Spider

Name

Spider

Legal name

SPIDER S.A.S. DI MARCO VENTRICE & C.

Website

https://spideradv.it

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Creative Brand & Packaging Design Services

NAICS

Advertising Agencies (54181)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

B2B/ABM Creative Agencies (MPAAAAAI)

akta.pro secondary industry

Brand Experience (BX) & Service Design (BPAFAEAI)

Keywords

• Brand strategy services
• Packaging design services
• Visual identity design
• Creative communication agency
• Brand architecture consulting

Headquarters

HQ city

Rivoli

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Creative Agency Services: Spider generates revenue through project-based creative and strategic engagements with B2B clients in the food, beverage, and consumer goods sectors. Services include brand strategy, packaging design, visual identity, advertising, in-store communication, and digital design. Revenue is generated on a project fee basis, with engagements scoped and priced individually. No recurring SaaS or subscription model is disclosed.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Spider is a B2B creative and communication agency that delivers brand strategy, art direction, packaging design, visual identity, graphic design, point-of-purchase (POP) communication, and multimedia content production for consumer-goods brands. Engagements are scoped as individual projects covering the full creative spectrum from brand architecture and corporate identity through packaging systems, advertising campaigns, and trade/in-store materials. The agency's work is anchored in a proprietary 'Communication Care' six-phase methodology that guides every project from strategic understanding through testing and rollout.

Product overview

Spider is a creative communication agency offering a comprehensive suite of creative and strategic services. The agency's core offerings include Creative Strategy, Art Direction, Packaging Design, Graphic Design, POP Communication, and Multimedia Contents. Spider works primarily with food and beverage brands (including Loacker, Ferrero, Kinder, Nutella, Parmalat, McVitie's, Ulker, Toren) as well as other consumer goods companies (such as Assa Abloy, Bottega Verde, Casavo), providing brand identity, packaging design, rebranding, and communication services across both Italian and international markets. The agency follows a 'communication care' methodology with a six-phase creative process: Know, Analyze, Design, Ideate & Create, Test, and Share.

Differentiator

Problem solved

Functional benefit

Products and services

• Creative Strategy Strategic creative consulting services helping brands develop their communication approach, market positioning, and brand architecture. Offered to FMCG and consumer-goods brand owners as part of project-based engagements.
• Art Direction Artistic direction for visual communication projects, covering imagery, layout, and design execution across brand and packaging systems for consumer-goods clients.
• Packaging Design Packaging design services for food, beverage, and consumer goods brands, including new product development and full packaging restyling across multi-SKU product ranges (e.g., complete Loacker range, Nutella Biscuits launch, Ferrero Tablets global rollout, Ulker confectionery SKUs).
• Graphic Design Visual graphic design services for brand identity, marketing materials, editorial projects (e.g., McVitie's Digestives recipe book), and corporate communications.
• POP Communication Point-of-purchase communication design and materials for retail and trade environments, including POS installations and trade show stands (e.g., Acetum trade show stands, Ferrero travel-market installations at Paris and Rome airports).
• Multimedia Contents Production of multimedia content including digital illustrations, visual designs, web design, and cross-media communication materials for brand and corporate identity projects.

Quantifiable outcome

• Loacker packaging redesign reportedly improved brand visibility on shelves by 20%, while ensuring clearer differentiation across product ranges.
• +1 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Four partnerships are on record, tiered key and supporting.

• +Luce StudiokeyStrategic or Co-development Partner+Luce is a studio specializing in photography and visual production. Spider collaborates with +Luce on product photography for packaging and key visuals across multiple projects, including Nutella Biscuits, Loacker Tortina, Loacker Patisserie, Loacker Rose, and McVitie's Cheesecake recipe book. The collaboration combines Spider's creative direction with +Luce's photography expertise.
• BrainsignssupportingStrategic or Co-development PartnerBrainsigns is a neuroscience research company. Spider engaged Brainsigns for the Loacker rebranding project to apply neuroscience techniques, including measuring consumers' attention on shelves and packaging zones, to validate packaging design choices before final implementation.
• DialogicasupportingStrategic or Co-development PartnerDialogica is a research and communication consultancy. Spider partnered with Dialogica during the Loacker rebranding program for POS market tests and consumer analysis, complementing the neuroscience research conducted with Brainsigns.
• Luzzitelli Danieli StudiosupportingStrategic or Co-development PartnerSpider collaborated with Luzzitelli Danieli Studio on the Ferrero Tablets POS materials project, working together to create a key visual capable of communicating the product globally.

Scale indicators4 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• FutureBrand: Interpublic Group brand consultancy providing brand strategy, packaging, and experience design for FMCG and luxury clients — closely overlaps Spider's F&B focus.
• Landor & Fitch: Global brand consultancy (WPP) offering brand strategy, packaging design, and identity systems to FMCG and consumer brands — directly comparable to Spider in service mix and F&B customer base.
• Interbrand: Global brand consultancy with deep F&B and consumer-goods packaging expertise; competes for the same multinational branding briefs that Spider wins.
• Robilant Associati: Italian design and brand consultancy with strong packaging and consumer-goods practice; the closest geographic and capability peer to Spider within Italy.
• MetaDesign: Brand and packaging design agency with European roots and global FMCG clients; comparable in deliverable mix and food/beverage emphasis.
• Pentagram: Partner-led design firm specialising in brand identity, packaging, and editorial design — architecturally similar small-partner creative model serving consumer brands.
• Bulletproof: Independent packaging and brand design agency serving global FMCG and beverage clients — competes in the same packaging-design RFPs as Spider.
• Superunion (formerly Brand Union & Design Bridge): WPP's brand and design network; similar full-service creative + packaging focus across consumer goods, including work with food and beverage multinationals.
• CBA Design: International packaging design agency focused on premium and consumer-goods branding — comparable in service focus and customer profile to Spider.

Emerging players

• Denomination: Boutique design agency specialising in beverage and FMCG packaging design — a smaller, niche overlap on Spider's primary beer, wine, and spirits-adjacent work.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCCa4vgdj3cc46PD4OjKZqkw
• LinkedInlinkedin.com/company/spideradv

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Spider