What TORQUE Strategies does

TORQUE Strategies is a Canada-based, award-winning sponsorship and impact marketing agency operating as the strategic marketing and consultative division of parent TTG Canada. Founded in 2014 by Andrea Shaw and headquartered in Vancouver with a Toronto regional office, the firm serves enterprise brands, national sport governing bodies, cultural institutions, and government-linked organizations across sport, culture, and community. The client roster of 80+ includes Canada Media Fund, espnW, Hudson's Bay Company, Live Nation, Canada Basketball, Hockey Canada, Freestyle Canada, More Rewards (Pattison Food Group), Vancouver Sevens, the Christine Sinclair Foundation, and the Ontario Sport Network.

The agency's deliverables are services-based across four pillars: Sponsorship Strategy & Brand Partnerships, Impact Strategy & Programs, Brand Marketing & Communications, and a dedicated Women's Sport practice. Core platforms include the proprietary Women's Sport Growth Engine study (commissioned with IMI International in 2025, surveying 2,000+ Canadians), the annual espnW Summit Canada event franchise, integrated bilingual brand platforms such as MADE | NOUS for the Canada Media Fund, and large-scale digital fundraising programs such as Hockey Canada's 50/50 campaigns that have raised $57M+. No proprietary software, app, or technology platform is disclosed; the offering is strategy, creative development, and program execution delivered by an in-house team.

Revenue derives from professional service fees across project-based engagements, retainers, and consulting mandates, with quote-based and scope-tailored pricing. Go-to-market is enterprise field sales supported by thought leadership (TQ Insights newsletter, proprietary research, CMA award submissions) and event-driven visibility through espnW Summit Canada. The firm is private, has no disclosed funding rounds, operates as a division of TTG Canada rather than an independent corporate entity, and provides no disclosed revenue figures.

Name

TORQUE Strategies

Legal name

TTG Canada

Website

https://torquestrategies.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

TORQUE Strategies is a Vancouver-based, award-winning sponsorship and impact marketing agency that operates as a division of TTG Canada, serving enterprise brands and Canadian national sport organizations with sponsorship strategy, integrated campaigns, and women's sport expertise.

Ownership category

akta.pro rank

Product category

Sponsorship & Impact Marketing Services

NAICS

Spectator Sports (71121)

akta.pro primary industry

Sports Business Consulting & Advisory (Strategy, Valuation, Due Diligence) (MPAKAKAL)

akta.pro secondary industries

Sports Brand Strategy & Creative Services (Design, Content, Social) (MPAKAKAF), Sports Fundraising & Development Services (Foundations, NIL Collectives Support) (MPAKAKAK)

Keywords

• Sponsorship strategy
• Impact marketing
• Brand partnerships
• Sports marketing agency
• Women's sport marketing

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Strategic Marketing and Consulting Services: TORQUE Strategies generates revenue through professional service fees for sponsorship strategy, brand partnership development, impact marketing programs, and integrated campaign services. Revenue is derived from project-based engagements, retainer arrangements, and consulting fees from enterprise clients across sport, culture, and community sectors.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

TORQUE Strategies is an award-winning professional services agency that delivers sponsorship strategy, brand partnership development, impact marketing programs, and integrated campaign execution for clients operating at the intersection of sport, culture, and community. The agency advises enterprise brands, national sport organizations, and government/cultural institutions on values-aligned brand platforms, sponsorship activation, women's sport investment, and digital fundraising.

Product overview

TORQUE Strategies is an award-winning sponsorship and impact marketing agency operating as a services-based company rather than a software product platform. The company offers four core service lines: Sponsorship Strategy & Brand Partnerships, Impact Strategy & Programs, Brand Marketing & Communications, and Women's Sport specialization. These services are delivered through project-based engagements and ongoing client relationships. The portfolio includes proprietary research (Women's Sport Growth Engine Report), event platforms (espnW Summit Canada, Vancouver Sevens), campaign initiatives (MADE | NOUS, Seek More), and impact programs (More Rewards Fueling Sport, Ontario Sport Network). The company serves clients across sport, culture, and community sectors, with particular expertise in women's sport advancement and digital fundraising campaigns.

Differentiator

Problem solved

Functional benefit

Products and services

• Sponsorship Strategy & Brand Partnerships Strategic service creating narrative-driven, values-aligned brand partnerships and sponsorship platforms that generate cultural and business impact for enterprise brands and sport properties.
• Impact Strategy & Programs Service that turns marketing strategies into actionable programs driving meaningful social change while adding brand value through community engagement and cause-marketing initiatives.
• Brand Marketing & Communications Service connecting brands to audiences through purpose-driven storytelling, integrated campaigns, and influence-based communications.
• Women's Sport Specialized service helping brands invest strategically in women's sport through creative campaigns, narrative development, and partnership activation in the women's sports sector.
• Women's Sport Growth Engine Report Proprietary nationwide study on Canadians' perceptions of women's sports, commissioned by TORQUE Strategies and IMI International, providing data and insights on fan engagement, brand opportunity, and market trends in women's sport.
• espnW Summit Canada Annual women's sports summit event powered by TORQUE Strategies, serving as a catalyst for advancing women's sport in Canada through brand partnerships and content curation, with three consecutive sellouts.

Quantifiable outcome

• Over $57M raised through 50/50 digital campaigns for youth hockey
• +4 more outcomes

Named customers13 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core, major and key.

• TTG CanadacoreStrategic or Co-development Partner · 1 January 2025TTG Canada is the parent company and strategic marketing and consultative division of TORQUE Strategies. TORQUE operates as a division/sister agency within the TTG Canada group, sharing resources, relationships, and strategic direction.
• IMI InternationalcoreStrategic or Co-development Partner · 1 January 2025TORQUE Strategies commissioned IMI International to conduct the 2025 Women's Sport Growth Engine study, a nationwide survey of over 2,000 Canadians examining women's sport fan perceptions, brand expectations, and investment opportunities. This joint research establishes TORQUE's thought leadership in the women's sport sector.
• espnWcoreGTM or Marketing Partner · 1 January 2018TORQUE acquired rights to espnW Summit Canada alongside sister agency TTG Canada in 2018, launching the annual event post-pandemic in 2023. TORQUE powers the event experience, secures brand partners, and curates content for this premier women's sport conference.
• Canadian Tire (espnW Summit Canada Presenter)majorGTM or Marketing PartnerCanadian Tire serves as the presenting sponsor of espnW Summit Canada, partnering with TORQUE to advance women's sport in Canada through the annual conference platform.
• CIBCmajorGTM or Marketing PartnerCIBC partnered with TORQUE Strategies on the Christine Sinclair Party on the Pitch retirement event at BC Place, supporting the celebration and foundation launch.
• Envision Sports & EntertainmentkeyStrategic or Co-development PartnerTORQUE collaborated with Envision Sports & Entertainment on the Christine Sinclair Foundation launch event, combining expertise in sport events and entertainment.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• SPORTFIVE: SPORTFIVE is a global sports marketing agency specializing in sponsorship rights sales, brand partnerships, and hospitality. It is a peer to TORQUE's sponsorship-strategy work, particularly for sport properties monetizing commercial partnerships.
• GMR Marketing: GMR Marketing is an Omnicom-owned experiential and sports marketing agency delivering sponsorship strategy, activation, and fan engagement. It is comparable to TORQUE's end-to-end sponsorship and impact marketing model across sport properties and major brands.
• Wasserman: Wasserman is a global sports marketing, talent management, and live events agency with sponsorship consulting at its core. It is a direct comparable to TORQUE's sponsorship strategy, brand partnerships, and impact marketing services, but at vastly greater scale.
• Engine (Engine Sport & Entertainment): Engine is a global marketing services group with significant sport and entertainment practice. Its sport division competes with TORQUE for major sponsorship consulting and brand partnership mandates.
• Octagon: Octagon is one of the largest global sports marketing agencies, providing sponsorship consulting, athlete/endorser representation, and experiential marketing. It competes with TORQUE for sponsorship strategy mandates from major brands and rights-holders.
• MKTG (Dentsu): MKTG is Dentsu's sports and experiential marketing agency, focused on sponsorship activation, fan engagement, and brand experience. TORQUE competes with MKTG for sponsorship strategy and impact marketing engagements, particularly with global brands.

Direct peers

• Banbury & Fox: Banbury & Fox is a sponsorship advisory agency providing sponsorship strategy, valuation, and partnership brokering, similar to TORQUE's sponsorship and brand partnership services. Niche specialization makes it the closest pure-play boutique peer in terms of practice area.
• 160over90: 160over90 is an Endeavor-owned creative agency focused on brand marketing, partnerships, and storytelling for sport and lifestyle brands. It is a directly comparable boutique-to-mid-market peer competing with TORQUE for sport-marketing mandates.

Emerging players

• Two Circles: Two Circles is a sports data and digital agency offering fan insight, commercial strategy, and sponsorship services. It overlaps with TORQUE's data-driven approach (e.g., Women's Sport Growth Engine) and sponsorship consulting for rights-holders and brands.

Regional players

• Lever Marketing: Lever Marketing is a U.K.-based specialist sponsorship agency with deep experience in sport partnerships and rights advisory. It is a regional peer to TORQUE's sponsorship-strategy practice, with comparable models but primarily U.K./European market focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/torquestrategies
• Xx.com/TORQUEStrat
• LinkedInlinkedin.com/company/torque-strategies

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TORQUE Strategies