What Kooy Brothers does

Kooy Brothers is a Toronto-headquartered, privately held outdoor power equipment dealer founded in 1985, operating a single retail location at 1919 Wilson Avenue in North York alongside a Shopify-powered e-commerce storefront that lists 1,701+ products. The company self-describes as Canada's largest Kubota dealer and maintains authorized distribution relationships with seven major OEMs across landscape, construction, and snow-removal categories: Kubota (tractors, excavators, compact construction equipment), STIHL and ECHO (chainsaws, trimmers, blowers, multi-tool systems), Toro (lawnmowers, snowblowers), Greenworks Commercial (battery-electric commercial equipment), Wright (stand-on and autonomous ZK mowers), and Venieri (wheel loaders, where Kooy Brothers is the Canadian source).

The company earns revenue across four streams: (1) one-time equipment and hardware sales to both residential and commercial buyers with pricing spanning roughly $239 (handheld blowers) to $35,699 (commercial stand-on mowers), (2) recurring parts, accessories, and consumables sales tied to installed-base usage, (3) in-house financing that includes 0% promotional terms on Kubota excavators on approved credit, and (4) in-store and on-site service and repair. A secondary used-equipment vertical resells trade-ins across construction, landscaping, and snow categories. Pricing is predominantly unit-based pay-as-you-go with multi-year financing contracts on capital equipment.

The customer base is horizontally segmented across residential homeowners, professional landscape companies, construction firms, golf courses, farms, property managers, and municipalities — with no single segment or named customer dominating. Go-to-market is direct-to-consumer through the physical storefront, e-commerce site, and dedicated phone sales lines. Marketing relies on the website as the bottom-of-funnel channel plus an organic social presence (Twitter, Facebook, Instagram, YouTube) and an "Inner Circle" email newsletter. The company has no disclosed external investors, no funding rounds, no acquisitions, and operates as a founder/owner-controlled business with 101-250 employees and active operating status.

Name

Kooy Brothers

Legal name

Kooy Brothers Lawn Equipment

Website

https://kooybros.com

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

101–250 employees

Short description

Kooy Brothers is a Toronto-based, privately held outdoor power equipment dealer founded in 1985, operating a single retail location plus e-commerce storefront that distributes landscape, construction, and snow-removal equipment from Kubota, STIHL, ECHO, Toro, Greenworks, Wright, and Venieri to residential, commercial, and municipal customers across Canada.

Ownership category

akta.pro rank

Headquarters

HQ city

North York

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Equipment and Hardware Sales: One-time sales of outdoor power equipment including lawnmowers, chainsaws, construction equipment, and snow removal equipment. Revenue generated through direct retail sales to consumers and commercial customers.
2. Parts and Accessories Sales: Sales of replacement parts, accessories, supplies, and consumables including blades, filters, oil, safety gear, and merchandise.
3. In-house Financing: Provides financing options to customers for equipment purchases, generating revenue through financial services.
4. Service and Repair: In-store and on-site service offerings for equipment maintenance and repair.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Kooy Brothers is a multi-brand Canadian retailer of outdoor power equipment, spare parts, supplies, and related merchandise serving both residential and commercial customers. The product lineup spans lawnmowers, chainsaws, trimmers, blowers, turf maintenance equipment, compact construction equipment (excavators, skid steers, wheel loaders), and snow removal equipment (snowblowers, plows, salt spreaders) from brands including Kubota, Toro, STIHL, ECHO, Greenworks Commercial, Wright, Venieri, and Shindaiwa. The business is complemented by in-house financing, in-store and on-site service/repair, and expert setup and operation guidance.

Product overview

Kooy Brothers is a Canadian lawn equipment and snow removal equipment retailer headquartered in Toronto, Ontario. The company operates as a multi-brand distributor offering a comprehensive portfolio of landscape equipment (lawnmowers, chainsaws, trimmers, blowers, turf maintenance equipment), construction equipment (compact track loaders, excavators, skid steers, wheel loaders), snow removal equipment (snowblowers, snowplows, salt spreaders), parts, supplies, and branded merchandise. As Canada's largest Kubota dealer, the product lineup spans multiple power types including gas, battery, and electric options across residential and commercial segments. The company also offers used equipment, in-store financing, and service support. Product brands include Toro, STIHL, ECHO, Kubota, Greenworks Commercial, Wright, Venieri, Shindaiwa, and Yeti among others.

Differentiator

Problem solved

Functional benefit

Products and services

• Lawnmowers Walk-behind, ride-on, stand-on, and battery-powered lawnmowers (consumer and commercial grades) from Toro, STIHL, ECHO, Kubota, and Greenworks for residential homeowners, landscapers, and golf courses.
• Chainsaws Gas-powered and battery-powered chainsaws and cut-off saws from STIHL, ECHO, and Toro for homeowners, landscapers, arborists, and construction professionals.
• Trimmers and Brushcutters Gas and battery-powered line trimmers and brushcutters from STIHL, ECHO, Shindaiwa, and Toro for precision edging and heavy brush clearing.
• Blowers Gas, battery, and electric blowers in handheld, backpack, and walk-behind models from STIHL, ECHO, Toro, Shindaiwa, and Billy Goat for debris clearing.
• Construction Equipment Compact construction equipment including compact track loaders, excavators, rubber track carriers, skid steer loaders, wheel loaders, backhoe loaders, and attachments from Kubota and Venieri for construction and earthmoving applications.
• Snow Equipment Snow removal equipment including sand and salt spreaders (truck bed, tailgate, tow-behind, walk-behind, dump box), snowblowers (battery, single-stage, two-stage Toro), snowplows (heavy duty, light duty, V-plows, power plows, UTV blade, straight blade), and winter accessories.
• Turf Maintenance Equipment Turf care equipment including aerators, edgers, fertilizer spreaders, sod cutters, rototillers, cultivators, and augers.
• Sprayers Battery-powered, gas-powered backpack, handheld, and manual backpack sprayers for landscaping and turf applications.
• Wood Chippers and Shredders Equipment for processing wood and yard waste into chips or mulch for landscaping and property maintenance.
• Parts Replacement parts including cut-off saw blades (asphalt, concrete, granite, special, universal), engine maintenance parts (air filters, fuel filters, gaskets, oil filters, spark plugs), snowplow and salter parts (blade, electrical, hydraulic components), starters (electric, recoil), belts, replacement bars and chains, trimmer heads and line, and lawnmower accessories.
• Supplies & Accessories Equipment supplies and accessories including batteries and chargers (ECHO, STIHL, Toro), forestry accessories, cleaning supplies, hand tools, fuel and oil, and truck/trailer accessories.
• Merchandise & Workwear Branded merchandise including clothing, Oakley sunglasses and safety glasses, kids clothing, toys and diecast collectibles, drinkware, workwear, winter headwear, and Yeti products.
• Used Equipment Pre-owned construction equipment, landscaping equipment, tractors, snow equipment, and utility vehicles (excavators, skid steers, tractor loader backhoes, wheel loaders, handheld equipment, riding mowers, tractors, RTVs, plows, salters/sanders, snow removal equipment).
• In-house Financing In-house financing options provided to customers for equipment purchases, including promotional 0% financing on Kubota excavators on approved credit, to facilitate larger commercial and consumer purchases.
• Equipment Service and Repair In-store and on-site service offerings for equipment maintenance and repair, complementing product sales with expert setup and operation guidance included with each purchase.

Segments8 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core, minor and moderate.

• KubotacoreChannel Partner/ Reseller/ DistributorKooy Brothers is Canada's largest Kubota dealer, offering the full range of Kubota equipment including tractors, excavators, and compact construction equipment. The partnership involves exclusive dealership rights and preferential inventory access.
• VenieriminorChannel Partner/ Reseller/ DistributorKooy Brothers is the Canadian source for Venieri wheel loaders, offering VF.1063 and VF.7653 models for construction and earthmoving applications.
• STIHLcoreChannel Partner/ Reseller/ DistributorAuthorized STIHL dealer offering full range of STIHL products including chainsaws, trimmers, blowers, and accessories.
• ECHOcoreChannel Partner/ Reseller/ DistributorAuthorized ECHO dealer offering ECHO outdoor power equipment including chainsaws, trimmers, blowers, and the ECHO 56V battery system.
• TorocoreChannel Partner/ Reseller/ DistributorAuthorized Toro dealer offering full range of Toro lawn mowers, snow blowers, and related equipment including the TimeCutter and Z Master lines.
• Greenworks CommercialmoderateChannel Partner/ Reseller/ DistributorAuthorized Greenworks Commercial dealer offering battery-powered commercial-grade equipment including the OptimusZ and Optimus lines of mowers and handheld equipment.
• WrightmoderateChannel Partner/ Reseller/ DistributorAuthorized Wright dealer offering stand-on mowers including the Stander, Stander X, Intensity, and autonomous ZK models.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Princess Auto: Canadian retailer of tools, equipment, and supplies serving trade, commercial, and consumer customers. Competes with Kooy Brothers in outdoor power equipment, parts, and accessories, though with a broader general-merchandise assortment.
• Canadian Tire: Canada's largest general merchandise retailer, carrying a meaningful selection of outdoor power equipment, snow equipment, and tools across hundreds of locations. As a broad incumbent, it competes with Kooy Brothers on price and convenience for residential customers while lacking the depth of a specialist dealer.
• Home Depot Canada: Canadian arm of the US home improvement giant, offering outdoor power equipment, snow equipment, and rental services across its store network. Broad incumbent competing with Kooy Brothers on residential and small-contractor equipment purchases.
• Rona: Canadian home improvement retailer owned by Lowe's. Stocks outdoor power equipment and tools across its store base and competes with Kooy Brothers for residential and DIY customers in the same Canadian market.

Others

• Toro Company: US-based manufacturer of outdoor equipment, including residential and commercial mowers, snow blowers, and irrigation. As an authorized Toro dealer, Kooy Brothers benefits from Toro's brand and product roadmap, but Toro also sells through competing dealers, big-box retailers, and direct channels in Canada.
• STIHL Canada: Canadian arm of the global outdoor power equipment manufacturer. Kooy Brothers is an authorized STIHL dealer, but STIHL's selective distribution network and direct consumer marketing shape the competitive context and supplier economics for Kooy Brothers' chainsaw, trimmer, and blower categories.

Direct peers

• Power Equipment Direct: Specialty online retailer of outdoor power equipment, generators, and pressure washers. Comparable to Kooy Brothers in product focus on mowers, snow equipment, and construction tools, and operates in a similar customer segment spanning residential and light commercial buyers.
• Acme Tools: Canadian multi-channel retailer of power tools, outdoor equipment, and accessories serving both professional and consumer customers. Operates both physical stores and a large e-commerce site, overlapping directly with Kooy Brothers in product categories and customer base.
• Northern Tool + Equipment: US-based multi-channel retailer of tools, outdoor power equipment, and material handling products. Closely comparable business model — combining proprietary stores, catalog, and e-commerce — with a similar mix of consumer and commercial/professional customers.

Emerging players

• Greenworks: Manufacturer and direct-to-consumer seller of battery-powered outdoor equipment under Greenworks and Greenworks Commercial brands. A direct supplier relationship exists with Kooy Brothers, but Greenworks' growing D2C channel represents an emerging competitive threat to the dealer model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/kooybros
• YouTubeyoutube.com/user/kooybrosequipment
• Facebookfacebook.com/kooybrothers
• Instagraminstagram.com/kooybros

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kooy Brothers