Norway Cup

What Norway Cup does

Norway Cup is a non-profit youth football tournament organized by Bækkelaget Sportsklub (BSK), a community sports club in Oslo, Norway. Founded in 1972, it is positioned as the world's largest football tournament for children and young people aged 6 to 19, held annually during week 31 at Ekebergsletta in Oslo. The tournament draws ~2,000 teams (a record 2,183 in 2023) and 90,000+ registered participants and visitors (2025), with participants from 127 nations historically. Core operations are delivered by a small paid staff of ~20 employees supported by 1,800+ BSK volunteers (contributing 60,000+ volunteer hours annually) and 600+ co-organizer volunteers.

The product portfolio centers on the tournament itself, with multiple formats (3v3 for ages 6–7, 5v5 for ages 8–10, 7v7/9v9/11v11 for older ages), plus a suite of adjacent programs: participant cards (A-kort, H-kort, B-kort, NC-kort with accommodation and meal tiers), the Norway Cup mobile app, Amedia-powered match streaming, the Goalkeeper School with national team coach Frode Grodås, Thon Girls' Camp, Norway Cup Kids, and the Star Class (adapted football). Underlying technology is CupManager.net for registration, scheduling, and results; streaming is delivered through Amedia. The tournament does not have a public API, SDK, or MCP integration.

The revenue model is a non-profit event-economics model combining team registration fees (845–6,200 NOK per team), participant card sales (550–9,500 NOK per person across four tiers), ancillary services (transport, equipment rentals, extra nights), and sponsorship income from a tiered partner ecosystem led by general sponsor KIWI Minipris and main sponsors Thon Hotels, Umbro/Scan Trade, Hennig-Olsen, Fortum, and Spond. Sponsorship packages are sold against a claimed 60,000–80,000 daily on-site audience. The company is structured as a non-profit community event rather than a commercial enterprise, with no external funding rounds, subsidiaries, or parent ownership.

Name

Norway Cup

Legal name

Bækkelagets Sportsklub

Website

https://norwaycup.no

Company type

Private

Founded year

1972

Operating status

Operating

Headcount range

11–50 employees

Short description

Norway Cup is the world's largest youth football tournament for players aged 6 to 19, organized annually by Bækkelaget Sportsklub at Ekebergsletta in Oslo, drawing 2,000+ teams and 90,000+ participants across 127 nations.

Ownership category

akta.pro rank

Product category

Youth Sports Tournament

NAICS

Other Spectator Sports (711219)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Youth & Junior Tournament Organizers (MPAKADAL)

akta.pro secondary industry

Youth & Amateur Sports Tournaments (MPAGAMAF)

Keywords

• Youth football tournament
• Youth sports event
• Football competition
• Sports tournament management
• Youth athletic programs

Headquarters

HQ city

Oslo

HQ country

Norway

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Infrastructure, Others

Revenue model

1. Team Registration Fees: Teams pay registration fees based on format (3v3, 5v5, 7er, 9er/11er) and whether accommodation is included. Fees range from 845 NOK (3v3 without accommodation) to 6,200 NOK (9er/11er without accommodation) per team.
2. Participant Cards (A-kort, H-kort, B-kort, NC-kort): Individual participants purchase cards offering various levels of service including accommodation (school or hotel), meals, transport, and access to activities. A-kort (school accommodation): 3,500 NOK; H-kort (hotel): 6,950-9,500 NOK; B-kort (meals only): 1,900 NOK; NC-kort (basic): 550 NOK.
3. Additional Services: Transport from airports/train stations (420-840 NOK), mattress and sleeping bag rental (390 NOK each), extra nights at school (550 NOK/person), extra hotel nights (800-1,000 NOK/night/person).
4. spectator Attendance: Over half a million people visit Ekebergsletta during the tournament to watch matches. Opening ceremony is free. Amedia streams matches.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Norway Cup is the world's largest youth football tournament for children and young people aged 6-19, held annually at Ekebergsletta in Oslo during week 31. The tournament features over 5,000 matches across multiple formats (3v3, 5v5, 7v7, 9v9, 11v11) and offers comprehensive participant services including accommodation, meals, transport, match streaming, and ancillary programs such as Goalkeeper School, Thon Girls' Camp, Norway Cup Kids, and Star Class adapted football.

Product overview

Norway Cup is the world's largest youth football tournament, organized by Bækkelagets Sportsklub. The core offering is the annual tournament held at Ekebergsletta in Oslo during week 31 (July/August), serving children and young people aged 6-19. The product portfolio consists of the core tournament itself — supported by the CupManager.net registration and results platform — plus a suite of participant services (participant cards with accommodation and meals), an official mobile app, match streaming via Amedia, the opening ceremony and concert, and supplementary programs including Goalkeeper School with Frode Grodås, Thon Girls' Camp, Norway Cup Kids (for ages 6-10), and the Star Class (adapted football/Unified). The tournament also offers sponsorship and partnership packages to businesses.

Differentiator

Problem solved

Functional benefit

Products and services

• Norway Cup Tournament Annual week-long youth football tournament for children and young people aged 6-19, held at Ekebergsletta in Oslo during week 31. Features multiple formats (3v3, 5v5, 7v7, 9v9, 11v11) across age groups, with over 5,000 matches played. Registration fees range from 845 NOK (3v3) to 6,200 NOK (9er/11er) per team.
• Norway Cup Kids Dedicated football program for ages 6-7 (3v3) and 8-10 (5v5), held during the final weekend of the tournament. Features no team list requirement, making it accessible for beginners.
• Star Class (Adapted Football) Inclusive adapted football for players with disabilities, organized into four skill levels (A-D) with an open age class. Matches scheduled on Thursday and Friday of week 30. Registration fee is 750 NOK per team.
• Thon Girls' Camp Girls' football training camp for ages 13-16, featuring training led by national U23 coach Per Inge Jacobsen and top coaches from age-specific national teams and the Toppserien. Organized in collaboration with Thon Hotels and NFF.
• Goalkeeper School with Frode Grodås Goalkeeper training program for ages 8-16, led by national team coach Frode Grodås and instructors from the National Team, Topp- and Elite Series. Free participation during the tournament week.
• Corporate Sponsorship and Partnership Packages Marketing and sponsorship packages for businesses, including stand/activation space at Ekebergsletta, app advertising, official program ad placement, arena advertising on VG-banen/Direktesport-banen/Finale-banen, website banner ads, and roadside banners along Ekebergveien. Promotional opportunities target 60,000-80,000 daily visitors.

Quantifiable outcome

• 304 million NOK regional value creation for Oslo and Akershus (2025)
• +2 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered core and minor.

• Hennig-OlsencoreGTM or Marketing Partner · 20 January 2026Long-standing ice cream sponsor partnership extended until 2028. Hennig-Olsen provides ice cream as a natural part of the tournament experience. Partnership adjusted to comply with new regulations on marketing certain foods to children.
• KIWI MinipriscoreGTM or Marketing PartnerGeneral Sponsor of Norway Cup. Collaborates on match host program implementation. Kiwi yellow vests symbolize respect and fairness at matches.
• Thon HotelscoreGTM or Marketing PartnerHotel accommodation partner providing 12+ hotels for participants. Collaborates on Thon Girls' Camp program for girls aged 13-16. Offers discounted rates for tournament participants.
• SpondminorGTM or Marketing PartnerSponsor partner featured on participant jersey and tournament materials.
• Umbro/Scan TradecoreGTM or Marketing PartnerOfficial kit partner developing participant jerseys. Jerseys are a firm tradition featuring sponsor branding.
• FortumminorGTM or Marketing PartnerNew Nordic energy company partner since 2026. Provides activity stand and Fortum court at Ekebergsletta. Highlights community, future, and sustainability focus.
• HOIminorGTM or Marketing PartnerSponsor partner listed among main sponsors.
• RuterminorGTM or Marketing PartnerPublic transport partner. Participants travel free with wristbands on Ruter services in zone 1 during tournament week. Extra bus lines deployed.
• Norwegian Football Association (NFF)coreStrategic or Co-development PartnerGoverning body partner for referee recruitment, match host program, and girls' football initiatives including Thon Girls' Camp and UEFA Playmakers.
• Anti-Racist CenterminorStrategic or Co-development PartnerAnti-racism campaign partner. Norway Cup participates in 'Norway against racism' initiative. Anti-Racist Center present at Global Goals Arena during tournament.
• USA CUPminorStrategic or Co-development PartnerInternational tournament partner adopting Norway Cup's match host program concept for their youth tournament (1,170 teams, 18,000 players, 15 countries).
• Bækkelagets SportsklubcoreOthersParent organization organizing Norway Cup. Provides 1,800+ volunteers from its 2,800+ members.

Scale indicators8 records

Recent moves7 records

Expansion highlights12 records

Others

• Amedia: Norwegian local newspaper group that streams Norway Cup matches via its media outlets. A media/distribution partner that monetizes content and broadens live event reach beyond on-site attendees.
• Norwegian Football Association (NFF): Norway's national football governing body and a strategic partner of Norway Cup (co-organizer of referee recruitment, match host program, and girls' football initiatives). Shapes the regulatory and developmental ecosystem in which Norway Cup operates.
• CupManager.net: Tournament management platform that powers Norway Cup's registration, scheduling, and results. Adjacent technology enabler — a peer in the youth tournament operations stack that other tournaments also rely on.
• Bækkelaget Sportsklub: Parent organization that actually organizes Norway Cup, providing 1,800+ volunteers from its 2,800+ members. The structural foundation of Norway Cup — without BSK, the tournament's volunteer model would collapse.

Direct peers

• Dana Cup: Major international youth football tournament held in Hjørring, Denmark. Direct peer in the Scandinavian youth football tournament space, attracting thousands of teams from dozens of countries.
• Gothia Cup: The world's largest youth football tournament held annually in Gothenburg, Sweden. Direct competitor to Norway Cup in the youth football tournament category, with similar age groups, formats, and international participation model.
• Mediterranean International Cup (MIC): Major international youth football tournament held in Spain, attracting elite academy teams from Europe and beyond. Competes with Norway Cup for premium international youth football team participation.
• USA Cup: Large US-based international youth football tournament (1,170 teams, 18,000 players, 15 countries). Strategic partner that has adopted Norway Cup's Match Host Program, making it both a peer and a co-developer of operating standards.

Broad incumbents

• Premier League International Tournament: Premier League-organized international youth football events. As a global football brand, it competes for elite youth team participation and sponsorship dollars, though its primary business is the senior league rather than tournament organization.
• UEFA Youth League: UEFA-organised elite youth club competition. Represents the institutional/governing-body layer of youth football competition, setting elite standards that Norway Cup's top-tier teams may also pursue.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/NorwayCupOfficial
• Facebookfacebook.com/NorwayCup
• Instagraminstagram.com/norwaycup
• LinkedInlinkedin.com/company/b%C3%A6kkelagets-sportsklub-norway-cup

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Norway Cup