Propertyware
Propertyware, a RealPage subsidiary, provides cloud-based SaaS property management software purpose-built for single-family rental property management companies, covering leasing, AI-powered tenant screening, maintenance, accounting, and contact center services for mid-to-large PMCs.
- Company typePrivate
- Founded1998
- HeadquartersCarrollton, United States
- Headcount501–1,000
- GTM typeB2B
- OfferingSoftware
What Propertyware does
Propertyware provides cloud-based SaaS property management software purpose-built for single-family rental (SFR) property management companies (PMCs). The platform spans the full property management lifecycle — marketing and leasing, tenant screening, rent collection, maintenance, accounting, reporting, and owner/tenant portals — and primarily serves mid-to-large PMCs managing approximately 100 to 2,500+ units, with a secondary user base of individual property owners and investors requiring portfolio visibility. Propertyware operates as a subsidiary of RealPage Inc. (NASDAQ: RP); RealPage was founded in 1998 and is headquartered in Richardson, Texas.
The core platform is delivered as a multi-tenant SaaS application with native iOS/Android applications and an Open API that supports two-way data exchange — a structural distinction against competitors offering only one-way data flows. Notable technical components include an AI-powered tenant screening model trained on more than 30 million lease performance records that evaluates both ability and willingness to pay (rather than relying solely on credit scores), a proprietary mobile inspection application with offline synchronization and a snap/tag/go camera workflow, and a portfolio-level accounting and custom reporting engine. The platform supports multi-location enterprise deployments with consolidated corporate-level reporting and single sign-on.
Propertyware operates a tiered per-unit subscription model: Basic ($100/unit/month with a $250 monthly minimum), Plus ($150/unit/month with a $350 minimum), and Premium ($200/unit/month with a $450 minimum), each carrying a one-time implementation fee equal to two months of subscription. Enterprise/API access is an add-on at $1/unit/month. Revenue is diversified beyond subscriptions through transaction fees on screening and payments, contact center services (leasing at $285/month and maintenance at $110/unit/month plus setup), and the AssetProtect insurance program, which generates approximately $36 per insured unit annually for property managers. Go-to-market is sales-led with direct enterprise sales (1-855-976-9502), supported by self-serve free trials and demos, NARPM and NRHC industry partnerships, and the All Property Management lead generation network that channels roughly 350,000 doors annually to PMC customers.
Propertyware firmographics
Firmographics- Name
- Propertyware
- Legal name
- Propertyware, A RealPage Company
- Website
- https://propertyware.com
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Propertyware, a RealPage subsidiary, provides cloud-based SaaS property management software purpose-built for single-family rental property management companies, covering leasing, AI-powered tenant screening, maintenance, accounting, and contact center services for mid-to-large PMCs.
- Ownership category
- akta.pro rank
Propertyware industry classification
Industry- Product category
- Real Estate Property Management Software
- NAICS
- Real Estate Property Managers (53131), Residential Property Managers (531311)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Residential Real Estate Asset Management (BPAJAMAA)
- akta.pro secondary industry
- Residential Investment Property Brokerage (SFR/Small Multifamily) (BPAJAAAE)
Keywords
Where Propertyware is headquartered
LocationHeadquarters
- HQ city
- Carrollton
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Propertyware business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Subscription - Per Unit Monthly: Core revenue from monthly subscription pricing based on number of units managed. Three tiers: Basic ($100/unit/month), Plus ($150/unit/month), Premium ($200/unit/month). Monthly minimums apply ($250-$450). Implementation fees of 2X monthly subscription. Enterprise/API add-on adds $1/unit/month.
- Contact Center Services: Additional revenue from leasing contact center ($285/month), maintenance contact center ($110/unit/month + $300 setup), with both 24/7 coverage options.
- AssetProtect Insurance Program: Insurance program providing $100,000 in coverage for accidental tenant-caused damage. Generates ancillary revenue averaging $36 per insured unit per year for property managers.
- eSignature (DocuSign): Integrated DocuSign eSignature with unlimited users and transactions included in subscription.
- Tenant Screening Transaction Fees: Transaction fees apply for tenant screening services. AI screening provides detailed reports with ability/willingness to pay analysis.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Basic plan at $100/unit/month with $250 monthly minimum |
| Subscription | Monthly | Plus plan at $150/unit/month with $350 monthly minimum - Most Popular |
| Subscription | Monthly | Premium plan at $200/unit/month with $450 monthly minimum |
| Subscription | Monthly | Enterprise/API add-on at $1/unit/month |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels9 records
Propertyware product offering
Product offeringCore offering
Propertyware is a cloud-based SaaS property management platform built specifically for single-family residential property management companies. It delivers the full operational lifecycle in one system — online leasing, AI-powered tenant screening, rent payments, maintenance and work order management, accounting, custom reporting, and tenant/owner portals — and exposes a two-way Open API for integration with third-party systems. Ancillary contact center services and the AssetProtect tenant liability insurance program round out the offering.
Product overview
Propertyware is a comprehensive single-family rental property management software platform offered by RealPage. The product portfolio consists of a core platform with integrated modules spanning the entire property management lifecycle. Core platform features include unmatched customization, open API for two-way data exchange, portfolio-level accounting and reporting, and multi-location management. The Online Leasing suite includes Marketing Websites, Lead Tracking, Listing Widget, Application Portal, Tenant Screening (with AI-powered credit scoring), eSignature (via DocuSign), and Leasing Contact Center. Operations are supported through Payments (online and cash), Tenant & Owner Portals, Text Messaging, and Contact Center services. Maintenance module includes Inspections (mobile app), Work Orders, and Maintenance Contact Center. Financial management features Accounting with Receivables/Payables, Bank Reconciliations, Fee Management, and Reporting. Additional modules include Open API for third-party integrations, Multi-Location Management for enterprise expansion, and AssetProtect for tenant liability insurance. Pricing tiers range from Basic to Premium with Enterprise/API add-on capabilities.
Differentiator
Problem solved
Functional benefit
Products and services
- Propertyware Core Platform Comprehensive single-family rental property management SaaS platform covering online leasing, AI-powered tenant screening, rent payments, maintenance and work order management, accounting, custom reporting, and tenant/owner portals, with multi-location management and Open API two-way data exchange. Sold to property management companies on per-unit subscription tiers; targets mid-to-large single-family PMCs.
- Leasing Contact Center 24/7 leasing call center staffed by trained specialists who know property details, answer leasing calls, schedule onsite visits, and respond to prospect questions on behalf of property managers. Sold as a standalone subscription service.
- Maintenance Contact Center 24/7 maintenance call center handling tenant service requests, dispatching technicians, and tracking all communications on behalf of property management companies. Sold as a standalone subscription service with per-unit pricing and a one-time setup fee.
- Combined Leasing and Maintenance Contact Center Combined leasing and maintenance contact center with professionally trained live agents operating as an extension of property management staff, capturing every call and email around the clock. Sold as a bundled subscription service.
- AssetProtect Tenant Liability Insurance Program Master tenant liability insurance program providing $100,000 in coverage for accidental tenant-caused damage with $0 deductible, generating ancillary revenue for participating property managers. Sold separately from the core platform subscription.
- Property Management Marketing Websites High-converting, mobile-responsive rental property websites available in multiple themes and colors with ADA compliance, designed to drive qualified traffic and leads for property management companies. Sold as a separately priced standalone subscription.
Quantifiable outcome
- AI screening reduces bad debt by average of $39 per unit per year
- +13 more outcomes
Companies that use Propertyware
Customer profileNamed customers20 records
Segments2 records
Ideal customer profiles3 records
Propertyware technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
AI capability3 records
Feature6 records
Propertyware partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and flagship.
- DocuSigncoreDocuSign provides electronic signature capability integrated into Propertyware. Allows unlimited users and transactions for lease signing, management agreements, inspections, and other documents. Documents are encrypted for heightened security and legally enforceable globally.
- QuickBookscoreQuickBooks integration saving property managers time by connecting Propertyware accounting data with QuickBooks for bookkeeping and financial reporting.
- RealPageflagshipPropertyware is a subsidiary of RealPage, a leading global provider of software and data analytics to the real estate industry. Founded 1998, headquartered in Richardson, Texas. RealPage serves over 12,400 clients worldwide from offices in North America, Europe and Asia. Propertyware leverages RealPage's deep expertise and resources.
Scale indicators10 records
Recent moves6 records
Expansion highlights5 records
Propertyware competitors and assessment
Company assessmentDirect peers
- Avail: Avail is a property management platform for independent landlords, owned by Move/Realtor.com, offering tenant screening, online applications, and rent collection. It directly competes with Propertyware in the SMB SFR segment and is increasingly expanding upmarket.
- AppFolio: AppFolio is a leading cloud-based property management SaaS platform serving residential property managers, including SFR operators, with AI-driven features and a similar all-in-one product strategy. It is the most directly comparable competitor to Propertyware in mid-market and enterprise SFR/SMF software.
- TenantCloud: TenantCloud offers free and paid property management software for landlords managing SFR and small-multifamily rentals, with accounting, screening, and maintenance features. It targets similar single-family and small-portfolio operators as Propertyware at a lower price point.
- TurboTenant: TurboTenant offers a freemium, SMB-focused property management platform for independent landlords managing single-family rentals. It competes with Propertyware at the low end of the SFR market and represents the kind of low-friction SMB alternative Propertyware cannot easily match given its implementation-fee model.
- Buildium: Buildium is a cloud-based property management platform for SMB and mid-market residential landlords, also owned by RealPage. While it serves a smaller-door segment than Propertyware, both products target the same residential property management buyer and overlap in features (accounting, screening, tenant portals).
- RentRedi: RentRedi is a mobile-first property management SaaS for landlords and SFR property managers, offering rent collection, tenant screening, maintenance, and accounting. It targets similar single-family and small-multifamily operators and is a direct functional competitor in screening and rent collection.
- Yardi Systems: Yardi is one of the largest property management software vendors, serving multifamily, single-family, commercial, and affordable housing operators with the Yardi Voyager and RentCafe suites. It competes head-on with Propertyware for large SFR portfolios and enterprise property managers.
Regional players
- Rentler: Rentler is a property management platform for independent landlords with strong regional presence in the western U.S., offering tenant screening, online applications, and rent collection. It is a regional player in the same SFR software category as Propertyware, competing for similar small-to-mid landlord customers.
Emerging players
- Stessa (Roofstock): Stessa, owned by Roofstock, provides portfolio management software for single-family rental investors, including financial tracking, dashboards, and reporting. It is an emerging player overlapping with Propertyware's reporting and owner-portal capabilities for SFR investors, though focused on self-managing investors rather than professional PMCs.
- Hemlane: Hemlane provides a property management platform with local agent support targeted at SFR and small-multifamily landlords, including leasing, screening, and tenant coordination. It is an emerging player overlapping with Propertyware in the SFR segment, particularly for landlords who want assisted leasing services.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Propertyware social profiles
Digital presencePropertyware financial estimates
Financial estimateRevenue estimate
Valuation estimate
Propertyware leadership team
Management profileNumber of profiles
Profiles2 records
Propertyware funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Propertyware M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Propertyware
What does Propertyware do?
Propertyware is a cloud-based SaaS property management platform built specifically for single-family residential property management companies. It delivers the full operational lifecycle in one system — online leasing, AI-powered tenant screening, rent payments, maintenance and work order management, accounting, custom reporting, and tenant/owner portals — and exposes a two-way Open API for integration with third-party systems. Ancillary contact center services and the AssetProtect tenant liability insurance program round out the offering.
Is Propertyware a public or private company?
Propertyware is a private company. It is classified as corporate owned and is currently operating.
When was Propertyware founded?
Propertyware was founded in 1998. It employs 501 to 1,000 people.
Where is Propertyware based?
Propertyware is headquartered in Carrollton, United States, in the North America region.
How does Propertyware make money?
Five revenue lines are on record. Subscription - Per Unit Monthly is the primary driver. The others are contact Center Services, assetProtect Insurance Program, eSignature (DocuSign) and tenant Screening Transaction Fees.
Who are Propertyware's main competitors?
Direct peers on record are Avail, AppFolio, TenantCloud, TurboTenant, Buildium, RentRedi and Yardi Systems. Rentler is listed as a regional player. Emerging players are Stessa (Roofstock) and Hemlane.
Does Propertyware have an API?
Yes. Propertyware Open API provides two-way data connection enabling users to push and pull data between Propertyware and third-party systems. Common uses include connecting to enterprise accounting systems, creating customizable management dashboards from multiple data sources, building custom KPIs across systems, reducing redundant manual data entry between internal and external systems, sharing data to third-party ticketing systems for consolidated communications, and connecting to CRM platforms to consolidate tenant and owner interactions within Propertyware. The API supports integrations with Property Meld (inspections), zInspector (inspections), HubSpot (CRM), and Renter Inc (rental verification).
What industry is Propertyware in?
Propertyware's product category is Real Estate Property Management Software. Its primary akta.pro industry code is BPAJAMAA, Residential Real Estate Asset Management, with a secondary code of BPAJAAAE, Residential Investment Property Brokerage (SFR/Small Multifamily). Its NAICS code is 53131 and its SIC code is 6531.