Saskatchewan Trucking Association

What Saskatchewan Trucking Association does

The Saskatchewan Trucking Association (STA) is a non-profit, member-driven provincial trade association founded in 1937 (originally as the Saskatchewan Motor Transport Association) and headquartered at 418A McDonald Street, Regina, Saskatchewan. It serves as the unified industry voice for trucking carriers, affiliates, suppliers, and service providers across Saskatchewan, with 171 member companies (115 carriers and 56 affiliates) as of the 2025 Annual General Meeting report. Its core offerings are organized around four pillars: industry advocacy and regulatory representation, professional training and certification (including Certificate of Recognition, Commercial Driver Instructor Certification, CTSP, CTSC, and an extensive catalog of regulatory, safety, and driver-wellness courses), membership services and events (Golf Classic, Driver Appreciation BBQs, AGM & Gala), and workforce development programs such as Women Shifting Gears.

The STA's technology backbone comprises a Learning Management System (LMS) that delivers online courses and, as of 2025, includes virtual reality driver training modules. Courses are also delivered synchronously via Zoom and in person, with offerings ranging from $200 (Hours of Service) to $900 (Carrier Safety Plan Workshop). Member-facing capabilities include an online job board and a transactional store selling regulatory handbooks and logbooks at modest price points. Marketing channels span LinkedIn, Instagram, Facebook, X, YouTube, a Spotify podcast reaching over 200,000 people, and the Western Canada Highway News Magazine.

The business model is funded through multiple streams: annual membership dues tiered by carrier fleet size (from $335 for one driver to $6,069 for 250+ drivers, plus a $912 out-of-province rate) and affiliate fees ($1,180 Provincial / $1,480 National); fee-based training courses sold to both members and non-members; event sponsorships ranging from $750 to $4,000; and ancillary retail revenue from the STA Store. The STA holds a unique structural advantage as the sole provincial trucking association representing Saskatchewan through the Canadian Trucking Alliance at the federal level, and it partners with organizations including SGI, YWCA Saskatoon, Saskatchewan Crime Stoppers, the Saskatchewan Business Council, and the Saskatchewan Chamber of Commerce.

Name

Saskatchewan Trucking Association

Legal name

Saskatchewan Trucking Association

Website

https://sasktrucking.com

Company type

Private

Founded year

1937

Operating status

Operating

Headcount range

1–10 employees

Short description

The Saskatchewan Trucking Association is a non-profit, membership-based provincial trade association founded in 1937 that serves 171 trucking carriers and affiliates in Saskatchewan through regulatory advocacy, professional training and certification, events, and workforce development programs.

Ownership category

akta.pro rank

Headquarters

HQ city

Regina

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership Dues: The STA generates revenue primarily through annual membership fees from carrier and affiliate members. Carrier membership fees are tiered based on company size (number of drivers), ranging from $335 for 1-driver companies to $6,069 for 250+ driver companies. Out-of-province carriers pay a flat rate of $912. Affiliate membership ranges from $1,180 (Provincial) to $1,480 (National) annually.
2. Training and Education Programs: The STA delivers industry-recognized safety and professional development courses including NSC Program Management ($525), Professional Driver Improvement Course ($400), Hours of Service ($200), Instructional Design & Delivery ($750), and Carrier Safety Plan Workshop ($900). These courses are available to both members and non-members.
3. Events and Sponsorships: The STA generates revenue through industry events including the Golf Classic (member-only networking event), Driver Appreciation BBQs, AGM & Gala, and Beer & Blue Jeans networking events. Sponsorship opportunities range from hole sponsors ($750) to 19th Hole Sponsor ($4,000).
4. Store Products: The STA operates an online store selling trucking tools and training essentials including Cargo Securement Handbook ($17.75), Driver's Daily Log Book ($7.00 single or case lots), Hours of Service for Commercial Drivers ($30.00), and Practical Cargo Securement ($40.00).

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels12 records

Core offering

The Saskatchewan Trucking Association is a non-profit membership-based industry association that provides trucking carriers and affiliate members with advocacy representation, professional safety training and certification programs, industry awards and recognition, workforce development initiatives, a job board, and an online store of regulatory reference materials. Its core deliverables include the Certificate of Recognition (COR), Commercial Driver Instructor Certification, CTSP and CTSC designations, an extensive catalog of regulatory and compliance training courses, and member services such as government advocacy, networking events, and discount programs.

Product overview

The Saskatchewan Trucking Association offers a comprehensive portfolio of industry services organized around four pillars: professional training and certification programs, member benefits and advocacy, industry awards and recognition, and workforce development initiatives. The core training offerings include the Certificate of Recognition (COR) program for workplace safety certification, Commercial Driver Instructor Certification partnered with SGI, and specialized designations for transportation safety professionals and coordinators. The association provides an extensive catalog of training courses covering cargo securement, hours of service, defensive driving, dangerous goods transportation, and leadership development. Member services include carrier and affiliate memberships with tiered pricing based on fleet size. The STA also operates industry awards programs including Driver of the Month, Driver of the Year (sponsored by Volvo Trucks Canada), Dispatcher of the Year, Service to Industry Award, and a Scholarship Program for aspiring commercial drivers. Additional services include a job board for industry recruitment and a store selling training materials and regulatory handbooks.

Differentiator

Problem solved

Functional benefit

Brands

• Women Shifting Gears: A program developed in partnership with YWCA Saskatoon to help get women into driving careers in the trucking industry.
• Drive Her Future
• WE are TRUCKING

Products and services

• Carrier Membership Annual membership for trucking companies (for-hire or private carriers) operating in Saskatchewan, with fees tiered by fleet size from $335 for 1-driver companies to $6,069 for fleets of 250+ drivers. Out-of-province carriers pay a flat $912 annual fee. Includes advocacy representation, industry insights, business support, networking, and member benefit discounts.
• Affiliate Membership Annual membership for non-carrier companies associated with the trucking industry (suppliers, service providers, equipment companies). Provincial rate is $1,180/year for companies operating throughout Saskatchewan; National rate is $1,480/year for companies operating across Canada or North America. Includes access to STA events, sponsorship opportunities, and industry networking.
• Certificate of Recognition (COR) A certification program awarded to employers who develop health and safety programs meeting Government of Saskatchewan standards. Delivered in partnership with WCB and Mission Zero to implement trucking-industry specific certification within the province.
• Commercial Driver Instructor Certification Training program developed in partnership with SGI to enhance the quality of Saskatchewan's Mandatory Entry Level Training (MELT) by strengthening the skills of those teaching it, supporting better-qualified Class 1 Drivers.
• Certified Transportation Safety Professional (CTSP) A specialist designation that establishes the experience and knowledge required to be a certified safety professional in the transportation industry.
• Certified Transportation Safety Coordinator (CTSC) An entry-level designation that certifies safety and compliance coordinators who have met minimum standards of experience and knowledge.
• PDIC & LCV Train the Trainer Instructor courses available to STA carrier member companies to certify in-house instructors to train and test their own drivers in Professional Driver Improvement Course and Long Combination Vehicle operations.
• Safety and Compliance Training Courses Industry-recognized safety and professional development courses covering Hours of Service, NSC Program Management, Professional Driver Improvement Course, Long Combination Vehicle training, Carrier Safety Plan Workshop, cargo securement, defensive driving, winter driving, transportation of dangerous goods, WHMIS, weights and dimensions, and other regulatory/compliance topics. Delivered in-person and via Zoom, available to both members and non-members.
• Women Shifting Gears Program A workforce development program developed in partnership with YWCA Saskatoon and the Saskatchewan Ministry of Immigration and Career Training to help women enter the trucking industry through training and career development. Six cohorts of students have completed the program.
• STA Job Board Online platform connecting Saskatchewan trucking professionals with job opportunities in driving, dispatch, sales, and other industry roles. Employers can post jobs and candidates can browse openings.
• STA Store Online store selling trucking tools, training essentials, and reference materials including the Cargo Securement Handbook, Driver's Daily Log Books, Hours of Service for Commercial Drivers guide, and Practical Cargo Securement materials.
• Professional Truck Driver of the Month Award Monthly recognition program celebrating professional truck drivers who demonstrate excellence, professionalism, and commitment to safety. Recipients receive a certificate, gift card, promo items, and social media recognition.
• STA Driver of the Year Award STA's highest recognition for professional drivers, awarded to individuals who exemplify the highest standards of safety, skill, and professionalism. Sponsored by Volvo Trucks Canada.
• Dispatcher of the Year Award Annual award recognizing individuals who demonstrate exceptional coordination, communication, and leadership in keeping trucking operations running safely and efficiently. Sponsored by Brandt Peterbilt.
• Service to Industry Award Award honoring individuals who have made outstanding and lasting impact on Saskatchewan's trucking industry through leadership, dedication, and advocacy. Sponsored by Omnitracs.
• STA Scholarship Program Scholarship program intended to assist individuals aspiring to build a career as a Commercial Driver, providing opportunities for those dedicated to enhancing skills and knowledge in the trucking industry.

Quantifiable outcome

• 88 advocacy meetings held with government and stakeholders in 2025
• +3 more outcomes

Named customers20 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Twelve partnerships are on record, tiered core and minor.

• Saskatchewan Crime StopperscoreStrategic or Co-development Partner · 1 January 2026STA partnered with Saskatchewan Crime Stoppers to launch a province-wide campaign to prevent human trafficking and fraud within trucking. The 'See Something, Say Something' campaign encourages drivers and public to recognize and report signs of human trafficking.
• YWCA SaskatooncoreStrategic or Co-development Partner · 1 January 2020Partnership with YWCA Saskatoon and Ministry of Immigration and Career Training to develop the Women Shifting Gears program, helping women enter the trucking industry through training and career development. The program has seen six cohorts of students complete training.
• SGI (Saskatchewan Government Insurance)coreStrategic or Co-development PartnerSTA partners with SGI to deliver Commercial Driver Instructor Training Course, enhancing the quality of Saskatchewan's Mandatory Entry Level Training (MELT) by strengthening the skills of those teaching it.
• Canadian Trucking AlliancecoreStrategic or Co-development PartnerSTA is the only provincial trucking association representing Saskatchewan as a member of the Canadian Trucking Alliance at the federal level, providing national advocacy representation.
• Saskatchewan Business CouncilminorStrategic or Co-development PartnerSTA is part of the Saskatchewan Business Council for provincial business advocacy coordination.
• Saskatchewan Chamber of CommerceminorStrategic or Co-development PartnerSTA is a member of the Saskatchewan Chamber of Commerce for broader business networking and advocacy.
• British Columbia Trucking Association, Alberta Motor Transport Association, Manitoba Trucking Association, Ontario Trucking Association, Quebec Trucking Association, Atlantic Provinces Trucking AssociationcoreStrategic or Co-development PartnerSTA maintains affiliations with provincial trucking associations across Canada for cross-provincial coordination and harmonized transportation policies.
• Saskatchewan Highway PatrolminorStrategic or Co-development PartnerPartnership with Saskatchewan Highway Patrol for Driver Appreciation BBQ events held at weigh scales across the province.
• UFA (United Farmers of Alberta)minorGTM or Marketing PartnerUFA supports STA Driver Appreciation BBQ events and offers fuel benefits to STA members through special pricing on fuel, lubricants, and DEF at 110+ cardlock locations across Western Canada.
• Loblaw Companies LimitedminorGTM or Marketing PartnerLoblaw Companies Limited provides generous support for STA Driver Appreciation BBQ events.
• Volvo Trucks CanadaminorGTM or Marketing PartnerVolvo Trucks Canada sponsors the STA Driver of the Year Award.
• OmnitracsminorGTM or Marketing PartnerOmnitracs sponsors the STA Service to Industry Award.

Scale indicators7 records

Recent moves8 records

Expansion highlights5 records

Regional players

• American Trucking Associations: The largest national trucking association in the United States, providing advocacy, training, and member services to US carriers. Comparable as a broader-scale trade association model, though operating in a different geography.

Emerging players

• Trucking HR Canada: National nonprofit organization focused on the trucking industry's workforce development, training, and HR issues. Directly comparable to STA's training and Women Shifting Gears workforce development initiatives at a national level.
• Private Motor Truck Council of Canada: Canadian association focused on private fleet trucking operators. While narrower in scope than STA, it represents a comparable association model with membership-based advocacy and training services.

Broad incumbents

• Canadian Trucking Alliance: The national federation of provincial trucking associations. STA is a member of CTA, and while CTA is not a direct competitor, it represents the broader umbrella and federal-level advocacy that STA delegates upward.

Direct peers

• Quebec Trucking Association (Association du camionnage du Québec): The provincial trucking association for Quebec, providing advocacy, training, and member services to Quebec-based carriers. Direct peer under the Canadian Trucking Alliance umbrella.
• Alberta Motor Transport Association: The provincial trucking industry association for Alberta, structurally identical to STA in providing advocacy, training, and member services to carrier companies. Most direct functional peer given the adjacent Western Canadian geography and overlapping carrier members.
• Ontario Trucking Association: The largest provincial trucking association in Canada, representing Ontario carriers with advocacy, training, and extensive member benefits. A direct peer at larger scale, useful as a comparable for what STA could grow into.
• Atlantic Provinces Trucking Association: Multi-provincial trucking association covering the Atlantic provinces, offering comparable advocacy, training, and member services. Affiliated with STA via the Canadian Trucking Alliance.
• Manitoba Trucking Association: Provincial trucking association for Manitoba, providing advocacy, training, and member services to Manitoba carriers. STA and MTA are sister associations under the Canadian Trucking Alliance with comparable operating models.
• British Columbia Trucking Association: Provincial trucking association for BC, offering the same portfolio of advocacy, training (including safety certifications), awards, and membership services. STA maintains an explicit affiliation with BCTA through cross-provincial coordination.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/sasktrucking
• YouTubeyoutube.com/@saskatchewantruckingassoci254
• Facebookfacebook.com/sasktrucking
• LinkedInlinkedin.com/company/saskatchewan-trucking-association
• Instagraminstagram.com/sasktrucking

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Saskatchewan Trucking Association