Partille Cup
Partille Cup, founded in 1970, is the world's largest international youth handball tournament, held annually in Gothenburg, Sweden. Operated as a non-profit by Gothia Cup, it serves approximately 1,400 club teams from 50 nations through tournament registration, accommodation services, merchandise, and corporate sponsorships.
- Company typePrivate
- Founded1970
- HeadquartersSävedalen, Sweden
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Partille Cup does
Partille Cup (also operating as Partille World Cup) is the world's largest and most international youth handball tournament, held annually in Gothenburg, Sweden since 1970. The 2025 edition comprised 1,272 teams from 35 nations playing 4,288 matches across 75 courts and producing 108,844 goals. Participants span age categories from 8 to 21, including Mini-handball (ages 8-9), youth club teams (ages 10-21), Elite Groups (ages 16-18 introduced in 2025), the European Open for national teams (which in 2025 served as an IHF World Championship Girls 16 qualifier), and a Para-handball class for athletes with intellectual disabilities. Over its history the tournament has hosted more than 500,000 players from 97 nations across 30,300+ teams. The organization is 100% owned by the non-profit association IK Sävehof and operated by Gothia Cup, sharing infrastructure and operational expertise with the world's largest youth football tournament.
The technology stack is built around tournament operations rather than consumer-facing intelligence. CupManager handles team registration, referee profile management, and mission-critical match assignment. Gothia Result Web (results.partillecup.com) delivers real-time match scores and scheduling across all playing areas during tournament week, with livestream capabilities enabled through a partnership with Spiideo for automated multi-camera capture. The World of Handball mobile app (CupManager Partille on Google Play) provides participants and spectators with schedules and livestream access. Identity is managed via Swedish BankID for crew logins and the Partille Cup Account (id.partillecup.com) for participants. The official World Cup Pass functions as a digital tournament card bundling event access, free Västtrafik public transport, and partner discounts across the Gothenburg hospitality ecosystem (Liseberg, Universeum, Hede Fashion Outlet, JumpYard, Nintendo Nordics, Vitamin Well).
Revenue is generated through five primary streams: team registration (2,200 SEK per team Category A) and mandatory participation fees (775 SEK per player/leader), accommodation intermediation (school boarding at 2,350 SEK per person including 15 meals; hotel packages averaging 4,500 SEK per person for 5 nights with breakfast and World Cup Pass; Category C self-arranged at 4,100 SEK), merchandise sales through shop.partillecup.com (operated by NeH Svenska AB at the Örebro distribution center, with on-site retail at Heden Center during tournament week), tiered sponsorship (Main Partner Fristads; Premium Partners Kopparbergs and Nordic Wellness; six Official Partners including Hummel and Toyota Center Göteborg; and travel partner Vy), and ancillary services such as referee payment processing, sustainable meal services (~200,000 meals per tournament), and Hall of Fame-linked ambassador programs. Revenue is not publicly disclosed due to non-profit status, but the unit economics are consistent with an annual economic throughput in the low-to-mid single-digit millions of USD.
Partille Cup firmographics
Firmographics- Name
- Partille Cup
- Legal name
- Partille World Cup
- Website
- https://partillecup.com
- Company type
- Private
- Founded year
- 1970
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Partille Cup, founded in 1970, is the world's largest international youth handball tournament, held annually in Gothenburg, Sweden. Operated as a non-profit by Gothia Cup, it serves approximately 1,400 club teams from 50 nations through tournament registration, accommodation services, merchandise, and corporate sponsorships.
- Ownership category
- akta.pro rank
Partille Cup industry classification
Industry- Product category
- Youth Sports Tournament / Sports Event Management
- NAICS
- Other Spectator Sports (711219), Promoters of Performing Arts, Sports, and Similar Events (7113), Promoters of Performing Arts, Sports, and Similar Events with Facilities (711310)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Amateur & Grassroots Tournament Organizers (MPAKADAH)
- akta.pro secondary industries
- Youth & Amateur Sports Tournaments (MPAGAMAF), Amateur Event & Tournament Organizers (Meets, Invitationals, Opens) (MPAKACAL), Sports Events & Match Tickets (THAJAFAE)
Keywords
Where Partille Cup is headquartered
LocationHeadquarters
- HQ city
- Sävedalen
- HQ country
- Sweden
- HQ region
- Europe
Offices3 records
Markets served
Partille Cup business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others
Revenue model
- Team Registration Fees: Teams pay a registration fee of 2,200 SEK per team (Category A) plus a participation fee of 775 SEK per person (players and leaders). This is the primary revenue stream covering tournament entry.
- Accommodation Services: School boarding at 2,350 SEK per person (includes 15 meals) and hotel accommodation averaging 4,500 SEK per person (Category B). The tournament acts as a intermediary, booking bulk accommodation for participating teams.
- Merchandise Sales: Official Partille Cup merchandise sold via the web shop (shop.partillecup.com), including clothing, headwear, bags, and accessories. Products include T-shirts (from 150 SEK sale price), hoodies (up to 599 SEK), bags, accessories, and more.
- World Cup Pass: A tournament card providing access to events, free public transport, and partner discounts. Sold as part of hotel accommodation packages and separately for day visitors.
- Referee Payment Structure: Referees receive per-match fees (130 SEK per 2x15 min match, 170 SEK per 2x20 min match). The tournament covers referee accommodation, meals, and transport as part of the referee program.
- Sponsorship and Partnership Revenue: Partnership tiers include Main Partner (Fristads), Premium Partners (Kopparbergs, Nordic Wellness), and Official Partners/Suppliers. Partners receive branding, hospitality, and activation rights in exchange for financial support.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Category A - School Accommodation |
| Subscription | Multi-year contract | Category B - Hotel Accommodation (EUR) |
| Subscription | Multi-year contract | Category C - Own Accommodation |
| Subscription | Multi-year contract | Category D - Local Teams |
| One time/ perpetual license | Pay-as-you-go | Merchandise Pricing (SEK) |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels11 records
Partille Cup product offering
Product offeringCore offering
Partille Cup organizes and hosts the annual Partille World Cup, the world's largest and most international youth handball tournament, attracting roughly 1,400 teams from approximately 50 nations playing around 5,000 matches across 75 courts in Gothenburg, Sweden. Around the tournament it sells tiered team registration and participation packages, school and hotel accommodation (Categories A/B/C/D), an official merchandise webshop, the World Cup Pass tournament card and digital tools (mobile app, CupManager registration system, live results and livestream portal). The 2026 tournament is scheduled for June 29 – July 4.
Product overview
Partille Cup (Partille World Cup) is the world's largest and most international youth handball tournament, held annually in Gothenburg, Sweden since 1970. The organization is 100% owned by non-profit association IK Sävehof and operated by Gothia Cup. The core product is the youth handball tournament featuring approximately 1,400 teams from ~50 nations competing in ~5,000 matches across 70 courts. Supporting products and services include: an official merchandise webshop (shop.partillecup.com) operated by NeH Svenska AB selling clothing, headwear, bags, and accessories; a mobile app available on Google Play and App Store for following matches; CupManager registration system for team and referee management; results portal (Gothia Result Web) for match results and livestreams; World Cup Pass providing event access and transport benefits; and multiple competition formats including European Open, Elite Groups, Minihandboll, and Parahandboll. The subsidiary program 'Celebrate' encompasses sustainability initiatives (Celebrate the Planet, Celebrate the People, Celebrate the Game), while the Partille World Cup Foundation supports teams from resource-poor countries. Registration and participant management are handled through CupManager/CupManager Pro platforms.
Differentiator
Problem solved
Functional benefit
Brands
- Celebrate the Planet: Sustainability initiative focusing on reducing climate footprint, food waste management, and environmental impact reduction during the tournament.
- Celebrate the People
- Celebrate the Game
- Partille World Cup Foundation
- World Cup Pass
- Hall of Fame
Products and services
- Partille World Cup (Annual Youth Handball Tournament) The core tournament product: an annual international youth handball tournament held in Gothenburg, Sweden, hosting approximately 1,400 teams from roughly 50 nations playing ~5,000 matches across 75 courts in one week. Open to club teams in age categories from B/G 10 through B/G 21, plus Mini Handball (ages 8-9) and Parahandboll.
- European Open Championship
Quantifiable outcome
- Over 500,000 players have participated since 1970, from 97 nations
- +4 more outcomes
Companies that use Partille Cup
Customer profileNamed customers2 records
Segments6 records
Ideal customer profiles3 records
Partille Cup technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature6 records
Partille Cup partnerships and signals
Strategic signalPartnerships
21 partnerships are on record, tiered core and minor.
- FristadscoreMain Partner of Partille World Cup. Fristads is a Swedish workwear company (since 1925) providing durable functional work clothing. Their sponsorship enables Partille World Cup to promote youth health and create opportunities for young people to meet across national boundaries.
- KopparbergscorePremium Partner. Kopparbergs Bryggeri (founded 1882) is a Swedish brewery producing non-alcoholic beverages and ciders. Known internationally for quality, innovation, and community. Their partnership supports the tournament's refreshment and hospitality offerings.
- Nordic WellnesscorePremium Partner. One of Sweden's largest fitness chains with over 400 clubs. Engages in youth sports sponsorships and community initiatives. Their partnership aligns with the tournament's mission of promoting physical activity among young people.
- Härryda KarlssonminorOfficial Partner. Swedish food company providing food products for the tournament's catering operations.
- HummelminorOfficial Partner. Danish sportswear brand (nearly 100 years in sport) with heritage in handball. Provides sports apparel and equipment, aligning with their brand's commitment to sport community and fair play.
- NEH (NeH Svenska AB)coreOfficial Partner. Swedish promotional products company founded 1964, known for introducing the first promotional T-shirt in Sweden in 1972. Operates the official Partille Cup web shop, producing and selling official merchandise. Web shop located at c/o NeH Logistic Center, Örebro.
- NorrmejerierminorOfficial Partner. Northern Sweden's dairy cooperative owned by dairy farmers. Provides dairy products for the tournament's meals, with a focus on local, fresh, and sustainable production.
- Toyota Center GöteborgminorOfficial Partner since 2018. Full-service automotive dealership (new and used cars, service, parts, tire hotel, car rental) at two locations in Gothenburg area. Supports tournament logistics and provides automotive-related services.
- TriumfglassminorOfficial Partner. Swedish family-owned ice cream company founded 1946 in Gothenburg, producing 17.5 million liters of ice cream annually. Third-generation Müntzing family-run. Provides ice cream treats for tournament participants.
- VY (Vy)minorNorwegian train company offering Partille-special trains from Oslo and Malmö to Gothenburg for tournament participants. Prices range from 177-763 SEK/NOK depending on age category. Partnership supports sustainable travel options for teams.
- IK SävehofcoreThe founding handball club of Partille Cup in 1970. 100% ownership of Partille World Cup. Currently the tournament is operated by Gothia Cup, but IK Sävehof remains the non-profit owner of the tournament brand.
- Gothia CupcoreOperator of Partille World Cup. Gothia Cup is the world's largest youth football tournament (held annually in Gothenburg), part of the same organizational umbrella. The Gothia Cup organization manages both tournaments, sharing infrastructure, staff, and operational expertise.
- Göteborgs Lokaltrafik (Västtrafik)minorProvides free public transport for World Cup Pass holders during the tournament week. Partnership enables participants and supporters to travel sustainably between venues, hotels, and city attractions.
- Hede Fashion OutletminorEvent Partner. Fashion outlet center near Gothenburg. Offers discounts for tournament participants via World Cup Pass.
- JumpYardminorEvent Partner. Trampoline park in Gothenburg. Offers recreational activities for participants via World Cup Pass.
- Nintendo NordicsminorEvent Partner. Gaming company providing entertainment options for participants during the tournament.
- Vitamin WellminorEvent Partner. Swedish beverage brand providing drinks for participants during the tournament.
- LisebergminorOfficial Supplier. Scandinavia's largest amusement park, located in Gothenburg. Offers discounted or free access for tournament participants via World Cup Pass.
- UniverseumminorOfficial Supplier. Nordic's largest science center in Gothenburg, offering family activities. Highlighted in Gothenburg visitor guide for tournament participants.
- IHF (International Handball Federation)coreGlobal governing body for handball. The Olympic Development Program (2011-2015) was co-developed by IOK/IHF and Partille Cup. The European Open Championship serves as IHF World Championship qualification.
- Toyota (IHF Partner)minorListed as a supporter of Partille World Cup Foundation. Toyota is a global partner of the International Handball Federation.
Scale indicators10 records
Recent moves6 records
Expansion highlights6 records
Partille Cup competitors and assessment
Company assessmentDirect peers
- Dana Cup: International youth football tournament held annually in Hjørring, Denmark, drawing teams from 50+ nations. Comparable in scale, target market (youth club teams ages 10-19), Nordic geographic proximity, and tournament operation model including accommodation services and inclusive fair-play programs.
- Gothia Cup: The world's largest youth football tournament, also held in Gothenburg and operated by the same organization that operates Partille Cup. Directly comparable in scale (~1,500+ teams), target audience (international youth club teams), and operational model including shared infrastructure and sponsors.
- Norway Cup: World's largest youth football tournament held in Oslo, Norway with 1,200+ teams from 30+ nations. Directly comparable in target audience (youth international club teams), Nordic geographic overlap, scale, and event-driven operating model with multi-tier sponsorship structure.
- Interamnia World Cup: International youth handball tournament held in Teramo, Italy, attracting club teams from multiple continents. Direct competitor in the youth handball tournament space, sharing the same target market (club teams ages 10-21), tournament format, and international recruitment model.
- Schweitzer Tournament: Long-running international youth handball tournament held in Switzerland, one of the most established European youth handball events. Directly comparable in offering (international club team competition across multiple age categories) and serves the same recruiting pool of European club teams.
Broad incumbents
- European Handball Federation (EHF): Continental governing body for European handball that organizes EHF European Championships and supports youth handball development. Co-organizes the European Open Championship with Partille Cup, representing both a partner and broader incumbent that sets competitive standards for the sport.
- International Handball Federation (IHF): Global governing body of handball that organizes Men's and Women's World Championships and sets the framework for international youth handball. Direct counterpart for elite handball pathway and standardization, and strategic partner via the Olympic Development Program and World Championship qualifying through Partille Cup's European Open.
- International Olympic Committee (IOC): Global governing body of the Olympic Movement and organizer of the Summer Youth Olympic Games. Comparable in event-driven operating model, youth focus, and multi-national participation, though operates at vastly larger scale and across multiple sports with full Olympic infrastructure.
- European Youth Olympic Festival (EYOF): Biennial multi-sport youth event organized by the European Olympic Committees for elite youth athletes aged 14-18. Comparable in audience (international youth athletes), event-driven model, and international recruitment, though includes multiple sports and is organized by an Olympic governing body rather than a single-sport specialist.
Emerging players
- Mediterranean Handball Cup: International youth handball tournament focused on Mediterranean and European club teams. Emerging direct competitor in the youth handball tournament space, though smaller in scale and more regional in geographic focus compared to Partille Cup's 50-nation reach.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Partille Cup social profiles
Digital presencePartille Cup financial estimates
Financial estimateRevenue estimate
Valuation estimate
Partille Cup leadership team
Management profileNumber of profiles
Profiles5 records
Partille Cup funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Partille Cup M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Partille Cup
What does Partille Cup do?
Partille Cup organizes and hosts the annual Partille World Cup, the world's largest and most international youth handball tournament, attracting roughly 1,400 teams from approximately 50 nations playing around 5,000 matches across 75 courts in Gothenburg, Sweden. Around the tournament it sells tiered team registration and participation packages, school and hotel accommodation (Categories A/B/C/D), an official merchandise webshop, the World Cup Pass tournament card and digital tools (mobile app, CupManager registration system, live results and livestream portal). The 2026 tournament is scheduled for June 29 – July 4.
Is Partille Cup a public or private company?
Partille Cup is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Partille Cup founded?
Partille Cup was founded in 1970. It employs 11 to 50 people.
Where is Partille Cup based?
Partille Cup is headquartered in Sävedalen, Sweden, in the Europe region.
How does Partille Cup make money?
Six revenue lines are on record. Team Registration Fees are the primary driver. The others are accommodation Services, merchandise Sales, world Cup Pass, referee Payment Structure and sponsorship and Partnership Revenue.
Who are Partille Cup's main competitors?
Direct peers on record are Dana Cup, Gothia Cup, Norway Cup, Interamnia World Cup and Schweitzer Tournament. Broad incumbents are European Handball Federation (EHF), International Handball Federation (IHF), International Olympic Committee (IOC) and European Youth Olympic Festival (EYOF). Mediterranean Handball Cup is listed as an emerging player.
Does Partille Cup have an API?
No public API is recorded for Partille Cup.
What industry is Partille Cup in?
Partille Cup's product category is Youth Sports Tournament / Sports Event Management. Its primary akta.pro industry code is MPAKADAH, Amateur & Grassroots Tournament Organizers, with a secondary code of MPAGAMAF, Youth & Amateur Sports Tournaments. Its NAICS code is 711219 and its SIC code is 7900.