Fujian Dehua Dongsheng Ceramic Co.,LTD

What Fujian Dehua Dongsheng Ceramic Co.,LTD does

Fujian Dehua Dongsheng Ceramic Co., Ltd is a privately held Chinese ceramic and porcelain manufacturer founded in 1999, headquartered in Dehua County, Quanzhou City, Fujian Province. The company operates a 20,000 square meter facility with three production lines and a workforce of over 200 production workers and 20 management staff, producing ceramic goods across dolomite, stoneware, and porcelain materials. Its product portfolio covers three broad categories — kitchenware (mugs, plates, bowls, canisters, tea sets, cookware, pet bowls), home décor (vases, planters, candle jars, oil diffusers, jewelry boxes, figurines, bathroom sets), and seasonal items (Christmas, Halloween, Easter decorations) — manufactured via an integrated 14-step process from sculpturing and mould making through bisque/glost firing, glazing, decaling, inspection, and packaging.

The business operates as a B2B wholesale manufacturer with three revenue streams: bulk wholesale of catalog products, OEM/ODM custom design services (7–12 day sample lead time, 35–60 day mass production), and professional QA/QC services tied to bulk orders. Pricing is structured around MOQs of 1,000 pieces per standard design and 3,000 pieces for custom shapes or colors, with payment via L/C, T/T, PayPal, or Western Union on 30% deposit / balance against B/L terms. Go-to-market is direct to enterprise retail accounts and brand licensees rather than through intermediaries.

The customer base is anchored by nine named enterprise relationships spanning mass-market retail (Walmart, Target, Target Australia, Kmart, Aldi), arts/crafts retail (Michaels), entertainment licensing (Disney under FAMA, NBCUniversal), and giftware distribution (Paladone). The factory holds Sedex ethical supply chain certification alongside retailer-specific audits (FCCA for Walmart, FAMA for Disney, Target factory accreditation), which collectively serve as gating compliance credentials for international retail procurement.

Name

Fujian Dehua Dongsheng Ceramic Co.,LTD

Legal name

Fujian Dehua Dongsheng Ceramic Co.,Ltd

Website

https://globalreachceramic.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

101–250 employees

Short description

Dongsheng Ceramic is a Chinese wholesale ceramic and porcelain manufacturer founded in 1999, producing kitchenware, home décor, and seasonal items across dolomite, stoneware, and porcelain for global retailers and brand licensees including Walmart, Target, Disney, and Aldi.

Ownership category

akta.pro rank

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Wholesale Ceramic Product Sales: One-time purchase of ceramic products (planters, vases, candle jars, canisters, mugs, plates, seasonal decorations) sold in bulk to retailers and wholesalers globally.
2. Custom OEM/ODM Design Services: Custom design and manufacturing of ceramic products tailored to customer specifications including shape, size, color, logo, and packaging. Sample production time 7-12 days; mass production 35-60 days.
3. Professional Services: QA/QC services, customer-appointed QC/QA inspection, and after-sales support included with bulk orders.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Fujian Dehua Dongsheng Ceramic Co.,LTD manufactures and exports a broad range of ceramic tableware and homeware products, including mugs, plates, vases, planters, candle jars, and canisters, made from dolomite, stoneware, and porcelain. The company primarily serves global retail and brand-name clients through OEM and ODM services, offering custom design, mold development, and bulk production. It operates a 20,000 sqm factory with three production lines and an annual export turnover exceeding USD 4,000,000.

Product overview

Fujian Dehua Dongsheng Ceramic Co.,LTD is a wholesale ceramic manufacturer established in 1999, operating as a single unified manufacturing business rather than a platform-plus-modules architecture. The company's core product portfolio centers on ceramic and porcelain goods organized into Kitchen (mugs, plates, bowls, canisters, coasters, tea sets, cookware), Home Decor (vases, planters, candle jars, jewelry boxes, oil diffusers, figurines), and Seasonal Items (Christmas, Halloween, Easter decorations) categories. Their offering is complemented by OEM/ODM custom design services enabling wholesale clients to create tailor-made ceramic products. The company produces across dolomite, stoneware, and porcelain ceramic materials, with three production lines capable of meeting large-scale manufacturing demands. Products are available for wholesale purchase with MOQ of 1000-3000 pieces per design, with sample production taking 7-15 days and mass production requiring 35-60 days.

Differentiator

Problem solved

Functional benefit

Products and services

• Ceramic Mugs
• Ceramic Plates
• Ceramic Vases
• Ceramic Planters
• Ceramic Candle Jars
• Ceramic Canisters
• OEM/ODM Custom Ceramic Service

Quantifiable outcome

• Annual sales reach over USD 4,000,000
• +2 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• WalmartcoreChannel Partner/ Reseller/ DistributorWalmart is a major retail customer supplied by Dongsheng Ceramic. The company has passed FCCA (Walmart) audit, enabling it to supply ceramic products to Walmart stores globally. This partnership demonstrates Dongsheng's capability to meet large retailer's quality, social compliance, and supply chain standards.
• TargetcoreChannel Partner/ Reseller/ DistributorTarget is a key retail partner of Dongsheng Ceramic. The company holds Target factory accreditation, allowing it to supply ceramic home decor and kitchenware products to Target retail locations.
• DisneycoreOEM/ Whitelabel/ Licensing PartnerDongsheng Ceramic has passed FAMA (Disney) audit, authorizing the factory to manufacture and supply Disney-licensed ceramic products. This partnership enables production of officially licensed ceramic merchandise featuring Disney characters and branding.
• SedexcoreOthersSedex is a leading supply chain data exchange platform. Dongsheng Ceramic has passed Sedex audit, demonstrating compliance with ethical and social standards in labor, health and safety, environment, and business ethics. This certification is required by many international retailers.
• KmartminorChannel Partner/ Reseller/ DistributorKmart is a retail customer supplied with ceramic products by Dongsheng Ceramic. The partnership involves bulk supply of home decor and kitchenware items.
• MichaelsminorChannel Partner/ Reseller/ DistributorMichaels is a key arts and crafts retailer customer supplied with ceramic art collectibles, handmade ceramic figurines, and craft-oriented ceramic products.
• NBCUniversalminorOEM/ Whitelabel/ Licensing PartnerNBCUniversal is an entertainment partner supplied with themed ceramic merchandise. Dongsheng produces licensed ceramic products featuring NBCUniversal entertainment properties.
• AldiminorChannel Partner/ Reseller/ DistributorAldi is a European discount supermarket chain supplied with ceramic products by Dongsheng Ceramic, primarily home decor and seasonal items.
• PaladoneminorChannel Partner/ Reseller/ DistributorPaladone is a UK-based giftware supplier that partners with Dongsheng Ceramic for wholesale ceramic gift products. Paladone distributes Dongsheng's products through gift retail channels.
• Target AustraliaminorChannel Partner/ Reseller/ DistributorTarget Australia is a separate retail entity from Target US, supplied with ceramic products by Dongsheng Ceramic specifically for the Australian retail market.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Lifetime Brands: US home goods company owning Mikasa, Pfaltzgraff, Gibson, and other tableware/decor brands, supplying mass retailers comparable to Dongsheng's customer base. Operates broader kitchen and home-dining portfolio.
• Fiskars Group: Finnish consumer goods company owning Iittala, Royal Copenhagen, Wedgwood, and other ceramic/tableware brands. Comparable in ceramic tableware and decor manufacturing but operates as a multi-brand lifestyle group.
• Noritake: Major Japanese tableware and ceramics manufacturer with a broad product portfolio spanning B2B and B2C channels globally. Comparable in core ceramic tableware/decor manufacturing but operates at significantly larger scale.
• Villeroy & Boch: German ceramics and tableware manufacturer with established global brand presence in dining and bathroom ceramics. Overlaps in ceramic tableware and decor but spans a broader premium lifestyle portfolio.
• Rosenthal GmbH: German premium porcelain manufacturer owned by Sambonet Paderno Industrie. Comparable in ceramic/porcelain tableware production but positioned at the premium/B2C end of the market versus Dongsheng's B2B wholesale model.
• Lenox Corporation: US-based tableware and giftware manufacturer with established retail distribution and licensed collections. Comparable in ceramic tableware/decor serving major US retailers, though positioned as a consumer brand rather than pure OEM.

Direct peers

• Churchill China: UK ceramic tableware manufacturer supplying hospitality and retail channels worldwide. Closely comparable B2B wholesale model producing ceramic tableware and serving global retail and foodservice customers.
• Portmeirion Group: UK-based pottery and ceramics manufacturer selling tableware and home decor through both retail and B2B channels (including licensed collections). Directly comparable as a mid-sized ceramics company serving major retailers and brand-licensees with multi-material production.
• Steelite International: UK-based manufacturer and distributor of ceramic tableware for the hospitality industry with global retail distribution. Comparable as a ceramic manufacturer serving large enterprise accounts with customized product offerings.

Regional players

• Denby: UK-based pottery manufacturer producing stoneware tableware and cookware. Comparable in ceramic tableware/decor but primarily serves UK and select international retail rather than the global mass-retail accounts Dongsheng supplies.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fujian Dehua Dongsheng Ceramic Co.,LTD