Park Towne
Park Towne is a family-owned Madison, Wisconsin real estate firm providing commercial development, property management, and brokerage services across southern Wisconsin, serving SMB and mid-market tenants from an owned portfolio that includes Class A office, retail, and the 650-acre Conservancy Place community.
- Company typePrivate
- Founded1970
- HeadquartersMadison, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Park Towne does
Park Towne is a family-owned real estate company headquartered at 402 Gammon Place in Madison, Wisconsin, providing integrated development, property management, and brokerage services across southern Wisconsin. Founded in 1970 and now led by second-generation principals Mike, Jim, and Joe Ring alongside President Mary Feldt, the firm operates three core service lines: Development Services covering corporate build-to-suits, commercial and residential land developments, multi-tenant commercial buildings, and mixed-use projects; Property Management Services for commercial properties and condominium associations, distinguished by 24-hour tenant availability and high retention; and Realty/Brokerage Services executed through wholly-owned subsidiary Park Towne Realty, LLC for buying, selling, and leasing commercial real estate.
The company's owned portfolio spans Class A office space at 402 Gammon Place (34,000 SF three-story building) and 6410 Enterprise Lane (25,000 SF), retail at the Town Center Square center on Odana Road, the 140-acre Innovation Springs business park, and the 650-acre Conservancy Place master-planned community in DeForest, WI. Underlying technology is traditional — no proprietary platform, API, or AI components are disclosed — and revenue is generated through recurring commercial leases, property management fees, brokerage commissions, and lumpy land parcel sales at Innovation Springs, The Knolls, and The Promenade.
Pricing follows a per-square-foot or per-month unit model (e.g., $14/SF retail at 6730 Odana Road, $22.95/SF office at Enterprise Lane, $450/month gross at Gammon Place), with triple-net (NNN) expenses layered on top and multi-year lease terms with negotiable tenant improvement allowances. Go-to-market is direct and relationship-driven, primarily through the company website, a bi-weekly "News & Notes" newsletter, and in-house brokers led by Mike Ring, targeting SMB and mid-market tenants in the Madison-Dane County region with no public funding, acquisitions, or institutional investment disclosed.
Park Towne firmographics
Firmographics- Name
- Park Towne
- Legal name
- Park Towne Development Corporation
- Website
- https://parktowne.com
- Company type
- Private
- Founded year
- 1970
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Park Towne is a family-owned Madison, Wisconsin real estate firm providing commercial development, property management, and brokerage services across southern Wisconsin, serving SMB and mid-market tenants from an owned portfolio that includes Class A office, retail, and the 650-acre Conservancy Place community.
- Ownership category
- akta.pro rank
Park Towne industry classification
Industry- Product category
- Commercial Real Estate Services
- NAICS
- Real Estate Property Managers (53131), Residential Property Managers (531311)
- SIC
- Land Subdividers & Developers (No Cemeteries) (6552), Real Estate Agents & Managers (For Others) (6531), Real Estate Operators (No Developers) & Lessors (6510)
- akta.pro primary industry
- Land & Development Site Brokerage (BPAJABAG)
- akta.pro secondary industry
- Land Brokerage (Raw Land & Development Sites) (FSAEAJAD)
Keywords
Where Park Towne is headquartered
LocationHeadquarters
- HQ city
- Madison
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Park Towne business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Operations, Personnel, Infrastructure, Marketing or Sales, Others
Revenue model
- Commercial Property Leasing: Leasing of office and retail space across multiple commercial properties in Madison, WI area. Revenue generated from monthly rent payments on office suites and retail spaces.
- Development Services: Commercial building and land development services including corporate build-to-suits, commercial and residential land developments, multi-tenant commercial buildings, and mixed-use projects.
- Property Management: Full commercial property management services including condominium association management and maintenance-only contracts. High tenant retention rate with 24-hour availability.
- Real Estate Brokerage: Brokerage services for buying, selling, and leasing commercial real estate. Assists businesses with relocation, expansion, downsizing, and transactions.
- Land Sales: Sale of land parcels for development including Innovation Springs (140-acre business park), The Knolls, The Promenade, and various parcels in Madison, WI.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Monthly | 6730 Odana Road - 3,879 Sq. Ft. retail space |
| Unit Pricing | Multi-year contract | 6410 Enterprise Lane Suite 140 - 1,660 Sq. Ft. office space |
| Unit Pricing | Monthly | 402 Gammon Place Suite LL10 - 235 Sq. Ft. office |
| Unit Pricing | Monthly | 402 Gammon Place Suite 215 - 1,521 Sq. Ft. office |
| Unit Pricing | Monthly | 402 Gammon Place Suite 350 - 1,597 Sq. Ft. office |
Distribution channels1 record
Marketing channels4 records
Park Towne product offering
Product offeringCore offering
Park Towne is a family-run Madison-based real estate company that develops, owns, manages, and brokers commercial and residential properties across southern Wisconsin. Its services span corporate build-to-suit development, multi-tenant commercial and mixed-use projects, residential land developments, full-service commercial property management (including condominium association management), and brokerage for buying, selling, and leasing commercial real estate through its Park Towne Realty, LLC subsidiary.
Product overview
Park Towne is a family-run Madison-based real estate company serving southern Wisconsin for over 50 years, led by second-generation brothers Mike, Jim, and Joe Ring. The company operates as a unified real estate services firm offering three integrated core service lines: Development Services (commercial buildings and land development), Property Management Services (full commercial property management and condominium association management), and Realty/Brokerage Services (buying, selling, and leasing commercial real estate). These services are supported by the company's own portfolio of for-lease commercial properties and the residential community Conservancy Place. The commercial property portfolio includes office space at locations such as 402 Gammon Place (34,000 SF three-story building), 6410 Enterprise Lane (25,000 SF Class A building), and 6808 Odana Road; retail space at Town Center Square (6730-6754 Odana Road); and land for sale at Innovation Springs (140-acre business park in DeForest) and The Knolls, The Promenade, Hoepker Road, and Normandy Lane locations.
Differentiator
Problem solved
Functional benefit
Products and services
- Development Services Commercial buildings and land development services including corporate build-to-suits, commercial and residential land developments, multi-tenant commercial buildings, and mixed-use projects. Park Towne specializes in flexibility to meet each client's specific development needs. Targeted at businesses and developers in southern Wisconsin.
- Property Management Services Full commercial property management services including condominium association management and maintenance-only contracts. Offers high tenant retention through 24-hour availability, prompt service, and flexible tenant support. Targeted at owners of commercial and condominium properties in southern Wisconsin.
- Realty / Brokerage Services Real estate brokerage assisting with buying, selling, or leasing commercial real estate through wholly-owned subsidiary Park Towne Realty, LLC. Services tailored for businesses that are growing, downsizing, relocating, expanding, buying, selling, or leasing. Led by Broker Mike Ring.
- Commercial Property Portfolio For-lease portfolio of office, retail, and single tenant properties as well as land available for development and construction. Includes 402 Gammon Place (34,000 Sq. Ft. three-story office), 6410 Enterprise Lane (25,000 Sq. Ft. Class A office), 6808 Odana Road, 505 S. Gammon Road, and the 6730-6754 Odana Road Town Center Square retail center, all in the Madison, WI area.
- Residential Property Services / Conservancy Place Residential property management and development services anchored by Conservancy Place, a 650-acre master-planned community along 3.5 miles of the Yahara River in DeForest, WI. Includes six neighborhoods: Hawthorn Point, Rivers Turn, Woods Glen, The Knolls, Innovation Springs, and The Promenade.
- Innovation Springs Business Park 140-acre business park located within Conservancy Place in DeForest, WI, near Madison and Dane County Regional Airport. Offers commercial lots with redundant power from three substations, high-bandwidth infrastructure, PUD zoning, and access to the Yahara River and walking trails. Targeted at developers and companies seeking land for commercial build-out.
Quantifiable outcome
- High tenant retention rate as evidence of tenant service quality
Companies that use Park Towne
Customer profileNamed customers3 records
Segments2 records
Ideal customer profiles2 records
Park Towne technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Park Towne partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights4 records
Park Towne competitors and assessment
Company assessmentBroad incumbents
- CBRE: World's largest commercial real estate services firm offering brokerage, property management, and development services comparable to Park Towne's core offerings at global scale.
- JLL (Jones Lang LaSalle): Global commercial real estate services firm offering brokerage, property management, and development advisory - provides large-scale context for what Park Towne does at the regional level.
- Cushman & Wakefield: Global real estate services firm with property management, brokerage, and valuation services comparable to Park Towne's integrated services across asset types.
- Colliers International: Global commercial real estate services and investment management firm offering brokerage, property management, and project management comparable to Park Towne's service mix.
Regional players
- Shorewest Realtors: Wisconsin's largest family-owned real estate brokerage with residential and commercial services statewide, comparable to Park Towne's brokerage and family-owned business model.
- Mandel Group: Milwaukee-based real estate development, property management, and investment firm operating in Wisconsin, comparable in integrated real estate services model but in a different metro.
- First Weber Group: Wisconsin-based real estate brokerage with residential and commercial services statewide, comparable brokerage operations to Park Towne Realty, LLC.
Direct peers
- The Alexander Company: Madison-based real estate development firm specializing in downtown and mixed-use projects across the Midwest, with comparable development and investment orientation to Park Towne.
- T Wall Properties: Madison-based real estate company offering property management, development, and brokerage services in southern Wisconsin - directly comparable business model and geographic focus to Park Towne.
- Veridian Homes: Madison-based homebuilder and developer with active land development operations in the Madison/DeForest growth corridor, comparable to Park Towne's residential and land development activities.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Park Towne social profiles
Digital presencePark Towne financial estimates
Financial estimateRevenue estimate
Valuation estimate
Park Towne leadership team
Management profileNumber of profiles
Profiles3 records
Park Towne subsidiaries and ownership
Company hierarchySubsidiaries1 record
Park Towne funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Park Towne M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Park Towne
What does Park Towne do?
Park Towne is a family-run Madison-based real estate company that develops, owns, manages, and brokers commercial and residential properties across southern Wisconsin. Its services span corporate build-to-suit development, multi-tenant commercial and mixed-use projects, residential land developments, full-service commercial property management (including condominium association management), and brokerage for buying, selling, and leasing commercial real estate through its Park Towne Realty, LLC subsidiary.
Is Park Towne a public or private company?
Park Towne is a private company. It is classified as family owned and is currently operating.
When was Park Towne founded?
Park Towne was founded in 1970. It employs 11 to 50 people.
Where is Park Towne based?
Park Towne is headquartered in Madison, United States, in the North America region.
How does Park Towne make money?
Five revenue lines are on record. Commercial Property Leasing is the primary driver. The others are development Services, property Management, real Estate Brokerage and land Sales.
Who are Park Towne's main competitors?
Broad incumbents on record are CBRE, JLL (Jones Lang LaSalle), Cushman & Wakefield and Colliers International. Regional players are Shorewest Realtors, Mandel Group and First Weber Group. Direct peers are The Alexander Company, T Wall Properties and Veridian Homes.
Does Park Towne have an API?
No public API is recorded for Park Towne.
What industry is Park Towne in?
Park Towne's product category is Commercial Real Estate Services. Its primary akta.pro industry code is BPAJABAG, Land & Development Site Brokerage, with a secondary code of FSAEAJAD, Land Brokerage (Raw Land & Development Sites). Its NAICS code is 53131 and its SIC code is 6552.