The Meat Club

What The Meat Club does

The Meat Club is a Singapore-based, direct-to-consumer e-commerce business founded in 2015 that delivers premium frozen meat, seafood, and fresh produce to consumers across the island. Its core product line consists of grass-fed beef, free-range chicken, lamb, pork, and sustainably sourced seafood imported directly from farms in Northern Queensland (Australia) and New Zealand, with additional fresh fruits and vegetables. The company operates a subscription-first model with customisable delivery frequency (weekly, fortnightly, or monthly), tiered discounts (5% off orders over $150, 10% off orders over $200), and a 'Free Protein for Life' loyalty benefit valued at over $513 per year. The technology stack is a Shopify storefront integrated with Loop Subscriptions for recurring delivery management and Stripe for payment processing, supplemented by flash-freezing at source to preserve freshness through the cold-chain.

Revenue is generated through three streams: recurring subscription deliveries, one-time product purchases (including curated value boxes such as the $88 Starter Box and $224 Family of 4 Box), and a BBQ catering service offering wholesale bulk orders for events. The business operates with a four-person team — founder Amy Bell, CEO Brad (Ross), an operations lead (Elphin), and a marketing lead (Eshaan) — from offices at 1 Scotts Road (Shaw Centre) and 360 Orchard Road in Singapore. The company claims 7,000+ satisfied customers and serves four primary segments: busy families and professionals (primary), health and fitness enthusiasts, halal consumers, and event hosts/party planners. Distribution is entirely D2C across Singapore's 28 districts with no physical retail footprint, supported by an omnichannel marketing strategy spanning organic social (Facebook, Instagram, TikTok, YouTube), email newsletters, a referral programme, an affiliate programme, and a blog with 300+ recipes.

Name

The Meat Club

Legal name

The Meat Club Pte Ltd

Website

https://themeatclub.com.sg

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

The Meat Club is a Singapore-based D2C e-commerce company delivering premium frozen meat, seafood, and fresh produce from Australian and New Zealand farms to consumers across Singapore via a subscription-first model with curated boxes and bulk bundles.

Ownership category

akta.pro rank

Product category

Online Meat and Seafood Delivery

NAICS

Meat Retailers (445240), Meat Retailers (44524), Fish and Seafood Retailers (44525), Warehouse Clubs and Supercenters (455211)

SIC

Retail-Food Stores (5400)

akta.pro primary industry

Specialty Membership Clubs (Category-Focused) (CRAEADAI)

akta.pro secondary industries

Grocery-Focused Warehouse Clubs (CRAEADAB), Butcher Shops & Meat Markets (CRAHAHAB)

Keywords

• Online meat delivery
• Premium protein delivery
• Meat subscription service
• Fresh seafood delivery
• Halal certified meat

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Subscription Deliveries: Recurring revenue from subscription customers who receive regular deliveries of meat, seafood, and produce. Subscribers get tiered discounts (5% over $150, 10% over $200) plus Free Protein for Life benefit worth $17 per delivery.
2. One-Time Product Sales: Non-subscription purchases of individual products and curated boxes including Starter Box ($88), Best of TMC Box ($144), Family of 4 Box ($224), and BBQ Box ($213). No minimum order required.
3. BBQ Catering Services: Wholesale pricing for bulk protein orders for events and parties. Custom quotes based on headcount, menu preferences, and optional chef coordination services.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels9 records

Core offering

The Meat Club is an online retailer that sells premium frozen meat, seafood, and fresh produce direct to Singapore consumers. Customers can purchase individual cuts, curated value boxes, or sign up for flexible subscriptions that include loyalty perks such as the Free Protein for Life benefit. The company also offers BBQ catering for events and gift merchandise.

Product overview

The Meat Club is a Singapore-based premium protein and fresh produce delivery platform offering a curated portfolio of products centred around a subscription-first model. The core offering consists of individual premium meat and seafood products (beef, chicken, lamb, pork, seafood) sourced from Australia and New Zealand, complemented by curated value boxes (Starter Box, Best of TMC Box, Family of 4 Box, TMC BBQ Box) and bulk bundle options. Additional product lines include fresh fruits and vegetables, protein snacks and supplements (via Chief Nutrition partnership), deli items, and gift merchandise. The company operates a flexible subscription service with the 'Free Protein for Life' benefit as a key differentiator, alongside one-time purchasing options. A BBQ catering service provides wholesale meat delivery with optional chef coordination for events.

Differentiator

Problem solved

Functional benefit

Products and services

• Starter Box Curated introductory meat box (2.1kg, S$88) offering new customers an entry point into The Meat Club's premium frozen protein selection.
• Best of TMC Box Premium curated box (2.2kg, S$144) featuring top-quality frozen meats including chicken breast, barramundi fillet, salmon fillet, grass-fed beef mince, and beef eye fillet steak.
• Family of 4 Box Family-sized curated box (3.9kg, S$224) designed for a week of meals for a family of four, including lamb chops, chicken breast, salmon, beef sirloin, beef mince, and Wagyu burger patties.
• TMC BBQ Box BBQ-focused curated box (3.4kg, S$213) for hosting gatherings of approximately 10 people, including Australian BBQ sausages, grain-fed porterhouse steaks, chicken thigh, lamb loin chops, and a TMC butcher's apron.
• Mixed Vegetable Box Fresh vegetable selection box (4.2kg, S$57) featuring farm-fresh produce sourced from Australia, New Zealand, and other premium regions.
• Mixed Fruit Box Fresh fruit selection box (2.8kg, S$47) featuring seasonal and premium produce sourced from trusted international producers.
• Individual Premium Meat and Seafood Products A la carte range of premium proteins and seafood (beef, chicken, lamb, pork, seafood, deli items) sourced from Australia and New Zealand, available individually with detailed provenance information including free-range, grass-fed, and halal claims.
• Subscription Service Recurring delivery subscription with customisable frequency (weekly, fortnightly, or monthly), no lock-in terms, an online management portal, tiered discounts, and the Free Protein for Life loyalty benefit worth over S$513 per year.
• Bundle & Save Products Bulk protein bundles offering 5-10% discounts versus individual pricing, including chicken thigh fillets, beef eye fillet, beef sirloin, barramundi, Wagyu burger patty, beef mince, and chicken mince bundles.
• Fresh Produce (Fruits and Vegetables) Farm-fresh fruits and vegetables from Australia, New Zealand, and other premium regions, including avocado, berries, leafy greens, root vegetables, and herbs.
• Protein Snacks and Supplements Protein snacks and supplements offered in partnership with Chief Nutrition, including collagen protein bars, organic beef offal multivitamins, traditional beef biltong, and collagen protein powders.
• BBQ Catering Service BBQ catering service delivering wholesale-priced meats, seafood, and fresh produce for events in Singapore, with optional on-site grill support via partner chefs, custom menu design, and islandwide delivery.

Quantifiable outcome

• Save over $513 per year with Free Protein for Life subscription benefit
• +2 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

One partnership is on record.

• Chief NutritionminorStrategic or Co-development PartnerPartnership for protein snacks and supplements collection including Collagen Protein Bars, Organic Beef Offal Multivitamins, Traditional Beef Biltong, and Collagen Protein Powders. Chief Nutrition provides nutrient-rich protein supplements that complement The Meat Club's fresh protein offerings.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• ButcherBox: US-based DTC subscription meat company delivering grass-fed beef, organic chicken, and wild-caught seafood directly to consumers. Closest model analog to TMC with a subscription-first, curated protein offering delivered to the doorstep.
• Crowd Cow: US DTC meat company offering individual cuts and subscription boxes with strong farm-provenance storytelling. Direct competitor in the curated, transparency-led protein delivery space that TMC operates in.

Regional players

• Ryan's Grocery: Singapore-based premium grocer with a strong focus on organic, free-range, and halal-certified products, including a robust online ordering and delivery service. Directly comparable in the Singapore premium/halal protein retail segment.
• Little Farms: Singapore premium grocer sourcing meats, produce, and dairy from Australia, New Zealand, and the US, with an online storefront offering island-wide delivery. Comparable on premium imported-protein positioning and Singapore DTC grocery delivery.

Broad incumbents

• Silver Fern Farms: New Zealand premium red meat producer with global retail distribution and direct-to-consumer channels. Comparable as a major supplier of grass-fed, traceable New Zealand meat — the same source TMC leverages for its product line.
• Marks & Spencer Food: International premium food retailer with a Singapore presence and curated meat/seafood offering. Comparable on the 'premium imported protein + specialty' retail positioning, though it operates through physical stores rather than a subscription model.

Emerging players

• Pandora Green: Singapore-based online grocer specializing in fresh produce, meat, and pantry essentials with island-wide delivery. Comparable as a Singapore DTC fresh-food delivery peer, though with broader category focus and less subscription depth.
• MeatBox Australia: Australian meat subscription and curated box service delivering premium cuts directly to consumers. Comparable as a Southern Hemisphere, category-focused meat box / subscription player operating in TMC's sourcing geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCr2p25qQGFU1U0Kv9XKJU0w
• Facebookfacebook.com/themeatclubsg
• Instagraminstagram.com/themeatclubsg
• TikToktiktok.com/@themeatclubsg
• LinkedInlinkedin.com/company/the-meat-club

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Meat Club