Magia Solutions

What Magia Solutions does

Magia Solutions is a privately held company headquartered in Perth, Australia, founded in 1998. Firmographic data describes the business as a technology consulting firm providing software development and consulting services, and its corporate domain (magia-solutions.com) carries product pages referencing Oracle Integration Cloud and Oracle ERP Cloud offerings, consistent with Oracle-focused enterprise services. The company is led by CEO Surend Dayal alongside co-founders Steve Solomon (CFO) and Peter Crew (CTO), with Chris Hinds serving as COO; headcount is reported at 51–100 employees.

In parallel with the consulting identity, the same domain operates as a free, no-account informational website publishing online casino reviews, new-casino coverage, pokie guides, payment-method explainers (including crypto and PayID), and responsible-gambling content targeted at Australian adult consumers. The site is structured into four content sections — a main Australia casino hub, best-casino rankings, new-casino coverage, and a pokie-specific guide — and content is attributed to named industry experts (Jake Morrison, James Calloway, James Crawford) with a separate fact-checker (Sophie Hartwell). Marketing is conducted exclusively through SEO-optimised organic content; no paid acquisition, app, social, or partner channels are documented.

The two identities in the source material (B2B consulting firm vs. B2C informational site) are not reconciled in the input. Pricing data explicitly states "no products or services are sold" on the website, there is no disclosed revenue, no funding history, no ownership structure, and no named enterprise customers, leaving the company's actual operating model, monetisation mechanism, and unit economics ambiguous.

Name

Magia Solutions

Legal name

Magia Solutions

Website

https://magia-solutions.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

51–100 employees

Short description

Magia Solutions is a Perth-based Australian firm (founded 1998, 51–100 employees) operating both a technology/Oracle consulting practice and a free consumer website publishing online casino reviews and pokie guides for Australian adults. Revenue model, ownership, and funding are undisclosed.

Ownership category

akta.pro rank

Product category

Online Gambling Information

NAICS

Information (51)

akta.pro primary industry

Casino/iCasino Affiliate & Review Sites (MPAEAMAB)

Keywords

• Online casino reviews
• Casino comparison content
• Pokies information guides
• Crypto casino resources
• Online gambling editorial

Headquarters

HQ city

Perth

HQ country

Australia

HQ region

Oceania

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Distribution channels2 records

Marketing channels3 records

Core offering

Magia Solutions operates a free informational website that publishes independent reviews, rankings, and educational guides about online casino platforms serving Australian players. Core content covers detailed casino reviews based on real-money testing, payout and withdrawal speed analysis, bonus terms and wagering explainers, payment-method comparisons (including PayID and crypto), pokie RTP and game-developer profiles, and responsible-gambling information. The site is organized into four content sections — the main Online Casino Australia hub, best-casino rankings, new-casino coverage, and an Australian Online Pokies guide — and serves as an editorial reference rather than a software or transactional platform.

Product overview

Magia Solutions operates a single informational website that publishes curated content about online casinos for Australian players. The core offering consists of casino reviews, game guides, payment method comparisons, and responsible gambling resources. The site is structured around four main content sections: the main online casino Australia hub, best casino rankings, new casino coverage, and pokie-specific guides. No software products, platforms, or modules are offered — the company functions exclusively as an informational publisher.

Differentiator

Problem solved

Functional benefit

Products and services

• Online Casino Australia Information Platform Independent informational website publishing reviews, comparisons, and educational guides about online casino platforms serving Australian players; covers casino reviews, payment methods, game guides, and responsible gambling information.
• Casino Review Content Detailed online casino reviews featuring real-money testing, withdrawal reliability assessments, bonus transparency analysis, and mobile performance evaluations; intended for Australian players comparing top-rated casino platforms.
• New Casino Australia Coverage Reviews and analysis of newly launched online casino platforms in Australia, including licensing verification, payout testing, and game variety assessments; targeted at Australian players evaluating recently released operators.
• Australian Online Pokies Guide Educational content covering online pokie games, RTP analysis, game developer profiles, and strategy guidance for Australian players researching pokies gameplay, return-to-player rates, and providers.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves3 records

Expansion highlights4 records

Direct peers

• ThePOGG: Independent casino review and dispute mediation site with detailed licensing, payout, and complaint tracking. Comparable to Magia Solutions in its focus on licensing verification, payout-speed testing, and consumer-protection-oriented reviews.
• Casino.org: Global online casino review and affiliate site publishing independent casino rankings, bonus analysis, and game guides. Directly comparable to Magia Solutions in operating model (content-driven casino affiliate), differentiated by a global rather than Australian-specific focus.
• AskGamblers: Long-running online casino review and complaint-resolution platform serving an international audience with detailed bonus terms, payout data, and user reviews. Closely comparable to Magia Solutions in editorial methodology and affiliate-revenue model.
• Casino Guru: Casino review and complaint-resolution site that emphasises fairness tracking, responsible gambling, and database-style casino comparison. Comparable to Magia Solutions in content structure (reviews, payout speeds, bonus T&Cs) and SEO-driven acquisition model.

Broad incumbents

• Oddschecker: Leading odds-comparison and affiliate site primarily for sports betting, with growing casino coverage. Comparable to Magia in SEO-led affiliate model and content structure (comparisons, bonuses, guides), though sports-led rather than casino-led.
• Gambling.com Group: Publicly listed (Nasdaq) performance-marketing company operating a portfolio of gambling affiliate sites across casino, sports betting, and fantasy verticals. Comparable as a broad incumbent in gambling affiliate media, with much deeper capitalisation and multi-market coverage than Magia.
• Catena Media: Publicly listed (Stockholm) affiliate marketing company focused on online gambling leads. Comparable to Magia Solutions as a broad incumbent gambling-affiliate peer, but operating across multiple regulated markets with substantially larger scale.

Regional players

• Finder (Australia): Australian-focused product comparison site covering banking, insurance, and — to a lesser extent — gambling and crypto. Comparable to Magia Solutions as a comparison-style consumer content publisher targeting Australian users, though gambling is a smaller vertical within its broader portfolio.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• Xx.com/MagiaSolutions
• Facebookfacebook.com/magiacx
• LinkedInlinkedin.com/company/magia-solutions

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Magia Solutions