What Survey Dynamix does

Survey Dynamix, now operating as Mindful Feedback, is a cloud-based customer survey and feedback software provider that has been integrated into the Medallia customer experience (CX) platform and rebranded as part of the broader Mindful suite. The product line has expanded from its original survey/feedback roots to include five core modules: Mindful Feedback (instant voice-of-customer insights), Mindful Callback (virtual hold replacement), Mindful Scheduler (digital queue management), Mindful Handoff (cross-channel customer transitions), and Mindful Insights (analytics). The platform addresses contact center pain points including long hold times, experience drop-off, high cost-to-resolution, and agent retention, serving verticals such as government, retail & e-commerce, and travel & hospitality.

The underlying technology is cloud-based SaaS delivered via region-specific login portals across the USA (3 instances), Canada, Europe, and Australia, with Mindful Callback holding FedRAMP Authorization for U.S. federal deployment. The business operates as an enterprise subscription SaaS model with a direct sales motion — evidenced by "Get a demo" CTAs, ROI calculators, and case-study-driven marketing — and integrates with telephony and customer service platforms through partner integrations. Identified enterprise customers include U-Haul (over 30M queue minutes saved in one year), the CT Department of Labor (15k calls eliminated in a one-week deployment), and 1-800-PACK-RAT.

The legal entity is Virtual Hold Technology Solutions, LLC, headquartered in Akron, Ohio, with operations originating from Brisbane, Australia. Survey Dynamix is a privately held subsidiary of Medallia (itself taken private by Thoma Bravo), with no independent funding rounds or standalone revenue disclosed. The product is now distributed through Medallia's enterprise sales channels and is positioned as a constituent piece of a broader enterprise CX platform rather than a standalone SMB survey tool.

Name

Survey Dynamix

Legal name

Virtual Hold Technology Solutions, LLC

Website

https://surveydynamix.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Survey Dynamix, now Mindful Feedback, is a cloud-based customer experience platform offering survey, callback, scheduling, handoff, and analytics modules to enterprise clients in government, retail, and travel, operating as a subsidiary of Medallia.

Ownership category

akta.pro rank

Product category

Customer Experience Management Software

NAICS

Marketing Research and Public Opinion Polling (541910)

SIC

Services-Prepackaged Software (7372), Services-Telephone Interconnect Systems (7385)

akta.pro primary industry

Customer Experience (CX) & Voice-of-Customer Analytics (BPAHALAK)

akta.pro secondary industries

Customer Experience (CX) QA, Analytics & Voice-of-Customer Operations (BPAAABAN), Customer Experience (CX) & Voice of Customer (NPS/CSAT, Journey Research) (MPAAALAH)

Keywords

• Customer feedback software
• Voice of customer platform
• Cloud survey software
• Customer experience platform
• Virtual callback solution

Headquarters

HQ city

Brisbane

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. SaaS Subscription: Cloud-based platform delivered as subscription service with region-specific login portals for USA, Canada, Europe, and Australia deployments

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Survey Dynamix (now rebranded as Mindful Feedback) provides a cloud-based customer survey and voice-of-customer feedback platform delivered as a SaaS subscription. The platform captures and analyzes real-time customer feedback and is part of the broader Mindful CX suite by Medallia, which also includes Mindful Callback, Mindful Scheduler, Mindful Handoff, and Mindful Insights for end-to-end contact center and customer experience management.

Product overview

Mindful by Medallia offers a unified customer experience (CX) platform consisting of five integrated products: Mindful Feedback (formerly Survey Dynamix) for instant voice of customer insights, Mindful Callback for eliminating hold times via callback functionality, Mindful Scheduler for digital queue management, Mindful Handoff for data-rich customer transitions, and Mindful Insights for analytics. These products work together to address contact center challenges including agent retention, experience drop-off, high cost-to-resolution, and long hold times. The platform serves industries including Government, Retail & E-commerce, and Travel & Hospitality.

Differentiator

Problem solved

Functional benefit

Products and services

• Mindful Feedback Instant voice of customer insights platform (formerly Survey Dynamix) that captures and analyzes customer feedback in real time across multiple regional deployments (USA, Canada, Europe, Australia). Designed for enterprise and government organizations seeking scalable customer survey and feedback analytics.
• Mindful Callback Virtual callback solution that allows customers to request a callback instead of waiting on hold, turning hold time into free time. Now FedRAMP Authorized, enabling deployment in U.S. federal and government sectors.
• Mindful Scheduler Queue management solution that allows customers to get in queue on any digital asset, enabling appointment scheduling and virtual waiting room capabilities for contact centers.
• Mindful Handoff Enables data-rich transitions for customers between channels or agents, ensuring continuity of customer experience and context across touchpoints.
• Mindful Insights Analytics and reporting platform providing insights from customer interaction data across the Mindful suite, supporting CX measurement and decision-making.

Quantifiable outcome

• Over 30M queue minutes saved in just one year (U-Haul case study)
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• MedalliaflagshipStrategic or Co-development PartnerSurvey Dynamix (Mindful Feedback) was acquired by Medallia and operates as part of the Medallia ecosystem. Medallia is a leader in customer experience management, providing enterprise-grade CX solutions with the Mindful platform now integrated into their product suite.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Genesys: Cloud contact-center platform offering callback, queue management, and digital handoff features that compete with Mindful's contact-center functionality inside large enterprise customer experience stacks.
• NICE inContact (CXone): Large contact-center-as-a-service suite that natively includes callback, queue, and routing capabilities overlapping with Mindful Callback and Mindful Scheduler at the enterprise level.
• Medallia: Parent company and broad incumbent in enterprise CX management. Comparable because Mindful Feedback operates as a product line inside Medallia's wider experience management suite spanning VoC, digital, and contact-center telemetry.

Direct peers

• Qualtrics: Enterprise CX and voice-of-customer platform acquired by Silver Lake / CPP Investments. Competes directly with Mindful Feedback in VoC survey, customer experience measurement, and journey analytics for large enterprise buyers.
• SurveyMonkey: Survey and customer feedback platform widely used for VoC and experience measurement. Comparable to the original Survey Dynamix product at the survey-creation and feedback-collection layer.
• InMoment: CX and VoC platform combining survey-based feedback, text analytics, and experience improvement. Directly comparable to Mindful Feedback's enterprise feedback and customer insights capabilities.
• GetFeedback (now part of Momentive / SurveyMonkey): Customer feedback and experience management platform with strong CX survey capabilities. Direct overlap with Mindful Feedback's enterprise VoC and customer experience measurement functionality.

Emerging players

• Talkdesk: Cloud contact-center platform with built-in callback, scheduling, and digital engagement features. Comparable to Mindful Callback/Scheduler/Handoff as competing enterprise contact-center experience solutions.
• Five9: Cloud CCaaS provider offering intelligent virtual agent, callback, and routing. Comparable as an alternative stack for enterprises evaluating whether to buy Mindful Callback/Scheduler as a best-of-breed overlay.
• Typeform: Conversational form and survey platform used for customer feedback collection. Comparable to Mindful Feedback's survey-based VoC use cases, particularly for mid-market and digital-first customers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/surveydynamix
• LinkedInlinkedin.com/company/survey-dynamix

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Survey Dynamix