What Petarmor does

PetArmor is a consumer pet care brand operated by PetIQ, LLC, offering over-the-counter health and wellness products for dogs and cats. Its product portfolio centers on flea and tick prevention and treatment (topical formulations under the PetArmor Plus brand, oral treatments under CAPACTION containing nitenpyram, sprays under Fastact Plus, and the recently launched Extend 8-month flea and tick collar using dual-active imidacloprid/flumethrin in a polymer matrix), supplemented by ear care (ear mite treatments, ear rinse), skin care (anti-itch spray, hydrocortisone spray, hot spot remedy, antihistamine tablets), and deworming products (7 Way De-Wormer, Sure Shot 2X). The brand's core technology rests on well-established pharmaceutical active ingredients and formulation delivery systems rather than novel chemistry; the Extend collar's polymer matrix slow-release technology is the most technically differentiated product in the line.

PetArmor targets dog and cat owners seeking affordable, prescription-free alternatives to veterinary-administered preventives and treatments. Its go-to-market is omnichannel: direct-to-consumer e-commerce via petarmor.com, broad physical retail distribution across pet specialty and mass merchandise stores, and authorized Amazon marketplace presence (PETIQ and Amazon.com sellers only). The brand's value proposition is explicit cost leadership — "The only difference between PetArmor and the leading brand: The price" — positioning equivalent active-ingredient formulations at lower price points, with multi-pack discounts and a 60-day money-back guarantee backed by PetIQ. Customer service is operated 24/7 through PetIQ (1-800-781-4738). Operations are based in the United States, with no disclosed international footprint. The brand reports 15+ years of market presence and "millions" of customers, and the Extend collar received EPA approval in June 2025 with registrations valid through July 13, 2028.

Name

Petarmor

Legal name

PetIQ, LLC

Website

https://petarmor.com

Company type

Private

Operating status

Operating

Short description

PetArmor is a PetIQ-owned consumer pet care brand offering over-the-counter flea/tick prevention, ear care, skin care, and deworming products for dogs and cats in the US market, sold via DTC e-commerce, retail stores, and Amazon at price points below leading veterinary brands.

Ownership category

akta.pro rank

Product category

Pet Health Products

NAICS

Pet and Pet Supplies Retailers (459910), Pharmacies and Drug Retailers (456110)

SIC

Retail-Drug Stores And Proprietary Stores (5912), Wholesale-Drugs, Proprietaries & Druggists' Sundries (5122), Pharmaceutical Preparations (2834)

akta.pro primary industry

Pet Health & Wellness Retail (Supplements, OTC, Flea/Tick) (CRALAHAC)

akta.pro secondary industries

Generic & Private-Label Veterinary Pharmaceuticals (HLAMAEAM), Pet Pharmaceuticals & Veterinary Supply Distribution (CRAOAKAD)

Keywords

• Flea and tick prevention
• Pet health products
• Over-the-counter pet care
• Pet dewormers
• Pet ear care

Headquarters

HQ city

Eagle

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Marketing or Sales, Supply Chain, Operations, Personnel, Technology or R&D

Revenue model

1. Direct Product Sales: PetArmor generates revenue through direct sales of its pet health and wellness products via e-commerce (petarmor.com) and retail distribution. Products include flea/tick preventives, ear care, skin care, dewormers, and oral treatments sold as one-time purchases or multi-pack bundles.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

PetArmor is a pet health care brand that sells over-the-counter at-home pet care products for dogs and cats, eliminating the need for veterinary prescriptions or clinic visits. The product portfolio covers flea and tick prevention/treatment (topical formulas, collars, oral tablets, sprays), ear care (rinses, mite treatments), skin care (anti-itch sprays, hydrocortisone, hot spot remedies), and deworming solutions. The brand positions itself as an affordable alternative to leading veterinary brands by offering the same active ingredients at lower prices.

Product overview

PetArmor® is a pet health care brand offering over-the-counter at-home pet care products without the need for a veterinary prescription. The product portfolio centers on flea, tick, and pest prevention/treatment products including topical treatments (PetArmor® Plus), flea collars (PetArmor® Extend™), oral treatments (CAPACTION®), and sprays (Fastact™ Plus). Beyond pest control, PetArmor® provides ear care products (ear rinses, ear mite treatments), skin care solutions (anti-itch sprays, hydrocortisone sprays, hot spot remedies), dewormers (7 Way De-Wormer, Sure Shot® 2X), and antihistamine tablets. The brand positions itself as an affordable alternative to veterinary prescriptions while maintaining vet-quality formulations, with products available for both dogs and cats.

Differentiator

Problem solved

Functional benefit

Brands

• PetArmor® Extend™: Flea & Tick Collar providing up to 8 months of continuous protection for dogs and cats
• PetArmor® Plus
• PetArmor® CAPACTION®
• PetArmor® Ear Rinse
• PetArmor® Hydrocortisone Spray
• PetArmor® Anti-Itch Spray
• PetArmor® Hot Spot Remedy
• PetArmor® 7 Way De-Wormer
• PetArmor® Sure Shot®

Products and services

• PetArmor CAPACTION (nitenpyram) Oral Flea Treatment for Dogs Fast-acting oral flea treatment for dogs containing nitenpyram. Starts killing adult fleas within 30 minutes and available without prescription in sizes for 2-25 lbs and over 25 lbs dogs.
• PetArmor CAPACTION (nitenpyram) Oral Flea Treatment for Cats Fast-acting oral flea treatment for cats containing nitenpyram. Begins killing fleas within 30 minutes and kills 90% of fleas within 6 hours. Available without prescription.
• PetArmor Fastact Plus Flea & Tick Spray for Dog & Cat - 16oz Water-based flea and tick spray for dogs and cats that kills fleas, ticks, and their eggs for up to 30 days. Dries in 5-6 minutes.
• PetArmor Plus Flea & Tick Topical for Dogs Waterproof topical treatment for dogs that kills adult fleas, flea eggs, flea larvae, ticks, and chewing lice. Available in four weight ranges (5-22 lbs, 23-44 lbs, 45-88 lbs, 89-132 lbs) with 30-day protection per dose.
• PetArmor Plus Flea & Tick Topical for Cats Waterproof topical flea and tick protection for cats and kittens over 1.5 lbs and 8 weeks of age. Kills adult fleas, flea eggs, flea larvae, ticks, and chewing lice.
• PetArmor Extend Flea & Tick Collar for Dogs Dual-active ingredient flea and tick collar for dogs providing up to 8 months of continuous protection. Uses imidacloprid and flumethrin released through polymer matrix. Available in Small Dog (>18 lb) and Large Dog (≤18 lb) sizes. EPA Registration Number 2517-181.
• PetArmor Extend Flea & Tick Collar for Cats Flea and tick collar for cats and kittens at least 10 weeks of age. Provides 8 months of protection against fleas, ticks, and lice. EPA Registration Number 2517-182.
• PetArmor Ear Mite & Tick Treatment for Dogs - 3oz Treatment for dogs that kills ear mites and ticks in the ears, providing itch relief with soothing aloe. For dogs over 12 weeks of age.
• PetArmor Ear Mite & Tick Treatment for Cats - 3oz Treatment for cats that kills ear mites and ticks in the ears, providing itch relief with soothing aloe. For cats over 12 weeks of age.
• PetArmor Ear Rinse - 4oz Dual-action medicated ear rinse that kills both yeast and odor-causing bacteria while gently cleaning away dirt, wax, and damaged tissues. For dogs and cats.
• PetArmor Anti-Itch Spray - 4oz Anti-itch spray for dogs and cats that provides immediate soothing relief for dry skin, skin irritation, and allergy dermatitis. Clinically developed by a veterinary dermatologist.
• PetArmor Hydrocortisone Spray - 4oz Hydrocortisone spray providing quick relief from itching, rashes, and minor skin irritations for dogs and cats. Applied 2-3 times daily for up to 10 consecutive days.
• PetArmor Hot Spot Remedy for Dogs - 4oz No-alcohol hot spot skin remedy for dogs that kills bacteria associated with hot spots. Non-stinging formula for superficial cuts, scrapes, and abrasions.
• PetArmor Antihistamine Tablets Antihistamine tablets for dogs providing temporary relief from sensitive skin, insect bites and stings, and travel anxiety. Contains the same active ingredient as Benadryl Allergy Ultratab.
• PetArmor 7 Way De-Wormer (pyrantel pamoate/praziquantel) Broad-spectrum dewormer for dogs that treats and controls seven species of worms: two tapeworms, two roundworms, and three hookworms. Comes in flavored chewable tablets.
• PetArmor Sure Shot 2X (pyrantel pamoate) Canine Anthelmintic Suspension Liquid dewormer for dogs that removes large roundworms and hookworms. Easy-to-use liquid formula for puppies and dogs from 2 weeks of age.

Quantifiable outcome

• CapAction kills 90% of fleas within 4 hours on dogs and within 6 hours on cats
• +2 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• PetIQ, LLCcoreOthersPetArmor is a brand owned and operated by PetIQ, LLC. All products carry PetIQ branding and are backed by PetIQ's 60-day money-back guarantee. Customer service and product support are managed through PetIQ. Copyright notice states 'Copyright © 2024 PetIQ, LLC. All rights reserved.'

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Seresto (Elanco Animal Health): Seresto is the leading 8-month flea/tick collar; PetArmor Extend (launched June 2025) is its direct OTC challenger with similar dual-active ingredient chemistry (imidacloprid + flumethrin). Same product category, same longevity claim, overlapping retail placement.
• K9 Advantix / Advantage (Elanco Animal Health): Advantix and Advantage are major flea/tick topical brands sold OTC and through vet channels. PetArmor competes directly on the same shelf at lower price points across the same flea/tick prevention category.
• Hartz (Hartz Mountain Corporation): Hartz is a long-standing OTC pet care brand with flea/tick collars, topicals, and grooming products. Closely comparable mass-market OTC pet health portfolio sold through the same retail channels as PetArmor.
• Sentry (Sergeant's Pet Care Products): Sentry sells OTC flea/tick treatments, dewormers, and other pet health products at value price points. Direct competitor in the same OTC pet health retail category with a similar cost-leadership positioning.
• Advecta (Vetoquinol): Advecta offers OTC topical flea/tick treatments and other pet care products positioned as value alternatives to leading brands. Direct competitor in the same generic-equivalent topical flea/tick category.
• Frontline (Boehringer Ingelheim Animal Health): Frontline Plus is the leading flea/tick topical brand; PetArmor Plus is explicitly positioned as a generic equivalent with the same fipronil/(s)-methoprene active ingredients. Direct head-to-head competitor in OTC/topical flea and tick prevention for dogs and cats.
• Capstar (Elanco Animal Health): Capstar is the original nitenpyram oral flea treatment; PetArmor CapAction is described as containing the same active ingredient. Direct generic-equivalent competitor in fast-acting oral flea treatment.

Emerging players

• TevraPet: TevraPet is an emerging OTC pet health brand focused on affordable flea/tick and skin care products sold primarily through Amazon and mass retail. Competes with PetArmor on price and product category, particularly in online channels.
• VetriScience (Swedencare): VetriScience sells OTC pet supplements and skin care products through vet and specialty channels. Partially overlapping in the OTC pet health/wellness space, particularly in skin care and allergy.
• Vet's Best (Bayer / Elanco): Vet's Best offers natural/OTC pet care products including flea/tick sprays, skin care, and ear care. Competes with PetArmor in the OTC skin care and flea/tick adjacent categories.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/petarmor
• Xx.com/petarmor

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Petarmor