Korpen Svenska Motionsidrottsförbundet

What Korpen Svenska Motionsidrottsförbundet does

Korpen Svenska Motionsidrottsförbundet is a Swedish non-profit sports federation founded in 1940 and headquartered at Skansbrogatan 7 in Stockholm, operating through approximately 2,000 local associations organized into 18 regional districts with about 800,000 individual members nationwide. The federation provides a broad portfolio of accessible recreational sports, with core offerings spanning team sports (football, floorball), group fitness (circuit training, gympa), racket sports (pickleball), and individual activities (pilates, yoga), together with public-health initiatives such as Motionslandslaget, the annual Sveriges Motionsvecka (week 39), Seniorveckan for the 65+ segment, and the Mitt Everest corporate climbing challenge.

The federations technology backbone is KIT (Korpen Intern), a proprietary member-administration, payments, bookings, and communications platform developed in partnership with Zoezi and provided to all member associations. Supporting digital products include ready-made association websites, the Korpen Toolbox marketing template platform, the NeH-hosted webshop for Korpen-branded merchandise, the Studio Korpen content and podcast platform, the Mitt Everest and Korpen Challenge workplace tracking tools, the Världens största tipspromenad mobile app launched in early 2025, and the Pausa workplace movement-break tool. Data flows between KIT, IdrottOnline (for LOK-stöd and insurance) and Folksam (for member sports insurance).

Revenue is generated through five streams: recurring membership fees (500 kr/year per association plus 60 kr per member, including Folksam insurance and KIT access), event participation fees (e.g., 100 kr/person for Mitt Everest), national-organization membership fees (2,000 kr/year for corporate federations such as Vattenfalls IF, Telia Idrott och Fritid, and SKIF), corporate sponsorship (notably Craft Sportswear for Motionslandslaget), and merchandise sales via the NeH webshop. The federation holds a 90-account certification for charitable fundraising, is a member of Riksidrottsförbundet and the European Federation for Company Sport (EFCS), and is governed democratically through annual association meetings; it operates with a lean central office of 17 employees in Stockholm.

Name

Korpen Svenska Motionsidrottsförbundet

Legal name

Korpen Svenska Motionsidrottsförbundet

Website

https://korpen.se

Company type

Private

Founded year

1940

Operating status

Operating

Headcount range

11–50 employees

Short description

Korpen Svenska Motionsidrottsförbundet is a Swedish non-profit sports federation with about 800,000 members across roughly 2,000 local associations, offering accessible team sports, group fitness, and recreational activities through the KIT digital platform and public-health initiatives such as Motionslandslaget and Mitt Everest.

Ownership category

akta.pro rank

Product category

Recreational Sports Federation

NAICS

Religious, Grantmaking, Civic, Professional, and Similar Organizations (813), Civic and Social Organizations (813410)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Membership Organizations (8600)

akta.pro primary industry

Amateur Sport Governing Bodies & Federations (National/Regional) (MPAKACAD)

akta.pro secondary industry

Amateur & Grassroots Sport Associations (Community/Youth Governing Orgs) (MPAKAFAF)

Keywords

• Recreational sports federation
• Workplace wellness programs
• Sports membership services
• Community exercise programs
• Member association network

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Membership Fees: Korpen generates primary revenue through membership fees. Associations pay 500 kr per year plus 60 kr per member. This covers insurance through Folksam and access to the KIT member system.
2. Event Participation Fees: Revenue from participation fees for events like Mitt Everest (100 kr/person) and corporate cups/competitions.
3. National Organization Membership: Large organizations (such as corporate sports federations) pay 2,000 kr/year to join Korpen as national organizations.
4. Corporate Sponsorship and Partnerships: Sponsorship revenue from companies like Craft Sportswear for Motionslandslaget, corporate gifts, and enterprise workplace programs.
5. Merchandise Sales: Sales of Korpen branded merchandise including clothing through the NeH webshop, including team jerseys for Motionslandslaget.

Pricing tiers

Go-to-market motion4 records

Distribution channels6 records

Marketing channels14 records

Core offering

Korpen Svenska Motionsidrottsförbundet is a non-profit Swedish recreational sports federation that organizes a national network of approximately 2,000 local associations offering accessible team sports, group fitness, racket sports, yoga, Pilates and over 100 other activity types. Members pay annual fees that include sports injury insurance through Folksam, gain access to the KIT member management platform, and can participate in national programs such as Motionslandslaget, Motionsveckan, Seniorveckan, Mitt Everest, and workplace wellness initiatives. The federation operates as a democratic member-owned ideell förening affiliated with Riksidrottsförbundet.

Product overview

Korpen Svenska Motionsidrottsförbundet is a non-profit sports federation offering a broad portfolio of digital products and programs centered on making exercise accessible to all. Its primary technology platform is KIT (Korpen Intern/T), a member management and communications system that associations use for member registration, payments, bookings, and competition administration. Supporting the digital experience, Korpen provides its ~2,000 member associations with ready-made website templates, the Korpen Toolbox marketing template platform, a branded merchandise webshop (via NeH), and a content studio (Studio Korpen) producing editorial and podcast content. For member engagement and public health outreach, key programs include Motionslandslaget (a free national exercise movement with a newsletter), the annual Sveriges Motionsvecka, Seniorveckan, and Mitt Everest (a workplace mountain-climbing challenge). Korpen also operates a digital tip-walk platform/app (Världens största tipspromenad) and a workplace exercise challenge tool (Korpen Challenge). Korpen Ung serves as the national youth network. The organization is membership-based, connected to the Swedish Sports Confederation (Riksidrottsförbundet), and integrates with Zoezi for the KIT system.

Differentiator

Problem solved

Functional benefit

Brands

• Motionslandslaget: Korpen's public health initiative to get more people moving. A free membership with newsletter 'Motionsnytt' featuring exercise tips and inspiration from team captain Micael Dahlen.
• Motionsveckan
• Seniorveckan
• Mitt Everest
• Världens största tipspromenad
• Studio Korpen
• Pausa
• Tisdagspepp
• KIT
• Motionspodden

Products and services

• KIT (Korpen Intern/T) Korpen's shared IT system used by the federation, its ~2,000 member associations and individual members for communication, information, registrations, bookings, payments, league/competition administration and member administration. All member associations receive a KIT account as part of their membership.
• Motionslandslaget Korpen's free national fitness campaign and digital program to inspire everyday exercise. Includes a free membership, the Motionsnytt newsletter with tips and health facts, and access to challenge events. Led by 'förbundskapten' Micael Dahlen.
• Mitt Everest A workplace and individual challenge where teams collectively climb the height of Mount Everest (8,849 meters) by walking or running up local hills, tracked via a digital progress platform. Participation fee is 100 kr per person with invoicing after the event for actual participants.
• Tipspromenad (Världens största tipspromenad) Digital tip-walk platform and mobile app featuring quiz questions on various themes, encouraging outdoor walking and exercise while learning. Available in both App Store and Google Play.
• Korpen Ung Korpen's national youth network designed to strengthen youth engagement and leadership within the organization. Includes the Ungagerad leadership training program and Youngstival youth programs.
• Korpen Challenge A digital motion challenge product activating workplaces, where any movement counts toward collective goals. Accessible through the korpen.se website for member companies.
• Sveriges Motionsvecka Annual national motion week held during week 39, part of European Week of Sport, encouraging people to move 20 minutes per day for 7 days. Open to individuals, workplaces and Korpen teams with daily challenges and a motion streak concept.
• Seniorveckan Annual week focused on physical activity for seniors aged 65+, organized by Korpen member associations across Sweden. In 2025, 25 Korpen associations participated and set over 2,000 seniors in motion.
• Pausa-verktyget Workplace movement-break tool and concept encouraging workplaces to take active pauses every half hour to combat sedentary behavior, with free digital resources hosted at aktivpaus.nu.
• Föreningshemsidor (Association Websites) Ready-made website template solution for Korpen member associations. Each association receives its own website built on the Korpen platform, with customizable content, activity listings and news sections.
• Korpen Toolbox Platform with dynamic marketing templates (posters, flyers, social media images) allowing Korpen associations to create branded promotional materials without design expertise. Includes an image bank via Flickr.
• Webbshop (Korpen Profilkläder via NeH) E-commerce platform hosted at shop.neh.com offering Korpen-branded training clothes, team jerseys, merchandise and profile products for associations and individuals.
• Studio Korpen Korpen's in-house content studio producing articles, podcasts and reports on health, fitness and sports topics for members and the public, including the Motionspodden podcast.

Quantifiable outcome

• 33,236 individuals and 549 workplaces joined Motionslandslaget
• +2 more outcomes

Named customers8 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature5 records

Partnerships

20 partnerships are on record, tiered core and minor.

• FolksamcoreStrategic or Co-development PartnerKorpen members are insured through Folksam's sports insurance, providing basic protection for injuries during training. The insurance includes Råd och Vård (Advice and Care) service for sports injuries where physiotherapists assess and book appointments with specialists.
• FolkspelminorGTM or Marketing PartnerFolkspel lottery partnership providing additional engagement opportunities and funding for Korpen's activities.
• Stiga SportsminorGTM or Marketing PartnerCollaboration with Stiga Sports for sporting goods and equipment support.
• NeH (neh.com)coreChannel Partner/ Reseller/ DistributorNeH operates Korpen's webshop for branded merchandise including team jerseys, training clothes, water bottles, and gym bags. Also provides promotional and giveaway products through a rental shop model.
• Craft SportswearcoreGTM or Marketing PartnerProud sponsor of Motionslandslaget, providing specially designed team jerseys for the national fitness initiative. T-shirts retail for 99 SEK (regular price approximately 550 SEK).
• ChallengizeminorGTM or Marketing PartnerChallengize is a sponsor of Motionslandslaget. CEO Nicholas Roman stated: 'Att få folk att röra på sig och ha kul tillsammans är en mission som vi delar med Korpen. Därför är vi självklart med i Motionslandslaget!'
• EFCS (European Federation for Company Sport)coreStrategic or Co-development PartnerKorpen is a member of EFCS, enabling Swedish workplaces to participate in both summer and winter European Championships in company sports. EFCS's main goal is to promote and develop sports in professional environments and organize sports events for companies across Europe.
• LidingöloppetminorGTM or Marketing PartnerPartnership for running events and athletic activities.
• ZoezicoreTechnology or IntegrationTechnology partner providing the platform for KIT (Korpen Intern), the association management system used for member administration, registrations, bookings, and payments. New main agreement signed for continued platform development.
• Riksidrottsförbundet (RF-SISU)coreStrategic or Co-development PartnerAs a member of Riksidrottsförbundet, Korpen enables associations to access LOK-stöd (local activity support), RF-SISU project funding, education and training, Bosön facilities, and various discounts and benefits through the Swedish sports movement.
• Caravan ClubminorOthersNational organization with approximately 30,000 member families, founded 1958. A non-profit association for camping enthusiasts offering outdoor activities and events.
• Ericsson-företagens IdrottsförbundminorOthersNational federation of sports associations for Ericsson employees across Sweden, providing sports, outdoor, and recreation activities.
• Järnvägarnas FritidsförbundminorOthersRecreation federation for railway employees since 1942 with approximately 4,000 members in about 50 associations covering sports, exercise, hobbies, and culture.
• Kommunanställdas Fritidsförbund (KAF)minorOthersNon-profit organization for workplace and recreation associations in municipalities, founded 1989. Promotes wellness and cultural activities for municipal employees.
• Pensionärernas Riksorganisation (PRO)minorOthersSweden's largest pensioner organization with approximately 260,000 members and over 1,200 local associations offering weekly activities.
• Postens IdrottsförbundminorOthersSports federation for PostNord employees, offering events and recreation association activities across Sweden.
• Region Stockholms Idrotts- och FriskvårdsförbundminorOthersSports and wellness federation for Region Stockholm employees with about 25 associations and 2,000 members. Promotes sports, exercise, health, and cultural activities.
• Riksförbundet HälsofrämjandetminorOthersOrganization focused on highlighting health issues in society, offering events, lectures, and workshops. 'Man motionerar inte för att bli yngre utan för att bli äldre.'
• SKPF PensionärernaminorOthersPensioner organization with over 170,000 members, open to all with any form of pension or spouses/partners of members.
• Trafikverkets FritidsförbundminorOthersRecreation federation for Trafikverket employees and families, offering physical activities and competitions. Contributes to increased workplace satisfaction.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Nordic Wellness: Major Swedish commercial gym chain with 300+ locations across Sweden and Norway. Targets value-conscious fitness members, overlapping with Korpen's cost-conscious positioning, but operates as a centralized for-profit rather than federated non-profit.
• SATS Group: Nordic commercial gym chain (SATS, ELIXIA, Fresh Fitness) serving the same Swedish adult fitness demographic with subscription-based access to facilities, classes, and digital training. Competes for the same 'everyday motion' customer Korpen targets, but as a for-profit operator.
• Riksidrottsförbundet (RF-SISU): The Swedish Sports Confederation, of which Korpen is a member federation. Provides LOK-stöd, training, and infrastructure to all national sports federations. Operates as a broader umbrella organization encompassing competitive and recreational sports nationally.

Others

• EFCS (European Federation for Company Sport): European umbrella body for company sports, of which Korpen is a member. Coordinates transnational competitions like European Company Sport Games. Adjacent to Korpen's corporate sports federation business rather than a direct competitor.
• IHRSA (International Health, Racquet & Sportsclub Association): Global trade association for the fitness industry, including traditional operators and non-profit federations. Provides industry benchmarking and advocacy relevant to Korpen's positioning, though focused on commercial operators rather than federations.

Emerging players

• Wellbe: Swedish digital employee benefits and wellness platform with a corporate wellness focus. Competes with Korpen's workplace sports offering (Mitt Everest, Korpen Challenge) for the same enterprise B2B buyer of workplace engagement solutions.
• Generation Pep: Swedish non-profit founded by the Crown Princess couple focused on youth physical activity and health. Targets a narrower demographic (children and youth) but competes for the same public-health funding and corporate sponsorships that Korpen relies on.

Direct peers

• Friluftsfrämjandet: Swedish non-profit outdoor recreation association with similar membership federation structure, local chapter model, and grassroots community-led growth strategy. Targets overlapping demographic of adults seeking accessible, non-competitive physical activity.
• STF (Svenska Turistföreningen): Swedish Tourist Association, a non-profit membership organization with a similar federated structure, regional chapter network, and member services model. Overlaps with Korpen in recreational/lifestyle activity positioning and member benefits distribution.
• Friskis&Svettis: Sweden's other large non-profit fitness federation with a similar membership-based, low-intensity 'motion for everyone' positioning. Operates nationwide through local associations on a comparable volunteer-driven model, making it the closest analog to Korpen.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/korpensverige
• YouTubeyoutube.com/@Korpen
• Facebookfacebook.com/KorpenSverige
• LinkedInlinkedin.com/company/korpen
• Instagraminstagram.com/korpensverige

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Korpen Svenska Motionsidrottsförbundet