Botanicsens

What Botanicsens does

Botanicsens (보타닉센스) is a South Korean derma-cosmetics brand headquartered at Yeouido, Seoul (영등포구 영신로 166, 영등포 반도아이비밸리 906호), that develops and sells low-irritation skin, hair, and body care products powered by proprietary aromatic compounds. Founded in 2021 according to the company's own copyright notice and corporate timeline, it operates as a direct-to-consumer e-commerce brand through owned Korean (botanicsens.com) and English (botanicsens-en.com) storefronts, with parcel shipping capability to dozens of countries. The company is privately held, founder/CEO-owned (Park Tae-sun, 박태선), bootstrapped, and registered as 주식회사 보타닉센스 (business registration 342-81-01033). It maintains an apparent research linkage to Yonsei University via its TSPARK LAB division, with the partnership contact email on a yonsei.ac.kr domain.

The product portfolio is organized into three categories — SKIN (lotions, moisturizers, creams, ampoules, essences, emulsions, sunscreens), HAIR (shampoos, scalp tonics, scaling swabs), and KYPHI/Signature (premium body care) — and is anchored by five patented aromatic functional ingredients developed in-house: Wondekan/Undekan (a citrus-derived compound that reduces histamine secretion to relieve itching and strengthen the skin barrier), Eonon (a skin elasticity/wrinkle-reduction ingredient supported by clinical trials), Nonanal + Phellandrene (a patented combination that strengthens hair follicles for hair-loss care), Carbon (a mint-derived aromatic that controls melanin for hyperpigmentation), and a separate skin barrier improvement patent ingredient. Products carry vegan certification and use EWG green-grade raw materials, with formulations explicitly free of artificial fragrance, and are positioned for sensitive and atopic-prone skin.

Revenue is generated entirely through retail direct-to-consumer sales, with prices in Korean Won ranging from approximately ₩21,600 for entry-level cleansers to ₩230,000 for the premium Signature Stress Relief Body Oil, and the Signature Rebooting line (₩130,000–230,000) anchoring the upper price tier. The brand runs a mileage loyalty program (10,000 points granted on signup), regular delivery subscriptions on select products, and integrates six identity providers (Naver, Kakao, LINE, Apple, Google, Facebook) for frictionless account creation. Marketing relies on Instagram advertising, organic product reviews on the brand's review board (containing thousands of entries), Q&A community engagement, and a Naver Store presence that extends domestic reach beyond the owned site.

Name

Botanicsens

Legal name

주식회사 보타닉센스

Website

https://botanicsens.com

Company type

Private

Founded year

2021

Operating status

Operating

Short description

Botanicsens is a South Korean derma-cosmetics brand that develops and sells low-irritation skin, hair, and body care products powered by five patented aromatic compounds via owned Korean and English direct-to-consumer e-commerce storefronts serving individual consumers globally.

Ownership category

akta.pro rank

Product category

Derma Cosmetics & Skincare

NAICS

Medicinal and Botanical Manufacturing (325411)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)

akta.pro primary industry

Dermocosmetics & Medical-Grade Skincare (CRABAAAF)

akta.pro secondary industries

Sensitive Skin & Barrier Repair (CRABAAAG), Natural/Organic & Clean Skincare (CRABAAAH), Dermatology & Topical Skin Treatments (HLAIADAE)

Keywords

• Derma cosmetics
• Skincare products
• Anti-aging creams
• Scalp care shampoo
• Sensitive skin care

Headquarters

HQ city

Jeonju

HQ country

South Korea

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Direct-to-Consumer E-commerce Sales: Botanicsens generates revenue through direct online sales via its owned Korean and English e-commerce storefronts. Customers purchase individual products at listed retail prices. The site supports both non-member (guest) and member purchasing, with loyalty points (마일리지) awarded post-delivery. New members receive 10,000 mileage points upon signup. Subscription/regular delivery (정기배송) options are available for select products.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Botanicsens is a South Korean derma-cosmetics brand that develops, formulates, and sells low-irritation skincare, scalp/hair care, and body care products built on proprietary patented aromatic ingredients (운데칸/Undekan, 이오논/Eonon, 노난알/Nonanal, 펠란드렌/Phellandrene, 카르본/Carbon) researched at its TSPARK LAB division. Products are marketed under SKIN, HAIR, and KYPHI/Signature lines with vegan certification, EWG green-grade raw materials, and no artificial fragrances, targeting sensitive/atopic skin, anti-aging, and scalp/hair loss consumers. Sales occur primarily through the brand's owned Korean and English e-commerce websites with global parcel shipping.

Product overview

Botanicsens is a derma cosmetics brand specializing in low-irritation skincare products made with natural aromatic ingredients. The company offers a diverse product portfolio organized around patented proprietary ingredients: Undekan (citrus aromatic component reducing histamine for itch/dryness relief), Eionon (skin elasticity improvement for wrinkles/firming), Pellandrene (hair follicle strengthening for hair loss care), Nonanal (scalp care), and Carbon (melanin control for brightening). The product line spans three main categories: SKIN (lotions, moisturizers, creams, ampoules, essences, emulsions, sunscreens), HAIR (shampoos, scalp tonics, scaling swabs), and KYPHI/Signature (premium body care including oils and emulsions). Core offerings include the Eionon Firming Line (essence, cream, pack) for anti-aging, the Skin Barrier line (all-in-one lotion, moisturizer) for sensitive/dry skin, the Signature Rebooting Line (cream, emulsion, ampoule, body products) for premium skincare, and the Anti-Hairloss hair care system. The brand emphasizes vegan certification, EWG green-grade ingredients, and clinical trial-proven efficacy for key patented ingredients.

Differentiator

Problem solved

Functional benefit

Products and services

• Eonon Firming Essence (이오논 퍼밍에센스)

Quantifiable outcome

• 이오논 (Eonon) ingredient clinically proven to improve eye-area wrinkles and overall skin elasticity in clinical trials
• +3 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature5 records

Scale indicators2 records

Recent moves1 record

Expansion highlights7 records

Direct peers

• Illiyoon (by Amorepacific): Illiyoon is a Korean derma-focused brand under Amorepacific centered on skin barrier and sensitive-skin care — comparable to Botanicsens on the sensitive/atopic-skin segment and ceramide/barrier-focused formulation philosophy.
• Klairs (by Wishtrend): Klairs is a Korean derma-cosmetics brand targeting sensitive, irritated skin with vegan-friendly, fragrance-light formulas sold D2C globally — a close peer to Botanicsens' Skin Barrier and Sensitive Skin product positioning.
• COSRX: COSRX is a Korean derma-cosmetics brand emphasizing low-irritation, ingredient-focused skincare with strong D2C and global distribution — closely comparable to Botanicsens on target customer (sensitive/acne-prone skin), value proposition (clinical/mild formulation), and channel mix.
• Beauty of Joseon: Beauty of Joseon is a Korean D2C derma-skincare brand built on traditional botanical ingredients targeting sensitive and aging skin, making it directly comparable to Botanicsens on botanical actives, sensitive-skin positioning, and D2C-led global shipping model.
• Dr. Jart+: Dr. Jart+ is a Korean derma-cosmetics brand combining dermatological science with consumer skincare and global retail presence — comparable to Botanicsens on derma-claim positioning, though operating at significantly larger scale with diversified offline retail.
• Some By Mi: Some By Mi is a Korean derma-cosmetics brand targeting acne-prone and sensitive skin with proprietary AHA/BHA/PHA blends and global D2C shipping — directly comparable to Botanicsens on target customer, derma positioning, and online-led distribution.

Broad incumbents

• Innisfree (by Amorepacific): Innisfree is a major Korean natural-ingredient skincare brand with global retail distribution — comparable to Botanicsens on the natural/botanical positioning, though operating at significantly larger scale across multiple categories and geographies.
• Laneige (by Amorepacific): Laneige is a large Korean skincare brand under Amorepacific with broad moisturizing/hydration and product lines sold globally — overlapping with Botanicsens on hydration and barrier-focused skincare category, but operating at much larger scale with full offline retail.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCEFGaqv-k3wIo8nJQ9NOnkA
• Instagraminstagram.com/botanicsens

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Botanicsens