Flex Appeal

What Flex Appeal does

Flex Appeal is a privately held, locally owned 24-hour fitness center operating from a single facility at 1101 Steamboat Pkwy, Suite 350, in the Damonte Ranch area of South Reno, Nevada. The company serves individual fitness consumers in the Reno/South Reno market with a multi-service offering built around 24/7 key-fob gym access, free group fitness classes (Functional Fitness, Yoga, Zumba, Spin), certified personal training, in-house chiropractic care, massage therapy, and the only InBody 270 body composition analyzer available in South Reno. The facility is equipped with strength and cardio equipment, digital lockers, and personal locker rooms with towel service, and is operated by a small team of approximately five staff including a general manager, assistant manager, chiropractor, and two trainers/instructors.

The underlying technology stack is light and largely third-party: a MyClubAccess self-service enrollment portal with companion iOS and Android apps handles online signups and member management, key-fob hardware controls 24-hour access, and the InBody 270 analyzer provides body composition diagnostics not commonly available in the local market. No proprietary models, AI/ML systems, patents, or research assets are disclosed; digital presence is supported by an active blog (with posts dated through May 2023) and Facebook/Instagram social channels used for community marketing.

The business model is primarily subscription-based, with three membership tiers: a 12-month contract at $50/month, a month-to-month option at $55/month with a $99 enrollment fee, and paid-in-full packages ranging from $70 (1-month) to $600 (12-months). Ancillary revenue streams include personal training and chiropractic/massage services, InBody scans ($25 for non-members, discounted for members), $10 group class drop-ins, and retail protein/supplement sales. Customer acquisition is local and organic — word-of-mouth, social media, content marketing, and the self-service online portal — with no disclosed enterprise or corporate channel. The stated strategic objective is multi-location expansion beyond the single South Reno site, though no funding history, capital plan, M&A activity, or expansion timeline is disclosed in available sources.

Name

Flex Appeal

Legal name

Flex Appeal

Website

https://flexappealreno.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Flex Appeal is a privately held, locally owned 24-hour fitness center in South Reno, Nevada, offering subscription gym memberships supplemented by personal training, chiropractic care, massage therapy, group fitness classes, and the only InBody 270 body composition analyzer in South Reno.

Ownership category

akta.pro rank

Product category

Fitness Center Services

NAICS

Fitness and Recreational Sports Centers (713940), Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

General Personal Training (In-Person & Virtual) (HSADAAAA)

akta.pro secondary industries

Functional Fitness / Cross-Training Groups (HSADABAH), Cycling/Spin Classes (HSADABAE)

Keywords

• 24-hour fitness center
• Gym memberships
• Personal training services
• Chiropractic care
• Group fitness classes

Headquarters

HQ city

Reno

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Gym Membership Subscriptions: Monthly and annual gym membership fees. Three tiers: 12-month contract ($50/month), month-to-month ($55/month), and paid-in-full options. This is the primary recurring revenue stream.
2. Personal Training Services: Fee-based personal training sessions where certified trainers develop personalized fitness programs for members.
3. Chiropractic Care Services: In-house chiropractic services provided by licensed Reno chiropractor including full body examinations, manual adjustments, and ongoing treatment plans.
4. Massage Therapy Services: On-site massage therapy services available during business hours for stress relief, pain reduction, and improved flexibility.
5. Body Composition Scans (InBody 270): Body composition analysis using InBody 270 machine, available to both members (discounted rate) and non-members ($25 per scan).
6. Protein Bars and Supplements: Protein bar and supplement station available for pre-workout energy boosts and post-workout snacks during business hours.
7. Group Fitness Class Drop-ins: Drop-in fees for non-members to attend group fitness classes ($10 per class).

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Flex Appeal is a privately owned 24-hour fitness center in South Reno, Nevada offering tiered gym memberships ($50/month 12-month contract, $55/month month-to-month, or paid-in-full options) with 24/7 key fob access. The center bundles free group fitness classes (Functional Fitness, Yoga, Zumba, Spin), certified personal training, in-house chiropractic care, massage therapy, body composition analysis via the InBody 270 machine, and a protein bar/supplement station into a single integrated wellness facility.

Product overview

Flex Appeal is a 24-hour South Reno fitness center offering tiered gym memberships with three payment options. The core product combines 24-hour gym access with a suite of integrated services including certified personal trainers, free group fitness classes (Functional Fitness, Yoga, Zumba, Spin), in-house chiropractic care, massage therapy, and an InBody 270 body composition analyzer. The facility also provides retail offerings through a protein bar and supplement station. Membership tiers include a 12-month contract ($50/month), month-to-month ($55/month), and paid-in-full options ranging from $70 for one month to $600 for twelve months.

Differentiator

Problem solved

Functional benefit

Products and services

• 24-Hour Gym Membership Recurring gym membership granting members 24/7 access to the Flex Appeal fitness facility in South Reno via a secure scan-in system with digital key fobs, available in three tiered pricing options.
• Personal Training One-on-one fee-based personal training sessions delivered by certified personal trainers who develop customized fitness programs for members targeting weight loss, muscle gain, or strength training goals.
• Group Fitness Classes Scheduled group fitness classes including Functional Fitness, Yoga, Zumba, and Spin, offered free to members and available as $10 drop-ins to non-members, designed for all skill levels.
• Chiropractic Care In-house chiropractic services provided by a licensed Reno chiropractor, including full-body examinations, manual adjustment techniques, and ongoing treatment plans to repair misalignments, reduce pain, and improve body function.
• Massage Therapy Certified on-site massage therapy services available during business hours for stress relief, pain reduction, recovery, and improved flexibility for members and walk-in customers.
• InBody 270 Body Composition Analysis Professional body composition analysis using the InBody 270 machine with Bioelectrical Impedance Analysis (BIA), measuring fat mass, muscle mass, body fat percentage, BMI, basal metabolic rate, and segmental lean body mass without age, gender, or ethnicity factors; discounted for members and $25 per scan for non-members.
• Protein Bar and Supplements On-site retail station providing protein bars and supplement products for pre-workout energy boosts and post-workout snacks, available during staffed business hours.

Quantifiable outcome

• Members can track body composition changes including fat mass, muscle mass, BMI, and Basal Metabolic Rate within 3-6 months of consistent training

Named customers3 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Gold's Gym: Long-established international fitness brand offering memberships, personal training, and group classes. Comparable full-service gym model to Flex Appeal but at significantly larger scale with global brand recognition.
• 24 Hour Fitness: National 24-hour fitness chain with multiple service tiers, group classes, and personal training. Comparable on 24-hour access model and bundled wellness services, but at much larger scale and broader geographic footprint than Flex Appeal's single Reno location.
• Planet Fitness: Dominant low-cost fitness franchise in the US. Competes for the same South Reno fitness consumer with a $10-25/month price point, putting direct price pressure on Flex Appeal's $50-55/month premium tier.
• LA Fitness: Established national full-service fitness chain with broad amenity mix including group classes, personal training, and racquet sports. Comparable traditional gym format to Flex Appeal but with corporate-scale resources and pricing.
• Equinox: Premium national fitness club positioned at the upscale end of the market. Comparable to Flex Appeal's 'upscale South Reno fitness center' positioning and integrated wellness services (spa, training, body composition), but at significantly higher price points and urban locations.

Direct peers

• F45 Training: Functional-training focused group fitness franchise. Comparable to Flex Appeal's Functional Fitness offering, though F45 operates as a class-only boutique without open gym access or ancillary services like chiropractic and massage.
• Anytime Fitness: Globally franchised 24-hour fitness club with key-fob member access. Highly comparable to Flex Appeal on core access model (24-hour, key-fob entry, small-format local gym), though operates through franchising rather than corporate-owned single units.
• Crunch Fitness: Mid-tier fitness chain offering group fitness classes, personal training, and flexible membership tiers. Directly comparable to Flex Appeal on product mix (membership + group classes + PT) and tiered pricing structure.

Emerging players

• Orangetheory Fitness: Boutique tech-enabled group fitness concept using heart-rate and body-metric tracking. Comparable to Flex Appeal on data-driven training philosophy (InBody 270) and integration of measurable outcomes, though Orangetheory focuses on coached group workouts rather than open-gym access.

Regional players

• EOS Fitness: Regional fitness chain operating across the Western US with multiple membership tiers, group classes, and 24-hour access at select locations. Comparable mid-market positioning to Flex Appeal with broader regional presence.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/775flex
• Instagraminstagram.com/flexappealreno
• Pinterestpinterest.com/flexappealreno
• Xx.com/flexreno

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Flex Appeal