New Hampshire Magazine

What New Hampshire Magazine does

New Hampshire Magazine is a privately held regional lifestyle magazine published by Yankee Publishing Inc., founded in 1991 and operating from Concord, New Hampshire. The publication covers New Hampshire-focused editorial content across food and drink, places, people, health, culture, and seasonal topics, supplemented by a portfolio of specialty sub-brands including 603 Diversity (a quarterly publication focused on diverse community stories), Bride NH, NH Next, Family Resource Book, Smart Health, Benchmark Living, Summer Camps Guide, and an Independent School Guide. Its signature asset is the Best of NH readers' poll and awards program, launched in 2000 and now in its 25th year, covering 200+ categories and generating 97,000+ votes from 10,000+ participants in the 2026 cycle.

The business operates a multi-revenue-stream model: recurring print and digital subscriptions, advertising sold to local and regional New Hampshire businesses, event sponsorship tied to the annual Best of NH Party, single-copy newsstand sales, and merchandise sold through the Threadless storefront. Distribution channels span mailed annual subscriptions, retail newsstand, the Issuu digital-edition platform for online reading, and Robly-powered email newsletters. The technology stack is intentionally lightweight — a CMS-driven website, third-party digital publishing (Issuu), and third-party email (Robly) — with no proprietary AI, data, or platform technology disclosed.

Go-to-market is direct-to-consumer on the readership side and direct sales to local advertisers and event sponsors (including presenting sponsor Unitil and tourism partner Visit NH) on the monetization side. The audience is anchored in New Hampshire residents across an estimated 123,000+ reach footprint, with an adjacent slice of visitors and tourists seeking destination content. The company operates with 11-50 employees and, as a privately held subsidiary of Yankee Publishing Inc., has no disclosed funding rounds, no external institutional investors, and no M&A activity in the available data.

Name

New Hampshire Magazine

Legal name

Yankee Publishing, Inc.

Website

https://nhmagazine.com

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

11–50 employees

Short description

New Hampshire Magazine is a privately held regional lifestyle magazine published by Yankee Publishing Inc., serving New Hampshire residents and visitors with editorial coverage of food, places, culture, health, and people, alongside sub-brands such as 603 Diversity and Bride NH and the annual Best of NH readers' poll and party.

Ownership category

akta.pro rank

Product category

Regional Lifestyle Publishing

NAICS

Periodical Publishers (51312), Periodical Publishers (513120), Newspaper, Periodical, Book, and Directory Publishers (5131), Advertising, Public Relations, and Related Services (5418)

SIC

Periodicals: Publishing Or Publishing & Printing (2721), Miscellaneous Publishing (2741), Services-Advertising (7310)

akta.pro primary industry

Consumer Lifestyle & Fashion Magazines (MPAJAEAA)

akta.pro secondary industries

Food, Cooking & Beverage Magazines (MPAJAEAF), Travel & Outdoors Magazines (MPAJAEAH), Health, Fitness & Wellness Magazines (MPAJAEAD), Arts, Culture & Literary Magazines (MPAJAEAN)

Keywords

• Regional lifestyle magazine
• Consumer publishing
• Editorial content
• Local news coverage
• Lifestyle media

Headquarters

HQ city

Manchester

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Print Magazine Sales: Single-copy and subscription-based sales of the print magazine distributed to readers across New Hampshire
2. Digital Subscriptions: Digital edition access through Issuu platform for online reading
3. Advertising: Advertising revenue from local and regional businesses featured in the magazine and on the website
4. Merchandise Sales: Sale of branded merchandise including t-shirts through Threadless online store
5. Event Sponsorships: Best of NH Party generates sponsorship revenue from presenting sponsors, gold sponsors, and event sponsors

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

New Hampshire Magazine is a regional lifestyle publication that produces editorial coverage of New Hampshire's food, drink, places, people, health, and culture. It distributes content through a print flagship magazine, digital editions via Issuu, email newsletters, and a portfolio of specialty sub-brands (603 Diversity, Bride NH, Family Resource Book, NH Next, Smart Health, Benchmark Living, Summer Camps Guide, Independent School Guide). The company also monetizes through advertising, branded merchandise, and signature community events such as the annual Best of NH Party.

Product overview

New Hampshire Magazine is a regional lifestyle publication published by Yankee Publishing Inc. that offers a family of products including the flagship New Hampshire Magazine covering food, places, people, health, and culture content, the quarterly 603 Diversity Magazine focused on business and cultural diversity, and the annual Best of NH readers' poll program with its culminating Best of NH Party event. The publication portfolio includes specialty sub-brands such as Bride NH, Family Resource Book, NH Next, Smart Health, Benchmark Living, Summer Camps Guide, and Independent School Guide. Digital access is provided through the Issuu platform for digital editions, with content distribution via Robly email newsletters. The company also operates merchandise sales through Threadless.

Differentiator

Problem solved

Functional benefit

Brands

• Best of NH: Annual readers' poll and awards program recognizing the best businesses, restaurants, and services in New Hampshire across 200+ categories
• 603 Diversity
• Bride NH
• NH Next
• Family Resource Book

Products and services

• New Hampshire Magazine
• 603 Diversity Magazine
• Bride NH
• Family Resource Book
• NH Next
• Smart Health
• Benchmark Living
• Summer Camps Guide
• Independent School Guide
• Digital Edition
• New Hampshire Magazine Email Newsletters
• Best of NH Party
• Branded Merchandise

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Nine partnerships are on record, tiered core, major and minor.

• Flag Hill Distillery and WinerycoreStrategic or Co-development Partner · 25 June 2026Host venue for the 25th Annual Best of NH Party 2026, held on June 25 at Flag Hill Distillery & Winery in Lee, NH. The event featured food and drink sampling from local restaurants and vendors in a tent and garden party setting.
• UnitilmajorGTM or Marketing PartnerPresenting sponsor of the 2025 Best of NH Party, providing primary event sponsorship support.
• NH Food BankcoreStrategic or Co-development PartnerNonprofit partner for Best of NH events, supporting community engagement and food-related programming.
• Mica's Groove TrainminorGTM or Marketing PartnerFeatured entertainment at the 2026 Best of NH Party, performing at the event as the musical act.
• NH PBSminorGTM or Marketing PartnerEvent sponsor for Best of NH Party, media partner for the event.
• Visit NHminorGTM or Marketing PartnerState tourism partner sponsoring the Best of NH Party event.
• Woodstock Inn BreweryminorGTM or Marketing PartnerParticipating vendor at the Best of NH Party 2026, providing food and beverage sampling.
• Plymouth Ski and SportsminorChannel Partner/ Reseller/ DistributorTubing rental partner featured in summer activity guides, offering tube rentals on the Baker River.
• Saco BoundminorChannel Partner/ Reseller/ DistributorAdventure outfitter featured in river tubing guides, offering tube, kayak and canoe rentals on the Saco River.

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Maine Magazine: Regional lifestyle magazine serving a single New England state with editorial coverage of food, travel, and community plus advertising and events — directly comparable in scope, distribution, and audience strategy to NH Magazine.
• Connecticut Magazine: Connecticut-focused regional lifestyle publication with print magazine, digital edition, and an annual 'Best of' readers' poll — extremely close operational analogue to NH Magazine's Best of NH model.
• Boston Magazine: Long-established regional city/regional lifestyle magazine covering dining, culture, people, events, and home in New England — operating in the same editorial model, sub-brand portfolio structure, and regional ad-supported business as New Hampshire Magazine.
• Rhode Island Monthly: Single-state regional lifestyle magazine covering dining, arts, home, and people in Rhode Island with print + digital + event monetization, directly comparable to NH Magazine's structure.
• Vermont Magazine: Vermont-focused lifestyle and travel publication, produced by the same regional publishing ecosystem as Yankee Publishing titles, with overlapping food, travel, place, and culture editorial categories.
• Cape Cod Magazine: Regional lifestyle publication covering a single New England sub-region with travel, dining, and culture content plus local advertising — analogous product/market scope to a single-state title like NH Magazine.
• Yankee Magazine: Flagship New England lifestyle publication published by Yankee Publishing Inc., NH Magazine's parent — same publisher, same regional audience, same advertising model, directly comparable operating economics.

Emerging players

• Edible NH (Edible Communities): Hyper-local food/lifestyle publication serving New Hampshire restaurants and food producers — competes with NH Magazine for food-content readership and food-category advertising dollars in the same state.

Broad incumbents

• New Hampshire Business Review: Sibling publication under Yankee Publishing covering NH business news, with adjacent B2B ad and audience models, sitting within the same parent group's portfolio and audiences.

Others

• Visit NH / Division of Travel and Tourism Development: Official NH state tourism partner and Best of NH Party sponsor — adjacent ecosystem player that channels state tourism ad spend and content partnerships, indirectly comparable to NH Magazine's tourism content business.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/new-hampshire-magazine

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about New Hampshire Magazine