What TTG Canada does

TTG Canada is a private, Vancouver-based brand partnerships and strategy agency founded in 2010, with roots in the Vancouver 2010 Olympic and Paralympic Winter Games legacy. The firm operates a national footprint across Canada, with a second office in Toronto, and positions itself as a full-service consultancy serving sport and entertainment properties, corporate brands, cultural institutions, airports and destination marketing organizations, municipalities, and non-profits. Its service portfolio spans Brand Marketing & Partnerships, Sales Representation (rights-holder representation), Commercial Brand Strategy & Narrative, Strategy Development, Valuation & Naming Rights, and Leadership Guidance & Workshops, delivered by a team of 11-50 brand and revenue strategists.

The agency monetizes through professional services fees determined via direct consultation with clients; no public pricing is disclosed. Its go-to-market is sales-led, combining cold outreach campaigns via CRM and email platforms (PipeDrive, MailShake), LinkedIn and Instagram content marketing, and direct enterprise engagement. A signature asset is the exclusive operating mandate for the City of Vancouver Partnership Program with the Vancouver Board of Parks and Recreation, which provides corporate sponsors with naming rights across civic facilities (theatres, ice rinks, pools, sport courts) and activation opportunities at high-traffic civic locations. The firm is affiliated with sister agency Torque Strategies and is led by founder and managing partner Andrea J. Shaw. No proprietary technology platform, AI/ML capability, or institutional funding is disclosed in available material.

Name

TTG Canada

Legal name

TTG Canada

Website

https://ttgcanada.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

TTG Canada is a Vancouver-based, national brand partnerships agency serving sport, entertainment, cultural, municipal, and corporate clients across Canada with sponsorship sales representation, valuation, and strategy services since 2010.

Ownership category

akta.pro rank

Headquarters

HQ city

Vancouver

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Brand Partnership Consulting Services: TTG Canada generates revenue through professional consulting fees for brand partnership strategy, sales representation, commercial brand strategy, valuation and naming rights services, and leadership guidance. The agency crafts high-impact brand partnerships that drive marketing and business goals for clients across sport, entertainment, culture, airports, and municipal platforms.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

TTG Canada is a professional services agency that helps brands and rights holders build, sell, and value sponsorship partnerships across sport, entertainment, culture, airports, and municipal platforms. The firm delivers brand marketing and partnership strategy, sales representation for rights holders, commercial brand narrative development, sponsorship and naming rights valuation, and leadership workshops. It also exclusively operates the City of Vancouver Partnership Program, offering brands naming rights and activation opportunities across civic facilities and public spaces.

Product overview

TTG Canada is a national brand partnerships and strategy agency that offers a suite of consulting services rather than a software product or platform. The agency's core offerings include Brand Marketing & Partnerships, Sales Representation, Commercial Brand Strategy & Narrative, Strategy Development, Valuation & Naming Rights, and Leadership Guidance & Workshops. Additionally, TTG Canada manages the City of Vancouver Partnership Program, a civic sponsorship initiative providing corporate partners with naming rights and activation opportunities across the city's facilities and public spaces. These services work together to connect brands with platforms across sport, entertainment, culture, airports, and municipal sectors.

Differentiator

Problem solved

Functional benefit

Products and services

• Brand Marketing & Partnerships A consulting service that creates high-impact brand partnerships driving marketing and business goals, deepening consumer engagement and building community connections across sport, culture, entertainment, airport, and municipal platforms.
• Sales Representation Outsourced sponsorship sales service representing rights holders through tailored go-to-market strategies, lead generation, and expert negotiation to secure and grow revenue-generating partnerships.
• Commercial Brand Strategy & Narrative Strategy service developing compelling commercial narratives and brand positioning to elevate unique value propositions and support market-facing storytelling and sales tools.
• Strategy Development Strategy service uncovering and activating a property's full potential through marketing asset audits, competitive landscape analysis, and ideation that informs innovative partnership strategy.
• Valuation & Naming Rights Data-driven sponsorship and naming rights valuation service defining asset worth, guiding pricing strategies, and structuring high-impact deals for rights holders.
• Leadership Guidance & Workshops Workshop and coaching service equipping leaders and teams with strategic insights, training, and coaching to build confidence, deepen expertise, and drive brand and revenue transformation.
• City of Vancouver Partnership Program A municipal sponsorship program managed exclusively by TTG Canada on behalf of the City of Vancouver and Vancouver Board of Parks and Recreation, offering corporate partners naming rights for theatres, ice rinks, pools, and sport courts, plus program naming rights and activation opportunities at locations including Robson Square, English Bay, and Kitsilano Beach.

Named customers18 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• Torque StrategiescoreStrategic or Co-development PartnerTorque Strategies is the sister agency of TTG Canada. TTG Canada operates as a distinct brand partnership agency while leveraging Torque Strategies as a related entity within the same organizational network.
• City of Vancouver Partnership ProgramcoreStrategic or Co-development PartnerTTG Canada is the exclusive partner presenting the City of Vancouver Partnership Program, working with the Vancouver Board of Parks and Recreation to foster meaningful partnerships with the corporate sector. The program provides brands with opportunities for sponsorship, brand activation, and marketing activities while contributing to civic programs.
• ESPNW Summit CanadaminorGTM or Marketing PartnerTTG Canada is associated with the ESPNW Summit Canada event, working on partnership and brand initiatives within the women's sports and leadership space.

Scale indicators2 records

Recent moves4 records

Expansion highlights5 records

Direct peers

• rEvolution: Sport sponsorship and full-service marketing agency focused on rights-holder representation and brand partnerships in North America — directly comparable in service mix and verticals to TTG Canada.
• Sparks: Experiential marketing and partnership agency working with brands and properties on sponsorship-linked activations — comparable in service scope and partnership-program thinking to TTG Canada.
• Engine Shop: Sport and entertainment marketing agency specializing in sponsorship strategy, sales and activation for brands and rights holders — closely aligned with TTG Canada's full-service mix.
• Van Wagner Sports & Entertainment: North American sport marketing, sponsorship sales and media rights agency representing properties and brands — directly comparable in core sales-representation and rights-holder work to TTG Canada.
• 160over90: Global brand and culture-led marketing agency (part of Endeavor) operating in sponsorship, partnerships and property representation — comparable to TTG Canada's integrated brand strategy + activation positioning.
• Momentum Worldwide: Global experiential and brand partnership agency that creates and commercializes sponsorship-style activations for brands and rights holders — overlapping service model with TTG's brand marketing & partnerships offering.
• Octagon: Global sport sponsorship, endorsement and marketing agency representing rights holders and brands. Closely comparable to TTG Canada's sport-centric sales representation and brand partnership work.
• Leverage Agency: Sport and entertainment partnerships agency representing brands and properties across sponsorships, endorsements and activations — directly comparable to TTG Canada's sale-representation and partnership work.

Broad incumbents

• Legends: Global sport and entertainment partnership, hospitality and sponsorship agency with a much broader portfolio — competes with TTG Canada for sport and entertainment property partnerships and brand activations.
• Wasserman: Large global sport, entertainment and talent marketing agency with sponsorship sales, endorsements and brand consulting — a much larger incumbent that competes for the same brand-partnership mandates as TTG Canada.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/ttg-canada

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TTG Canada