110 Agency

What 110 Agency does

110 Agency is a privately held, Singapore-headquartered boutique professional services firm founded in 2015 that operates across the music and entertainment industry. The agency's core business is artist management: it represents a roster of five artists (MYRNE, DARBY/FOXELA, SONN, HANZ, CHARLIE) and provides dedicated representation, global market knowledge across the US, Europe, and Asia, and individualized attention to its talent.

Beyond management, 110 Agency operates four adjacent service lines: marketing consulting (immersive brand experiences), booking services (musical performances, brand activations, corporate events), music production (composition for podcasts, videos, and films), and sound engineering (over a decade of stated experience for songwriters, bands, and producers). Its customer base spans major music labels (Warner Music Group, Universal Music Group, Sony Music, Astralwerks, Indie Pop) and enterprise consumer brands (Nike, Lululemon, Heineken, Hublot, Riot Games, Singapore Tourism Board).

The firm employs between 1 and 10 people and operates on a professional services revenue model with quote-based pricing that is not publicly disclosed. Revenue is derived from artist management commissions, project-based marketing and booking fees, and production/sound engineering engagements. There is no proprietary technology platform, no disclosed funding, and no parent entity; the agency was co-founded by Adam Rose and Alex Tran and is independently operated from its headquarters at 1 Shenton Way, Singapore.

Name

110 Agency

Legal name

110 Agency

Website

https://110agency.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

110 Agency is a Singapore-based boutique professional services firm founded in 2015 that provides artist management, marketing consulting, booking, music production, and sound engineering services to music artists and enterprise brand clients across the US, Europe, and Asia.

Ownership category

akta.pro rank

Product category

Artist Management Services

NAICS

Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114), Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (711410), Advertising Agencies (541810)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Full-Service Artist Management (MPAIAGAA)

akta.pro secondary industries

Talent Booking Agencies (Live Performance) (MPAIAGAB), Brand Partnerships & Endorsement Agencies (MPAIAGAF)

Keywords

• Artist management
• Music production
• Brand activation
• Booking services
• Sound engineering

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Artist Management Services: Boutique agency providing artist management, marketing consulting, booking services, music production, and sound engineering. Revenue likely derives from service fees and artist representation commissions.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

110 Agency is a boutique agency providing artist management, marketing consulting, booking services, music production, and sound engineering. The agency represents a roster of independent music artists and producers, while also connecting brands and corporations with talent for musical performances, brand activations, and corporate events across US, Europe, and Asia markets.

Product overview

110 Agency is a boutique agency offering a portfolio of creative services including Artist Management, Marketing Consulting, Booking Services, Music Production, and Sound Engineering. The agency represents multiple artists (MYRNE, DARBY, SONN, HANZ, CHARLIE) under its Artist Management service and collaborates with major music industry clients including Warner Music Group, Universal Music Group, Sony Music, and Astralwerks.

Differentiator

Problem solved

Functional benefit

Products and services

• Artist Management

Quantifiable outcome

• Artists have achieved millions of streams (CHARLIE 18MM+, SONN 26MM+) and major festival placements

Named customers11 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Red Light Management: Boutique artist management company representing a roster of musicians with global touring, brand, and label support. Directly comparable to 110 Agency in core artist management and live performance booking services.
• Milk & Honey: Boutique music management and services company representing artists and producers. Closely comparable to 110 Agency in roster size, electronic/dance music focus, and integrated management-plus-services model.
• ATC Management: Boutique artist management and booking agency focused on electronic and live music artists. Directly comparable in scope (management, booking, label liaison) and similar in scale and roster profile to 110 Agency.
• Range Media Partners: New York-based boutique talent management firm representing musicians, actors, and creators with a service model and scale comparable to 110 Agency. Direct peer in artist management, brand partnerships, and integrated representation.

Broad incumbents

• WME (William Morris Endeavor): One of the largest global talent agencies representing artists, athletes, and creators across music, film, TV, and books. Comparable as a competing artist representation provider, but operates at vastly larger scale with full entertainment-industry coverage.
• Paradigm Talent Agency: Mid-to-large talent agency with strong music representation and live touring booking practice. Competes for the same artists and brand activation work 110 Agency pursues, but with broader roster and deeper label relationships.
• United Talent Agency (UTA): Major talent agency representing musicians, actors, and creators with significant music and brand partnerships divisions. Comparable as an artist management and booking competitor, though with substantially deeper resources.
• Creative Artists Agency (CAA): Global full-service talent and entertainment agency with deep music, brand, and live event capabilities. Competes with 110 Agency for artist representation and brand activation mandates, but at much larger scale and with broader service lines.

Regional players

• Secret Sounds Group: Asia-Pacific focused artist management, booking, and live events company headquartered in Australia. Comparable to 110 Agency in boutique artist representation and brand activation, with overlapping APAC market focus.
• Brill Building: Singapore-based creative agency and talent management firm operating in the same regional market as 110 Agency. Comparable as a Southeast Asian boutique competitor for artist management and brand activation work.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/110-agency

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 110 Agency