Turner Brothers

What Turner Brothers does

Turner Brothers is a privately held, family-owned full-service real estate firm headquartered in Waco, Texas, operating through three integrated divisions under Turner Brothers Holdings: Turner Brothers Real Estate (brokerage for residential and commercial sales and leasing), Turner Brothers Property Management (recurring-fee management of residential and commercial properties), and Turner Brothers Development (urban redevelopment and adaptive reuse of historic buildings). Founded in February 2019 through the merger of Lucra Real Estate, Kunkel Construction, and KCFI, the firm is led by brothers Shane Turner (Broker/Partner) and Cody Turner (Development Manager/Partner) and serves the Central Texas market with primary focus on Waco and an active expansion into Temple. The company has developed more than 600,000 sq ft representing approximately $100 million in investment across 22+ projects, including flagship adaptive reuse landmarks such as the Waco Hippodrome, Madison Apartments, and Altura Lofts, with a current pipeline that includes Floyd Casey (259 single-family homes) and Hawn Plaza in Temple (57 apartments and 32,000 sq ft of commercial space).

Name

Turner Brothers

Legal name

Turner Brothers

Website

https://tbretexas.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Turner Brothers is a Waco, Texas-based full-service real estate firm offering brokerage, property management, and urban redevelopment services across Central Texas, with specialization in adaptive reuse of historic buildings.

Ownership category

akta.pro rank

Product category

Real Estate Brokerage and Property Management

NAICS

Offices of Real Estate Agents and Brokers (5312), Real Estate Property Managers (53131), Nonresidential Property Managers (531312), Residential Property Managers (531311), Lessors of Real Estate (5311)

SIC

Real Estate Agents & Managers (For Others) (6531), Operators Of Nonresidential Buildings (6512), Operators Of Apartment Buildings (6513)

akta.pro primary industry

Tenant Representation & Corporate Services Brokerage (BPAJABAJ)

akta.pro secondary industries

Traditional Residential Brokerage (Existing Homes) (BPAJAAAA), Multifamily Brokerage (BPAJABAD), Land & Development Site Brokerage (BPAJABAG)

Keywords

• Real estate brokerage
• Property management
• Commercial leasing
• Adaptive reuse development
• Urban redevelopment

Headquarters

HQ city

Waco

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Property Management Services: Manages residential and commercial properties for owners, handling leasing, maintenance, and tenant relations
2. Real Estate Sales: Residential and commercial property sales and purchases
3. Commercial and Residential Leasing: Leasing services for retail, office, single-family, duplex, and multifamily properties
4. Development: Urban redevelopment and new construction projects including adaptive reuse of historic buildings

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Turner Brothers is a full-service Central Texas real estate firm operating through three divisions: a real estate brokerage for residential and commercial sales and leasing, a property management arm handling leasing, tenant relations, and maintenance for owners, and a development arm focused on urban redevelopment and adaptive reuse of historic buildings in Waco and Temple. Its portfolio includes hospitality, retail, and mixed-use assets such as the Waco Hippodrome, Webster Market, Hawn Plaza, and multiple residential communities, managed via the Propertyware platform.

Product overview

Turner Brothers is a full-service real estate firm in Waco, TX operating under Turner Brothers Holdings as three integrated divisions: Turner Brothers Real Estate (brokerage for residential and commercial sales/leasing), Turner Brothers Property Management (tenant and maintenance management), and Turner Brothers Development (urban redevelopment and adaptive reuse projects). The company manages a portfolio of over 200,000 sq ft of commercial and residential space in downtown Waco, including flagship properties like the Waco Hippodrome entertainment venue, Union Hall food hall, and multiple residential communities. Property management services use Propertyware software for tenant portals and maintenance requests.

Differentiator

Problem solved

Functional benefit

Brands

• Waco Hippodrome: Historic theater venue (1914) renovated by Turner Brothers, featuring luxury dine-in theaters, event spaces, rooftop bar Tandem, and Maria Mezcaleria restaurant
• TB Property Management

Products and services

• Turner Brothers Real Estate Full-service residential and commercial real estate brokerage serving buyers, sellers, and tenants across Central Texas, including property search, transactions, and lease negotiations through offices at 7901 Fish Pond Rd, Waco.
• Turner Brothers Property Management Full-service property management for residential and commercial owners, including leasing, tenant relations, maintenance coordination, and accounting, supported by the Propertyware tenant portal and service request system.
• Turner Brothers Development Urban redevelopment, adaptive reuse, and new construction services for commercial, mixed-use, and residential projects in downtown Waco and Central Texas, including historic preservation projects such as the Waco Hippodrome, The Madison, and Altura Luxury Lofts.
• Residential Property Listings and Brokerage Brokerage service for individual buyers, sellers, and renters of single-family homes, duplexes, multifamily units, and condos across Waco, Hewitt, Lorena, Temple, and broader Central Texas, marketed through the firm's MLS-powered listings portal.
• Commercial Real Estate Sales and Leasing Commercial brokerage and leasing service for retail, office, restaurant, and hospitality tenants and investors, including representation for properties such as Webster Market and Hawn Plaza with listings distributed via the firm's website and Crexi.com.

Quantifiable outcome

• Over 600,000 sq ft developed representing approximately $100 million investment
• +2 more outcomes

Named customers9 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

Five partnerships are on record, tiered core, major and minor.

• City of TemplecoreStrategic or Co-development Partner · 23 September 2021Joint development partnership for the Hawn Hotel and Arcadia Theater adaptive reuse project in downtown Temple. The City of Temple is providing infrastructure improvements including street improvements, landscaping, signage, and a downtown parking garage as part of the Downtown City Center development. This is a flagship urban redevelopment project transforming historic buildings dormant since 1978 into residential apartments and commercial spaces.
• Alamo ArchitectsmajorTechnology or IntegrationArchitectural partner for the Hawn Hotel and Arcadia Theater adaptive reuse project. Responsible for design and architectural planning of the historic building renovation.
• CreximajorTechnology or IntegrationCommercial real estate marketplace platform used for listing and marketing commercial properties for lease including Webster Market and Hawn Plaza.
• PropertywarecoreTechnology or IntegrationProperty management software platform used by Turner Brothers for tenant portal access, service request submissions, and property management operations across their portfolio.
• Friends of the ArcadiaminorStrategic or Co-development PartnerNon-profit organization led by historian Robert Ozment that promoted and marketed the Hawn Hotel and Arcadia buildings for restoration, creating the foundation for the eventual redevelopment partnership.

Scale indicators7 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• JLL: Global real estate services and investment management firm spanning brokerage, property management, valuation, and capital markets. Comparable to the full-service Turner Brothers platform at global scale, representing the kind of large institutional competitor Turner Brothers would face on larger commercial mandates.
• Lincoln Property Company: National residential and commercial property management, leasing, and development firm with deep multifamily expertise. Comparable to Turner Brothers Property Management and Turner Brothers Development on the multifamily operating and development side at a far larger scale.
• Keller Williams Realty: Largest residential real estate franchise in North America by agent count, with a strong Waco-area presence. Comparable to Turner Brothers Real Estate on residential brokerage with a tech-driven, agent-centric model and far larger network.
• Marcus & Millichap: National commercial real estate investment sales brokerage specializing in multifamily, retail, office, and self-storage. Comparable to Turner Brothers' commercial brokerage on the investment sales and multifamily brokerage side, with substantially larger deal flow and research capabilities.
• Greystar Real Estate Partners: Largest multifamily property management and development company in the US with a national investment, development, and management platform. Relevant as a property management incumbent Turner Brothers competes against for third-party management contracts and as a benchmark for institutional PM operations.
• CBRE Group: Global commercial real estate services and investment firm with full-service brokerage, property management, valuation, and capital markets capabilities. Relevant as a broad incumbent Turner Brothers' commercial brokerage and leasing arm competes against for institutional and corporate mandates.
• Trammell Crow Company: National commercial real estate development and investment firm with a substantial Texas platform. Comparable to Turner Brothers Development on the ground-up and mixed-use development side, with the scale and capital access Turner Brothers lacks.

Regional players

• Stream Realty Partners: Texas-based commercial real estate services firm providing leasing, property management, and development across the Sunbelt. Comparable to Turner Brothers' commercial brokerage, leasing, and development arm with overlapping Texas market focus but broader geographic reach.

Direct peers

• Camille Johnson Realtors: Established Waco-based residential real estate brokerage with deep Central Texas roots. Directly comparable as a local market specialist competing for the same residential listings, buyers, and agent talent in the Waco MSA.
• Magnolia Realty: Waco-based full-service residential brokerage founded by Chip and Joanna Gaines with strong local brand recognition. Directly comparable as a Central Texas-rooted brokerage competing for the same residential buyer/seller pool and local mind share.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/TurnerBrothersRealEstate
• LinkedInlinkedin.com/company/turnerbrothers
• Instagraminstagram.com/tbretexas

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Turner Brothers