What Alps Coffee does

Alps Coffee srl is a family-owned Italian coffee roasting company headquartered in Parcines (Rablà), South Tyrol, with a continuous operating history since 1890. Under the legal representation of Peter Schreyögg (third-generation owner since 1981), the company operates a purpose-built roasting facility opened in 2001/2002 and distributes through wholly-owned subsidiaries in Munich (Germany) and Innsbruck (Austria), physical retail stores in all three countries, country-specific e-commerce storefronts (shop.alps-coffee.it), and B2B wholesale into the hospitality and hotel sector across the DACH region.

The company's core technology is traditional drum roasting (Trommelröstung), with each variety roasted individually for 15–23 minutes at temperatures up to 230°C before proprietary blending, supplemented by automated optical sorting and valve/vacuum packaging. A proprietary 4Q (Quadriga der Exzellenz) quality management system underpins FSSC 22000 food safety certification, alongside Fairtrade (since 2013) and organic certifications across Italy (ICEA), Germany, and Austria (AT-BIO-301). The product portfolio spans roughly 30+ SKUs across espresso blends, filter coffees, crema coffees, single-serve pods and capsules, instant coffee, and drinking chocolate, with organic, Fairtrade, and decaffeinated variants.

Revenue is generated primarily through one-time sales of roasted coffee products across three channels: direct-to-consumer (e-commerce and retail stores), B2B wholesale to hospitality/hotel/restaurant customers (historically the primary segment), and retail/specialty trade distribution. E-commerce prices range from approximately €6.80–€50 per kilogram (inclusive of country-specific VAT), with wholesale/HoReCa pricing not publicly disclosed. Supplementary revenue comes from in-house barista training, coffee seminars, and latte art workshops at the company's IIAC-certified Permanent Training Centre (designated 2012).

Name

Alps Coffee

Legal name

Alps Coffee srl

Website

https://alps-coffee.it

Company type

Private

Founded year

1890

Operating status

Operating

Headcount range

11–50 employees

Short description

Alps Coffee is a family-owned Italian coffee roasting company founded in 1890, headquartered in South Tyrol, that produces and sells drum-roasted espresso, filter coffee, pods, capsules, and drinking chocolate. It serves hospitality businesses, retail trade, and direct consumers across Italy, Germany, and Austria via subsidiaries, retail stores, and e-commerce.

Ownership category

akta.pro rank

Product category

Specialty Coffee Roasting

NAICS

Coffee and Tea Manufacturing (31192), Coffee and Tea Manufacturing (311920)

SIC

Beverages (2080), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Coffee Roasters with Cafe (Roastery Cafes) (THAFADAE)

akta.pro secondary industry

Bulk Beverage & Coffee/Tea Supply Stores (Retail + Wholesale) (CRAHAMAH)

Keywords

• Coffee roasting
• Espresso blends
• Specialty coffee
• Coffee wholesale
• Barista training

Headquarters

HQ city

Bozen

HQ country

Italy

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Coffee Product Sales (B2C & B2B): Alps Coffee generates revenue primarily through the sale of roasted coffee products — espresso blends, filter coffees, pods, capsules, instant coffee, and drinking chocolate — via direct retail stores, e-commerce, and wholesale distribution through subsidiaries in Germany and Austria. Products are sold in various formats (whole bean, ground, pods, capsules) targeting both end consumers and the hospitality sector (gastronomy, hotels).
2. E-commerce (Direct-to-Consumer): The company operates its own online shop (shop.alps-coffee.it) with country-specific storefronts for Germany, Austria, Italy, and other countries, selling directly to consumers. Prices range from approximately €6.80–€50 per kilogram depending on product line, with VAT added per country (7% Italy, 19% Germany).
3. B2B / Wholesale & Hospitality Supply: Alps Coffee supplies the hospitality sector (hotels, restaurants, cafes) with coffee products and related equipment, offering a technical customer service since 1982 that provides end-to-end support including coffee production, machines, and grinders.
4. Seminars, Training & Barista Education: The company operates an in-house training and competence center offering coffee seminars, barista courses, and latte art training for hospitality professionals, gastronomes, and coffee enthusiasts, generating additional revenue through workshop fees.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels8 records

Core offering

Alps Coffee is a family-owned Italian coffee roasting company that roasts and sells a diversified range of coffee products — espresso blends, filter coffees, crema coffees, decaffeinated coffees, coffee pods, capsules, instant coffees, and drinking chocolates — in whole bean, ground, and portioned formats. Products are sold via the company's own online shop, Alps Coffee retail stores in Italy/Germany/Austria, B2B wholesale subsidiaries serving the HoReCa (hotel, restaurant, café) sector, and supermarket/specialty retail distribution. Revenue is complemented by an in-house barista training centre (IIAC Permanent Training Centre) and a B2B technical service for coffee machines and grinders.

Product overview

Alps Coffee is a family-owned coffee roasting company based in South Tyrol, Italy, with a history dating back to 1890. The company operates as a traditional roastery that specializes in drum-roasted coffee using a slow, careful process. Their product portfolio is a diversified range of coffee products organized across multiple categories: espresso blends (including organic, Fairtrade, and decaffeinated options), filter coffees, crema coffees, instant coffees, coffee pods, capsules, and vending machine coffees. The company also offers complementary products including drinking chocolates (CAOLAT and BIANCOLAT) and accessories. The products span whole bean, ground, and portioned formats. Notable product lines include the BIO ORGANICO organic espresso range, the Fairtrade-certified AURUM espresso, and the 100% ARABICA offerings. In 2013, the company launched its first fair trade espresso blend, and in 2006 expanded into portioned coffee pods. The products are distributed through their online shop, Alps Coffee Stores in Italy, Germany, and Austria, and through the hospitality/gastronomy sector.

Differentiator

Problem solved

Functional benefit

Brands

• Coffee Times: Customer magazine published twice yearly featuring coffee news, training course information, practical tips, and coffee culture content.

Products and services

• Espresso ALLEGRIA

Quantifiable outcome

• Each coffee variety roasted individually for ~16 minutes at max 230°C, enabling optimal aroma development and breakdown of unwanted acids and bitter substances

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Kimbo: Neapolitan coffee roaster competing across espresso, capsules, and pods in Italian and export HoReCa and retail channels — closely comparable mid-sized specialty roaster.
• Pellini: Italian coffee roaster offering espresso, capsules, and pods with comparable multi-channel strategy across HoReCa and retail.
• Lavazza: Italian family-controlled coffee roaster founded in 1895, with parallel B2B (HoReCa) and B2C operations across espresso, ground coffee, and capsules. Most direct comparable in heritage, scale of Italian operations, and broad SKU range.
• illy: Trieste-based premium Italian coffee company serving hospitality and consumer channels with espresso blends, capsules (iperEspresso), and a strong quality and sustainability narrative — directly comparable premium positioning.
• Julius Meinl: Austrian heritage coffee roaster with strong HoReCa presence in Austria/CEE and comparable premium positioning across espresso and filter lines.
• Caffe Borbone: Italian coffee company with strong capsule/pod focus, B2B and B2C distribution in Italy and abroad, and a comparable multi-format product portfolio.
• Dallmayr: Munich-based premium German coffee roaster with own retail stores, B2B HoReCa supply, and comparable mid-sized specialty positioning in the DACH market.
• Segafredo Zanetti: Italian coffee roaster with mass-market and professional (Zanetti) brands, strong HoReCa presence, and similar espresso/filter range targeting both B2B and B2C in Italy and internationally.

Broad incumbents

• Melitta: German coffee company with broader product portfolio across filters, machines, and coffee; overlapping DACH market presence in retail and HoReCa channels.
• Tchibo: German incumbent with broad consumer-goods portfolio (non-coffee rotating ranges) plus coffee. Direct overlap in German B2C coffee retail and DACH HoReCa, but operates a wider business model than Alps Coffee.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/alpscoffee
• Instagraminstagram.com/alpscoffee_schreyoegg

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alps Coffee