Angler's Atlas

What Angler's Atlas does

Angler's Atlas is a Canada-based online platform founded in 1999 that serves recreational anglers with localized fishing information, contests, bathymetric maps, and regional fishing magazines. Headquartered in Prince George, British Columbia, the company operates in a niche outdoor recreation vertical, with a product surface that combines editorial content, community engagement (via contests), and interactive geospatial tools (bathymetric maps). Its long operating history suggests a stable, community-rooted brand rather than a venture-scale growth profile.

The business is run by a small team of 1-10 employees, led by founder and president Sean Simmons alongside director of sales Dallas Kirkpatrick. No mobile app, public API, or third-party integrations are disclosed, and the platform's technical footprint appears limited to a content website with supporting assets. There is no evidence of proprietary ML, automated data pipelines, or external developer tooling.

The revenue model is not disclosed in the source material. Plausible monetization paths include advertising, magazine subscriptions, contest entry fees, and premium map features, but none are confirmed. The company has not raised outside funding and remains privately held, consistent with a small, lifestyle-oriented operator. Given the absence of disclosed pricing, headcount growth, or capital formation, the business is best characterized as a stable niche publisher with limited visible expansion signals.

Name

Angler's Atlas

Website

https://anglersatlas.com

Company type

Private

Founded year

1999

Headcount range

1–10 employees

Short description

Angler's Atlas is a Canadian online platform serving recreational anglers with local fishing information, contests, bathymetric maps, and regional fishing magazines, founded in 1999 and based in Prince George, British Columbia.

Ownership category

akta.pro rank

Headquarters

HQ city

Prince George

HQ country

Canada

HQ region

North America

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Core offering

Angler's Atlas is an online resource that publishes local fishing information, hosts fishing contests, and provides bathymetric maps and regional fishing magazines. The platform delivers location-specific angling intelligence to recreational fishermen through digital and print channels.

Differentiator

Problem solved

Functional benefit

Products and services

• Bathymetric Maps Detailed depth and underwater structure maps of lakes and rivers for recreational anglers planning fishing trips.
• Regional Fishing Magazines Regional fishing magazines providing local angling news, tips, and location-specific content for fishing enthusiasts.
• Fishing Contests Fishing contests hosted through the Angler's Atlas platform, enabling anglers to compete and engage with the community.
• Local Fishing Information Resource An online resource aggregating local fishing information for recreational anglers to discover fishing opportunities in their area.

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves2 records

Broad incumbents

• Lowrance: Lowrance manufactures marine electronics (fishfinders, GPS, sonar) and produces its own bathymetric mapping products (C-MAP), overlapping with Angler's Atlas in marine and fishing mapping, but as a large hardware OEM with bundled mapping.
• Bassmaster: Bassmaster is a major fishing tournament organizer and media brand covering competitive bass fishing, overlapping with Angler's Atlas through contests and regional fishing content but at a much larger scale and audience.
• Garmin: Garmin produces marine electronics and mapping products (including Navionics) used by anglers for bathymetric navigation—broadly comparable through marine and fishing mapping, but as a global consumer electronics incumbent.

Direct peers

• Navionics: Navionics (owned by Garmin) provides detailed marine and bathymetric charts used widely by recreational anglers and boaters—directly comparable through bathymetric mapping, though operating at significantly larger scale.
• Fishidy: Fishidy is a fishing information and mapping platform that provides local fishing reports, depth maps, and catch logs—directly comparable to Angler's Atlas' combination of local fishing information and bathymetric mapping.
• Fishing Hot Spots: Fishing Hot Spots publishes lake fishing maps, contour data, and local fishing reports—directly comparable to Angler's Atlas' blend of bathymetric mapping and local fishing information.
• LakeMaster: LakeMaster produces high-definition lake maps with depth contours and underwater structure for anglers, overlapping strongly with Angler's Atlas' bathymetric map offering for freshwater fishing audiences.
• OnX Fish: OnX Fish is a fishing-focused mapping product within the OnX ecosystem that delivers detailed water and land layers for anglers, closely paralleling Angler's Atlas' map-centric, angler-first proposition.

Market position

Strengths3 records

Weaknesses4 records

Competitive moat3 records

Key risks4 records

Key highlights4 records

Customer concentration

• Xx.com/anglersatlas

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Angler's Atlas