth, serving B2B and B2C clients from startups to international corporations with integrated strategy, cross-media campaigns, TYPO3 digital platforms, 3D visualization, and product photography.

Ownership category

akta.pro rank

Product category

Advertising & Brand Communication Services

NAICS

Advertising, Public Relations, and Related Services (5418), Public Relations Agencies (541820)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Brand Strategy & Identity Systems (MPAAAEAA)

akta.pro secondary industries

Product & Brand PR (Consumer & B2B) (BPAFADAH), Naming & Verbal Identity (Taglines, Messaging) (MPAAAEAB)

Keywords

• Brand communication services
• Advertising agency services
• Cross-media marketing
• Brand strategy consulting
• Creative campaign development

Headquarters

HQ city

Fürth

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Brand Communication Services: Project-based professional services spanning brand strategy, design, creative campaigns, digital development, and production across both B2B and B2C clients. Revenue is generated through fixed project fees and hourly-rate engagements, with freelance collaboration to scale delivery.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

psbrands is an independent full-service brand communication agency delivering integrated advertising and marketing services from initial strategy and creative conception through artwork, production, content management, and go-live. The agency works across both analogue and digital channels (cross-media) for B2B and B2C clients, covering brand strategy, creative campaigns, brand design and guidelines, digital platform development, product photography, 3D visualization, trade fair communication, and social media.

Product overview

psbrands is a brand communication agency (Werbeagentur für Markenkommunikation) based in Fürth, Germany, founded in 1979. The agency offers integrated brand communication services spanning strategy, creative campaigns, digital platforms, and production. Rather than a single software product with modules, psbrands provides service-based offerings including brand strategy and positioning, cross-media communication campaigns (B2B and B2C), brand design and brand books, digital platforms and web portals, product photography and retouching, 3D visualization, trade show and event communication, social media campaigns, and online learning platforms. The agency serves clients ranging from startups to international corporations across diverse industries including FMCG, education, healthcare, and industrial manufacturing.

Differentiator

Problem solved

Functional benefit

Products and services

• Brand Strategy & Positioning

Quantifiable outcome

• IU International University rebranding project won 2 prestigious awards (German Brand Award 2021, Marken Award 2022) within one year
• +2 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Murdoch UniversitycoreStrategic or Co-development Partner · 1 January 2022psbrands developed the Fauna Portal Australia web platform in collaboration with Murdoch University, Perth. The platform documents previously undescribed Australian invertebrate fauna. In 2022, the project was presented at international conferences in Europe and Asia.
• University of GreifswaldcoreStrategic or Co-development Partner · 1 January 2021psbrands developed the DigiTiB online learning platform in cooperation with the University of Greifswald, enabling digital species identification for educational use. The platform was launched in 2021 and is supported by more than 20 European universities.
• TU DarmstadtcoreStrategic or Co-development Partner · 1 January 2021Technical University Darmstadt collaborated on the DigiTiB project for digital zoological education, contributing academic and research expertise alongside psbrands' technical development capabilities.
• Digitales Naturhistorisches Archiv Darmstadt (DiNArDa)minorStrategic or Co-development Partner · 1 January 2021DiNArDa (Digital Natural History Archive Darmstadt) served as a project partner in the development of the DigiTiB portal, providing natural history data and archival expertise.
• GMK MarkenberatungcoreStrategic or Co-development Partner · 1 January 2020GMK Markenberatung collaborated with psbrands on the IU Internationale Hochschule rebranding project, contributing strategic brand consulting expertise. Together they secured both the German Brand Award 2021 and Marken Award 2022 for the project.
• Dr. Volker FramenaucoreStrategic or Co-development PartnerDr. Volker Framenau served as project partner and expert taxonomist for the Murdoch University Fauna Portal Australia project. He introduced the project at international conferences in 2022.

Scale indicators6 records

Recent moves4 records

Expansion highlights6 records

Direct peers

• denkwerk: Cologne-based independent digital agency offering brand communication, digital platforms, and cross-media campaigns for major German enterprises. Comparable for digital-focused brand work and TYPO3-adjacent platform builds.
• Häberlein & Mauerer: Independent Munich-based brand communication agency serving mid-sized and enterprise clients with brand strategy, design, and campaigns. Comparable as a similar-sized German independent agency competing for the same profile of B2B and premium B2C briefs.
• Serviceplan Group: Largest independent agency group in Europe, headquartered in Munich, providing integrated brand communication across strategy, creative, digital, and media. Directly comparable as a German full-service brand communication competitor with international reach.
• Strichpunkt Design: Stuttgart-based independent brand and corporate design agency, specializing in brand strategy, brand identity, and cross-media design for medium and large enterprises. Comparable to psbrands in serving similar German enterprise and industrial clients.
• Thjnk Group: Independently held German agency group with offices in Hamburg, Berlin, Düsseldorf, Munich, and Zurich. Specializes in brand strategy, integrated campaigns, and digital for major German and international clients. Comparable on independent ownership model, integrated offering, and enterprise brand work.
• Jung von Matt: One of Germany's largest independent creative agencies with offices in Hamburg, Berlin, and beyond, known for integrated brand campaigns for enterprise clients. Comparable to psbrands in offering cross-media brand communication services to large B2B/B2C clients.
• Kolmar Germany (formerly Ketchum Germany): Global PR and brand communications firm with a strong German footprint, offering integrated brand, PR, and digital campaigns. Comparable for enterprise rebranding, brand awards work, and integrated B2B/B2C brand communication.
• Scholz & Friends: Independent German full-service creative agency headquartered in Berlin with additional offices, offering brand strategy, advertising, and digital campaigns for major German and international brands. Directly comparable as a competitor for the same enterprise brand communication briefs psbrands pursues.

Regional players

• Peter & Partner Werbeagentur GmbH: Independent mid-sized German advertising agency offering brand communication, campaigns, and digital services primarily to regional and mid-market clients. Comparable as a similarly-sized regional direct competitor in the Franconia/Bavaria catchment.

Broad incumbents

• Publicis Groupe Germany (Leo Burnett / Publicis): One of the world's largest advertising holding companies with significant presence in Germany. Comparable only at a broader category level; its scale and network resources far exceed psbrands and reshape competition for enterprise brand briefs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about psbrands