VetriScience
VetriScience, a Williston, Vermont-based brand under FoodScience, LLC, develops and manufactures clinically tested pet supplements for dogs and cats across joint, calming, dental, allergy, and general wellness categories, selling them via DTC e-commerce, major online marketplaces, national retailers, and veterinary distributors.
- Company typePrivate
- Founded1981
- HeadquartersWilliston, United States
- Headcount251–500
- GTM typeB2C
- OfferingHardware or Manufacturing
What VetriScience does
VetriScience is a Williston, Vermont-based pet supplement company that develops, manufactures, and distributes science-backed nutritional supplements for dogs and cats. Operating since 1981 — when it introduced GlycoFlex, the first commercially available glucosamine supplement for dogs — the company has built a 104+ SKU portfolio across core health categories including joint mobility (GlycoFlex), behavioral/calming (Calm & Confident), dental (Dental Care, formerly Perio Support), allergy and skin (QRILL Pet krill + Anivestin formulations), digestive (Gut Health probiotics), liver, urinary tract, immune, and senior multivitamins. Products are formulated with veterinarian input and clinically tested for efficacy claims (e.g., plaque/tartar reduction, calming onset time) and are manufactured in-house at a SQF-Certified, FDA-registered facility, with the NASC Quality Seal displayed across the line. A separate professional-tier VetriScience Pro Line, launched in 2014, is sold exclusively through veterinary clinics and hospital pharmacies (Covetrus, MWI, Patterson, Vetsource).
The company monetizes through a multi-channel GTM spanning direct-to-consumer e-commerce (vetriscience.com with subscription options of 30/45/60/90-day refill cadence), six major online marketplaces (Amazon, Chewy, Walmart, iHerb, PetMeds — with Amazon restricted to Amazon.com and Pattern only), national retail chains (Petco, Target, Pet Supplies Plus, Petsense, Blain's Farm & Fleet), thousands of independent pet stores served by pet-specialty distributors (Pet Food Experts, Bradley Caldwell, General Pet Supply, SouthEast Pet, Animal Supply Company), and veterinary distribution. Unit pricing ranges from roughly $8.99 (basic feline multivitamins) to $59.39 (HMB muscle support), with multi-SKU bundles (Daily Dental, Immune, Nervous Nellie, Clinically Tested, Everyday Health) and a 60-day satisfaction guarantee supporting conversion.
VetriScience is a brand owned by FoodScience, LLC, a private Vermont-incorporated diversified parent that also owns Pet Naturals. The company leverages a VetriExperts panel of certified pet trainers, licensed veterinarians, and vet techs for content development, clinical testing, and veterinary endorsements, alongside a retailer education portal and the Astro Loyalty program for channel partners. Revenue and funding figures are not publicly disclosed, and the company maintains no public API or AI/ML capability surface.
VetriScience firmographics
Firmographics- Name
- VetriScience
- Legal name
- FoodScience, LLC
- Website
- https://vetriscience.com
- Company type
- Private
- Founded year
- 1981
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- VetriScience, a Williston, Vermont-based brand under FoodScience, LLC, develops and manufactures clinically tested pet supplements for dogs and cats across joint, calming, dental, allergy, and general wellness categories, selling them via DTC e-commerce, major online marketplaces, national retailers, and veterinary distributors.
- Ownership category
- akta.pro rank
VetriScience industry classification
Industry- Product category
- Pet Nutraceuticals
- NAICS
- Animal Food Manufacturing (31111), Pet and Pet Supplies Retailers (45991)
- SIC
- Pharmaceutical Preparations (2834), Food And Kindred Products (2000)
- akta.pro primary industry
- Specialty & Condition-Specific Nutraceuticals (e.g., Liver, Eye, Endocrine) (HLAMALAO)
- akta.pro secondary industries
- Immune Support Supplements (HLAMALAE), Allergy & Anti-Inflammatory Supplements (HLAMALAL), Urinary & Kidney Support Supplements (HLAMALAI), Cardiac & Circulatory Support Supplements (HLAMALAK)
Keywords
Where VetriScience is headquartered
LocationHeadquarters
- HQ city
- Williston
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
VetriScience business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Direct E-commerce Sales: Products sold directly to consumers through vetriscience.com website with subscription options for recurring orders. Customers can create accounts, track orders, and manage subscriptions.
- Retail Distribution: Products sold through major retail chains including Petco, Target, Pet Supplies Plus, Petsense, Blain's Farm & Fleet, and thousands of independent pet stores across the United States.
- Marketplace Sales: Products sold through online marketplaces including Amazon, Chewy, Walmart, iHerb, and PetMeds. Note: Only Amazon.com and Pattern are authorized Amazon marketplace sellers.
- Veterinary Distribution: Products sold through veterinary distributors and home pharmacy partners including Covetrus, Patterson Veterinary, MWI Animal Health, and Vetsource for the professional veterinary channel including the VetriScience Pro Line.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Calm & Confident - 45 count chews |
| Unit Pricing | Pay-as-you-go | Calm & Confident - 120 count chews |
| Unit Pricing | Pay-as-you-go | Calm & Confident for Cats - 30 count |
| Subscription | Monthly | Subscription Model |
| Other | Pay-as-you-go | 60-Day Satisfaction Guarantee |
| Unit Pricing | Pay-as-you-go | Dental Care Powder - 4.2 oz |
| Unit Pricing | Pay-as-you-go | Various Supplement Products |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels5 records
VetriScience product offering
Product offeringCore offering
VetriScience manufactures and sells veterinarian-formulated, clinically tested nutritional supplements for dogs and cats across categories including joint health, calming/behavioral health, dental care, immune support, allergy and skin care, digestive health, liver, kidney, urinary tract, and senior wellness. Products are produced in-house at an SQF-certified, FDA-registered facility and sold direct-to-consumer via vetriscience.com, through major online marketplaces, national pet retail chains, independent pet stores, and veterinary distributors.
Product overview
VetriScience is a pet supplement company offering science-backed supplements for dogs and cats across multiple health categories. The core product portfolio includes Calm & Confident (calming/behavioral health), GlycoFlex/Healthy Hip & Joint (joint/mobility), Dental Care formerly Perio Support (dental health), Allergy & Itch Support (allergy/skin), Gut Health/Probiotic (digestive), Liver Health, Immune Health, and multivitamins (27+ Active Health). The company also offers Broad Spectrum Hemp products and maintains a professional-grade VetriScience Pro Line exclusively for veterinary use. Products are available in multiple formats including soft chews, powders, tablets, capsules, and granules. The company pioneered pet joint supplements with GlycoFlex in 1981 and continues to offer clinically tested products like Calm & Confident and Dental Care.
Differentiator
Problem solved
Functional benefit
Brands
- VetriScience Pro Line: Cutting-edge products exclusively for veterinary use, launched in 2014.
Products and services
- Calm & Confident Clinically tested calming soft chew supplement for dogs and cats formulated to reduce stress-related behaviors such as pacing, crying, and separation anxiety, with effects in as little as 30 minutes and lasting up to 8 hours. For health-conscious pet parents seeking veterinarian-recommended calming support.
- GlycoFlex Comprehensive joint health and mobility supplement line for dogs, originally launched in 1981 as the first commercially available glucosamine supplement. Available in multiple strength tiers including Healthy Hip & Joint, Extra Strength, and Ultimate Strength, in soft chews, chewable tablets, and powder formats. Includes Perna canaliculus (green-lipped mussel). For dogs with joint stiffness, mobility issues, or age-related joint concerns.
- Dental Care (formerly Perio Support) Clinically tested dental powder supplement for dogs and cats that reduces plaque by 20% and tartar by 18% in 28 days. Applied by sprinkling on food daily. Contains zeolites, cranberry, zinc, taurine, Lactobacillus acidophilus, and yucca schidigera extract. For pet owners seeking to support oral hygiene between professional cleanings.
- Dental Care Dental Chews (Perio Plus Stix) Vet-recommended dental chew sticks for dogs designed to complement the Dental Care powder for comprehensive oral care.
- Dental Care Dental Bites for Cats Dual-action dental treats for cats that support oral health and freshen breath.
- Allergy & Itch Support Seasonal allergy supplement for dogs formulated with QRILL Pet krill meal (Omega-3s and astaxanthin), L. sakei proBio65 probiotic, and Anivestin (Chinese Skullcap and Acacia Catechu extracts) to support skin health, gut-skin axis, and healthy histamine response.
Companies that use VetriScience
Customer profileNamed customers9 records
Segments2 records
Ideal customer profiles2 records
VetriScience technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
VetriScience partnerships and signals
Strategic signalPartnerships
23 partnerships are on record, tiered core and flagship.
- Pet Food ExpertscoreRegional pet food and supplies distributor serving independent pet retailers in the Northeastern United States.
- Bradley Caldwell, InccorePet industry distributor serving retail stores.
- General Pet Supply Inc.corePet supplies distributor.
- SouthEast PetcoreRegional distributor serving the Southeastern United States pet market.
- VSIcorePet industry distributor.
- Natural Animal NutritioncoreNatural pet product distributor.
- Animal Supply CompanycoreNational pet supply distributor serving multiple retail channels.
- Care-A-Lot Pet SupplycorePet supply distributor.
- CovetruscoreVeterinary supply company and distributor providing veterinary-exclusive products including VetriScience Pro Line. Also provides home pharmacy services.
- MWI Animal HealthcoreVeterinary distributor serving animal health industry.
- Patterson VeterinarycoreVeterinary supply company and distributor serving veterinary clinics with VetriScience professional products.
- Midwest Veterinary SupplycoreVeterinary distributor serving the Midwest region.
- Penn Veterinary SupplycoreVeterinary supply distributor serving Pennsylvania and surrounding regions.
- Victor Medical SupplycoreVeterinary supply distributor.
- VetsourcecoreHome pharmacy distributor enabling veterinary prescriptions and home delivery of pet health products.
- Amazon (Pattern - authorized marketplace seller)coreAmazon marketplace presence. Company explicitly states only Amazon.com and Pattern are authorized sellers; has not authorized other online marketplace sellers to protect brand integrity and consumer safety.
- ChewycoreOnline pet retailer and e-commerce marketplace partner.
- PetcocoreNational pet specialty retail chain.
- TargetcoreNational retail chain carrying pet products.
- Pet Supplies PluscorePet specialty retail chain with multiple store locations.
- WalmartcoreMass retail channel for pet supplements.
- Pet Food Experts, Bradley Caldwell, General Pet Supply, SouthEast Pet, VSI, Natural Animal Nutrition, Animal Supply Company, Care-A-Lot Pet Supply, and independent retailerscoreAdditional retail distributors and thousands of independent pet stores throughout the United States including Pet Supplies Plus, Petsense, Blain's Farm & Fleet, Nature's Pet Market, Mud Bay, Concord Pet, Treats Unleashed, All the Best Pet Care, Premier Pet Supply, and many others.
- FoodScience, LLCflagshipParent company. Privacy policy applies to FoodScience, LLC, its affiliates, brands, and subsidiaries including VetriScience. Headquarters in Williston, Vermont. Also owns Pet Naturals brand. Phone: 1-800-451-5190.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
VetriScience competitors and assessment
Company assessmentDirect peers
- Nutramax Laboratories: Maker of Cosequin, Dasuquin, and other veterinary-backed joint and health supplements for dogs and cats. Closely comparable to VetriScience's GlycoFlex franchise and overall veterinarian-formulated positioning.
- Zesty Paws: Leading DTC and Amazon-native pet supplement brand with broad category coverage (joint, calming, skin, gut). Competes directly with VetriScience across overlapping SKUs and the same online channels.
- Pet Honesty: Direct-to-consumer pet wellness brand with supplement SKUs spanning joint, dental, calming, and skin health. Comparable business model and condition-set coverage to VetriScience.
- NaturVet: Long-standing maker of veterinarian-formulated pet supplements sold through pet specialty and mass retail. Closely overlaps VetriScience on category coverage, distribution, and vet channel.
- VetIQ: Veterinary-recommended pet supplement brand covering calming, joint, dental, and immune health. Competes in the same mass and specialty retail channels as VetriScience.
- Tomlyn (Vetoquinol): Vetoquinol-owned pet health brand with a strong calming and supplement portfolio. Competes head-on with VetriScience's Calm & Confident and broader behavioral-health positioning.
- Pet Naturals: Sibling pet supplement brand under the same FoodScience, LLC parent. Overlapping product categories (calming, joint, skin) and shared corporate infrastructure make it the closest internal comparable.
Broad incumbents
- Virbac: Global animal health company with veterinary supplement and dermatology lines. Overlaps VetriScience in the vet channel but operates as a much broader animal-health portfolio.
- Elanco Animal Health: Large-cap animal health company offering companion animal supplements and therapeutics. Comparable as a broad incumbent in the veterinarian-recommended pet health category.
- Zoetis: Global animal health leader with companion animal product lines including supplements and dermatology. Larger, broader incumbent competing for the same veterinary recommendation channel.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
VetriScience social profiles
Digital presenceVetriScience compliance and trust
Trust signalCompliance2 records
VetriScience financial estimates
Financial estimateRevenue estimate
Valuation estimate
VetriScience leadership team
Management profileNumber of profiles
Profiles1 record
VetriScience funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
VetriScience M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about VetriScience
What does VetriScience do?
VetriScience manufactures and sells veterinarian-formulated, clinically tested nutritional supplements for dogs and cats across categories including joint health, calming/behavioral health, dental care, immune support, allergy and skin care, digestive health, liver, kidney, urinary tract, and senior wellness. Products are produced in-house at an SQF-certified, FDA-registered facility and sold direct-to-consumer via vetriscience.com, through major online marketplaces, national pet retail chains, independent pet stores, and veterinary distributors.
Is VetriScience a public or private company?
VetriScience is a private company. It is classified as corporate owned and is currently operating.
When was VetriScience founded?
VetriScience was founded in 1981. It employs 251 to 500 people.
Where is VetriScience based?
VetriScience is headquartered in Williston, United States, in the North America region.
How does VetriScience make money?
Four revenue lines are on record. Direct E-commerce Sales are the primary driver. The others are retail Distribution, marketplace Sales and veterinary Distribution.
Who are VetriScience's main competitors?
Direct peers on record are Nutramax Laboratories, Zesty Paws, Pet Honesty, NaturVet, VetIQ, Tomlyn (Vetoquinol) and Pet Naturals. Broad incumbents are Virbac, Elanco Animal Health and Zoetis.
Does VetriScience have an API?
No public API is recorded for VetriScience.
What industry is VetriScience in?
VetriScience's product category is Pet Nutraceuticals. Its primary akta.pro industry code is HLAMALAO, Specialty & Condition-Specific Nutraceuticals (e.g., Liver, Eye, Endocrine), with a secondary code of HLAMALAE, Immune Support Supplements. Its NAICS code is 31111 and its SIC code is 2834.