What Creativebrief does

Creativebrief is a UK-based marketing intelligence platform and next-generation agency search consultancy headquartered in London and operating under the legal entity CB Global Holdings Limited. Founded in 2002, the company operates a two-sided platform connecting progressive brands with marketing and creative agencies, anchored by its BITE editorial hub (4,000+ articles, 10,000+ case studies, 450+ insight papers, 10,000+ new work entries, and 9,000 quarterly active users) and a proprietary agency discovery and matching capability. Its core products span subscription tiers for individual marketers, brand teams (30/100/200 user tiers), and agencies, plus professional services including full-service pitch consultancy, Express Agency Search, and Marketing Ecosystem Design. The company runs industry research programmes (Future of the Pitch, Social Sells, RISE Trend Report, Curious Behaviours) and events (Marketing Mastered, Born Social co-hosts), reinforcing thought leadership on progressive pitch reform.

Revenue is generated through recurring subscriptions (Brand Team Memberships at £8K-£12K/year, Individual Memberships at £540/year, Agency Memberships from £4K/year) and project-based consultancy fees for agency search, selection, and pitch management. The go-to-market combines a community-led content engine for top-of-funnel acquisition with dedicated account management for enterprise brand engagements and self-serve registration for individual and small-team memberships. Selected enterprise clients include BT Group, Tommy Hilfiger, Fever-Tree, Midnite, KP Snacks, Onken, Old Pulteney (International Beverages), and Women's Professional Leagues; the leadership team is led by CEO Charlie Carpenter, with Managing Director Stephanie Nattu, Marketing & Growth Director Helen Hall, and Editorial Director Nicola Kemp.

Name

Creativebrief

Legal name

CB Global Holdings Limited

Website

https://creativebrief.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

Creativebrief is a London-based marketing intelligence platform and agency search consultancy connecting progressive brands with creative agencies through subscription memberships, BITE editorial content, and full-service pitch consultancy services.

Ownership category

akta.pro rank

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Brand Team Memberships: Corporate memberships providing progressive brands with unlimited access to the intelligence hub, including case studies, editorial content, trend reports, events, and curated speaker programmes. Tiered pricing based on team size (30, 100, or 200 users) with annual billing.
2. Individual Memberships: Personal subscriptions for individual marketers offering unlimited access to daily digestible content, case studies, thought leadership, and platform tools including pinboards and messaging with agencies. Available monthly or annually with discount for annual commitment.
3. Agency Memberships: Annual community memberships for agencies starting from £4,000 per year, providing profile visibility, promotion to brand audience, introduction meetings, customer success support, deep dive sessions, dedicated account management, and priority access to events and collaborations.
4. Pitch Consultancy Services: Full-service pitch consultancy for brands including agency search and selection, process design, pitch management from RFI to appointment, and ongoing advisory support through to agency appointment and relationship establishment.
5. Express Agency Search: Upfront agency shortlisting service providing bespoke agency recommendations backed by expert industry knowledge for brands seeking rapid agency partner identification.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

Creativebrief operates a marketing intelligence platform (the Intelligence Hub) and an editorial content arm (BITE), combined with agency search and selection consultancy services. The platform provides brands and agencies with access to over 10,000 case studies, 4,000+ articles, 450+ insight papers, and personalized tools including pinboards and alerts. The company runs full-service pitch consultancy engagements for brands seeking to appoint creative or social agencies, using progressive non-traditional pitch processes focused on strategic workshops.

Product overview

Creativebrief is a next-generation agency search consultancy and marketing intelligence platform. The core offering consists of the Intelligence Hub platform combined with BITE editorial content, complemented by agency search and selection services. The platform architecture includes subscription tiers for brands (Individual, Brand Team with 30/100/200 users) and agencies, providing access to 10,000+ case studies, 4,000+ articles, 450+ insight papers, and 10,000+ new work entries. Additional services include Express Agency Search for upfront shortlisting, Marketing Ecosystem Design for organizational structure, and Agency Membership for agency visibility. The company publishes industry research reports including Social Sells 2.0, Future of the Pitch, RISE Trend Reports, and Curious Behaviours Reports, alongside hosting industry events.

Differentiator

Problem solved

Functional benefit

Brands

• BITE: Editorial arm of Creativebrief providing daily marketing intelligence content including interviews, hot picks, trends, and thought leadership.

Products and services

• Intelligence Hub Daily marketing intelligence platform providing accessible and digestible content including breaking work, case studies, insight papers, events, interviews, and thought leadership to help marketers stay inspired and informed.
• BITE Editorial arm of Creativebrief providing daily editorial content focusing on trends, topics, and creative work driving the industry forward, including interviews, hot picks, voices, and thought leadership.
• Agency Search and Selection (Pitch Consultancy) Full-service pitch consultancy guiding brands through agency search processes from discovery to appointment, including progressive pitch approaches and non-traditional review methods.
• Express Agency Search Bespoke agency shortlist service providing upfront support and expert advice in the early stages of agency search, backed by extensive industry knowledge.
• Marketing Ecosystem Design Agency ecosystem and operating model design service helping brands improve efficiencies and increase effectiveness through agency relationship management, organizational structure design, and marketing transformation.
• Brand Team Membership Corporate membership with tiered pricing (30, 100, or 200 users) providing unlimited access to 10,000+ agency case studies, editorial content, trend reports, personalized alerts, pinboard tools, and curated speaker programs.
• Individual Membership Monthly or annual subscription providing unlimited access to daily digestible content, case studies, thought leadership, pinboards, insight papers, articles, events, and messaging with agencies.
• Agency Membership Annual membership for agencies to join the community, generate visibility, connections, and growth through profile promotion, introduction meetings, agency deep dive sessions, and priority access to Creativebrief events.
• Social Sells 2.0 Report Industry report surveying senior marketing leaders on trends in social and creator marketing, revealing budget allocation patterns, measurable returns challenges, and shift toward specialist expertise.
• Future of the Pitch Report Report based on survey of 100+ brand CMOs and agency CEOs exposing industry sentiment around pitching practices, with previous iterations published in 2019 and 2022.
• RISE Trend Report Annual trend report produced in partnership with Creative Equals, wrapping up key insights from the RISE conference on diversity, inclusion, and inclusive growth in marketing.
• Curious Behaviours Report Research report revealing disconnect between senior brand marketers' beliefs around curiosity and actual behaviours in marketing teams, based on survey of 50+ brand CMOs.
• Creativebrief Events Industry events including 'Marketing Mastered' series, support for Marketing Society awards, Pimento's Festival of New Business, and co-hosted events with member agencies.

Quantifiable outcome

• 66% of pitches run by Creativebrief in the last 24 months were 'non-traditional'
• +5 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eleven partnerships are on record, tiered notable, core and minor.

• MidnitenotableStrategic or Co-development Partner · 11 February 2026Midnite, a gambling platform, conducted a creative account review managed by Creativebrief. The process led to Midnite appointing 72andSunny Amsterdam as its creative agency. Creativebrief supported the competitive pitch process, and the resulting campaign 'Built Different' marked 72andSunny's first work with the brand.
• Women's Professional Leagues LimitedcoreStrategic or Co-development PartnerCreativebrief partnered with Women's Professional Leagues Limited (WSL) to find a creative agency partner capable of building a culturally and socially relevant brand. Through a progressive pitch focusing on strategic workshops rather than creative output, WSL was partnered with Anomaly to launch a new emblem and visual identity.
• Fever-TreecoreStrategic or Co-development PartnerCreativebrief designed and ran the pitch process for Fever-Tree's global creative account review, leading to the appointment of Wieden + Kennedy London as the new global creative agency.
• KP SnacksnotableStrategic or Co-development PartnerCreativebrief supported KP Snacks in a competitive pitch process for social agency appointment, resulting in the selection of Digital Natives as their social agency partner.
• OnkennotableStrategic or Co-development PartnerCreativebrief provided pitch consultancy support for Onken's creative agency search, resulting in the appointment of Neverland as its creative agency following a competitive process.
• OnkennotableStrategic or Co-development PartnerCreativebrief designed a bespoke and modern pitch process for Old Pulteney (International Beverages) in search for a new global creative agency, focusing on strategic workshops to empower the team to select the best agency partner.
• Creative EqualscoreStrategic or Co-development PartnerCreativebrief is a proud partner of Creative Equals flagship event RISE, now in its 5th year. The partnership focuses on championing diversity and inclusion in the advertising industry. Creativebrief's editorial team produces the RISE Trend report wrapping up key insights from the conference.
• IPA/ISBAcoreStrategic or Co-development PartnerEarly signatories of the IPA/ISBA Pitch Positive Pledge, pushing the industry to increase accuracy in agency selection for brands and decrease time and resource input to pitching for agencies.
• Born SocialnotableGTM or Marketing PartnerCreativebrief partnered with Born Social to host 'Brand Built Different' event on July 16th 2026, a session designed for senior brand leaders focused on rigorous perspectives on social-first brand building.
• Marketing SocietyminorGTM or Marketing PartnerCreativebrief supports the Marketing Society 41st awards and other industry events as a partner, contributing to industry knowledge sharing and professional development.
• PimentominorGTM or Marketing PartnerCreativebrief supports Pimento's Festival of New Business as an industry partner, connecting brands with agency talent and new business opportunities.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• R3: Global agency search and marketing consultancy (formerly part of the R3 Worldwide network). Competes directly with Creativebrief's pitch consultancy and marketing ecosystem design services for global enterprise brands.
• AAR Group: Long-established UK-based agency search and selection consultancy. Directly competes with Creativebrief's core pitch consultancy offering, serving the same brand-side marketing leader buyer with agency matching and pitch management services.
• Pimento: Agency new business and connections platform that links brands with agencies through curated introductions and events. Competes head-to-head with Creativebrief's agency membership and brand-agency matching value proposition.
• Provenance: UK agency search consultancy that helps brands with agency selection, pitch management and roster reviews. Closely comparable to Creativebrief's pitch consultancy services and shares the same enterprise brand buyer.

Emerging players

• The Drum: Global marketing industry media and intelligence publisher covering agencies, brands and the creative industries. Overlaps with Creativebrief's BITE editorial platform and agency intelligence offering for marketing decision-makers.
• WARC: Marketing effectiveness intelligence platform providing research, case studies and benchmark data. Comparable to Creativebrief's intelligence hub and insight paper library targeting senior brand marketers.
• Contagious: Creative intelligence platform that tracks and analyzes innovative marketing campaigns and industry trends. Directly comparable to Creativebrief's BITE editorial content and breaking work features for marketing professionals.

Broad incumbents

• Campaign: UK-focused advertising industry trade publication covering agency news, account moves and pitch appointments. Closely comparable to Creativebrief's editorial coverage and shares the same UK marketing audience and advertising agencies.
• Marketing Week: Major UK marketing industry publication offering news, analysis and research for brand marketers. Overlaps with Creativebrief's thought leadership reports and brand-side marketing intelligence content.
• Econsultancy: Digital marketing training, research and intelligence platform serving enterprise marketing teams. Comparable in audience and subscription model to Creativebrief's brand team memberships and capability-building content.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xinstagram.com/wearecreativebrief
• LinkedInlinkedin.com/company/creativebrief
• Instagraminstagram.com/wearecreativebrief

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Creativebrief