What G3 Marketing does

G3 Marketing is a Cincinnati, Ohio-based experiential marketing agency founded in 1999 that operates as a B2B professional services firm connecting global enterprise brands with world-class athletes and entertainers. The company delivers three integrated service lines: Talent Procurement (sourcing and negotiating sports and celebrity partnerships for marketing campaigns), Corporate Entertainment (exclusive travel, fantasy camps, hospitality events, and athlete speaking engagements), and Brand Activations (large-scale events at major tentpole moments, targeted sampling programs, and white-label sports camps). G3 executes these services for enterprise clients primarily in consumer goods, retail, food and beverage, financial services, healthcare, technology, and sports/entertainment, with named clients including Procter & Gamble, Coca-Cola, Adidas, Citi, Bayer, Anthem, AWS, Kroger, DraftKings, Pizza Hut, Duracell, the NHL, Campbell's, Tyson, and Barstool Sports.

The business model is project-based and quote-priced, with revenue generated through professional services fees tied to talent negotiation, event production, and creative activation work. There is no proprietary technology platform, software product, or recurring subscription component — the company's stated "core technology" is explicitly not applicable. Go-to-market is direct enterprise sales, supported by a website portfolio and a professional Instagram presence (@g3mktg), with no broad digital marketing or programmatic channel strategy. The firm employs 11-50 people and is headquartered at 10001 Alliance Road, Suite 1, Cincinnati, OH, operating as an independent, privately-held company with no disclosed parent company, institutional investors, or funding rounds.

Leadership is co-founder-led, with Gregg Darbyshire serving as Chairman, Eric Liebler as President, and Andy Danner as Chief Operating Officer, supported by VP of Sales Julie Roberts, VP Adam Trick, and Director of Operations Jake Moylan. The value proposition rests on deep, multi-decade relationships with both athletes and Fortune 500 brand marketers, combined with turnkey end-to-end service delivery from conceptualization through execution. Pricing is not publicly disclosed, and the firm recommends 3-6 months advance planning for larger events. No revenue figure is disclosed in the available source material, and the company claims a global execution footprint while formal operating geographies list only the United States.

Name

G3 Marketing

Legal name

G3 Marketing

Website

https://g3marketing.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

G3 Marketing is a Cincinnati-based B2B experiential marketing agency that connects global enterprise brands with athletes and entertainers through talent procurement, corporate entertainment, and brand activation services, serving clients including P&G, Coca-Cola, Adidas, Citi, and AWS on a project-based, quote-priced model.

Ownership category

akta.pro rank

Product category

Experiential Marketing Services

NAICS

Advertising Agencies (541810), Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Sponsorship & Sports Experiential Marketing (MPAAAGAE)

akta.pro secondary industries

Hospitality, VIP & Experiential Sponsorship (Suites, Fan Zones, On-Site Activations) (MPAKALAH), Festival & Live Entertainment Brand Partnerships (MPAAAGAF), Brand Partnerships & Endorsement Agencies (MPAIAGAF)

Keywords

• Experiential marketing services
• Talent procurement services
• Corporate entertainment events
• Brand activation campaigns
• Sports marketing agency

Headquarters

HQ city

Cincinnati

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Professional Services - Corporate Entertainment: G3 generates revenue by organizing and executing corporate entertainment experiences including exclusive travel trips, fantasy camps, hospitality events, and athlete speaking engagements for corporate clients. Services range from intimate corporate meetings to grand-scale events with VIP treatment.
2. Talent Procurement Services: Revenue from sourcing and negotiating partnerships with sports figures, celebrities, and entertainers for marketing campaigns and event appearances. G3 handles the full procurement process from initial negotiation through event execution.
3. Brand Activation Services: Income from creating and executing immersive brand experiences including large-scale tentpole events, sampling programs, fan fests, and white label sports camps. G3 combines creative solutions with flawless event execution.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

G3 Marketing is a Cincinnati-based experiential marketing agency that connects global brands with world-class athletes, celebrities, and entertainers through three integrated service lines: Talent Procurement, Corporate Entertainment, and Brand Activations. The firm sources and negotiates talent partnerships, designs bespoke corporate hospitality experiences (including Fantasy Camps, exclusive travel, and speaking engagements), and executes large-scale immersive brand activations such as Super Bowl fan fests, sampling programs, and white-label sports camps. Services are delivered on a turnkey basis from conceptualization through execution for enterprise and mid-market clients.

Product overview

G3 Marketing offers a unified service platform centered on connecting brands with athletes and entertainers through experiential marketing. The three core service offerings—Talent Procurement, Corporate Entertainment, and Brand Activations—work together as an integrated marketing solution. Talent Procurement handles the sourcing and negotiation of athlete and celebrity partnerships; Corporate Entertainment delivers bespoke hospitality experiences including Fantasy Camps and speaking engagements; and Brand Activations executes large-scale experiential events and sampling programs. The company serves global brands across sports, retail, food & beverage, wellness, and corporate hospitality sectors.

Differentiator

Problem solved

Functional benefit

Products and services

• Talent Procurement Sourcing service that connects brands with top athletes, celebrities, and entertainers for marketing campaigns and memorable experiences, handling negotiations through event appearances for enterprise brand clients.
• Corporate Entertainment Customized corporate entertainment solutions combining high-end hospitality with talent-driven experiences including exclusive travel trips, Fantasy Camps, hospitality events, and athlete speaking engagements for corporate clients ranging from intimate meetings to grand-scale events.
• Brand Activations Immersive brand experiences including large-scale events at major tentpole and jewel events (e.g., Super Bowl fan fests), targeted sampling programs, and white-label sports camps, combining creativity with flawless execution for enterprise brands.

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered core and major.

• AdidascoreGTM or Marketing PartnerAdidas is a key brand partner of G3 Marketing, collaborating on sports-related activations including fantasy camps and athlete appearances. The partnership creates opportunities for branded experiences connecting athletes with consumers through G3's event execution capabilities.
• DraftKingscoreGTM or Marketing PartnerDraftKings partners with G3 Marketing for sports-themed brand activations and experiential marketing campaigns, leveraging G3's athlete connections and event execution expertise.
• CitimajorGTM or Marketing PartnerCiti collaborates with G3 on brand activation initiatives, utilizing G3's corporate entertainment and experiential marketing capabilities for high-profile events and fan experiences.
• Coca-ColamajorGTM or Marketing PartnerCoca-Cola works with G3 Marketing on experiential brand activations, leveraging G3's talent procurement and event execution capabilities for consumer engagement campaigns.
• Procter & GamblecoreGTM or Marketing PartnerProcter & Gamble is a major client of G3 Marketing, utilizing their turnkey brand activation services for retail-focused campaigns that differentiate P&G brands in meaningful ways.
• Pizza HutcoreGTM or Marketing PartnerPizza Hut partners with G3 for college gameday activations and fan fest experiences, creating memorable brand interactions at major sporting events.
• DuracellmajorGTM or Marketing PartnerDuracell collaborates with G3 on brand activations and experiential marketing campaigns, leveraging G3's athlete connections and event execution for consumer engagement.
• KrogermajorGTM or Marketing PartnerKroger partners with G3 Marketing for retail-focused brand activations and experiential marketing initiatives, utilizing G3's comprehensive event execution capabilities.
• NHLcoreGTM or Marketing PartnerNational Hockey League works with G3 Marketing on experiential activations at hockey-related events, leveraging G3's sports marketing expertise and athlete connections.
• AWSmajorGTM or Marketing PartnerAmazon Web Services partners with G3 Marketing for technology and brand integration activations, combining AWS technology presence with G3's experiential marketing capabilities.
• BayermajorGTM or Marketing PartnerBayer collaborates with G3 on brand activations including athlete appearances and consumer engagement events, utilizing G3's talent procurement and event execution services.
• Barstool SportsmajorGTM or Marketing PartnerBarstool Sports partners with G3 Marketing for sports and entertainment-focused brand activations, combining G3's athlete access with Barstool's sports media presence.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• On Location Experiences: Premium hospitality and fan experience provider (Endeavor-owned) selling VIP packages and access at major sporting events. Directly comparable to G3's corporate hospitality and fantasy camp programs.
• Endeavor (WME): Global talent representation and sports ownership platform whose On Location division sells premium hospitality and athlete experiences. Broader portfolio than G3, but competes in the same sports experiential and hospitality niche.
• Creative Artists Agency (CAA): Global talent and sports agency with a dedicated endorsements division representing athletes for brand deals. Comparable to G3's Talent Procurement service but at much larger scale across entertainment and sports.

Direct peers

• Jack Morton Worldwide: Brand experience agency (IPG) producing events, activations, and sponsorship-linked experiences for global brands. Overlaps directly with G3's experiential and sponsorship activation practice.
• Sparks: Experiential marketing agency owned by Marlin Equity that designs and executes brand experiences, pop-ups, and sponsorship activations. Comparable to G3 across its Brand Activations service line.
• George P. Johnson (GPJ): Large experience marketing agency producing brand experiences, sponsorship activations, and corporate events for enterprise clients. Directly comparable to G3's end-to-end activation model.
• Momentum Worldwide: Interpublic-owned experiential marketing agency building brand experiences, pop-ups, and sports-linked activations. Closest direct competitor to G3's Brand Activations offering for global CPG/enterprise clients.
• GES (Global Experience Specialists): Experiential events and exhibit services firm producing brand experiences, trade shows, and large-scale activations. Comparable to G3 on the execution side of brand activations at major tentpole events.
• MKG: Independent experiential marketing and brand experience agency serving major consumer and entertainment brands. Overlaps with G3's corporate entertainment and brand activation work.
• Octagon: Sports marketing and experiential agency owned by IPG that represents athletes and designs brand activations for global sponsors. Directly comparable to G3 in talent procurement + sports sponsorship activation, but at materially larger scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/g3mktg
• Xx.com/g3mktg
• Facebookfacebook.com/G3mktg
• LinkedInlinkedin.com/company/g3-procamps-group

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about G3 Marketing