MKBG

What MKBG does

MKBG (Megan Kent Branding Group) is a Brooklyn, New York-based brand strategy and customer experience design consultancy founded in 2013. The firm offers four core services: a Brand Foundation Framework for establishing strategic positioning, Brand Identity & Activation for visual identity systems and experiential marketing, Employee Engagement for internal brand alignment, and Coaching for leadership development. Its portfolio is unified by a 'Brain Friendly Branding' methodology that frames the practice through neuroscience and cognitive science principles, positioning MKBG as a differentiated alternative to conventional brand consultancies.

The company operates a professional services revenue model with quote-based pricing tied to project scope; fees are not publicly disclosed. Its go-to-market is sales-led and consultative, relying on direct client engagement through its website and phone outreach (917-561-0903), with no apparent channel partnerships, app, or self-service product surface. Geographic focus is the Northeast United States, with no global footprint claimed. The firm is privately held under founder Megan Kent, who serves concurrently as CEO, Chief Experience Officer, and Chief Strategy Officer, and operates with a 1–10 employee footprint.

No proprietary technology platform, app, API, or AI/ML capability is documented. There are no funding rounds, no M&A activity, no disclosed revenue figures, and no named enterprise customers in the public record. The website is the only documented marketing channel, and no awards, patents, certifications, or regulatory actions are on file.

Name

MKBG

Legal name

Megan Kent Branding Group

Website

https://megankentbrandinggroup.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

MKBG is a Brooklyn-based brand strategy and customer experience design consultancy founded in 2013, serving businesses seeking brand transformation through four core services: Brand Foundation Framework, Brand Identity & Activation, Employee Engagement, and Coaching, unified by a 'Brain Friendly Branding' methodology.

Ownership category

akta.pro rank

Product category

Brand Strategy Consulting

NAICS

Administrative Management and General Management Consulting Services (541611), Graphic Design Services (541430)

SIC

Services-Management Services (8741)

akta.pro industry

PRIMARYBPAFAEAJ

Brand Consulting, Audits & Research (Brand Health, Equity, Competitive)

Business & Public Services/Marketing, Advertising & PR Services/Brand Strategy & Creative Services

SECONDARYBPAFAEAF

Brand Guidelines, Governance & Brand Management

Business & Public Services/Marketing, Advertising & PR Services/Brand Strategy & Creative Services

Keywords

• Brand strategy consulting
• Customer experience design
• Brand identity services
• Employee engagement programs
• Leadership coaching services

Headquarters

HQ city

Brooklyn

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Consulting Services: MKBG generates revenue through brand strategy consulting and customer experience design services. The company offers services including Brand Foundation Framework, Brand Identity & Activation, Employee Engagement, and Coaching, suggesting a professional services revenue model based on consulting engagements.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

MKBG is a brand strategy and customer experience design consultancy offering integrated brand transformation services. The firm delivers four core offerings—Brand Foundation Framework (foundational brand strategy), Brand Identity & Activation (visual identity and brand experiences), Employee Engagement (internal brand alignment), and Coaching (leadership development)—unified under its proprietary 'Brain Friendly Branding' approach that applies neuroscience and cognitive science principles to brand development.

Product overview

MKBG is a brand strategy and customer experience design consultancy offering a suite of integrated brand transformation services. The portfolio includes four core offerings: Brand Foundation Framework (foundational strategy), Brand Identity & Activation (visual identity and brand experiences), Employee Engagement (internal alignment), and Coaching (leadership support), unified under a 'Brain Friendly Branding' approach that applies cognitive science to brand development.

Differentiator

Problem solved

Functional benefit

Products and services

• Brand Foundation Framework

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves3 records

Direct peers

• Pentagram: Independent design consultancy specializing in visual identity systems and brand expression. Overlaps with MKBG's Brand Identity & Activation pillar and shares a partner-led boutique operating model.
• Siegel+Gale: Global brand strategy, naming and experience design firm with a simplicity-driven methodology. Comparable to MKBG's brand foundation and identity services, particularly for enterprise transformation engagements.
• Lippincott: Brand strategy and design consultancy known for brand identity systems and corporate positioning. Highly comparable to MKBG's integrated strategy-plus-identity approach for B2B and consumer clients.
• FutureBrand (Superunion): Brand consultancy within Superunion focused on brand strategy, identity and experience design. Directly comparable across all four of MKBG's service pillars with deeper employee engagement capabilities.

Emerging players

• Moving Brands: Boutique brand strategy and design consultancy with offices in London, San Francisco and Zurich. Comparable mid-sized competitor offering integrated brand strategy, identity and experience design.
• Bruce Mau Design: Design and brand consultancy focused on brand strategy, identity and design thinking-led transformation. Comparable to MKBG's coaching and employee engagement angles as well as identity work.

Broad incumbents

• R/GA: Digital-focused brand and experience consultancy spanning brand, product and marketing innovation. Comparable on brand strategy and activation, with broader digital and product capabilities MKBG does not offer.
• Interbrand: Global brand consultancy offering brand strategy, identity, valuation and activation. Closest peer to MKBG's Brand Foundation Framework and Brand Identity & Activation offerings at enterprise scale.
• Landor & Fitch: Global brand consulting and design firm operating across brand strategy, identity, and experience. Directly comparable to MKBG on brand foundation, identity and activation services, but at vastly larger scale and broader geographic footprint.

Regional players

• MetaDesign: International brand and design agency with strong European presence offering brand strategy and identity systems. Comparable service mix to MKBG but primarily competes outside the US Northeast market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/megankentbrand

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MKBG