Fishidy
Fishidy is a map-based social and mobile platform for recreational anglers, combining interactive fishing maps, crowdsourced GPS spot data, and a community of over one million anglers across the United States, operating under Raymarine ownership on a freemium and premium subscription model.
- Company typePrivate
- Founded2011
- HeadquartersMadison, United States
- Headcount11–50
- GTM typeB2C
- OfferingSoftware
What Fishidy does
Fishidy is a map-based social and mobile platform that serves recreational anglers in the United States, with an iOS/Android app and web interface. The platform combines interactive fishing maps — built on Esri, Mapbox, and NOAA data with proprietary LightHouse Charts and Fishing Hot Spots content — with crowdsourced GPS-enabled spot marking, catch logging, waterway activity reports, and a social network of over 1 million anglers. Core technical assets include 800+ fishing maps covering 260,000+ vegetation and structure points, the Fishing Forecaster predictive feature, offline map downloads, and bidirectional waypoint synchronization with Raymarine LightHouse 3 multifunction displays through the Fishidy Sync integration.
The business runs on a freemium model: a free tier provides basic maps, spot/catch tracking, and community features, while a Premium subscription priced at $4.17/month (annual) or $9.99/month unlocks Fishing Hot Spots layers, underwater structure mapping, offline mapping, and an enhanced Forecaster. Distribution channels include iOS and Android app stores, the Fishidy website, and an OEM-embedded channel through Raymarine marine electronics. Marketing relies on organic social media, content marketing via the Fishidy blog, app store optimization, and grassroots sponsorship of college and high school fishing teams.
Fishidy operates as FLIR Maritime Inc., a Wisconsin-incorporated entity wholly owned by Raymarine, which is itself part of the Teledyne FLIR corporate group following Teledyne's 2021 acquisition of FLIR. The company has raised approximately $2.3M in disclosed equity funding across 2014-2016, and acquired FishingScout in June 2016 for an undisclosed amount. Key technology and data partners include Raymarine (parent), Fishing Hot Spots (proprietary content), Esri (GIS), NOAA (official data), and Mapbox (mapping infrastructure).
Fishidy firmographics
Firmographics- Name
- Fishidy
- Legal name
- FLIR Maritime Inc.
- Website
- https://fishidy.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Fishidy is a map-based social and mobile platform for recreational anglers, combining interactive fishing maps, crowdsourced GPS spot data, and a community of over one million anglers across the United States, operating under Raymarine ownership on a freemium and premium subscription model.
- Ownership category
- akta.pro rank
Fishidy industry classification
Industry- Product category
- Fishing Mapping Software
- NAICS
- Fishing (11411)
- SIC
- Fishing, Hunting And Trapping (900)
- akta.pro primary industry
- Fishing & Tackle Retail (CRAMABAL)
Keywords
Where Fishidy is headquartered
LocationHeadquarters
- HQ city
- Madison
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Fishidy business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Premium Subscription (Annual): Annual subscription at $49.99/year ($4.17/month) providing access to premium map layers including Fishing Hot Spots, mapped underwater structures, enhanced Fishing Forecaster, and offline mapping on select waterways.
- Premium Subscription (Monthly): Monthly subscription at $9.99/month providing the same premium features as annual plan but billed month-to-month.
- Freemium Core Platform: Free tier providing basic access to interactive fishing maps, community features, catch tracking, and waterway information. Conversion to premium unlocks advanced mapping layers and features.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Premium Annual - $49.99/year ($4.17/month) |
| Subscription | Monthly | Premium Monthly - $9.99/month |
| Freemium | Pay-as-you-go | Free Tier |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels5 records
Fishidy product offering
Product offeringCore offering
Fishidy is a map-based social and mobile platform for anglers that combines interactive GPS-based fishing maps, crowdsourced catch data, premium Fishing Hot Spots mapping content, and a location-based social community. Users can discover, log, share, and discuss fishing spots and catches, access detailed waterway and depth contour maps, and sync their fishing data with Raymarine marine electronics through Raymarine Sync. The platform is offered via a freemium model with free access and an optional premium subscription.
Product overview
Fishidy offers a single unified platform combining interactive fishing maps, a social network for anglers, and crowdsourced catch data. The core Fishidy platform includes the mobile app (iOS/Android) and web interface, enabling users to discover fishing spots, view fishing reports, track catches and patterns privately, and connect with local anglers. The Premium subscription ($4.17/month annually or $9.99/month monthly) adds Fishing Hot Spots layers, underwater structure mapping (260,000+ vegetation and structure points on 800+ maps), offline mapping, and enhanced Forecaster features. The Raymarine Sync add-on enables waypoint synchronization with Raymarine LightHouse 3 MFDs. The platform serves over 1 million anglers with coverage across thousands of U.S. waterways.
Differentiator
Problem solved
Functional benefit
Brands
- Raymarine Sync: A feature that allows Raymarine LightHouse 3 multifunction display owners to sync waypoint data with the Fishidy app.
Products and services
- Fishidy Platform The Fishidy Platform is a map-based social and mobile platform for anglers that combines interactive GPS-based fishing maps, crowdsourced catch data, premium Fishing Hot Spots mapping content, location-based social networking (Braggin' Board, trip logs, photos, community catch sharing), and predictive Fishing Forecaster analytics. It is available via mobile apps and a web interface and offers free access with an optional premium subscription.
- Fishidy Mobile App The Fishidy Mobile App is the iOS and Android mobile application version of the Fishidy Platform, providing anglers with GPS-based fishing maps, catch logging, offline mapping, and community features on their phones. It supports sync with Raymarine marine electronics via Raymarine Sync.
Quantifiable outcome
- Over 1 million anglers on the platform
- +2 more outcomes
Companies that use Fishidy
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Fishidy technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature6 records
Fishidy partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered flagship, core and supporting.
- RaymarineflagshipFishidy is owned by Raymarine (a FLIR Maritime company). The partnership provides Fishidy with distribution through Raymarine's marine electronics channels and enables the Fishidy Sync integration with Raymarine LightHouse 3 multifunction displays, allowing waypoint data synchronization between Fishidy mobile app and Raymarine MFDs.
- Fishing Hot SpotscoreFishing Hot Spots provides proprietary fishing intelligence including fishing locations with GPS coordinates, detailed underwater structures, vegetation points, and expert-created fishing tips and techniques. Fishidy features FHS data as premium content on its platform.
- EsricoreEsri provides geographic information system (GIS) technology and mapping expertise that supports Fishidy's interactive fishing maps and spatial data visualization capabilities.
- NOAAcoreNational Oceanic and Atmospheric Administration provides official U.S. weather, ocean, and fisheries data that Fishidy incorporates into its fishing reports and waterway information.
- MapboxsupportingMapbox provides mapping technology and infrastructure that supports Fishidy's interactive map rendering and location-based services.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Fishidy competitors and assessment
Company assessmentBroad incumbents
- Humminbird: Humminbird (Johnson Outdoors) builds fishfinder/chartplotter hardware with social-map layers (AutoChart Live), competing at the hardware-software layer that Fishidy integrates up into via Raymarine Sync.
- Garmin (Marine): Garmin is a dominant marine electronics OEM that bundles Navionics charts and ActiveCaptain community features into chartplotters — a broader incumbent shaping the same marine-angler experience Fishidy targets.
- Lowrance: Lowrance (Navico) makes marine electronics with C-MAP charts and Genesis social/custom-map data — a broad incumbent serving the same hardcore-angling MFD buyer with overlapping social charting.
Direct peers
- ANGLR: ANGLR is a fishing logbook/social mobile app that lets anglers record catches, share patterns, and connect — a direct competitor on the social/catch-tracking and pattern-analysis side of Fishidy's platform.
- Navionics: Navionics (owned by Garmin) provides marine charts and a community-edited sonar chart layer in mobile apps, overlapping Fishidy's core mapping and crowdsourced data functions and serving the same recreational boating/angling segment.
- C-MAP: C-MAP delivers marine navigation charts for recreational boaters and anglers, with mobile and chartplotter distribution — directly comparable to Fishidy's premium marine mapping and MFD-embedded delivery.
Emerging players
- Deeper (Smart Sonar): Deeper sells castable smart sonar paired with a smartphone mapping/app, intersecting Fishidy's location intelligence layer for shore and kayak anglers from a different (hardware-led) angle.
- BassForecast: BassForecast is a species-activity prediction/forecasting tool for anglers — directly comparable to Fishidy's Fishing Forecaster feature on a stand-alone app basis.
- Fishing Hot Spots: Fishing Hot Spots is a long-running fishing-map/content data publisher already integrated into Fishidy as a data supplier — a comparable fishing-intelligence content brand with similar depth contours and expert tip products.
Regional players
- Scoutlook Hunting / Fishing Weather: Scoutlook provides weather-based solunar/forecast tools targeting North American hunters and anglers, overlapping Fishidy's Fishing Forecaster and weather conditions use cases as a North American hobby forecast app.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Fishidy social profiles
Digital presenceFishidy financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fishidy leadership team
Management profileNumber of profiles
Fishidy funding detail
Funding detailFunding overview
Funding rounds5 records
Investors6 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fishidy M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fishidy
What does Fishidy do?
Fishidy is a map-based social and mobile platform for anglers that combines interactive GPS-based fishing maps, crowdsourced catch data, premium Fishing Hot Spots mapping content, and a location-based social community. Users can discover, log, share, and discuss fishing spots and catches, access detailed waterway and depth contour maps, and sync their fishing data with Raymarine marine electronics through Raymarine Sync. The platform is offered via a freemium model with free access and an optional premium subscription.
Is Fishidy a public or private company?
Fishidy is a private company. It is classified as corporate owned and is currently operating.
When was Fishidy founded?
Fishidy was founded in 2011. It employs 11 to 50 people.
Where is Fishidy based?
Fishidy is headquartered in Madison, United States, in the North America region.
How does Fishidy make money?
Three revenue lines are on record. Premium Subscription (Annual) is the primary driver. The others are premium Subscription (Monthly) and freemium Core Platform.
Who are Fishidy's main competitors?
Broad incumbents on record are Humminbird, Garmin (Marine) and Lowrance. Direct peers are ANGLR, Navionics and C-MAP. Emerging players are Deeper (Smart Sonar), BassForecast and Fishing Hot Spots. Scoutlook Hunting / Fishing Weather is listed as a regional player.
Does Fishidy have an API?
No public API is recorded for Fishidy.
What industry is Fishidy in?
Fishidy's product category is Fishing Mapping Software. Its primary akta.pro industry code is CRAMABAL, Fishing & Tackle Retail. Its NAICS code is 11411 and its SIC code is 900.