Switch Design Consultancy

What Switch Design Consultancy does

Switch Design Consultancy is a privately-held B2B creative agency founded in 1985 in Birmingham, United Kingdom, structured as a partnership and operating under the trading name 'Switch Creative Agency.' The firm delivers integrated brand, design, and digital marketing services — including brand strategy, visual identity, website design and build, video and animation, print, social media, and multi-channel campaign planning — to enterprise and mid-market clients across diverse sectors such as utilities, insurance, construction, food and agri-business, waste management, retail, education, and the charity and public sectors.

The agency's underlying technology stack combines standard creative and digital marketing tooling with a proprietary content management system called Engage CMS, used to build scalable, accessible client websites (cited at 350+ pages for some deployments). Service delivery is direct-to-client through dedicated account teams, with no intermediary or reseller channels, and pricing is custom-quoted per engagement on a project or multi-year retainer basis. The GTM motion is sales-led and relationship-based, with new business historically driven by referrals and long-tenured client partnerships (E.ON 22+ years, Build UK 15 years, Olam 10 years), supplemented by a recently formalised outbound hire targeting £250k in new business over 18 months. The company maintains a single Birmingham headquarters in the Jewellery Quarter and is led by its two founding partners, with no disclosed outside investment, M&A activity, or parent company across its four decades of operation.

Name

Switch Design Consultancy

Legal name

Switch Design Consultancy

Website

https://weareswitch.com

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

11–50 employees

Short description

Switch Design Consultancy is a Birmingham-based, privately-held B2B creative agency founded in 1985, delivering integrated branding, design, digital marketing, and multi-channel campaigns to enterprise and mid-market clients across utilities, insurance, construction, food, and charity sectors.

Ownership category

akta.pro rank

Product category

Creative Agency Services

NAICS

Graphic Design Services (541430), Graphic Design Services (54143)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD)

Keywords

• Creative agency services
• Brand identity design
• Integrated marketing communications
• Website design development
• Digital marketing campaigns

Headquarters

HQ city

Birmingham

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Creative and Design Services: Project-based creative services including branding, design, digital marketing campaigns, website development, and marketing communications. Revenue generated through individual project fees and ongoing retainer arrangements with clients.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Switch Design Consultancy is an integrated brand and creative communications agency providing branding (identity, guidelines, strategy, visual style), website design and build (using a proprietary Engage CMS for large, accessible sites), digital marketing (SEO, social, paid media, content), video and animation production, print marketing, exhibition design, and multi-channel campaign planning and execution. Services are delivered to B2B mid-market and enterprise clients through project fees and retainer arrangements.

Product overview

Switch Design Consultancy is a creative agency providing integrated brand and creative communications services. The agency operates as a single unified offering rather than a platform with distinct modules. Their portfolio encompasses brand development, website design and development, digital marketing (including SEO and social media), video and animation production, print marketing, and campaign planning and strategy. The agency serves B2B clients across diverse sectors including construction, charities, energy, water, and retail, positioning itself as a full-service creative partner rather than a product company with named software offerings.

Differentiator

Problem solved

Functional benefit

Products and services

• Creative Agency Services
• Brand Development
• Website Design and Development
• Digital Marketing
• Video and Animation Production
• Print Marketing
• Campaign Planning and Strategy
• Social Media Marketing

Quantifiable outcome

• 12,920 social media engagements in two weeks for ABF The Soldiers' Charity campaign
• +3 more outcomes

Named customers19 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Four partnerships are on record, tiered core.

• OlamcoreStrategic or Co-development Partner · 1 January 201410-year partnership delivering global communications across the business. Work includes Corporate Responsibility and Sustainability Report, brand activation, multi-language marketing collateral, international exhibition stands, digital communications, PR campaign support, and trade press advertising. Relationship began 2014.
• ExtraCarecoreStrategic or Co-development PartnerStrategic creative partnership helping ExtraCare rediscover its brand and redefine retirement living in the UK. Switch is delivering brand development, brand guidelines, brand identity, visual style, and digital marketing across all corporate, sales and marketing activity. Relationship includes event sponsorship of ExtraCare Staff Awards.
• Groundwork UKcoreStrategic or Co-development PartnerOngoing partnership with national environmental charity to create better and greener places. Switch works closely with Policy, PR and Marketing Teams designing corporate communications including Annual Reviews, Impact Reports, and HS2 Annual Reviews. Also produces public campaigns and brand films.
• Motor Assist (AX Group)coreStrategic or Co-development PartnerLong-term partnership from Motor Assist's inception, delivering agile branding solutions reflecting advanced capabilities and innovative technology. Created robust brand platform, visual identity, brand guidelines, and ongoing digital asset creation.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• WCRS (Wunderman Thompson): WCRS is part of the WPP/Wunderman Thompson global network offering integrated creative and brand services in the UK, comparable to Switch in capability offering but with substantially larger scale and holding-company backing.
• McCann Birmingham: McCann Birmingham is the regional office of the global McCann network, offering integrated advertising and brand services in the same Midlands market as Switch but with the backing of a global holding company and broader resource pool.

Direct peers

• The Union Works: The Union Works is a UK integrated creative agency offering brand, digital, and campaign services to B2B and B2C clients, comparable to Switch in scope, delivery model, and target mid-market enterprise segment.
• Warbox: Warbox is a UK creative agency providing brand, design, and digital marketing services to enterprise clients, comparable to Switch in its integrated creative-and-digital offering and B2B go-to-market motion.
• Leap (Birmingham): Leap is a Birmingham-based creative agency of similar size offering brand, design, and digital marketing services, directly competing with Switch in the Midlands market for B2B enterprise clients.
• Monaco (Sheffield): Monaco is a Sheffield-based creative agency offering brand strategy, design, and digital services to B2B clients, comparable to Switch in scale, regional UK positioning, and integrated creative offering.
• Dinosaur (Bristol): Dinosaur is a Bristol-based independent creative agency of similar size providing brand, digital, and campaign services to B2B clients, comparable to Switch in its independent ownership and integrated creative delivery model.
• Liquid (UK creative agency): Liquid is a UK creative agency providing brand and digital marketing services to mid-market and enterprise clients, comparable to Switch in its integrated creative-and-digital service mix and B2B focus.
• WAA (Birmingham): WAA is a Birmingham-based integrated creative agency of comparable size serving B2B clients across the Midlands, directly competing with Switch for similar enterprise and mid-market brand, digital, and campaign engagements.

Others

• Creativebrief: Creativebrief is an intermediary platform connecting brands with UK creative agencies, including agencies of Switch's profile. It is comparable as an ecosystem participant that influences how enterprise clients discover and select agencies like Switch.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/switch_creativeagency
• Xx.com/weare_switch
• Facebookfacebook.com/switchdesignconsultancy

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Switch Design Consultancy