Bella Capelli Sanctuario

What Bella Capelli Sanctuario does

Bella Capelli Sanctuario is an independent, privately held full-service Aveda Lifestyle Salon & Spa operating from a single storefront at 24350 Center Ridge Road in Westlake, Ohio, founded in 1997 and co-owned by Sandy (Director of Color Education / Master Colorist) and Serina (Master Educator / Master Stylist). The company offers hair design, hair color and texture services, barber cuts, makeup and tinting, bridal hair and makeup, nail services, waxing, facials and skin care, massage and body treatments, bundled spa packages, and in-salon retail of Aveda professional products — priced on a tiered structure by stylist level (New Talent through Master), with all chemical services requiring a complimentary consultation.

The business runs on standard salon management, appointment booking, and point-of-sale infrastructure, with no proprietary technology platform. Distribution is direct-to-consumer and physical: appointments are taken by phone (440.899.1225), text (833.416.3493), or an online request form, with gift cards sold in any amount and Aveda retail fulfilled through shop.aveda.com/salon/bellacapelli plus in-salon sales. Customer acquisition is supported by a $25-off new-guest introductory offer and seasonal promotions, while retention is driven by the Aveda Plus Rewards loyalty program (10 points per $1 on Aveda purchases) and recurring 4–8 week service cadences.

The trade area is Cleveland's west side, explicitly listing Westlake, Rocky River, Bay Village, Avon Lake, Fairview Park, Lakewood, and North Ridgeville. The 40+ person team includes master stylists, colorists, licensed estheticians, licensed massage therapists, nail technicians, makeup artists, salon coordinators, and assistants, with many members tenured 10–20+ years. Strategic posture emphasizes deep Aveda ecosystem integration, community partnerships (The Gathering Place, 100 Women Who Care, Charity Water, Cleveland Food Bank, Wigs for Kids), and an ongoing internal education ladder rather than multi-unit expansion or external capital.

Name

Bella Capelli Sanctuario

Legal name

Bella Capelli Sanctuario

Website

https://bellacapelli.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Short description

Bella Capelli Sanctuario is a privately held, single-location full-service Aveda Lifestyle Salon & Spa in Westlake, Ohio, serving Cleveland's west-side communities with hair, color, barber, nail, facial, massage, waxing, bridal, and Aveda retail services via a 40+ person team.

Ownership category

akta.pro rank

Product category

Salon and Spa Services

NAICS

Beauty Salons (812112), Hair, Nail, and Skin Care Services (81211), Nail Salons (812113), Barber Shops (812111)

akta.pro primary industry

Special Occasion Hair & Makeup Services (Non-Bridal) (HSALALAH)

akta.pro secondary industries

Professional/Salon Haircare (Backbar & Retail) (CRABABAK), Salon Retail & Backbar Consumables (Disposables, Capes, Towels, Sanitizers) (CRABALAJ)

Keywords

• Salon services
• Hair color
• Bridal beauty
• Spa treatments
• Aveda products

Headquarters

HQ city

Westlake

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Salon & Spa Services: Core revenue from personalized hair, barbering, skincare, massage, nail, waxing, makeup, and bridal services. Service tiers are priced by stylist level (New Talent, Stylist, Senior, Director, Master) with prices ranging from $19 (child's manicure) to $360 (Keratin Complex Smoothing Treatment). Appointments are secured with a credit card; 24-hour cancellation notice required or 50% charge applies.
2. Aveda Product Retail: Professional Aveda hair, scalp, skin, and body care products sold at the salon location. As an Aveda Lifestyle Salon, Bella Capelli offers personalized product recommendations and Aveda Plus Rewards for purchases. Earning $1 = 10 points on all Aveda purchases.
3. Gift Cards: Gift cards sold in any amount, valid for salon services, spa services, or retail purchases. Physical gift cards available by phone with mailing. Gift cards expire five years from purchase date and cannot be used on the same day of purchase.
4. Bridal Packages & Deposits: Bridal services include a 50% deposit at booking and remaining balance due 30 days prior to the wedding. Bookings accepted up to one year in advance. Bridal Hair Styling at $260 (includes trial run and wedding day), Bridal Makeup at $200+ (includes trial run).

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Bella Capelli Sanctuario is a full-service Aveda Lifestyle Salon & Spa that delivers hair styling and color, skin care, nail care, massage, waxing, makeup, and bridal beauty services. The business operates from a physical storefront in Westlake, Ohio, combining traditional salon services with day-spa treatments under one roof, and retails Aveda professional products.

Product overview

Bella Capelli Sanctuario is a full-service Aveda Lifestyle Salon & Spa offering a comprehensive range of beauty and wellness services. The core offerings include Hair Design (Haircuts & Styling), Hair Color Services (single-process, highlights, balayage, corrective color), Hair Treatments & Texture Services (Keratin Complex, perms, deep conditioning), Barber Cuts, Makeup & Tinting Services (including lash lifts and brow treatments), Bridal Hair & Makeup, Nail Services (manicures, pedicures, gel/Shellac), Waxing Services (facial and body), Facial & Skin Care Treatments (customized facials, Dual Exfoliation, Gua Sha, Tulasara), Massage Therapy & Body Treatments (therapeutic, relaxation, hot stone, chakra balancing), and Spa Packages (bundled multi-service experiences). The salon also retails Aveda professional products. Services are structured with tiered pricing based on stylist experience levels (New Talent through Master), and all chemical services require a complimentary consultation.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Keratin Complex treatments typically last 3–5 months with proper at-home care
• +5 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• AvedacoreOEM/ Whitelabel/ Licensing Partner · 1 January 1997Bella Capelli is an Aveda Lifestyle Salon & Spa, operating under Aveda's brand, product system, training programs, and network. The partnership provides access to Aveda's proprietary botanical product formulations, color systems, ongoing education, and the Aveda Plus Rewards loyalty program. An Aveda educator on the Bella Capelli team participates in Fashion Week, connecting the salon to Aveda's broader industry network. Aveda has donated over $65 million since 1999 to environmental causes and millions to breast cancer research, disaster relief, and animal rescue.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Regis Corporation:
• Ulta Beauty: National multi-category beauty retailer and salon operator. Overlaps with Bella Capelli's product retail (cosmetics, haircare) and in-store salon services, but operates at vastly larger scale and price range.

Direct peers

• The Woodhouse Day Spa: Upscale full-service day spa offering massage, facials, body treatments, and nail services. Closely comparable to Bella Capelli's premium spa packages and full-service positioning.
• Hand & Stone Massage and Facial Spa: National franchised spa chain providing massage, facials, and hair removal. Overlaps directly with Bella Capelli's spa services, skin care, and waxing offerings across a similar consumer demographic.
• European Wax Center: National chain specializing in waxing and adjacent skin services. Comparable to Bella Capelli's waxing service line and shares the personal-care-services retail context.
• Massage Envy: National franchised spa chain offering massage, facials, and skin care services. Directly comparable to Bella Capelli's massage, facial, and skin care service lines and similar membership/package model.

Emerging players

• Salon Lofts: Salon-suite concept offering independent stylists their own branded rooms. Represents an emerging alternative operating model for personal-care services with comparable end customers.
• Sola Salon Studios: Salon-suite franchise providing independent beauty professionals with private studio space. Comparable end customer (personal-care consumer) but different operating model versus Bella Capelli's full-employment team structure.
• Blo Blow Dry Bar: National blow-out and hair styling bar chain. Comparable to Bella Capelli's hair styling, special occasion, and bridal hair service lines but at a more focused, single-service scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/bellacapellisanctuario
• Xx.com/bcsanctuario
• Facebookfacebook.com/bcsanctuario
• LinkedInlinkedin.com/company/bella-capelli-sanctuario

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bella Capelli Sanctuario